Marketing Day: April Fools pranks, Snapchat story search & Reddit ads
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Google Optimize, the free website testing solution, is out of beta
Optimize runs on top of Google Analytics.
Search & social integration: Takeaways from SMX West
Search and social don't have to live in separate silos. Contributor Caitlin Jeansonne recaps SMX West sessions that looked at how SEO and social media teams can complement each other to provide stronger results.
The marketing automation generation: Fulfilling the mandate for customer life cycle marketing
B2B marketing automation specialists have become skilled at generating qualified leads from inquiries, but columnist Scott Vaughn believes that to be most effective, they need to expand their view and consider the entire customer life cycle.
Reaching users wherever they are
Columnist Josh Todd explains why omnichannel marketing will be increasingly necessary for keeping your customers engaged and moving them through the sales funnel.
How to decide ‘Should I bid?’
Are your paid search ads cannibalizing your organic search traffic? Columnist Kevin Lee explores the problem of determining when it's worth it to bid and when it's better to let organic do the work.
Snapchat makes it possible to search for Stories by keywords
The change should make it easier for people to discover more content on Snapchat, perhaps leading to more time spent in the app.
Google Maps ad traffic steadily growing
Columnist Andy Taylor of Merkle shares data on the growth of ad traffic from Google Maps, including conversion rate and CPC data by device.
Baidu becomes Google’s biggest ally in mobile page speed
Chinese search engine Baidu will soon support Accelerated Mobile Pages (AMP) in its search results, expanding the reach of AMP significantly. Columnist Hermes Ma believes the worldwide impact on mobile page speed will be notable.
Are you grateful for digital?
In a world where we're bombarded with digital interruptions, it's hard to feel grateful for digital. So what's a marketer to do? Columnist Lewis Gersh has an answer to the conundrum.
April Fools’ Day 2017: Play Ms. Pac-Man, Amazon Echo’s Petlexa, Google Gnome & more
The annual day (or days, as has become the case) of pranks from major search/marketing/tech companies is underway.
The hype and reality of artificial intelligence [Podcast]
In this week's Marketing Land Live, we chat with Scott Brinker about the current state of artificial intelligence -- what's fact, what's fiction, and what do marketers need to know?
MarTech Today: ContentSquare’s AI, Google Optimize & the hype/reality of AI
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: ContentSquare hops on the AI bandwagon Mar 30, 2017 by Barry Levine UX analytics firm’s new Performance Center adds a new layer of intelligence and a bot named Arti to surface […]
Reddit launches a new self-serve ad platform
New platform offers changes to how advertisers are billed, how campaigns are created and how metrics are reported.
Facebook expands branded content program, will mark posts as ‘paid’
Facebook is opening branded content to more brands, updating policies and making it more obvious when a post has been paid for.
How the MarDev toolchain became the new DevOps for Marketing
Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin or Twitter by May 1.
Marketing Day: Twitter replies, Google to advertisers & Google Optimize
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Google is set to expand its store visits program to thousands more advertisers
Improved measurement techniques and machine learning-powered modeling have helped Google track more than 4 billion store visits from ads.
ContentSquare hops on the AI bandwagon
UX analytics firm’s new Performance Center adds a new layer of intelligence and a bot named Arti to surface insights on why site visitors do what they do.
A/B testing solution Google Optimize is out of beta and free for everyone
The A/B testing platform runs on top of Google Analytics.
Why Google’s SEO advice is NOT (always) in your best interest
Google often provides useful information to the SEO community, but columnist Nate Dame argues that ultimately, the company's advice is in their best interest, not yours -- so make sure you understand the nuances.
Twitter drops usernames from replies, giving full 140 characters to respond
A new change will give you more room to respond and, according to Twitter, make conversations easier to follow.
10 tips to make the most of live video
As live video continues to take the marketing world by storm, columnist Brad O'Brien shares his recommendations on how to make it work for your brand, as well as common stumbling blocks to watch out for.
The art of social media minimalism
Feeling overwhelmed by all the social media options? Columnist and Bitly senior content strategist Blaise Lucey says it may be time to simplify and cut the clutter.
Absolutdata launches an AI-based decision-making platform
Adding AI to its tools for converting trial users and evaluating new product ideas, the company is moving toward decision-making as a service.
Signal expands its identity solution beyond a brand’s own properties
Newly launched Customer Identity Solution employs cookies and mobile device IDs matched to known customers to target ads and other marketing elsewhere.
MarTech Today: Amazon’s new contact center service, Signal’s expanded ID solution & Absolutdata’s AI-powered decisioning platform
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: With Amazon Connect, anyone can use Amazon’s contact center tech Mar 29, 2017 by Barry Levine New service uses the same voice tech as Alexa and integrates with AWS’s other software […]
After ad boycotts, Google promises new reporting & review processes for upset advertisers
Google's chief business officer also promises to hire 'significant numbers of people' to help handle advertiser objections when ads appear alongside objectionable content.
Marketing Day: Periscope analytics, Pinterest Propel & Cortana & Siri
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Last call for entries in the 2017 Stackie & Hackie Awards
Microsoft's submission set the bar high, but there will be 5 Stackie Award & 3 Hackie Award winners named at MarTech Conference in San Francisco. Submit your entry by March 31!
Marketing automation struggles to reach its full potential
Marketers are rushing to adopt marketing automation platforms, but many are unable to implement it effectively. Columnist Mary Wallace explores the reasons for this.
Study: PPC cannot accurately identify winning organic titles
Contributor Brian Wood from Wayfair.com shares data which suggests that title tags that perform well in paid search don't necessarily indicate winning SEO titles.
4 major barriers to being linkable
Columnist Julie Joyce explores some of the most common issues that interfere with naturally attracting good links.
With Amazon Connect, anyone can use Amazon’s contact center tech
New service uses the same voice tech as Alexa and integrates with AWS's other software offerings plus various cloud-based office and marketing services.
The new marketing mindset
Columnist Justin Dunham believes that it's crucial for marketers to understand and work with digital marketing technology -- and that means that in order to get the most out of such tools, we need to develop practices that help us use them effectively.
How to use social proof in your marketing campaign
From reviews to user-submitted content, contributor Timothy Carter explains how the various types of social proof can bolster your brand.
Periscope launches analytics dashboard & activity tab for video creators
Twitter-owned Periscope is growing up a bit today with a new dashboard that collects several data points to show creators how viewers are engaging with their live videos and replays.
Pinterest launches Propel, a hands-on support program for new advertisers
A new 30-day program launched by Pinterest will give advertisers training, access to creative resources and support for their ad campaigns.
The connected brand: A framework to guide content and creative development
In part one of his multipart series on the connected marketing approach, contributor Thomas Stern dives into the elements that make for a cohesive brand experience across all channels: voice, personality and messaging.
Video ads for direct response: What’s the best length?
Columnist Andrew Waber dives into recent Facebook video advertising data to help you discover the length and format that will work best for your video creative.