YouTube debuts TV subscription service, at $35 a month for 6 accounts
Every day people spend almost as much time watching YouTube as TV. And now they can watch TV on YouTube.
Marketing Day: Martech data, avoiding fake news on GDN & YouTube’s latest milestone
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Why martech data should drive ad tech
Customer data, the engine that drives your ad campaigns, is often divorced from the ad tech stack. Columnist Chuck Moran discusses how integrating martech and ad tech stacks can enhance programs, optimize delivery and maximize ROI on media spend.
Totango rolls out first chatbot for customer success
The text-based Zoe can pull info on customers or track teamwork in resolving a customer success issue.
Need to contact Google My Business support? Use Twitter!
While phone support may no longer be accessible if you need help with Google My Business, columnist Greg Gifford notes that social media support is available (and good!).
Brand safety: Avoiding fake & hyperpartisan news on the Google Display Network
Thanks to programmatic targeting, brands can find their ads displaying next to editorial and other ad content that may not be in keeping with their values and messaging.
Google isn’t actually tackling ‘fake news’ content on its ad network
Here's why Google's policy update to its publisher terms does not keep brand ads from showing up on hyperpartisan, conspiracy theory-laden political sites -- and the types of scams it is aimed at.
YouTube viewers now consuming 1B hours of video content a day
The Wall Street Journal reports YouTube's daily global viewership is on track to surpass the number of hours per day people spend watching TV in the U.S.
Using social media to jump-start your content marketing strategy
Social media and content marketing go hand-in-hand. Columnist Jordan Kasteler shares ways to ensure your social efforts are getting your content in front of more eyeballs.
Shine is now Rainbow, dropping network-level ad-blocking for ad-filtering
The company says it has always been about customer experience, but now it’s screening ads against IAB and other standards.
Report: The PC is over, the ‘app boom’ is, too
Smartphones have grown at the expense of other devices, but most of the growth is now in developing markets, according to Adobe.
MarTech Today: Shine/Rainbow now filters ads, the new RCS messaging platform & why martech data should drive ad tech
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Shine is now Rainbow, dropping network-level ad-blocking for ad-filtering Feb 27, 2017 by Barry Levine The company says it has always been about customer experience, but now it’s screening ads against […]
Marketing Day: B2B marketing tips, Google analytics & Amazon’s virtual assistants
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Google and others expand initiative launching new RCS messaging platform
The new native Android messaging app and standard is the mobile platform’s answer to Facebook’s WhatsApp, Apple’s iMessage and the other increasingly capable messaging apps.
Links to AMP content are showing up outside of search results
With several popular distribution apps now linking to Accelerated Mobile Page (AMP) content, columnist Barb Palser notes that the format is taking root outside of Google search -- likely to provide an optimal experience for mobile users.
B2B marketing tips for an effective account-based marketing (ABM) strategy
What is account-based marketing, and should you adopt it? Columnist Kristie Colby suggests how to implement ABM within your organization and how to use technology to scale your organization's ABM capabilities.
10 things you should be doing now on social media to grow your business
Looking to increase your brand's reach on social media? Columnist Will Scott has 10 tips that will help you draw in new customers and build your business.
Take your customers off mute: 3 tips for customer feedback
There’s no denying the value of customer feedback. Columnist Loretta Jones shares three tips to make sure you're getting the most out of your customer feedback programs.
Urban Airship becomes first mobile wallet provider to offer single-tap loyalty rewards with Apple Pay
This allows a user to update loyalty rewards with the same tap to pay, or sign up with a second tap.
Swrve’s new integration gives Oracle visibility into apps
Marketers using Oracle Eloqua can now send in-app messages, track user activity in-app, and trigger cross-channel campaigns based on app activity.
Are you leveraging these underutilized Google Analytics features?
Are you getting everything you can out of Google Analytics? Columnist David Booth offers a checklist to help you take advantage of all it has to offer.
MarTech Today: Swrve’s integration with Oracle, Urban Airship offers loyalty rewards with Apple Pay & more
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Swrve’s new integration gives Oracle visibility into apps Feb 24, 2017 by Barry Levine Marketers using Oracle Eloqua can now send in-app messages, track user activity in-app, and trigger cross-channel campaigns based […]
Amazon: Virtual assistants and AI robots have free speech rights, too
Company uses First Amendment argument in opposition to warrant seeking Alexa audio recordings in murder case.
Marketing Day: Facebook Live streams, Amazon Alexa & marketing automation
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
What will paid advertising look (sound) like on Amazon’s Echo and Dot?
Amazon is looking to bring paid search to Alexa, but exactly what does that mean? Columnist Justin Freid explores some possibilities.
A review of free PPC reporting solutions from Google
Columnist Frederick Vallaeys tried out Data Studio to see where it shines and where it might fall short for search marketers.
Amobee beefs up Singtel’s digital ads division by buying ad tech firm Turn
This is the latest of several acquisitions designed to increase Singtel’s product offerings, data capabilities and market reach.
Revcontent buys content rec engine Rover
By bringing in-house this machine learning-powered detector of user interest, the content rec service hopes to ‘own the interest graph.’
The tyranny of a blank page: Why creative matters most
The burden placed on the "Big Idea" is more onerous than ever in the digital age. Contributor Peter Minnium explains that creative ideas must be strong enough to inspire creators all along the campaign life cycle.
Making emotional connections in a digital era
Emotional marketing is effective and advertisers worry that technology can serve as a barrier to brand-consumer connection. But columnist Seth Price believes technology can actually help foster these emotional connections.
Why longer Facebook Live streams mean more engagement
Less isn't necessarily more when it comes to video. Contributor Carla Marshall explains why the longer you can stream a Facebook Live video, the better your chance of generating engagement.
MarTech Today: Amobee buys Turn, Revcontent acquires Rover & paid ads on Amazon’s Echo/Dot
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Amobee beefs up Singtel’s digital ads division by buying ad tech firm Turn Feb 23, 2017 by Barry Levine This is the latest of several acquisitions designed to increase Singtel’s product […]
Amazon Alexa surpasses 10,000 skills
In the midst of rapid growth, Alexa team says News & Gaming skills are the most popular categories.
Marketing Day: Machine learning, Facebook ad news & a report on Snapchat usage
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Why UX is pivotal to the future of SEO
As search engine algorithms become more sophisticated, many believe user signals will play a greater role in search rankings. Columnist David Freeman explains what this means for forward-looking SEO professionals.
7 ways small retailers can compete with retail giants using Google Shopping
Think you’re too small to benefit from Google Shopping campaigns? Think again! Columnist Andreas Reiffen has some advice for smaller retailers looking to improve their Product Listing Ads.
On a buying spree, Hootsuite adds analytics provider LiftMetrix
Following its purchase of adtech firm AdEspresso two weeks ago, the new acquisition will boost Hootsuite’s ability to demonstrate ROI.
Tru Optik now allows identified customer data for OTT TV ad targeting, through LiveRamp
A brand’s personally identifiable customer profiles can be handled by LiveRamp, anonymized, and passed to Tru Optik for ad targeting.
Brainshark, Highspot join their products into ‘only complete sales enablement solution’
While the products remain independent, an integrated version combines sales training, content creation and organization, and publishing.
LinkedIn Ads: How to target your ideal prospect, every time
Columnist AJ Wilcox walks you through LinkedIn targeting methods and campaign strategies that will help you reach your audience efficiently and at a lower cost.