Clinton wins Grubhub presidential ‘debate’ as diners cast votes with special discount codes
Among the findings: Indian food is big with Clinton supporters; Trump supporters like Chinese food.
How the newest Adobe-Microsoft partnership resembles ‘Jerry Maguire’
And what it could mean for the balance of power among the major marketing clouds.
Marketing Day: Responsive design for Gmail, Grubhub’s CMO & SMX East updates
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Gmail finally supports responsive design: answers to 4 burning questions
Google has started rolling out support for responsive email design in its various Gmail clients. Columnist Chad White explains what email marketers should and shouldn't do in light of this dramatic change.
Updating your SEM toolbox with new, shiny tools –- SMX East 2016
Ask any PPC professional the secret of their success, and they'll often point to tools that help them do their jobs better. Columnist Pauline Jakober recaps a session at SMX East where the best of these tools were discussed.
The four pillars of the future of SEO
What does the future of search engine optimization have in store for us? Columnist Pratik Dholakiya looks at recent trends to explain the direction our industry is headed in.
What’s new and cool at Google from SMX East 2016
At this year's SMX East, Googlers Jerry Dischler and Babak Pahlavan shared recent updates and what's coming to AdWords and Google Analytics. Columnist Mark Traphagen was on hand to cover the highlights.
Grubhub’s CMO creates organizational agility to collect diners’ real-time presidential preferences
Barbara Martin Coppola, CMO of Grubhub, tells contributors Nadine Dietz and Erica Seidel how she has created a truly agile marketing organization with 37% year-over-year company revenue growth.
Up close at SMX: Using paid search and social together
Columnist Kristi Kellogg recaps a session at SMX East that dives into how marketers can integrate their paid search and social efforts for better marketing results.
MarTech Today: ‘Ok, Google’ for Maps app, Penguin recoveries & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Google Maps app adds “Ok Google” voice command activation for hands free directions Sep 29, 2016 by Barry Schwartz Google improves voice search while using the Google Maps app. Two new studies […]
PullString unveils all-purpose intelligent conversation platform
Staffed by ex-Pixar employees, the company describes the new release as the most complete expressive toolkit for text- and media-based characters.
Marketing Day: Finding your best users, a mobile ad format study & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
What’s more important than a B2B buyer’s lead score?
Columnist Jeffrey L. Cohen explains why success depends on not just your lead scoring, but also on your marketing automation system and its methodology for calculating that score.
MarTech Today: Oracle updates Marketing Cloud, Google launches free Optimize 360 & AMP overrides deep links
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Oracle updates its Marketing Cloud Sep 28, 2016 by Barry Levine Enhancements include a revised Canvas for orchestrating multichannel journeys and new drag-and-drop A/B testing for mobile apps. Google launches free version […]
Your best users: Where they are and how to find them
How much do you really understand about your users? Columnist Jeremy Smith explains how to drill down into the analytics and data you need to learn more about your best customers.
Two new studies look at what kinds of campaigns, mobile ad formats work best
One is from the Advertising Research Foundation, the other from mobile ad firm Kargo and neuroscience consumer researcher MediaScience.
Marketing Day: Twitter Moments, Oracle’s Marketing Cloud & Periscope VIP
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Content and SEO: Building linkable content
What makes content link-worthy? Columnist Andrew Dennis discusses the qualities that make content easy to promote and share.
How do you deal with local SEO KPIs that don’t pass the smell test?
We all know that data can sometimes be unreliable, but columnist Andrew Shotland makes the case for why we shouldn't just rely on free Google tools for data collection and analysis.
Twitter officially opens up Moments to everyone
Now any Twitter user can curate their own topic-based feed of tweets.
Oracle updates its Marketing Cloud
Enhancements include a revised Canvas for orchestrating multichannel journeys and new drag-and-drop A/B testing for mobile apps.
Google launches free version of Optimize 360, introduces Session Quality Score metric & more
The company made several Analytics solutions announcements Wednesday, including updates for Google Data Studio and Tag Manager.
Developer marketing and the myth of the Rosetta Stone
Contrary to what some say, developers don’t hate marketing -- unless it doesn’t respect their needs. Contributor Josh Aberant explains the right way to reach them.
How to scale organic local marketing
How can enterprise businesses grow their local marketing without ads? Columnist Megan Hannay says the only way is to rethink "organic" marketing.
Twitter now lets brands advertise only to potential site visitors likely to become customers
Twitter will let advertisers decide whether they want their ads to simply get people to visit their sites or to visit their sites and do something specific.
MarTech Today: Salesforce’s Commerce Cloud, Google AMP bug & newest Google My Business API
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Salesforce launches its Commerce Cloud Sep 27, 2016 by Barry Levine The newest cloud, based on the recent Demandware acquisition, positions the tech giant for handling transactions in physical stores as well […]
Active on Periscope? Become a VIP
Periscope's VIP program rewards broadcasters with a badge of acknowledgements and perks.
Marketing Day: Facebook now at 4M advertisers, Salesforce’s Commerce Cloud & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
5 Ws of the sharing economy: How social data gives marketers a competitive edge
Why should you be paying attention to the sharing economy? Columnist John Donnelly III dives into the social data behind the sharing economy's explosive growth and what marketers stand to gain from it.
The truth behind McDonald’s ice cream conspiracy theory and other brand myths
Ever heard of 'The Great McDonald’s Soft-Serve Ice Cream Conspiracy Theory of 2016?' Columnist Joshua Reynolds has tips on how to weed out such tall tales about your own brand and take action.
Why contextual campaigns provide value across the enterprise
Columnist Rebecca Lieb explains how deeper targeting and individualized messaging can benefit marketers, organizations and consumers.
MarTech Today: Einstein and marketers, Snap’s Spectacles & Google’s new ‘Science Datasets’ schema
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: With brains like Einstein’s, who needs marketers? Sep 26, 2016 by Barry Levine The coming of artificial intelligence to Salesforce and other marketing tools raises the question of what exactly marketers will […]
Facebook’s advertiser count surpasses 4 million brands, with 20% buying video ads
More than 20% of Facebook’s 4 million advertisers have created a video ad in the past month, and 40% have created an ad using a phone or tablet.
Salesforce launches its Commerce Cloud
The newest cloud, based on the recent Demandware acquisition, positions the tech giant for handling transactions in physical stores as well as online.
Marketing Day: Salesforce’s Einstein, Google Adwords Health Score & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
With brains like Einstein’s, who needs marketers?
The coming of artificial intelligence to Salesforce and other marketing tools raises the question of what exactly marketers will do.
Plan device-specific user experience strategies with Google AdWords’ bid modifier
Google recently announced some changes to the way bid adjustments works in AdWords. Columnist Thomas Stern explains how this might affect your device-specific bidding strategies.
What’s the Google AdWords Health Score and how is it different from existing tools?
AdWords recently released a Health Score feature that "grades" your account, but is it just a rip-off of an existing free performance grader? Columnist Larry Kim compares.
3 tips for tracking response to industrial tradeshow print ads and landing pages
Columnist Dianna Huff offers some smart advice for how you can measure the digital impact of real-world event marketing efforts.
Writing a Yelp review that won’t get filtered
Is Yelp not showing your reviews? Columnist Brian Patterson has some tips for avoiding the review filter.