Marketing Day: Facebook rights manager, pixel upgrades & earnings reports
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Brandwatch, Crimson Hexagon join Twitter’s channel partner program
With Sprinklr, Sprout Social and Conversocial, these social analytics firms will have early access to Twitter data and product development.
IBM enlists Watson to define customer segments and insights
Through a newly expanded Marketing Insights, the supercomputing platform is defining customer groups by such goals as engagement and long-term value.
Someone reposted your Page’s Facebook video? You can now take some of their ad $
Facebook Rights Manager now gives copyright owners new options for dealing with copyright violations, including taking some of the offender's ad revenue.
How to secure buy-in for your content marketing program expansion
How do you get your executive team to recognize the need to expand your content marketing program? Columnist Rachel Lindteigen shares tips to help you lay the groundwork and find success.
Are you grateful for digital? Part 2: Q&A
Columnist Lewis Gersh sits down with direct marketing expert Lynn Wunderman to discuss why digital and all the data at our fingertips are a mixed blessing for marketers.
MarTech Today: Watson Marketing Insights, Twitter’s channel partners & getting your app indexed/ranked
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: IBM enlists Watson to define customer segments and insights Apr 27, 2017 by Barry Levine Through a newly expanded Marketing Insights, the supercomputing platform is defining customer groups by such goals […]
Amazon beats expectations in Q1 2017 with 23% jump in revenue
Company reports $1.48 earnings per share, smashing analyst expectations of $1.13 EPS.
Microsoft reports $23.5 billion in revenue but misses Wall Street expectations
Sales of Surface tablets and laptops were off 26 percent.
Facebook pixels get upgrade to track actions & page data
A change to the Facebook pixel will now pass a page's click data and metadata back to Facebook.
Alphabet reports $24.75 billion in Q1 revenues, beating expectations
Ad revenues rose 19 percent year over year.
SMB trust survey: Amazon No. 1, Google No. 3, Facebook No. 20
Ratings are based on NPS survey data from 23,000 small businesses.
Audiences: It’s not just ‘who’ — it’s ‘where’ and ‘when’
While marketers tend to focus on the 'who' of their media plan, columnist Kevin Lee explains why you can't ignore essential 'non-who' elements such as 'when' and 'where.'
Marketing Day: iSpot analytics, Oracle chatbots & Quora ads
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The modern marketer’s guide to machine learning algorithms
These days, every business is in the data business, and columnist Sean Zinsmeister explains that to make better decisions, leaders need to use machine learning and analytics to find actionable patterns in the data.
Simple tips to get your app indexed, ranked & installed
Got an app you'd like to promote? Columnist John Lincoln provides some basic tips for helping your app to appear in Google's "app pack" search results.
What is the value of a ‘Like?’
Brands welcome social Likes, but what is their true worth? Columnist Brad O'Brien dives into the impact of a Like on a company's bottom line and how to incorporate it into your marketing strategy.
Facebook Marketplace update: 8% more spend is being pushed to Audience Network
Columnist Andrew Waber dives into data showing that Facebook is increasing the amount of advertiser spend going to off-Facebook sources and explains why Audience Network is worth testing for your next campaign.
MarTech Today: Oracle adds chatbots, a guide to machine learning & why B2B needs AI
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Oracle adds chatbots, smarter recommendation engine to its Clouds Apr 26, 2017 by Barry Levine The tech giant is today announcing new tools for creating chatbots, plus a recommendation engine that […]
With new funding & a growing userbase, Quora makes its pitch to advertisers
Company doubles its ad sales team and preps for advertiser growth as userbase nearly doubles in the past year.
Facebook begins retargeting potential travelers with ads featuring flight info
Facebook’s Dynamic Ads for Travel for Flights can run across Facebook, Instagram and its Audience Network ad network.
iSpot launches TV conversion analytics to tie TV ads to digital actions
The solution shows how TV ad views drive digital outcomes in granular detail.
Oracle adds chatbots, smarter recommendation engine to its Clouds
The tech giant is today announcing new tools for creating chatbots, plus a recommendation engine that it says is the first to draw on third-party data.
Marketing Day: AdSense policies, Twitter revenues & Amazon prime numbers
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
TapClicks buys Raven Tools
The combined firms say they are now the only reporting platform for multiple marketing tools that covers all company sizes.
The connected audience: Content and creative needs for each stage of the customer journey
In the second part of his series on the connected marketing approach, contributor Thomas Stern explains how the connected audience is built on keyword insights, segmentation and a focus on the customer's needs.
Content and links: It really does take a village
Columnist Julie Joyce explains how clients' and other stakeholders' involvement can greatly improve the success of your link-building campaign.
Facebook Spaces & the risky virtualization of retail
As Facebook pushes into VR with Spaces, columnist and Bitly senior content strategist Blaise Lucey takes a look at how will virtual reality will affect ecommerce and the retail experience.
Evaluating PPC talent, part 1: Where to begin
How can you hire a paid search (or social) specialist that fits your business's needs if you don't know much about the channel yourself? Columnist Brett Middleton shares some practical tips for those looking to hire strong PPC talent.
IAB: Mobile is now more than half of all digital ad revenues
Mobile revenue jumped 77 percent year over year in 2016 to account for 51 percent of all US digital revenues.
Local search update: ‘Best’ filter invading the local pack
We all know good ratings and reviews are important for local businesses, and it seems they're becoming even more so. Contributor Conrad Saam explains a new search results display that appears when queries include words like 'best' and 'great.'
What marketers should know about Twitter’s Q1 2017 earnings
Twitter’s audience is growing at a faster clip, but its ad revenue is shrinking at a faster clip, and now its total revenue is shrinking, too.
Why B2B needs artificial intelligence
It’s not a coincidence that artificial intelligence is rapidly colonizing marketing tools designed for business sales. It’s a necessity.
6 roles you need on your marketing team + 2 you probably haven’t considered
Columnist Garrett Mehrguth takes a look at the players who should make up every digital marketing team, as well as two roles that may be missing from your current organizational structure.
MarTech Today: Fohr Card finds bot followers, schema markup on your site & iSpot ties TV ads to digital actions
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Fohr Card launches a service to identify bots that follow Instagram influencers Apr 25, 2017 by Barry Levine On average, the influencer platform found that 7.8 percent of those followers are […]
With 80M members, Amazon Prime will generate $104B in topline revenue
Report estimates that Prime members spend an average of $1,300 per year vs. $700 for non-members.
Twitter’s total revenue shrinks for the first time as ad revenue decline steepens
Revenue, audience size, ad engagements versus prices: the numbers to know from Twitter’s latest earnings report.
Google expands AdSense hate speech policy, launches page-level ad removal capabilities
Among other changes, new policy specifically states that 'dangerous or derogatory content' cannot be monetized via AdSense.
Marketing Day: Facebook related articles, weather data & social media monetization
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Fohr Card launches a service to identify bots that follow Instagram influencers
On average, the influencer platform found that 7.8 percent of those followers are fake -- and it is lowering brands’ fees accordingly.