AMP: Above and beyond
Want to know more about Accelerated Mobile Pages (AMP)? Columnist Max Prin recaps a session from SMX Advanced 2016 featuring John Shehata of Condé Nast and Google's Rudy Galfi, product manager for the AMP Project.
Advia launches “all-in-one” marketing system for multiple sensing at physical locations
And Toronto-based Rover releases rebuilt mobile marketing platform focused on location.
Shopping campaigns: Play like every day is a holiday
What's ahead for shopping ads this holiday season and beyond? Columnist Alexander Paluch recaps a session from SMX Advanced focusing on what search marketers need to know.
Marketing Day: An interactive history, Amazon Prime Day & Google’s My Activity site
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
5 more super-common SEO mistakes content marketers make
In a follow-up to last month's column, Stephan Spencer addresses some more common but avoidable SEO problems for content marketers to be aware of.
Ads on digital billboards are now being triggered by four speeds of passing traffic
New campaign for Dannon Yogurt goes beyond previous message-changing based only on “slow” and “fast” traffic.
Why the digital advertising ecosystem loves native
Columnist James Smith explains why native advertising is a win for consumers, publishers and advertisers.
Why your content marketing program could be failing
From the blueprint to the foundation, content marketing is a lot like building a house, says columnist Drew Eastmead. He explains why all the steps in the process are needed to create a strong content marketing program.
An interactive history: How Google, Facebook & Twitter finally won over brands & TV ad dollars
Charting digital's efforts to bring bigger brand budgets online.
Court: Viacom, not Google, on the hook for tracking kids’ behavior online
Under the federal Video Privacy Protection Act, only parties that disclose protected information can be sued, not those that received the information.
MarTech Today: “Yelp Knowledge,” Alexa’s skills & all about AMP
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Yelp announces expanding “Yelp Knowledge” social analytics program Jun 29, 2016 by Greg Sterling Yelp adds new companies that get direct access to full Yelp reviews database. SEO? SEM? SMX East has […]
Amazon confirms Prime Day will return on July 12
After complaints about product choices last year, Amazon promises more than 100,000 deals this year, plus a full week of sales leading up to Prime Day.
Google’s new My Activity and Ads Personalization seek to make ads better, provide more user control over data
A pragmatic mix of good policy and self-interest, My Activity and Ads Personalization give users more control and help enable more sophisticated ad targeting.
Now feel this: Immersion releases “first haptic design toolkit”
Its TouchSense Design Cloud allows marketers to create their own touch feedback for mobile video ads.
SMX Advanced 2016 recap: Harnessing SEM analytics for smarter automation
Columnist Christi Olson provides tips and advice from PPC experts on how search marketers can make SEM automation work for them.
Marketing Day: Yelp’s social analytics, Facebook Pages & Amazon news
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
7 types of keywords to boost your SEO strategy
Wondering what kinds of keywords you should be targeting? Columnist Ryan Shelley shows how to categorize keywords using a personalized and industry-focused approach.
Why Google is mining local business attributes
What are business attributes, and why should local businesses care? Columnist Adam Dorfman explores.
From the Editor’s Desk: Why we publish articles you may not agree with
In this month's column, Editor-In-Chief Matt McGee talks about two recent columns that readers didn't agree with, and why we handled each situation differently.
The what, how, who and YOU of the future of marketing
What do you need to know to succeed in the marketing world of tomorrow? Columnist Sanjay Dholakia shares what he learned from industry veterans at his company's marketing summit.
Amazon adds 50+ Dash brands, but data shows only 47% use purchased buttons
E-commerce analytics firm, Slice Intelligence, says less than half of people buying Amazon Dash Buttons are making purchases with them.
Yelp announces expanding “Yelp Knowledge” social analytics program
Yelp adds new companies that get direct access to full Yelp reviews database.
Scaremongering in digital: Why ad blocking isn’t as dire as you think
Columnist Rob Rasko believes current ad-blocking predictions aren’t accurate. He offers his take on a realistic projected industry impact.
Facebook makes Pages’ organic reach in News Feed even more dependent on shares
To stay in the friend zone, Facebook will take a harder look at whether friends are sharing a Page's post before putting it in people's feeds.
MarTech Today: Pinterest’s AI-enabled search, Kahuna’s expanded machine learning & Google’s tool for Internet speeds
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Pinterest tries to one-up Amazon with new shopping features like AI-enabled search Jun 28, 2016 by Tim Peterson Pinterest is adding a shopping cart, merchant profiles and artificially intelligent product search capabilities […]
Amazon finally makes it easier to find skills for Echo
Like an app store, Alexa's skills are now organized by category with new search and refine features.
Report: What marketers can learn from the biggest brands on Instagram
TrackMaven has released a report of how Fortune 500 companies are engaging with Instagram. Some of the findings may surprise you.
Beware of shady link schemes from black-hat SEOs
Have you received an offer for a link that seems too good to be true? According to columnist Tony Edward, it probably is.
The right way to get dynamic with Google AdWords
Want to create more personalized, more effective search ads? Columnist Todd Saunders discusses four dynamic ad varieties and how to make them work for you.
Is selling SEO services getting harder or are SEOs just not good at it?
In light of recent survey data from BrightLocal, columnist Myles Anderson shares tips for local search marketers looking to acquire new business.
Marketing Day: Twitter’s new Dashboard tool, Pinterest’s AI-enabled search & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
What’s the best attribution model For PPC?
Columnist Aaron Levy explores some common attribution models used by digital marketers. Which one is right for your business or client?
New ‘Dashboard’ tool from Twitter gives businesses a simple, all-in-one management suite
A streamlined solution make it easier for novice social marketers to successfully navigate the Twitter platform.
Marketing platform Kahuna applies its machine learning across customer journeys
Firm continues to expand its scope, this time with Experiences for message optimizing.
Pinterest tries to one-up Amazon with new shopping features like AI-enabled search
Pinterest is adding a shopping cart, merchant profiles and artificially intelligent product search capabilities to better compete against Amazon and Google.
Predictive data & ABM: How to move from account lists to account contacts
Columnist Scott Vaughan says combining your predictive efforts with an ABM approach can help you identify optimal accounts and drive desired results.
Blinded by data: 5 ways to deal with data overload
Don't get overwhelmed by a glut of data. Columnist Joshua Reynolds outlines key steps to help you avoid data fatigue.
How to manage your ad partners in regulated industries (part 1 of 5)
Digital marketing is more complicated in some industries than in others, as anyone who works finance, retail, education or pharmaceuticals knows. In her five-part series, contributor Lori Weiman will explain how advertisers can thrive in these highly regulated industries.
Why ad blockers are not a threat to the online ad industry
Don't believe the naysayers. Columnist David Rodnitzky explains why the paranoia surrounding ad blocking is exaggerated and why it will never happen en masse.
Will crowdsourcing make agencies strategic again?
Columnist Patrick Armitage discusses the pros and cons of crowdsourcing and explains how the sharing economy can give agencies more time to focus on ideas and strategy.