Instagram starts putting Stories, but not Story ads, on its website
With 250 million people checking out Stories in its app every day, Instagram is extending the product to its online audience that skews international.
Marketing Day: Real-time attribution, location modifiers & AdSense User First beta
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Your account structure might be hurting performance. Here’s why (and how to fix it)
Oversegmentation is often the enemy of automation. Columnist and Googler Matt Lawson talks about how a fussy account structure can tank AdWords performance.
Why real-time attribution is (mostly) irrelevant, and what to do instead
To get the most out of your marketing attribution, contributor Alison Lohse believes right-time insights are far more important than real-time data.
Google says we don’t need no stinking location modifiers… or do we?
Google recently stated that users are beginning to drop location qualifiers when searching for local businesses. But is it time for local SEOs to stop focusing on these terms? Columnist Andrew Shotland discusses.
Google launches AdSense User First beta to test if fewer ads & better targeting can make more money for publishers
The beta is aimed at publishers who prioritize user experience.
Capturing dark social activity can help brands avoid data commodification
Don't ignore the data on activity that happens outside of regular social channels. Contributor Chuck Moran explains how using dark social will set your data strategy apart from the competition’s.
3 reasons I deleted your cold outreach email
Are your cold emails ending up in the junk folder or trash? Contributor Andrea Lehr shares three common mistakes people make when writing cold emails and how you can avoid them.
Lithium adds Jive-x tech to its customer community platform
The acquisition boosts Lithium’s customer communities in document management, event management and additional client companies.
Fuze CMO: A single source of truth for customer data ‘collapses under its own weight’
The former CMO of Eloqua, Brian Kardon, likes silos of data -- as long as they have porous walls and are connected by unique identifiers.
MarTech Today: Lithium buys Jive-x, new life for lookalike modeling & Group M’s updated viewability standards
Here’s our daily recap of what happened in online marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Lithium adds Jive-x tech to its customer community platform Aug 30, 2017 by Barry Levine The acquisition boosts Lithium’s customer communities in document management, event management and additional client companies. […]
Twitter’s MoPub adds third-party viewability measurement thru Moat, Integral Ad Science
MoPub’s 49,000-plus app publishers can enable their ads’ viewability to be tracked, and brands will be able to buy measurable inventory only.
Survey: More consumers seeking to buy directly from brands vs. retailers
Survey of 1,000 US adults contains lots of findings and implied recommendations for both brands and traditional retailers.
Marketing Day: A martech wish list, GroupM viewability standards & Google Home
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
How to rank #1 on YouTube search in 30 days [case study]
Want to know how to outrank your competitors on YouTube? Columnist Andrew Dennis outlines his process for dominating the top spots in YouTube search.
How AI and image recognition are transforming social media marketing
Contributor Rob Begg discusses the explosion of visual content and how artificial intelligence and image recognition are making it easier for marketers to identify visuals in social media for better metrics and customer service.
A martech wish list: Where marketing clouds need to go
Columnist Jose Cebrian takes a look at the platforms that are currently available for large-scale marketing, particularly for email, and highlights what they're missing and what would make them shine.
GroupM sheds light on its updated viewability standards for display & video ads
The updates come, in part, in response to speedy scrolling habits on mobile social feeds and highlight tensions arising on the video front.
Adobe adds email features in Campaign, releases survey vouching for the channel’s robust health
Take that, short-form messaging!
When marketing to people you think you know, don’t be blinded by your own POV
No matter how smart a team may be, columnist Josh Aberant cautions us to never make assumptions about what our customers really want.
How to rebuild a martech stack: Entuity marketing VP on lessons learned during yearlong audit
Laurie Klausner will be a panelist for the MarTech Boston session, "Insights from Inside the Marketing Stacks of Red Wing Shoe Co., iCrossing and Entuity."
What YouTube’s upcoming swipe-next gesture may mean for advertisers
If YouTube inserts ads between videos instead of attaching them to individual videos, would that appease advertisers concerned with how they are associated?
Lookalike modeling breathing new life into old channels
Columnist Jordan Elkind explains how a mainstay of the ad tech industry is opening up new possibilities for online and offline targeting.
MarTech Today: Adobe adds email features, a martech wishlist & all about predictive advertising
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Adobe adds email features in Campaign, releases survey vouching for the channel’s robust health Aug 29, 2017 by Barry Levine Take that, short-form messaging! A martech wish list: Where marketing clouds […]
Take our AMP (Accelerated Mobile Pages) survey
Take our survey and tell us about how you and your clients are thinking about AMP for campaigns.
Marketing Day: Marketing automation, personalization tools & the new economy of micro-influence
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Martech enablement series: Part 4 — Building the team
In Part 4 of a nine-part series, contributor Peter Ladka takes a look at how to identify roles and responsibilities, and how to educate and train your team to successfully move your organization towards martech enablement.
5 tools to take your marketing automation to the next level
Looking to step up your marketing automation efforts? Contributor Ben Jacobson takes a look at five tools that will help you streamline your business and stay a step ahead of the competition.
6 web properties you can use to protect your branded search results (with real examples)
How can you take more control of the SERPs for your brand name, beyond using your own site? Columnist Brian Patterson shares ideas for maximizing positive portrayals of your company on page one.
Google hates obnoxious pop-up ads: Here’s why you need to look at the ads on your site
Next year, the search giant will roll out a Chrome browser version with built-in blocking of annoying and intrusive ads. Columnist Sherry Bonelli explains why and provides tips for getting your site ready.
Real Story Group: Good time to get your informational house in order
AI-based tools are changing quickly, says Tony Byrne, so the best strategy is to have your data and content in good shape.
MarTech Today Research: A marketer’s guide to personalization tools
The new report focuses on 18 selected tools that segment, test and deliver content, emails and recommendations to individuals or customer segments.
Smartling now offers predictive score on translation quality
The New York City-based company says this is the first forward-looking quality score.
Mapping the new economy of micro-influence: What governments can learn from brand marketers
When it comes to social influence, governments and other public agencies have a lot to learn from brand marketers. Contributor Scott Wilkinson discusses how agencies can adapt to this new economy to win public support.
MarTech Landscape: What is predictive advertising?
The combination of big data and machine learning enables professionals to efficiently expand their targeting efforts.
MarTech Today: Smartling’s predictive translation score, taking marketing automation to the next level & A Grand View of Martech
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Smartling now offers predictive score on translation quality Aug 28, 2017 by Barry Levine The New York City-based company says this is the first forward-looking quality score. Real Story Group: Good […]
It’s Amazon vs. Google as we enter a new era of online-to-offline commerce
As Amazon crosses over and becomes the ultimate omnichannel juggernaut, traditional retailers are at an existential crossroads.
Marketing Day: Email automation, marketing budgets & updates to Facebook Pages
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Get into the email automation game
If you haven't yet set up an automation program for your email marketing, now is the time. Contributor Ryan Phelan walks through the key steps that will help you build a successful marketing automation program.
Navigating the crowded seas of marketing technology solutions
With an exhaustive list of martech solutions to choose from, how do you decide which will work best for your business? Contributor Alicia Wiedemann sets you on the right course with these tips.