Dex Media acquires YP Holdings to expand its SMB marketing automation platform
New company, to be called DexYP, will combine local marketing automation software with print, offline products.
Marketing Day: In-house SEO, featured snippets & Facebook targets spammers
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The value of an in-house SEO
Does your business really need an in-house search professional? Columnist Eugene Feygin explains what an in-house SEO can bring to the table, and why it's worth the investment for many organizations.
Featured snippets: Optimization tips & how to ID candidate snippets
Contributor Brian Ussery breaks down featured snippets, explaining his observations and offering tips for pursuing the coveted "position zero."
2017: The year in social marketing so far
From Snap’s IPO to Facebook’s ad breaks to Instagram’s Stories, here are 2017’s biggest stories in social so far.
NinthDecimal buys MoLOGIQ for tools, talent and massive device reach
With the acquisition, NinthDecimal claims it will have the largest mobile device reach of any US location intelligence company.
Facebook targets individual spammers with latest news feed tweak
Facebook has identified a small group of spammers and will penalize links that those accounts share more than the average Facebook user.
No longer brick-and-mortar vs. online retail: Customers view a ‘single lens’
Despite the ease of online shopping, consumers still crave the tactile experience of physical stores. Columnist Allan Haims explains how retailers can unify their channel strategies and take a best-of-both-worlds approach.
How Life is Good built a content-first app with an 89% retention rate
Columnist Blaise Lucey takes a look at how lifestyle brand Life is Good developed an app that focuses on content, not just sales -- and why it keeps users coming back for more.
Snaps launches a Marketing Cloud for chatbots, messaging and emojis
New York City-based company is offering a self-service platform so marketers can target users with automated conversations.
New Adobe voice analytics will capture data from all the major virtual assistants
Speech inputs from Amazon Alexa, Google Assistant, Cortana, Siri and Bixby can be combined with other datasets for deeper audience insights.
MarTech Today: Snaps’ Conversational Cloud, dynamically personalized ads & the future of modern commerce
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Snaps launches a Marketing Cloud for chatbots, messaging and emojis Jun 29, 2017 by Barry Levine New York City-based company is offering a self-service platform so marketers can target users with […]
LISTEN: Danny Sullivan reflects on 21 years covering the search industry
In this week's podcast, our outgoing co-founder Danny Sullivan talks about the beginnings of his career documenting the search marketing industry, how SEO has evolved and why he's stepping away now.
Voice search and SEO: Why B2B marketers need to pay attention now
Voice search is being adopted for a variety of purposes, and columnist Nate Dame makes the case that its influence on B2B decision-makers is growing as well. B2B marketers, be prepared!
Surviving and thriving at an SEO conference
Hitting the search conference circuit this year? Columnist Dave Davies has tips and advice for making the most of the experience.
Calling all B2B sellers and marketers: Business as usual is holding you back
Are you clinging to outdated marketing approaches and technologies? Columnist Sonjoy Ganguly says it's time to shake things up and unlock ABM's potential.
Marketing Day: Google’s VR ad concept, new Facebook metrics & Amazon’s Prime Day
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
As Amazon continues its rampant growth, will traditional retailers survive online?
In Q1 2017, Amazon owned a 40.9% share of online sales dollars, while the No. 2 online retailer, Best Buy, didn't even get 3%.
How the iPhone spawned the evolution of mobile engagement
Contributor Josh Todd takes a look at how the iPhone transformed marketing and communications, the challenges that ensued and what the next frontier will be for marketers.
What’s the future of modern commerce? Or, why did Amazon buy Whole Foods?
Today's retail environment demands a shift in mindset and an unprecedented level of consumer understanding. Contributor Brian Solis lays out the path he believes retailers must take to be successful.
7 things marketers need to know about Google’s Smart display campaigns, direct from Google
Google rolled out Smart display campaigns in April. Columnist and Googler Matt Lawson answers some FAQs about these automated display campaigns.
Startup Acquired launches new platform for managing mobile app install campaigns
The company says this is the first to ‘allow advertisers to act where their data is.’
Facebook will tell brands if the people clicking their ads actually made it to their sites
Facebook will measure when a brand’s site loads after people click an ad to visit it and how many of those people are new visitors.
PaveAI unveils AI-powered platform to turn Google Analytics into actions
Startup says this is the first Google Analytics tool that turns the data into news you can use about increasing leads or revenue.
Innovid now screens inventory for HTML5 video ads for the first time
As Flash ads face their final fadeout, the video ad platform is working with authentication service DoubleVerify to keep away fraudulent or brand-hostile pages.
Amazon’s Prime Day 2017 is a 30-hour event this year
Prime Day is officially listed as happening on July 11, but the deals begin the night before.
Advertisers can dynamically personalize native ads with Flashtalking & Sharethrough partnership
The companies say theirs is the first dynamic content optimization solution for native advertising.
MarTech Today: Google’s VR ad concept, PaveAI for Google Analytics & the final ads.txt
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Google shows off its VR advertising concept Jun 28, 2017 by Ginny Marvin With the VR ad format still very much in the experimental phase, Google is looking to work with […]
How publishers, brands are using links in Instagram Stories to boost web traffic
Companies have seen Instagram become a legitimate traffic driver but are wary of slowing viewership and a mutable algorithm.
Force-feed your marketing funnel now
Contributor John Steinert explains how SiriusDecisions' Demand Unit Waterfall serves as a wake-up call for marketers who are looking to find real, active demand in their markets and rapidly funnel it to sales.
Marketing Day: Facebook Messenger’s Discover tab, LinkedIn’s Sponsored InMail & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Google shows off its VR advertising concept
With the VR ad format still very much in the experimental phase, Google is looking to work with developers on testing it.
The SEO benefits of developing a solid site structure
Columnist Ryan Shelley explains why a good site structure can be highly beneficial for your search engine optimization efforts -- and your users.
An intervention on marketing’s dysfunctional relationship with data
If it feels like you have a dysfunctional relationship with data, you're not alone. Columnist Joshua Reynolds discusses the data challenges marketers face and offers a step-by-step “relationship tune-up” guide.
[FIRST LOOK] MarTech agenda is live!
I’m excited to share the MarTech agenda, featuring more than 30 sessions and presentations from 40 marketing leaders. If you’re passionate about marketing, technology and management practices that deliver business results, then you won’t want to miss this event, October 2-4 in Boston. The conference program focuses on the three pillars of martech success: marketing, […]
Facebook’s Messenger officially debuts Discover tab to highlight chatbots, businesses
Messenger’s Discover tab will not include ads but will list businesses and bots a person recently messaged and feature others by popularity and category.
How to generate B2B leads with LinkedIn’s Sponsored InMail
If you haven't been taking advantage of Sponsored InMail, it may be time to hop onboard. Columnist Garrett Mehrguth dives into the ways it can benefit your B2B organization and drive leads.
IAB Tech Lab issues final ads.txt specs to authenticate verified digital ad sellers
The initiative aims to give publishers and buyers a simple way to identify authorized sellers and help eliminate inventory fraud.
SugarCRM launches first product to help provide a ‘full view of customer’
Called Hint, it automatically finds additional data for CRM contacts and is the initial offering in a new Relationship Intelligence line.
TAG launches tool to help keep ads off apps that pirate content
Trade group members will be able to integrate the tool into their own systems to keep violating apps out of the ad supply chain.