In this month's column, we talk about the ongoing challenges of getting approved to publish via Facebook Instant Articles -- many of which are caused by Facebook's own plugin.
The European Commission, Facebook, Google (YouTube), Twitter and Microsoft have announced a “Code of Conduct” governing “illegal hate speech” online in the EU. Earlier today, the various involved entities issued a statement explaining the new framework: In order to prevent the spread of illegal hate speech, it is essential to ensure that relevant national laws transposing the […]
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Instagram's new tools for brands with business profiles include a way to track posts' impressions counts and break down follower bases.
You may be using Google Analytics, but are you using it to its full potential? Contributor Khalid Saleh lays out 7 key reports with which every marketer should be familiar.
Managing multiple search accounts for a single domain doesn't have to mean juggling tons of conversion and remarketing tags. Contributor Amy Bishop shares steps to seamlessly share data across accounts without cluttering your website's code with duplicative tags.
If your AdWords optimization efforts are focused toward terms and ads you credit with last-click conversions, you're not alone. But columnist Tim Mayer contends you're being shortsighted.
The acquisition by a tech-focused private equity firm gives the marketing automation provider the flexibility to reinvent its platform for enterprises.
Are you an agile marketer? Jim Yu discusses the convergence of digital marketing disciplines and the hybrid skills that you'll need to thrive.
In an increasingly efficient world, what works today won't work tomorrow. So what should marketers do? Columnist David Rodnitzky discusses some key tactics.
Here’s our recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Survata offers first online surveys targeted at second- and third-party user segments May 27, 2016 by Barry Levine The questionnaires, which can include a pretesting of ads, are delivered to the same segments […]
The most popular form of mobile ad blocking is now browser-based.
Confused by the display advertising landscape? You’re not alone. Columnist and Googler Brad Bender simplifies this complex topic and dives into the three components of programmatic buying that you should know.
In the latest Marketing Land Live, we recap all the news from the Google Performance Summit, talk about Facebook's ad changes and Twitter's move to change how it counts 140 characters.
The news comes after Facebook announced Audience Network will expand to reach non-Facebook users on mobile apps and websites.
Browser-based tool is built for developers, but anyone with an Amazon account can see what it's like to talk to Amazon's Alexa devices.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The questionnaires, which can include a pretesting of ads, are delivered to the same segments the ads will later target.
Google's recent developer event revealed details about how the search giant is thinking about the future. Columnist Chris Marentis shares tips on how local businesses can learn how to be found in the environment that's taking shape.
Contributor Jacob Baadsgaard shares cautionary tales of AdWords bidding gone terribly, terribly wrong.
The most widely disparaged aspect of Advanced Campaigns is eliminated at last. Contributor Andy Taylor extols the change, explains what it means for marketers and makes a couple of suggestions for further improvement.
Leanplum attributes these findings largely to the different ways the platforms treat and present push notifications.
On the heels of Twitter's announcement that it's easing up on its character limit, columnist Maggie Malek has some advice for brands on how to plan for the social network's new features.
With marketing innovation happening at a meteoric pace, how do you keep up? Columnist Lewis Gersh has some tips on how to spot the latest trends and stay ahead of the curve.
More than half of US adults are consuming news via social media, but there are missed opportunities and surprising statistics that show some interesting data across the various networks.
Failure isn't always a bad thing. Columnist Rachel Lindteigen says that by looking at what didn't work, you can learn more about your customers and gain a better perspective for future content.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: The not-so-wonderful life of Microsoft’s Windows Phone is almost over May 26, 2016 by Greg Sterling Surface tablets have been a hit, and the company may yet introduce a “Surface phone.” Know […]
All people on Audience Network mobile sites and apps can now be targeted using familiar Facebook parameters.
The jury agreed that Google's use of Java APIs was "Fair Use" under copyright law.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Surface tablets have been a hit, and the company may yet introduce a "Surface phone."
Columnist Thomas Stern discusses how content marketing performance can fall short if SERP features aren't considered.
School's nearly out, and it's time for summer vacations. Contributor John Cosley shares data on what travel-related keywords and creative approaches are paying dividends for advertisers in the sector.
With hundreds of services to choose from, how do you choose the payment processing company that's best for your business and your customer's experience? Columnist Steve Olenski reveals his top choices to help you find the right fit.
On June 30, Google will stop accepting Flash ads. That means learning to love HTML5.
Are you still trying to make sense of the Snapchat craze? Columnist Blaise Lucey talks about his experience with the wildly popular social network and what marketers can gain by joining it.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: In time for summer, Informatica opens its Marketing Data Lake May 25, 2016 by Barry Levine The company says this is the first such marketing-focused data repository, which accepts all data, organizes […]
At Google's annual event for AdWords and Google Analytics customers, it shared new ad formats, mobile-first bidding options and more.
The once-powerful FBX has seen its influence wane with the release of Custom Audiences and Dynamic Ads.
The team behind Twitter's "Buy" button has been disbanded, and the company is focused on other programs and features that speak to its core experience.