The IAB releases its new standard ads portfolio with multi-screen sizing
Formats in the new portfolio have size ranges rather than fixed size criteria and are based on technology and guidelines aimed at creating lightweight, flexible ads.
TAG awards 9 adtech companies with “Certified Against Malware” seal
The first set of certified companies have implemented the Trustworthy Accountability Group's anti-malware guidelines.
Marketing Day: Featured snippets, social media for your online store & neural networks
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Featured snippets: How much do you really know about them? [QUIZ]
Think you're an expert on featured snippets? Then put your money where your mouth is and take this quiz, created by columnist Stephan Spencer!
How to use the power of social media to better market your online store
Contributor Steve Olenski explains the benefits of employing social media tools and techniques to let potential customers get to know your brand.
MarTech Today: Neural networks recognize beauty, LEGO logic rocks marketing automation & adaptive versus responsive
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Are neural networks the next marketing creatives? Jul 28, 2017 by Barry Levine Researchers at the UK’s University of Warwick have trained the system to recognize which urban or rural scenes are […]
Marketing Day: Twitter subscription ads, Adobe Target update & Segment tools
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Are neural networks the next marketing creatives?
Researchers at the UK’s University of Warwick have trained the system to recognize which urban or rural scenes are the most beautiful.
LEGO logic rocks marketing automation
Overwhelmed by the big picture when tackling marketing automation? Contributor Mary Wallace explains how a popular toy has inspired a useful way of thinking about and deploying campaigns.
How to tell whether a site is adaptive or responsive
Sometimes, it can be tricky to determine which mobile configuration a site is using. Thankfully, columnist Bryson Meunier shares several methods for discerning responsive and adaptive sites.
Protecting your brand’s ads on Facebook — because there IS such a thing as bad publicity
Concerned about where your Facebook ads are appearing? Columnist Laura Collins discusses the issues surrounding brand safety on Facebook, along with some tips for organizations looking to protect themselves.
The best ways to use social media for marketing your medical practice
Looking to promote your medical practice through social media, but don't know where to begin? Columnist Will Scott has some handy advice for marketers just starting out.
Adobe updates Target with Sensei-powered enhancements
The new features utilize the recently-added AI layer to boost intelligence across the company’s A/B testing tool.
Customer data platform Segment adds Looker Source to define audiences from multiple tools
Essentially, says the Segment CEO, the data switchboard is growing “a brain stem.”
Twitter is testing a subscription-style ad program that costs $99 a month
For a monthly fee, Twitter would promote up to 10 tweets a day in addition to running month-long Promoted Account ads.
MarTech Today: Facebook updates Messenger chatbots, Segment adds Looker Source & 5 chatbots for analyzing ad campaigns
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Facebook’s Messenger updates chatbots with built-in language parsing, bot-to-human handoffs Jul 27, 2017 by Tim Peterson Messenger adds natural language processing, opens up automated handoffs, streamlines native payments and extends customization […]
Marketing Day: SnapChat ads, SEO projects & Evidon
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
How to test (and perfect) nearly everything in PPC
Columnist Andreas Reiffen adapts his talk from SMX London 2017 into a handy "how-to" for search marketers looking to improve ad performance through testing.
3 reasons SEO belongs at the beginning of a project, not the end
Search engine optimization (SEO) can sometimes be treated as an afterthought, but columnist Nate Dame outlines how keyword research can be instrumental in planning and developing an effective content calendar.
Facebook’s Messenger updates chatbots with built-in language parsing, bot-to-human handoffs
Messenger adds natural language processing, opens up automated handoffs, streamlines native payments and extends customization features to desktop.
The good, the bad, and the ugly: Twitter’s Q2 2017 earnings report
Twitter's revenue growth struggles continued in Q2, but now the company is experiencing audience growth issues again.
Five things retailers must do this summer to prepare for holiday shopping
The summer months are often a slow time for retailers -- which is why it's the best time to prepare for the busy holiday season. Columnist Tom Mucklow discusses how retailers can use this time to get started on their holiday planning.
5 ways companies can improve their mobile user experience
Columnist Aaron Strout outlines five easy ways businesses can take advantage of existing technology/functionality to improve the customer experience on mobile.
Snapchat’s ad biz has matured but is still a shiny new object for advertisers
Snapchat's ad business has matured since the start of 2016, but it has not yet proven itself as a must-buy for most marketers.
Evidon launches ‘first commercial-grade’ GDPR solution
Replacing its previous compliance platform for the EU Cookie Law, the new version offers single-click or drill-down consents for users of sites and apps.
What marketers should know from Facebook’s Q2 2017 earnings report
Facebook’s ad revenue growth hasn’t slowed yet but will soon, and don’t expect ads in videos or Messenger to offset its ad load issue just yet.
Sylvan Learning’s CMO says she gains insights by living the ‘mom’ experience every day
Get to Know: Amy Przywara, Sylvan Learning's CMO
Martech and ad tech: Challenges and opportunities
What's ahead for ad tech in the larger martech environment? Columnist Jim Yu lays out the difficulties, as well as the potential rewards.
MarTech Today: Bynder’s free DAM, Evidon’s GDPR solution & Outbrain buys DSP Zemanta
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Bynder announces free version of its Digital Asset Management (DAM) software Jul 26, 2017 by Barry Levine Called Orbit, it offers AI-powered auto-tagging for search and users have up to 100 […]
[Updated] 5 chatbots to help you analyze ad campaigns right in Slack, Facebook Messenger & Google Sheets
Chatbots can give you alerts, reports and insights on your digital advertising campaigns. Just ask.
Bynder announces free version of its Digital Asset Management (DAM) software
Called Orbit, it offers AI-powered auto-tagging for search and users have up to 100 GB of storage before hitting premium levels.
Marketing Day: The psychology of search, B2B marketing & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Meet the fake news of the online marketing world (that Google loves!): Review sites
Move over, fake news. Columnist David Rodnitzky takes a look at fake facts about online marketing vendors and why Google’s SEO algorithm isn't separating the fake review sites from the real ones.
The psychology of search: Unleashing the power of connection
There are many factors that contribute to high search engine rankings, but columnist Ryan Shelley argues that we often overlook the most important one: the user experience.
Linqia unveils ‘first’ platform for predicting influencer engagement
Company says its newest AI layer builds on its five-year database of engagement performance, where brands only pay for performance.
5 eternal marketing lessons you can hang your hat on
Trends may come and go, but columnist Dave Davies shows that the core principles of marketing are just as applicable today as they were decades or even centuries ago.
Tru Optik announces collaboration with comScore
comScore’s demographic data provides a comfort level for traditional ad buyers new to Over-the-Top (OTT) TV, says Tru Optik CEO
Outbrain scoops up native advertising DSP Zemanta
The two companies are looking to scale programmatic native advertising.
Urge to splurge on predictive? Before you risk buyers’ remorse, apply pragmatic thinking to drive real value, now
Before you get caught up in the shiny new thing with all the bells and whistles, contributor John Steinert urges you to consider more accessible approaches. They may not be as trendy, but they'll perform just as well.
MarTech Today: ‘Geek’ rescues Marketo, Aetna’s CMO on digital transformation & Linqia’s predictive platform for influencers
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: When Marketo went offline, self-described ‘geek’ rescued domain after their own failure to renew Jul 25, 2017 by Barry Levine “Good samaritan was the only motivation,” tweeted applications engineer Travis Prebble. […]