Facebook pressures advertisers to cut mobile page load speeds or it’ll cut their reach
Facebook wants to make mobile ad links load faster, so it will start pre-loading them and push advertisers to make them load even quicker.
Ibotta launches ‘first app-to-app affiliate program’
Moving beyond its previous playing field, the mobile shopping app is announcing customer cashback rewards for making purchases in other apps.
Marketing Day: WooCommerce updates, Instagram’s pinch-to-zoom & Pinterest ad news
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Search competitor analysis: backlinks, keywords and pages
Columnist Andrew Dennis walks through his competitor analysis process to show how you can inform your organic search efforts by unearthing competitor strategies.
WooCommerce adds AdRoll integration
Automattic's popular ecommerce plugin for WordPress now offers a new ad/email retargeting option.
A CMO’s View: Conservation International’s influencer marketing gives nature a familiar voice
CMO Meg Goldthwaite shares how her brand builds meaningful relationships with the likes of Harrison Ford, Ed Norton and Reese Witherspoon.
Moving your SEO program beyond discovery
As search engine optimization (SEO) professionals, we want to help new customers discover our clients' businesses -- but columnist Casie Gillette reminds us that being there for the customer after they've already discovered us is just as important.
With pinch-to-zoom, Instagram takes a step towards fixing its photo, video size problem
Instagram's pinch-to-zoom feature lets people take a closer look at photos and videos, but it requires them to keep their fingers on the screen to do so.
Five free Chrome extensions for SEO practitioners
Columnist Brian Harnish details 5 free Chrome extensions he uses on a regular basis, for SEO tasks ranging from screenshots to checking links to content analysis.
From the Editor’s Desk: Blab is dead; long live our new podcast!
In this month's column, Editor-In-Chief Matt McGee talks about why we're changing our weekly video show to an audio-only podcast.
Pinterest will target ads to people who click on, save brand-related pins
Pinterest wants brands to feel like they already have an audience to advertise to on its platform, so it's creating one from brand-related pins.
The future of email marketing is already here
The landscape of email marketing is about to change dramatically, even if we don’t realize it yet. Columnist Len Shneyder points us down the path ahead.
How to overcome the hardest parts of curating content for thought leadership
Curating isn't all smooth sailing. Columnist Tamar Weinberg takes a look at how you can curate successfully to become an influencer and strengthen your personal brand.
MarTech Today: All-you-can-eat data deals, Google’s enterprise-level tag management & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: All-you-can-eat data deal coming to a programmatic market near you Aug 30, 2016 by Melody Gambino As big data continues to grow by leaps and bounds, columnist Melody Gambino discusses the future […]
Marketing Day: Facebook Offers, Twitter video ads & Apple’s EU tax woes
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Kontakt’s product releases point to a new phase of beacon evolution
Its new ecosystem adds lightweight card beacons, IFTTT, light and motion sensors, long battery life, NFC and RFID to iBeacon/Eddystone beacons.
Facebook is trying to make its coupon product, Offers, a bigger deal
Facebook will now let people save offers to a new Offers tab, remind them when one is about to expire and give brands more control over who can use them.
Twitter floats better revenue split for creators’ YouTube, Facebook videos
Twitter offers creators 70% of the revenue from ads against their videos, but will advertisers pay more for those ads than on YouTube or Facebook?
3 ways social intelligence shapes hospitality marketing
Columnist John Donnelly discusses the role that social media plays in travelers’ planning, experience and evaluation and explains how hotel marketers can use this channel to better serve guests.
Hitting blind spots on the way to gold? Olympics ads remind marketers to sweat the data details
Columnist Joshua Reynolds takes a look at McDonald’s ad strategy during the Games, how Panera Bread moved in on the fast-food giant's blind spot and what marketers can learn from the outcome.
All-you-can-eat data deal coming to a programmatic market near you
As big data continues to grow by leaps and bounds, columnist Melody Gambino discusses the future of programmatic and data deals, and why high-quality data is the key to success.
EU says Apple owes more than $14.5B in back taxes that Ireland must now collect
EC investigation finds that Apple paid an effective tax rate of less than 1 percent for roughly a decade.
MarTech Today: Tru Optik’s OTT Data Cloud, Google’s ‘Phantom’ & local marketing automation tools
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Tru Optik launches OTT Data Cloud to bring segment targeting to connected TV Aug 26, 2016 by Barry Levine The company says this is the first time marketers can use web-like audience […]
Report: Apple to be assessed “billions” in unpaid European back taxes
The precise figures are under wraps but will be released later this week.
Google Analytics launches Workspaces for enterprise-level tag management
Users will also notice a slight rebrand, as Google Analytics changes its name to Google Analytics Solutions.
Marketing Day: Google Analytics audience data, Facebook Trending Topics & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Step by step, physical grocery stores are becoming back ends for online shopping
Walmart, Kroger, ShopRite and other traditional chains are jumping aboard, as physical store-less grocery providers like Amazon are moving in.
4 ecommerce link building tactics that still work in 2016
Link building for ecommerce sites can be a challenge, but it isn't impossible. Columnist Christian Sculthorp shares tactics that you can use to acquire inbound links to your online store.
[PODCAST] Marketing Land Live #25: Google’s interstitial penalty, AdSense limits removed & more
As Marketing Land Live switches to an audio-only podcast, we talk about Google's plans to penalize certain mobile interstitials, a change of heart from AdSense and Amazon's latest expansion.
Is your email a casualty of the war on spam?
If your messages aren't getting through, it might be time to rethink your email marketing strategy. Columnist Jose Cebrian outlines some steps for developing a "good" sending reputation.
How to use Google Analytics audience data to make media and marketing decisions
Looking for more insights into your consumers? Columnist Andrew Ruegger discusses the advantages of Google Audience reports and offers some examples of how he uses it to drill down into data.
MarTech Today: IP blocking from list-bombing, local marketing automation tools & inbound call data
Here’s our recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Marketers, make sure you are not being list-bombed and blocked by Spamhaus Aug 26, 2016 by Barry Levine Recently, valid email addresses have been fraudulently added to many open email lists, flooding inboxes […]
Facebook removes story descriptions for Trending Topics & replaces with number of mentions
Previously, Facebook's Trending Topics included a brief description, but now it will only show number of mentions the topic has received.
Tru Optik launches OTT Data Cloud to bring segment targeting to connected TV
The company says this is the first time marketers can use web-like audience targeting for ad-supported TV seen via Roku, Apple TV or game consoles.
Marketing Day: Re-engaging email subscribers, Facebook’s vertical video & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketers, make sure you are not being list-bombed and blocked by Spamhaus
Recently, valid email addresses have been fraudulently added to many open email lists, flooding inboxes with spam and resulting in a blockage of IP addresses.
7 quick SEO hacks for the SEO newbie
Want some simple SEO tips that will help move the needle without breaking the bank? Columnist Stephan Spencer has seven for you.
7 steps for re-engaging your email subscribers
How can you re-engage people who no longer respond to your emails? Columnist Sol Orwell shares strategies to get your dormant subscribers back on board.
Think smartphones are just about the bottom of the funnel? Think again.
Survey data show that 56 percent use their mobile devices most often at home.
2016 is finally the “year of the video”
Video is all around us online these days, no matter what device we're using to access content. Columnist Grace Kaye shares a few tips for marketers capitalizing on this rising tide.