Marketing Day: YouTube SEO, how to track conversions & an ad-blocking report
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
YouTube SEO: How to find the best traffic-generating keywords
Want to increase the chances of your videos showing up in YouTube’s search results? Columnist Sherry Bonelli explains how to glean keyword insights from your competitors.
How to track conversions like a pro
Driving more traffic is only good if you're driving the right traffic. Columnist Ryan Shelley outlines three simple conversion goals you can track that will give you powerful insights into how your users are interacting with your website.
3 ways to ensure your marketing technology stacks up
Putting together a marketing technology stack can be exciting, but with so many vendors and so much functionality, it can also be overwhelming. Columnist Jim Yu has some advice to guide your tool selection.
Survey shows US ad-blocking usage is 40 percent on laptops, 15 percent on mobile
Ad-blocking users motivated primarily to avoid 'irrelevant' or 'annoying' ads.
AppsFlyer launches mobile anti-fraud initiative, updates its fraud detection services
The new initiative is designed to weed out app ad or installation fraud in any of the company’s 2,500 partnering ad networks.
City Furniture taps Apple, IBM for in-store apps to improve the sales experience
Use of the apps has increased average order value by 5 percent.
Demand generation’s next frontier: 3 ways to tap into social to get more leads
Is social a key element of your demand generation strategy? If not, it needs to be. Contributor Will McInnes walks you through three ways to use social for demand generation.
Vimeo launches new tools aimed at making video platform more appealing to marketers
Part of Vimeo's Business Membership, the enhancements include updated video cards, new end screens and more email capture features.
Where is the best place to post your content?
So you have a great piece of content. What's next? Columnist Rachel Lindteigen explains why you need to think about your program's goals before you decide where to post your content.
Former Android boss launches devices to compete with Google Pixel and Google Home
Andy Rubin wants to create devices that are simple, durable and elegant.
Yandex opens its content recommendations platform to all publishers
Media companies, content creators will have access to push material directly into the Yandex Zen recommendations feed.
MarTech Today: PlaceIQ’s new Landmark tool, AppsFlyer’s anti-fraud initiative & Bing’s bots for local businesses
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: PlaceIQ making location intelligence more accessible with new ‘LandMark’ tool May 30, 2017 by Greg Sterling Not just for ad targeting; the company sees an array of uses, including benchmarking, customer-journey […]
PlaceIQ making location intelligence more accessible with new ‘LandMark’ tool
Not just for ad targeting; the company sees an array of uses, including benchmarking, customer-journey anaytics and media planning.
Marketing Day: Martech vendor investment forecast, ad exchange NYIAX & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Martech vendor investment forecast: Sunny with just a few ‘clouds’
Columnist Scott Vaughan recaps a panel from the recent MarTech Conference in San Francisco that focused on investing in the future of marketing technology.
Stop calling ‘ad tech’ advertising
Advertisers are investing heavily in ad tech, but contributor Daniel Meehan points out that even highly targeted advertising using the latest algorithms and audience data won't accomplish anything if the advertising format, message and creative are not engaging.
For emerging ad exchange NYIAX, it’s back to the future
Now in a pilot, NYIAX adapts Nasdaq tech, future ad contracts and blockchain to power a new approach for buying and selling digital ads.
PlaceIQ making location intelligence more accessible with new ‘LandMark’ tool
Not just for ad targeting; the company sees an array of uses, including benchmarking, customer-journey anaytics and media planning.
The calm before the storm: Why media channels die quickly
Columnist David Rodnitzky takes a look at the decline of newspaper ad revenue and the current state of TV and asks what it means for the future of digital advertising.
3 reasons why customer identity should top retailers’ 2017 holiday wish lists
Retailers, are you prepared for the holiday season? Columnist Mike Sands notes that this year, customer identity will be critical for engaging holiday shoppers with easy, convenient and frictionless experiences.
MarTech Today: Anti-bot war is ‘winnable,’ martech investment forecast & StepsAway WiFi-based retail personalization
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: ANA bot report: ‘The war on digital ad fraud is winnable!’ May 26, 2017 by Barry Levine Bot fraud is still out there, but this third annual report is bubbling with optimism. […]
Journey analytics: The GPS for understanding your customers
Some say it’s the journey — not the destination — that really matters. That’s certainly true when it comes to your customers. While many consumers achieve their goal by traveling across multiple interactions with your brand, just one terrible, disjointed experience can send them straight to your competition. That’s why it’s so important to understand […]
Is your creative agency killing your campaign?
If your campaign is a flop, your ad creative might not be the problem. Instead, it's time to take a hard look at your agency, says contributor Geoff Gurevich.
Marketing Day: Google ad measurements, link warnings & StepsAway
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Micro-wins: The true secret to AdWords success
The PPC world is rife with stories of quick wins, hacks and tricks that lead to big gains in paid search performance -- but columnist Jacob Baadsgaard notes that the best results with AdWords accounts are often the result of many smaller wins over time.
New Quality Score metrics: What matters most, and how to improve your ads
Looking for ways to gain an advantage in paid search? Columnist Kevin Lee has some ideas to increase Quality Score metrics and surpass your competitors.
ANA bot report: ‘The war on digital ad fraud is winnable!’
Bot fraud is still out there, but this third annual report is bubbling with optimism.
StepsAway launches in-store, WiFi-based marketing for retailers
Approach offers personalized offers without app-install requirement.
How to compare paid search and organic search without sounding foolish
Which search channel is better: paid or organic? Columnist Andy Taylor argues that there is no simple answer to this question, despite what some practitioners may want to believe.
Knoema offers a chatbot interface for its data search engine
Called Yodatai, she’s the latest attempt to make data accessible through conversation.
Google launches ads measurement system for cross-device campaigns on YouTube, DoubleClick, GDN
The Ads Data Hub is designed to give marketers impression-level insights for campaigns served across multiple devices.
How to create remarkable offers and increase your conversion rate
From learning about your audience to selling your offer, contributor Seth Price walks you through key steps that will help you maximize your conversion rate.
What a 32-step journey to a Bruno Mars album can teach marketers and tech companies
Columnist and Bitly senior content strategist Blaise Lucey recounts a circuitous user journey and discusses the lessons that marketers can learn from it.
MarTech Today: Havas’ new transparency platform, Knoema’s chatbot interface for data & Facebook’s new AMP conversion tool
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Why some ad tech vets have doubts about Havas’ new transparency platform May 25, 2017 by Barry Levine As the transparency bandwagon gains speed, some are wondering if the added info […]
Marketing Day: Facebook news, AMP ads & CRO tools coming to AdWords
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Why some ad tech vets have doubts about Havas’ new transparency platform
As the transparency bandwagon gains speed, some are wondering if the added info is useful, if it takes publishers into account or if it changes anything.
The consumer decision journey in the increasingly complex search retail marketplace
As ecommerce continues to grow, retail marketers will need to invest in digital marketing. Columnist Christi Olson makes the case that search can strengthen your online retail strategy at every stage of the buyer journey.
Facebook rolls out software tool to make AMP, Apple News pages more like Instant Articles
Facebook’s tool will automatically convert Instant Articles to Google’s AMP and Apple’s Apple News formats.
The connected channels: All media channels must have defined budgets, priority and cohesive reporting
In the final installment of his multipart series on the connected marketing approach, contributor Thomas Stern discusses the elements you need to develop a seamless marketing strategy across all channels and their audiences.