Marketing Day: US ad spend, Periscope 360 & 2017
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
A year in review: Search Engine Land’s top 10 columns of 2016
Which topics drew the most attention within the search industry this year? From infographics to quizzes to advice, our top 10 columns of the year on our sister site, Search Engine Land, covered all the bases.
What rocked digital marketers’ worlds in 2016: Marketing Land’s top 10 columns of the year
While many of us will be thrilled to see 2016 in the rear-view mirror, there's plenty in the digital marketing world worth remembering about the year.
Relationship marketing: The new CRM
Columnist Seth Price believes that the best martech sits at the intersection of old-school marketing and today's digital technology, and next-gen CRMs that can manage this balance will help marketers connect with consumers in the most effective way possible.
Why Google shutting down Map Maker should terrify SMBs
Contributor Joy Hawkins warns about the likely unintended consequences of Google's impending shutdown of Map Maker, calling for the search giant to create more transparency.
Being the brand local customers ‘know’: Brands share hows and whys of local marketing programs
Columnist Megan Hannay takes a look at four big national brands that are taking advantage of local sponsorships and partnerships to connect with customers and communities.
A big year for marketing technology: Our top columns of 2016
Look back through a year in marketing technology with MarTech Today's most-read columns of 2016!
10 behavioral science principles for great digital creative
What can behavioral science teach marketers about digital advertising? Contributor Peter Minnium dives into key learnings from behavioral scientists to help you know how to engage your prospects.
Top brand moments in 2016: 5 CMOs share their biggest milestones of the year
From new brand identities to major ad campaigns, CMOs from StubHub, Peloton and more share their top moments during the last 12 months.
Amazon launches Digital Day, a new sales holiday for digital products
Can Amazon create yet another successful sales day? We'll find out this Friday.
SweetIQ ‘Next Gen Listings Network’ emphasizes selective syndication and offline actions in local SEO offering
The company is also promoting regular content updates for description fields as part of its approach for enterprise customers.
Is Google’s AMP carousel working? (Or, SEO insights from Kanye West)
Publishers are asking questions about the effectiveness of Google’s AMP carousel. Columnist Barb Palser analyzed 235 million AMP search impressions to find answers.
LinkedIn Ads: CPC vs. CPM bidding — Stop saying, ‘It depends on your goals’
Contributor AJ Wilcox bucks the conventional wisdom and outlines a process for maximizing ROI for your LinkedIn Ads.
Going viral: The top social media marketing columns of 2016
Which social media trends caught marketers' interest in 2016? Catch up on the topics that dominated our lives -- and feeds -- over the past year.
MarTech Today’s Top 5 News Stories Of 2016: Machine learning, beacons are dead, AI & more
Our first year-in-review looks at the most popular news stories we covered since launching in October.
Periscope launches live 360 video broadcasting
Get a 360° experience alongside Periscope broadcasters with new 360 Live video streaming.
Report: US advertisers spent $17.6 billion on digital ads in Q3
It was the highest third quarter for digital advertising spending on record and reflects 20 percent year-over-year growth.
Top smartphone apps of 2016: Google and Facebook control 8 out of the top 10 slots
Amazon, Apple Music appear on Nielsen's list, while Snapchat and Pandora are in the comSore top 10.
SEM’s legit: Our top paid search columns of 2016
Expanded text ads, the removal of the right rail in SERPs and many other changes dominated the PPC world this past year. Read on to see the most popular paid search columns of 2016 from our sister site, Search Engine Land.
Consolidation, convergence and the collective: Three Cs will drive B2B marketing in 2017
Contributor Erik Matlick suggests new ways of thinking about data and technology that will characterize B2B marketing next year and beyond.
2016: The Year in Martech (What a year it was!)
So many potentially game-changing marketing technologies emerged this year that it feels like the future has finally begun.
Getting down to business: Our top CMO Zone columns for 2016
What are the most successful CMOs doing right? Read on for the marketing strategies that caught Marketing Land readers' attention this year.
Top martech in 2016: CMOs from PepsiCo, Mizzen+Main & Olapic list their favorite martech this year
From artificial intelligence to Instagram's latest tools, these three CMOs share the martech they were most excited about in 2016.
Individualization: Mobile marketing’s next step
Using martech's capabilities to deliver personalized content is great, but contributor Josh Todd challenges marketers to reap the rewards of true one-to-one messaging.
Revamping your email marketing program for the new year
Ready to make some New Year's resolutions for your email programs? Contributor Scott Heimes lays out concrete steps for getting a fresh start in 2017.
Amazon’s happy holidays: 9x growth in Echo family device sales
Echo Dot was the top-selling item on Amazon.com, with "millions sold worldwide." Mobile shopping was up slightly over last year.
Report: Personal health data should be off-limits to common marketing practices
The authors -- who were instrumental in the creation of the Children’s Online Privacy Protection Act -- call for governmental and industry safeguards.
Eat Local: Our Top 10 Local Search Columns of 2016
Hungry for some good local SEO content? Satisfy your hunger with the 10 most popular local search columns of the year from our sister site, Search Engine Land.
Improve your paid search & social through relationship marketing
Contributor Jeff Baum explains how you can nurture your prospect through the entire buying journey using search ads and paid social.
Sisense lets you ask for analytics by voice — or by checking the color of your desk lamp
Amazon Alexa, chatbots, and connected lightbulbs are now front-ends to business data for this New York City-based company.
Industry consolidation and programmatic’s power: 2 hot topics explored by the top 10 display advertising columns of 2016
The digital display ecosystem continued its evolution this year, with big acquisitions and the growth of formats like programmatic, video and native.
2016: The Year in Social Media
From Facebook's math mistakes to LinkedIn's sale to Twitter's failed sale to Snapchat's rebrand, 2016 was a weird, unforgettable year.
5 things you should know about the Google Display Network, direct from Google
Google released responsive ads in July and announced cross-device remarketing, display location extensions and store visits in late September. Columnist and Googler Matt Lawson answers the top questions we’ve received on these features.
Content about content is king: 2016’s most popular columns on the topic
While the basics of content creation -- make it valuable and spread the word about it! -- remain static through time, the specific tools and techniques get regular updates. Catch up on this year's most interesting developments in this essential space.
The 12 stages of email marketing’s evolution: Past and future
Columnist Chad White takes a close look at how email has changed since the 1990s and the trends that will shape email marketing in 2017.
Marketing Day: Cross-device ad tech, Google AdWords & social media war rooms
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
US District Court judge orders Amazon to release customer data in connection to WEN Haircare lawsuit
Amazon wasn't part of the original lawsuit, but lawyers for the plaintiffs requested names of customers who had purchased WEN products on the site.
How your startup should be using Google AdWords
If you're just getting started with your business, figuring out who should manage your AdWords campaigns and what to do first can be a challenge. Columnist Brett Middleton offers tips to get you on the right path.
Get customers hooked on your service with a better experience
Contributor Brent Sleeper looks at what marketers of cloud services and apps can do to improve their users’ first experiences — and to increase customer engagement and conversion.
Hey Santa, here’s our 2016 ‘Marketing Naughty & Nice’ list
Here are our choices for those in marketing, ads and search who deserve a candy cane -- or a lump of coal.