Marketing Day: IAB’s LEAN scoring, Echo/Alexa sales & LinkedIn’s earnings report
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
IAB releases 2016 plan to develop LEAN scoring, its effort to take on ad blocking
The goal is to develop scoring algorithms that can show who's doing things right by year-end.
Yandex reports a 34% YoY increase in revenue for Q1 2016 earnings
Russian's leading search engine says it's raising its revenue outlook for 2016 from a range of 12% –18% to a revised range of 15% – 19%.
How to help your sales team close more paid search leads
Acquiring tons of leads through paid search is great, but columnist Jacob Baadsgaard cautions that your sales team's ability to convert those leads can make or break your campaign ROI. Learn how to improve conversions from your PPC leads.
Echo/Alexa device lineup now outselling Kindles for Amazon [Report]
Report says that Echo device-family buyers tend to be affluent and 70 percent male.
Tubular Labs launches first ecosystem-wide video content rating system
Ratings track 100 million videos for views and such engagement factors as likes, shares and comments.
This app “Contains ads” label starts showing in Google Play store
The new label has been spotted in the wild, but it has not rolled out to all users.
What I learned fundraising on Facebook & Twitter: We need donate buttons!
Facebook likes and Twitter retweets don't necessarily translate into charitable donations. A "donate" button could help.
Calling all channels: The multi-channel race for the presidency in 2016
Which channels should candidates use to succeed in this year's election? Columnist Lewis Gersh explains why direct mail targeted based upon digital signals could be a win for both political campaign managers and marketers.
Thinking about ABM? It’s time to put your sales hat on
Columnist Scott Vaughan says if you really want to be successful with account-based marketing, you must adopt a sales mindset first.
10 tips for successful Pinterest advertising
How do you pin to win? Columnist Brad O'Brien offers some tips to help you step up your advertising on Pinterest and stay ahead of the curve.
Look out for the MosQUito — a new kind of ad fraud that drains human traffic from infected websites
Marketing/anti-fraud agency eZanga says it could affect thousands, possibly millions, of WordPress and Joomla-based websites.
MarTech Today: Experian’s new Audience Engine, protecting against ad fraud & preparing for voice search
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Experian launches PII-matching audience targeting platform to reach 85% of the US Apr 28, 2016 by Barry Levine In the new Audience Engine, brands and others can enrich customer profiles with various […]
Microsoft blocks Google Chrome & other browsers from Cortana in latest Windows 10 release
Microsoft says blocking third-party browsers & search providers improves user experience and is in keeping with how competitors act with their own digital assistants.
Amazon reports profitable Q1 to beat expectations
The company beat analyst expectations in all areas. AWS continues to be a standout.
LinkedIn’s sponsored content pivot helps ad revenue hit $154.1 million
LinkedIn's ad revenue grew by 29% in the first quarter of 2016, thanks to nearly 80% revenue growth from sponsored content alone.
Marketing Day: Snapchat hits 10B daily video views, Facebook earnings & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Snapchat confirms that 10 billion videos are being watched daily
Snapchat users are watching 10 billion videos a day, up from 8 billion two months ago.
Trend observation: branded PPC ads getting more expensive
Have you noticed your brand CPCs increasingly lately? It's not just you. Columnist Thomas Stern shares data which suggest that branded terms have become more expensive since Google's recent SERP changes.
Searching for searchers: Audiences are the new keywords
As we continue to shift towards audience-centric marketing, columnist Christi Olson of Bing notes that we can create more effective remarketing campaigns by asking the right questions about our searchers.
Dynamic remarketing: not just for retailers anymore
Think dynamic remarketing is only for retailers? Think again! Columnist Laura Collins explains how non-retailers can set up these campaigns and discusses the success her agency's clients have seen by utilizing this tactic.
Twitter recategorized itself from “social networking” to “news” in Apple’s App Store
As a social networking app, Twitter ranked fifth among free apps, but as a news app, it now ranks number one. Coincidence?
A CMO’s View: Hyundai outlines the social strategy driving its latest new car launch
CMO Dean Evans shares how the carmaker builds out its social campaigns and offers insight on Hyundai's new brand direction.
14 times Facebook has tried to be Snapchat
Facebook may not have been able to buy Snapchat, but that hasn’t stopped the social network from co-opting many of the messaging app’s features.
Experian launches PII-matching audience targeting platform to reach 85% of the US
In the new Audience Engine, brands and others can enrich customer profiles with various layers of PII-based data, and then anonymously target those same users online, in email or on addressable TV.
AdSense mobile Page-level ads now available to all publishers
Anchor and Vignette ads are designed for mobile websites and do not count toward page ad limits.
How to protect yourself against ad fraud
Columnist Ratko Vidakovic walks through steps that marketers should take to protect themselves and their ad budgets against fraud.
Google Analytics now secures all web traffic
Whether sites are using HTTPS or not, all traffic communication with Google Analytics is being encrypted.
Amid global smartphone slowdown, Apple seeks to capture more “Android switchers”
It's not just the iPhone -- smartphone growth has slowed across the board.
Mobile-friendly redesigns: Experiment on your current site
If you have your eye on being mobile-friendly, a full website redesign may be in order. Columnist Brian Massey has tips to ensure your site redesign is a success.
Promoted Tweets with hashtags have higher CPAs, lower CTRs — & other surprises for DR advertisers
A Twitter study of 9,000 campaigns points to 9 characteristics that can make promoted tweets more successful for direct response advertisers.
7 reasons your Instagram Ads aren’t converting
Are your Instagram Ads a flop? Columnist and Bitly senior content strategist Blaise Lucey explains what you might be doing wrong.
MarTech Today: Oracle adds ABM, 6sense launches SearchSense & Google adds Merchant Center Feed Rules
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Oracle’s Marketing Cloud adds account-based marketing and boosts AddThis interest targeting Apr 27, 2016 by Barry Levine New capabilities build on what the company sees as its biggest competitive asset: data. Musical […]
Facebook’s mobile ad revenue grew by 76% to $4.26 billion in Q1 2016
Facebook grew its daily audience by 16% and the money it makes from each member of its audience by 33% in the first quarter of 2016.
Marketing Day: Facebook ecommerce trends, Cranberry.FM & Twitter earnings report
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Musical chairs: where do beacons fit in the retail sensor landscape?
As more retailers adopt beacon technology, columnist Florent Peyre believes it's only a matter of time before it becomes ubiquitous. How will you incorporate this new tech into your marketing strategy?
4 key Facebook trends ecommerce advertisers need to know in 2016
Columnist Andrew Waber dives into advertising activity on Facebook and uncovers several trends to help you plan ahead and improve performance.
Oracle’s Marketing Cloud adds account-based marketing and boosts AddThis interest targeting
New capabilities build on what the company sees as its biggest competitive asset: data.
From the Editor’s Desk: Why we’re becoming believers in Facebook Live
In this month's column, Editor-In-Chief Matt McGee offers more anecdotal evidence that Facebook is going to own the world of live video.
About.com takes new direction with launch of standalone health website Verywell.com
In addition to a content team made up of 120 health experts, About.com has hired Dr. David Katz as its first senior medical advisor.