Marketing Day: Beacons are dead, Snapchat shutters Story Explorer feature & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Commerce Signals and PlaceIQ turn in-store sales data into campaign optimization tool
Data will help marketers understand which campaigns are delivering in-store sales most efficiently, at the lowest cost.
Is in-house marketing better than using an agency?
Contributor Jacob Baadsgaard discusses the differences between marketing agencies and in-house marketing to help you determine which would be better for your business.
Google’s shift to mobile-first: mobile moments that matter
Columnist Jim Yu outlines Google's long march toward a mobile-first index and explains why optimizing for mobile devices is no longer optional.
‘Beacons are dead,’ says CEO of a retail analytics firm
The main reason, according to Euclid Analytics’ head Brent Franson: consumers aren’t yet using their smartphones the way beacons assume.
Size matters: 5 tips for creating LEAN programmatic creative
Programmatic ads now account for a majority of display ads in the US, and columnist Victor Wong believes that advertisers must craft their creative to win in this environment.
Return Path buys email deliverability specialist Email Copilot
The acquisition will be integrated into the email service provider’s platform to boost its deliverability capabilities.
5 ways martech can help you reduce mobile app user churn
Acquiring new app users is great, but columnist Josh Todd argues it's much more cost-effective to focus on retaining existing users. Here he shares how to use predictive analytics and other tools to keep mobile users engaged.
Snapchat shuts down Story Explorer feature in Live Stories
Snapchat has removed its Story Explorer feature that allowed people to view specific moments of a Live Story from different perspectives.
10 domain name secrets to repair your online reputation
If you're trying to fix your personal reputation online, looking toward your domain name is a valuable first step. Columnist Chris Silver Smith explains some options beyond setting up YourName.com.
Amazon: Alexa devices were best-selling products from any manufacturer
Amazon reported that 'millions' of Alexa devices and Fire tablets were sold.
MarTech Today: ‘Beacons are dead,’ Return Path buys Email Copilot & mistakes that will derail your CMS
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From Marketing Land: ‘Beacons are dead,’ says CEO of a retail analytics firm Nov 29, 2016 by Barry Levine The main reason, according to Euclid Analytics’ head Brent Franson: consumers aren’t yet using their […]
Ranked conversations have arrived to the Twitter mobile experience
Twitter has rolled out conversation ranking to the mobile app, giving it the same experience that the desktop has had since the summer of 2015.
Marketing Day: Facebook adds gaming features, Cyber Monday reports & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
PPC buyer beware: 3 seedy tactics agencies or consultants use to scare you into services
Wondering if an email or phone call from a PPC agency is legit? Columnist Pauline Jakober shares some tips for weeding out the scammers.
Facebook adds gaming inside Messenger, News Feed
Facebook adds video games to the list of things that people can do without needing to leave Facebook.
Report: Cyber Monday was the largest ecommerce day in history
Nearly $3.4 billion spent online according to data from Adobe.
SEO without search results is here with Google Assistant, Home and Amazon Echo. Here’s how to survive.
Columnist Bryson Meunier discusses how the rise of digital assistants will impact how search engine optimization is performed.
Lessons learned from Black Friday and Cyber Monday: Retailers must be open to change
Look at how consumers really feel about Black Friday and take their sentiments into account for your rest-of-the-season marketing. Columnist John Donnelly III shares social media insights related to the annual brick-and-mortar mainstay.
Psychology and personalization: two P’s in a pod
Guest contributor Tyler Marcum of Magnetic discusses the power of personalization in creating more effective digital marketing strategies.
6 ways marketers try to manipulate subscribers and why we should stop
Don't underestimate the intelligence of your subscribers. Columnist Chad White describes six email marketing manipulations and explains why they're misguided.
MarTech Today: AMP’s long game, the trouble with truth & more
Here’s our recap of what happened in online marketing today, as reported on MarTech Today, MarTech and other places across the web. From Marketing Land: AMP’s long game Nov 28, 2016 by Barb Palser At one year, the open-source Accelerated Mobile Pages project has hit the gangly teenage stage. Columnist Barb Palser sums up what’s happening […]
Technical SEO checklist: 7 essential tips to implement now for 2017
In 2016, there’s been a lot of speculation on the value of technical SEO. It was called makeup; some of it was proclaimed dead; but ultimately, it was brought back to life gracefully and conclusively with outstanding examples of technical SEO tactics resulting in major traffic boosts. So why are opinions on this seemingly uncontroversial […]
Marketing Day: Black Friday results, AMP’s long game & coupon affiliate myths
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Data: Mobile drives majority of Black Friday traffic, but PCs dominate sales
Mobile devices drove 36 percent of sales but 55 percent of traffic.
The filter bubble: it won an election and can help you win customers
Columnist Jeffrey Cohen believes that the right tools and the right data can help you to better appeal to your customers and win their business.
Vistar adds first-party data to out-of-home (OOH) ad targeting through LiveRamp partnership
The New York City-based Vistar says this is the first use of first-party data like CRMs for OOH, and LiveRamp’s first OOH project.
How do our biases impact PPC performance?
With experience comes wisdom, but columnist Brett Middleton believes that search marketers can sometimes limit themselves by clinging to old habits.
Pathmatics acquires WhatRunsWhere
Pathmatics, whose ad tracking is oriented toward enterprises, will remain separate as a brand and platform from WhatRunsWhere, which focuses on small agencies and brands.
Ecommerce tops $5 billion over weekend, mobile beats $1 billion on Black Friday
Distinct online shopping days are now blurring into a longer Cyber Week.
AMP’s long game
At one year, the open-source Accelerated Mobile Pages project has hit the gangly teenage stage. Columnist Barb Palser sums up what’s happening now and makes recommendations for publishers adopting the format.
Without data, your marketing strategy won’t cut it in 2017
As complex data analysis tools become more democratized, data-driven decision making is increasingly valued above "trust your gut" thinking. Contributor Tamar Weinberg explains how to meet the challenge.
MarTech Today: Pathmatics buys WhatRunsWhere, Vistar adds first-party data to OOH & Facebook reportedly develops content suppression tool
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From Marketing Land: The filter bubble: it won an election and can help you win customers Nov 25, 2016 by Jeffrey L. Cohen Columnist Jeffrey Cohen believes that the right tools and the right data […]
3 coupon affiliate myths it’s time to stop blindly believing
Columnist James Collins shares data from Rakuten Marketing to help debunk a few of the more pervasive misconceptions about coupon affiliates.
Ad customizers just got a whole lot more powerful
Columnist Frederick Vallaeys discusses the new capabilities of ad customizers in AdWords, explaining how you can use them to serve better, more relevant ads.
The trouble with truth
Do search engines and other content distribution platforms have a responsibility to present information that is true? Columnist Janet Driscoll Miller discusses the issues surrounding this question.
Marketing Day: Echos, Google store visits & Facebook censorship
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amazon has sold more than 5 million Echo devices, with a big holiday to come
While Google Home is $50 cheaper, Echo will likely dramatically out-sell the newer device.
US Presidential election data: searcher intent vs. demographic polling
Politics aside, data from the 2016 US Presidential election illustrates that intent-driven search data “trumps” demographics-based polling data.
Link building is (specialized) marketing
Columnist Andrew Dennis explains how link building is built on the same fundamental principles as effective marketing: thorough research, strategic promotion, carefully crafted messaging and sustained effort.