Marketing Day: More Amazon Dash buttons, Interview with Salesforce VP & DocuSign’s CMO
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amazon adds 100 new Dash buttons & triples the number of available brands
The ecommerce giant says Dash button orders have jumped 75 percent over the last three months.
Salesforce VP: In the age of predictive and self-learning tech, marketing is turning into goal-setting
Marketers, Leslie Fine said, will increasingly focus more on their destinations and less on the step-by-step turns to get there.
Video ads are coming to Facebook Instant Articles
Facebook Instant Articles open to all publishers on April 12, and publishers will be encouraged to take part and make money on advertising with video ads.
DocuSign CMO aims to bring his brand to life by giving it more of an emotional POW!
Get to Know: DocuSign CMO Brad Brooks
A century of celebrating Mom: smart ad strategies for the mother of all holidays
Want to make the most of your paid search campaigns this Mother's Day? Columnist John Cosley of Bing Ads shares Mother's Day insights for digital marketers.
Is your marketing organization struggling with the pace of digital? “Hacking Marketing” is the answer [Review]
Scott Brinker’s book explains how modern marketers should adopt software development practices. Columnist and Third Door Media CEO Chris Elwell reviews the new release.
Are our leading brands also optimization leaders?
Are well-known brand name e-tailers taking advantage of the tools available for optimization? Columnist Brian Massey shares his analysis of 7 top sites.
Want real results from social? Start paying.
If you think your organic social media posts are delivering diminishing returns, you're not wrong. Columnist Blaise Lucey explains why pay-to-play is becoming the new norm for all social marketing.
5 engaging visual content formats that aren’t infographics
Are you producing infographics on autopilot? Columnist Kerry Jones shares innovative content formats which may communicate your message more effectively.
Ad network AdTheorent can now forecast if you’re likely to visit a physical store after seeing an ad
Partnership with location analytics provider Placed tracks which ad-targeted users actually visit, so its machine learning-created model can predict others.
MarTech Today: Microsoft’s chatbots, OTT TV & sharing a Google search
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Conversation as the new UI: Microsoft makes its chatbot pitch at Build 2016 Mar 30, 2016 by Danny Sullivan Cortana Intelligence Suite & Microsoft Bot Framework introduced to help developers understand conversations […]
Marketing Day: Snapchat testing new ads, Twitter’s universal tag & GE’s live video
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Snapchat is testing ads that contain advertorials like listicles
Snapchat has started testing ads that let marketers like AT&T attach branded articles containing text, images and GIFs to their 10-second video ads.
Salesforce survey: Customer satisfaction is more important to marketers than revenue or customer acquisition
Newest “State of Marketing" report describes what approaches characterize high-performing marketing teams.
The real impact of Google’s new paid search ad layout on organic search
We've heard a lot about how Google's changes to its paid ad display might impact advertisers, but what about those focused on organic search? Columnist Winston Burton discusses the impact on SEOs.
Manual link building’s 7 worst outreach offenses
Are you making mistakes with your link-building outreach? Columnist Julie Joyce lists what she considers to be the 7 worst outreach violations.
Twitter simplifies conversion tracking & audience segmentation with universal tag
The single tag enables tracking for multiple conversion events and setup for as many as 200 tailored audiences.
What Amazon understands about offline retail
What can retailers, online and offline learn from Amazon's venture into the brick-and-mortar space? Columnist Florent Peyre explores.
3 ways to use the “familiarity bias” for maximum B2B engagement
How can you get in front of prospects so you'll be top of mind when they're making their purchase decisions? Columnist Matthew Barby has tips.
Conversation as the new UI: Microsoft makes its chatbot pitch at Build 2016
Cortana Intelligence Suite & Microsoft Bot Framework introduced to help developers understand conversations & take actions where they happen.
Image-driven mobile ads for automakers now available on Google in the US
The specialized ads are now out of beta, along with ad listings for nearby dealerships.
The comprehensive guide to video advertising in 2016
Columnist Thomas Stern discusses best practices for video advertising across a wide variety of platforms and channels, including mobile, display and social.
How GE uses live video to tell stories & humanize the industrial side of the brand
Five questions with GE's social media lead Sydney Williams
Fullscreen’s subscription video service will be ad-free but not brand-free
Fullscreen's subscription-based video platform won't carry ads when it debuts on April 26 but is open to hosting programs that involve brands like AT&T.
OTT television joins the world of user profiles in Tru Optik/Experian partnership
Tru Optik’s tracking of OTT viewing meets Experian’s massive user profiles, providing validation to multi-screen advertisers about who their audiences really are.
3 keys to architecting customer experiences that go beyond the desktop
Is your business thinking like a mobile consumer? Columnist Brian Solis details the questions brands should be asking themselves in our mobile world.
We’re reaching the tipping point in mobile commerce
Think people don't convert when they receive email on a mobile phone? Think again, advises columnist Jason Warnock, and he's got the stats to back up his contention.
MarTech Today: Free mobile BI, Facebook Messenger’s mobile wallet & Lotame’s Smart TV Audiences
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Startup Pyze launches free business intelligence and personalization platform for mobile apps Mar 29, 2016 by Barry Levine New service employs machine learning to automatically segment users and determine the best time […]
Marketing Day: Hootsuite buys Sales Prodigy, Instagram’s longer videos & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Snapchat’s updated policies hint at bigger search, ad ambitions
Snapchat has updated its policies to clarify the information it collects, suggest a third-party search deal and better deal with the government.
Hootsuite buys Sales Prodigy app to offer better tools for social marketing to potential buyers
The Vancouver-based social management platform will now offer more specialized capabilities to businesses looking for customers who post about their needs online.
Instagram welcomes minute-long videos for all accounts
Soon all users & brands will have the ability to share longer 60-second videos on Instagram.
10 tips for avoiding shady SEO providers
Got a sneaking suspicion the SEO company you hired might not be legit? Columnist Greg Gifford shares his list of red flags to look out for.
“Search disruption is coming!” and 9 other expert insights From LSA16
The Local Search Association recently held its 2016 Annual Conference, LSA16, and Wesley Young shares 10 insights from experts and SMBs that will impact your marketing strategy.
Brands can now pin how-to guides on Pinterest, but not as ads
On Tuesday Pinterest is showing off the first set brands using new how-to pins that people can click on to see step-by-step guides.
Is customer service a key to content marketing success?
Often, successful content marketing relies most heavily on content created by your customers, rather than by your brand. Columnist Rachel Lindteigen explains how excelling at customer service should be part of your content strategy.
Live video sharing & storage platform Katch makes it possible to search its 1M archived videos
The live video cloud storage provider is celebrating its one-year anniversary this week.
Achieve sweet success with marketing segmentation
You can't get away with "spray and pray" marketing any longer. Columnist Mary Wallace details how to segment your audience and tailor your messaging for optimal results.
Gmail Ads: Email marketing without the emails
What are Gmail Ads, and are they worth incorporating into your digital marketing mix? Columnist Laura Collins explains this relatively new ad format and showcases case studies that illustrate their impact.