8 inexpensive professional development ideas for martech pros
Looking to stay ahead in your career? Consider these cost-effective learning opportunities for martech professionals.
Steve Petersen is a B2B and B2C marketing technologist. He currently is a member of Wyndham Hotels & Resorts' Digital Product Team and has also worked in marketing technology roles at revenue management platform provider Zuora and before that at Western Governors University. Petersen holds a Master of Information Management from the University of Maryland and a Bachelor of Arts in International Relations from Brigham Young University. He's also a Certified ScrumMaster and lives in the Salt Lake City, UT area. Petersen represents his own views, not those of his current or former employers.
Looking to stay ahead in your career? Consider these cost-effective learning opportunities for martech professionals.
Steve Petersen | Mar 31, 2023 at 9:39 am ETHere's why martech and MOps professionals should strive to develop a deeper understanding of their company's products.
Steve Petersen | Mar 7, 2023 at 11:00 am ETMartech professionals don't mean to sow chaos in the world, but what we do can have unintended consequences.
Steve Petersen | Feb 15, 2023 at 9:47 am ETSometimes “let’s test that” is an even better answer than “yes,” all while avoiding the dangers of saying “no.”
Steve Petersen | Jan 20, 2023 at 9:54 am ETPreparing for the hypothetical isn’t a waste of resources. It's time to recommit to business continuity and disaster recovery planning.
Steve Petersen | Dec 9, 2022 at 9:42 am ETApplying the “Most Respectful Interpretation” principle is a must for martech practitioners dealing with various stakeholders. Here's why.
Steve Petersen | Nov 2, 2022 at 1:19 pm ETUnderstanding your martech stack's evolution makes working with data analysts more efficient.
Steve Petersen | Oct 3, 2022 at 10:13 am ETMartech contracts can raise thorny issues. Here are some to look out for.
Steve Petersen | Aug 10, 2022 at 1:48 pm ETProject and workflow management
Making life easier for executive assistants will also make it easier for you.
Steve Petersen | Aug 1, 2022 at 12:23 pm ETVendors, stakeholders, users and even you can cause you a lot of problems.
Steve Petersen | Jul 7, 2022 at 8:58 am ETMarketing operations is more than just marketing automation. Diversify your perspective when looking at candidates' skill sets.
Steve Petersen | Jun 3, 2022 at 12:11 pm ETIf you though technology and strategy were the hardest parts of marketing tech, think again. Relationships are fundamental.
Steve Petersen | May 13, 2022 at 10:14 am ETWhen it comes to successful marketing campaigns, creativity and technology go hand in hand.
Steve Petersen | Mar 24, 2022 at 11:12 am ETGetting colleagues familiar with your new martech position is no easy task.
Steve Petersen | Mar 2, 2022 at 3:20 pm ETWhile talking about marketing automation. CRMs and CDPs, don't forget the web channel, especially as a space for experimentation.
Steve Petersen | Feb 7, 2022 at 2:49 pm ETFrom a marketing and marketing operations perspective, the harder you look at the B2C/B2B distinction the fuzzier it seems.
Steve Petersen | Jan 5, 2022 at 12:44 pm ETWhat happens when other departments piggyback on the marketing tech stack and marketing decides to make a change?
Steve Petersen | Dec 1, 2021 at 11:15 am ETIn situations when budgeting is rather strict, it is important to think with the future in mind at things you might need tomorrow as well as today.
Steve Petersen | Nov 1, 2021 at 12:00 pm ETMarketing operations should absolutely be involved in the procurement of marketing tech. But it shouldn't be running the buying process.
Steve Petersen | Sep 30, 2021 at 1:26 pm ETThe marketing ops space needs clearer distinctions and a consistent vocabulary.
Steve Petersen | Sep 8, 2021 at 10:00 am ETEvaluating, deploying, managing and owning marketing technology requires a range of different skills.
Steve Petersen | Aug 9, 2021 at 8:41 am ETThough this model for prioritizing projects is simple, there are limitations to bear in mind.
Steve Petersen | Jul 7, 2021 at 9:27 am ETIt's important to know who your stakeholders are, to establish a monthly review process and to orchestrate where you can.
Steve Petersen | Jun 9, 2021 at 10:10 am ETOptimizing for MQLs, for example, can have big implications for downstream processes
Steve Petersen | May 10, 2021 at 10:19 am ETMOPs practitioners have their favorite solutions, but is it a good idea to specialize in one only?
Steve Petersen | Apr 14, 2021 at 8:16 am ETAsking what is and isn't martech leads to complex considerations
Steve Petersen | Mar 24, 2021 at 9:48 am ETAs long as they bring vision, commitment and orchestration to the tool set.
Steve Petersen | Feb 22, 2021 at 1:07 pm ETIf we use the term so frequently, we should be able to do a better job of defining it.
Steve Petersen | Jan 25, 2021 at 11:12 am ETAdopting best practices seems like a no-brainer. But here are some things to consider along the way.
Steve Petersen | Jan 5, 2021 at 11:45 am ETScott Brinker's role categorization can aid team building and planning.
Steve Petersen | Dec 11, 2020 at 8:00 am ETBefore you take the plunge, really think about if you can actually enable the new tech to its full potential.
Steve Petersen | Dec 7, 2020 at 8:00 am ETIn order for the four types of practitioners to work well together, they all need to understand how data enters the stack and where it goes.
Steve Petersen | Nov 25, 2020 at 8:00 am ETThere are assumptions about team members with specialties and those that can perform all functions. But what works in one situation may not make sense in another. Here's why.
Steve Petersen | Oct 6, 2020 at 8:05 am ETBy maintaining documentation, important details are shared more easily and less likely to fall through the cracks.
Steve Petersen | Aug 25, 2020 at 8:00 am ETWe participate in coalitions and teamwork to succeed, so technologists need to identify and foster interdepartmental collaborations to excel.
Steve Petersen | Jul 6, 2020 at 11:51 am ETFrom security updates and web application firewalls to regular system hygiene, marketing technologists have multiple options to safeguard their brand from malicious activity.
Steve Petersen | May 29, 2020 at 12:46 pm ETHow a vendor establishes a client account team can uncover insights into how productive the relationship will actually be.
Steve Petersen | Apr 23, 2020 at 1:50 pm ETThe principles of gamification have potential, but understanding motivation and managing reward complications must be done with care.
Steve Petersen | Apr 8, 2020 at 8:00 am ETWe all know martech is complex and evolving so we need orchestrators to provide clarity about how operations are managed.
Steve Petersen | Mar 23, 2020 at 10:08 am ETWe should aim to find ways to garner high conversion rates without always relying upon gimmickry.
Steve Petersen | Mar 6, 2020 at 9:32 am ET