Report: Apple Search Ads are driving installs with high retention rates
A new AppsFlyer study points to strong demand for the new paid app discovery program in the App Store.
Marketing Day: Facebook racist, FCC privacy rules & offline sales
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Micro-moments and beyond: Understanding and optimizing for consumer intent
Want to reach search engine users in their moments of need? Columnist Thomas Stern explains his process for mapping keywords and content to the customer's path to purchase.
The SEO power of portfolio entries, case studies & testimonials
Content marketing is great, but traditional content marketing approaches may not be applicable to small local businesses. Columnist Marcus Miller explains how small businesses can use portfolio content to capture targeted, relevant search traffic.
Report: 93 percent of brands and retailers misaligned, harming omnichannel efforts
Brands are spending to drive offline sales, but not partnering with retailers or measuring the in-store impact of digital.
Here’s why bloggers give up (and how you can stay on track)
Blogging is hard, but don't throw in the towel just yet! Contributor Timothy Carter discusses four reasons people quit blogging and how you can overcome them and stay the course.
What Snapchat’s Discover ad sales shift may mean for marketers
Snapchat's move to take full control over Discover ad sales would consolidate ad buying and could commoditize ad inventory.
Strategies to maximize retail marketing efforts BEFORE holiday sales events
The holidays are just around the corner, and columnist James Green has tips for maximizing the time before the shopping craze begins to ensure the success of your seasonal sales.
The FCC passed ‘sweeping’ new privacy protections for consumers — or did it?
Will "opt-in consent" be buried in lengthy terms and conditions? Stay tuned.
MarTech Today: Snaplytics’ Snapchat analytics, chatbots for ad campaigns & the “Real World Web”
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Snaplytics launches Snapchat analytics Oct 28, 2016 by Barry Levine Copenhagen-based company is now providing what it says is the only SaaS service for brand monitoring of Snapchat. How to get budget […]
Facebook’s racial targeting isn’t new, bad or always illegal despite renewed attention
"Ethnic Affinity" targeting has been offered for nearly two years, has real benefits and is legal for many types of ads.
LinkedIn earnings up 23% YoY in Q3 2016 with revenue at $960M
LinkedIn's Talent Solutions were the largest driver of revenue for the site, generating $623 million.
Snaplytics launches Snapchat analytics
Copenhagen-based company is now providing what it says is the only SaaS service for brand monitoring of Snapchat.
Marketing Day: Holiday shopping trends, Reddit ads & Google’s earnings report
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
ABM brings the right guests to the party; marketing automation keeps them engaged
What is account-based marketing (AMB), and how is it used? Columnist Jeffrey L. Cohen provides a primer on how AMB can improve marketing automation, drive sales alignment and improve customer profile data.
Chatbots can now help advertisers stay on top of their ad campaigns in Slack, Facebook Messenger & other platforms
Ask a chatbot to get alerts, reports and insights without having to log into an ad management or analytics platform.
It’s scary how many ways SEO can go wrong
In search engine optimization, sometimes even small errors can have a large and costly impact. Columnist Patrick Stox shares his SEO horror stories so that you can be spared this fate.
Look to Thanksgiving dinner for holiday shopping trends
Columnist Adam Weiss takes a close look at the friends and family we all have around our Thanksgiving dinner tables and explains how affiliate marketers can get their attention this holiday shopping season.
The MarTech Today app is now available for iOS & Android
Download our new app, featuring daily martech industry news and features, breaking news alerts, offline reading and more.
[Podcast] Marketing Land Live #33: Alex Hertel of Xperiel on marketing in the ‘Real World Web’
In this week's podcast, we meet a company that's aiming to put an end to thinking about 'online' and 'offline' as different user experiences, and what that would mean for marketers.
Tumi’s chief digital officer shares how his org is built to go ‘beyond incrementality’
Contributors Erica Seidel and Nadine Dietz interview Charlie Cole, Chief Digital Officer of Tumi, to uncover the inner workings of his high-growth digital team that works in unison with marketing.
MarTech Today: Oracle’s access to device IDs, ABM and marketing automation & 360 VR video for SEO
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Oracle gives marketers access to ID Graph’s device IDs in its Audience Builder Oct 27, 2016 by Barry Levine It’s the latest in a series of enhancements this year to its […]
Share Your Marketing Stack: Beachhead Marketing’s lean and clean stack
Featured marketing stack comes from Beachhead Marketing, a consulting firm that helps SaaS marketers grow with leaner martech stacks and clever growth hacks. One client added $12M in pipeline in just two weeks.
Reddit launches ad targeting product based on site visits
Reddit's new ad targeting product will be interest-based, focusing on the communities on the site that visitors frequent.
Amazon reports sales up 29% YoY, earning $32.7B in Q3 2016
The ecommerce giant says it plans to add 120,000 seasonal employees for the upcoming holiday season.
Google parent Alphabet’s Q3 beats expectations with $22.5 billion in revenue
Paid clicks were up 33 percent year over year, but cost per click was down 11 percent.
Marketing Day: Twitter’s Q3 earnings, YouTube End Screens & Adobe’s holiday predictions
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
What advertisers should know from Twitter’s Q3 2016 earnings call
The good, the bad and the ugh of Twitter’s latest earnings report.
Study: 83 percent use smartphones in stores, Facebook the most widely used app
Euclid Analytics survey of 1,500 US adults reveals consumer wish list for in-store digital experiences.
Oracle gives marketers access to ID Graph’s device IDs in its Audience Builder
It’s the latest in a series of enhancements this year to its DMP.
Does your marketing suffer from memory loss when customers switch devices?
The proliferation of consumer devices means marketers must find ways to account for an ever more complex buyer journey. Columnist Josh Manion details the steps along the road to gaining a true picture of you customer.
Pull live inventory data from your product database and place it in your search ad copy
Retailers, want to make your text ads stand out? Columnist Jason Puckett explains how you can use big data to improve search ad copy without risking your quality score.
Brand X: Why customer experience is a cloud marketing must-have
Marketers of today’s services and apps need to put their customers’ experience at the center of their strategy. Contributor Brent Sleeper explains why.
Google’s virtual game changer: Leveraging 360 VR video & image optimization for SEO
Contributor Brian Ussery notes that as global search interest in VR skyrockets, Google has quietly made 360-degree VR videos and images accessible across devices and optimizable for organic search.
Twitter will shut down its 6-second video service, Vine
Twitter's 6-second video service will close 'in the coming months,' according to a blog post published by Vine.
IBM rolls out many new roles for its Watson supercomputing service
They include solutions for marketing and commerce, an intelligent chatbot builder, integration with iOS apps, and video analysis.
YouTube’s new End Screens designed to keep viewers tuned-in on mobile & desktop
With the launch of End Screens, YouTube says creators will no longer need to use Annotations to add clickable links within a video.
How to get budget for your account-based marketing programs
Ready to hop aboard ABM but not sure how to finance it? Columnist Peter Isaacson discusses how to incorporate it into your marketing budget so that it will boost your bottom line.
Q4 must-knows for CMOs: Crucial developments across channels
Columnist Scott Rayden takes a look at the trends and releases that have shaped the digital marketing landscape over the past year to help you strategize for this Q4 and beyond.
From the Editor’s Desk: How we work with outside contributors
How do industry experts contribute guest articles to Marketing Land, MarTech Today or Search Engine Land? Executive Features Editor Pamela Parker explains.