Google revenues climb 21 percent to $21.5 billion, powered by mobile
Growth is coming from three areas: mobile search, video and programmatic, but primarily mobile search.
Automattic’s WooCommerce ecommerce platform now connects with Square
WooCommerce, a WordPress plugin, says this was its most requested integration.
China’s largest search engine, Baidu, struggles on earnings
Baidu's stock drops on their latest earnings release, showing signs of slower growth and profits than ever before.
Marketing Day: Ecommerce content marketing, “webrooming” & Apple earnings
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Much-needed filters & custom metrics make their way to Twitter Ads Manager reporting
A new set of tools will allow Twitter Ads Manager users to pick and choose the campaigns & metrics that they'd like to report on.
How your old content can help with SEO
Looking to get the most SEO value out of your content marketing efforts? Columnist Tamar Weinberg explains how to breathe new life into your content assets.
How to download all of your landing pages from Google Search Console via Analytics Edge — and I mean ALL of them!
Google Search Console provides a wealth of data on landing pages, but unfortunately, that data is limited. Columnist Glenn Gabe shares his method for getting around the 1,000-URL limit using an Excel plugin called Analytics Edge.
Why Monotype bought UGC platform Olapic
According to the Monotype CEO, his company will now have one more asset to help brands define their marketing identity.
The Intent Lab opens and issues its first Digital Satisfaction Index
A research partnership between Northwestern University and Publicis’ Performics, the Lab intends for the Index to become a standard.
How to master content marketing for your ecommerce company
It's not just about having a blog. Steve Olenski offers 10 ways to create content that will attract visitors to your ecommerce business and drive them to purchase.
Consumers have spoken: 2016 is the year of “webrooming”
Worried about showrooming? Don't be! Columnist Sara Spivey says the opposite — consumers researching online before heading offline to shop — is taking off, and retailers need to take advantage of the trend.
MarTech Today: Oracle picks up NetSuite, Tune opens up a Multiverse & Google iOS app’s listening skills
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Oracle buys NetSuite for $9.3 billion Jul 28, 2016 by Barry Levine This latest acquisition enlarges Oracle’s family of cloud-based products with NetSuite’s business services, targeted at midsized companies. Mobile marketing platform […]
Apple sells its billionth iPhone, but Samsung gains market share
As the iPhone nears its 10th anniversary rivals are producing high-quality and often lower-cost alternatives.
Amazon revenue up 31% YoY for Q2 2016, climbs to $30.4B for the quarter
CEO Jeff Bezos says its been a busy few months for Amazon worldwide, with the launch of Prime in India and AmazonFresh in London.
Marketing Day: Oracle buys NetSuite, Facebook’s earnings report & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Oracle buys NetSuite for $9.3 billion
This latest acquisition enlarges Oracle’s family of cloud-based products with NetSuite’s business services, targeted at midsized companies.
SEO requirements for a new website platform
Not just facing a site redesign but a full replatform? Columnist Clay Cazier presents the features most important to ensure your new site can support today's SEO best practices.
Yandex reports a 30% YoY increase in revenue at $280.7M for Q2 2016
"Our expertise in data analysis and AI is fueling advances in ad targeting and driving the adoption of personalized products," says CEO.
Mobile marketing platform Tune opens up a Multiverse
New free tool shows return-on-ad-spend along with attribution data.
Perfect your agency pitch: tips from an in-house marketer
Marketers, looking to land more clients? Columnist Amy Bishop has the inside scoop on what type of information your prospects really want.
10 mobile statistics marketers will love
As mobile growth continues to surge, columnist Aaron Strout highlights the key stats to consider when planning your mobile marketing strategy.
4 tactics you can use today to become a better listener
Are you really listening to your client? Columnist Matt Umbro discusses key ways to tune in to what your client is saying -- and ultimately improve your relationship with them.
How to go live: Brands & agencies share their top tips for live video broadcasts
Marketers on the forefront of live video tell what they've learned about content creation, production details and managing comments.
MarTech Today: IAB’s first ad-blocking study, Qualia’s partnership with NinthDecimal & SEO requirements for a new website
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Does the IAB’s first ad-blocking study provide the “missing stat”? Jul 27, 2016 by Barry Levine The report offers some new insights into what it will take to keep people away from […]
Why “ad load” questions overtook Facebook’s latest earnings call
One of the main factors driving up Facebook's ad revenue, ad load will become a less significant one by mid-2017, said Facebook CFO David Wehner.
Tumblr is releasing ads across blogs & giving users a cut
Ads will be making their way across Tumblr blogs, and user will be getting a piece of the action (if they allow the ads to run).
Facebook’s never had more users, made more money per user than in Q2 2016
Facebook grew the amount of money it makes per person using its service twice as fast as it grew the number of new people using its service.
Marketing Day: IAB’s ad-blocking study, mobile wallets & chatbots
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Does the IAB’s first ad-blocking study provide the “missing stat?”
The report offers some new insights into what it will take to keep people away from ad blockers.
How to use device bid adjustments, straight from Google
AdWords will soon have the ability to set bids specific to each device type. Columnist and Googler Matt Lawson explains Google’s official POV about what that means when managing your campaigns.
TrackMaven Report: What your content says about your social media marketing strategy
TrackMaven shows which industries perform best on Twitter, Instagram, Linkedin and Facebook--among other things.
Local businesses trump big businesses when it comes to delivering on-site updates
Columnist Myles Anderson shares the results of a recent BrightLocal survey about the impact of on-site SEO on rankings for local businesses.
Not just for payments, mobile wallets an underused consumer channel — [survey]
Urban Airship survey showcases broader potential of mobile wallets.
Pokémon Go, augmented reality and the future of local marketing
What might the popular new mobile game mean for local marketers? Columnist Brian Smith explores.
Use Power BI to supercharge your SEO
Columnist Chris Liversidge explains how to take advantage of Microsoft’s Power BI (Business Intelligence) rollout to collect and analyze more data than ever before -- and find the SEO performance gaps you didn’t know about.
The art of link building: Why creating connections is the key to success
Columnist Ryan Shelley explains how good, sustainable link building is not just about getting a backlink, but about creating lasting connections that provide value to users.
3 ways marketers can use speed to their advantage
Speed now means more than getting your product to market first. Columnist Scott Vaughan discusses our rapidly changing industry and how marketers can use speed to take advantage of it.
8 tips from 7 months of local sponsorship marketing
Looking to dive into local sponsorships? Columnist Megan Hannay offers eight lessons learned that will help you plan your strategy.
MarTech Today: Ubimo teams up with Cuebiq, Taboola buys ConvertMedia & The Washington Post builds “user-first” ad tools
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Ubimo and Cuebiq offer integrated offline data for real-time campaign optimization Jul 26, 2016 by Greg Sterling The announcement is the latest in a series that underscore the importance of location data […]
Pinterest poaches Snapchat’s ad research boss Gunnard Johnson
Pinterest has hired Johnson to be its head of measurement science and insights at a time when measurement has never been more important to digital ad sales.