Marketing Day: Oscars Twitter Record, Programmatic Display Tactics & Location Marketing
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
mNectar Expands Its App Streaming Ad Network To Cellular Data Transmission
San Francisco-based company has launched Spectra, which can now stream over 3G/4G/EDGE connections in addition to the previously supported WiFi.
DiCaprio’s Oscar Win Sets New Twitter Record
Sorry, Ellen DeGeneres, but Leo's award for Best Actor beat out your famous group selfie for the most-tweeted moment in Oscar's history.
Programmatic Display: 3 Tactics to Master in 2016
Programmatic will account for 63% of all display buys in 2016, but marketers big and small are having a difficult time understanding what it is and why it matters. Contributor and Googler Brad Bender shares answers and tactics to get started.
To Maximize The Value Of Testing, Start With A Strategy
Looking to improve your testing or just getting started? Columnist Nick Iyengar has tips on how to build your strategy for testing and optimization.
5 Ways Calls Can Reduce Search Marketers’ Cost Per Lead
Columnist CJ Arseneau discusses how call tracking can help you understand the value of calls in your search program and lower your customer acquisition costs.
Most Mobile Marketers Are Using Location, But How Do You Do It Right?
With so many marketers using location-based mobile targeting, it's time to either jump on board or step up your strategy. Columnist Craig Weinberg offers some tips to help you fine-tune your efforts.
MarTech Today: Cardlytics’ Treasure Trove, Fixing “Permanently Closed” & AMP Not Yet A Ranking Signal
Here’s our recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Cardlytics Opens Up Its Treasure Trove Of Purchase Histories To Ad Targeting Feb 25, 2016 by Barry Levine Atlanta-based company is now making its 120 million anonymized profiles available beyond bank-related sites and […]
EU & US “Privacy Shield” Data Transfer Agreement Faces Skeptics In Europe
Earlier this month, American and European officials announced a new framework to ensure the continued flow of data across the Atlantic. This was in response to last October’s Schrems decision by The European Court of Justice invalidating a 15-year-old “Safe Harbor” agreement, in the wake of the Snowden domestic spying revelations. The court asserted that […]
News360 Launches Free Audience Analytics Tool For Publishers And Content Marketers
The NativeAI service tracks user preferences with a much more granular categorization of content than other tools, the company says.
Marketing Day: Snapchat Geofilter Costs, Local SEO Expectations & Online Reputation Management
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amazon To Webstore Sellers: No New Orders As Of May 1, Two Months Ahead Of Platform Closure
Migration deadline effectively moves up by 60 days.
WATCH: “Marketing Land Live” Show #2 Talks About Google AdWords Changes, AMP & More
If you missed our second episode, watch the video replay below.
How Much A Snapchat Geofilter Costs At The Oscars & 5 Other Big Events
Check out how much it would cost to run a Snapchat geofilter around the Academy Awards, at SXSW or during spring break in Las Vegas.
Google Is Fixing The “Permanently Closed” Problem For Local Businesses
Columnist Joy Hawkins discusses how you can fix issues with old business locations being marked "Permanently closed" -- and what Google may be doing to address the issue.
Setting Local SEO Expectations: 3 Points To Hit Early And Often
When it comes to providing SEO for local businesses, it's crucial to set realistic expectations. Columnist Jenny Foster discusses three points she likes to drive home with clients to ensure a strong relationship and a smooth campaign.
The Death Of Marketing Expertise
Where have all the search professionals gone? Contributor Andrew Goodman explores the state of the search agency industry today and wonders if we can be doing better.
Optimizing Conversions Isn’t Everything! Don’t Neglect What Happens Before & After
Are you maximizing your conversion potential? Columnist Dale Hursh discusses the activities and efforts that occur both before and after the conversion point, noting that focusing efforts here can increase conversions and ROI.
Bullet-Proofing Your Business From The Inevitable Online Reputation Attack
If your business hasn't yet been hit with an online reputation attack, chances are it will be. Columnist Chris Silver Smith has tips on how to proactively prepare to help reduce the seriousness of an attack.
10 Best Practices For Digital Ad Breakthrough
With the overflow of content available today, how do you get viewers' attention? Columnist Peter Minnium offers up his advice on how to break through the noise.
MarTech Today: AdTheorent’s Attribution Service, Location Data For Addressable TV & Fixing “Permanently Closed”
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Ad Tech Firm AdTheorent Launches Public Version Of Its Internal Attribution System Feb 25, 2016 by Barry Levine Called Barometric, the service uses street addresses of homes as the consistent ID across […]
Cardlytics Opens Up Its Treasure Trove Of Purchase Histories To Ad Targeting
Atlanta-based company is now making its 120 million anonymized profiles available beyond bank-related sites and apps.
Marketing Day: Facebook Launches Canvas, Twitter Updates Embedded Timelines & More
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Land Live #2: Google Drops Right-Side Ads, Closes Compare & More
Join us at noon ET Friday for our second weekly live video show, and join the conversation with the #HeyML hashtag.
Ad Tech Firm AdTheorent Launches Public Version Of Its Internal Attribution System
Called Barometric, the service uses street addresses of homes as the consistent ID across devices and into physical retailers.
Nielsen Will Start Measuring Snapchat Ads
Nielsen measurement means brands will be able to more accurately compare their Snapchat and TV campaigns.
Canvas: Facebook’s Immersive Mobile Ad Experience Launches Internationally
Facebook has launched Canvas, giving marketers the ability to improve the mobile advertising experience with native immersive ads.
Brand Bidding & PPC Optimization: Best Practices For Brand Bidding (Part 3 of 8)
Columnist Lori Weiman continues her series on brand bidding by discussing best practices for creating and optimizing successful branded PPC campaigns.
Twitter Enhances Embedded Timelines
Twitter's updated embedded timelines will give website owners and visitors a richer user experience.
Google’s New SERP Layout: The Biggest Winners & Losers
What has been the impact of Google's new desktop ad layout thus far? Columnist Larry Kim uses data to show who has benefited and who has suffered from the change.
Seeking $1.7 Billion In Back Taxes, France Is Latest To Go After Google
Billions are at stake in Europe's flurry of tax collection efforts against US companies.
Google Launches AMP Listings; Here’s How They Look
AMP is now out in the wild in the mobile Google news carousel. Try it yourself now.
3 B2C Strategies You Can Eliminate When Doing Account-Based Marketing
Columnist Peter Isaacson outlines three mass marketing tactics that you should say goodbye to when planning your Account-Based Marketing strategy.
How To Get Started With Accelerated Mobile Pages (AMP)
Google is currently rolling out accelerated mobile pages in its mobile search results, but how can you get in on the action? Columnist Paul Shapiro explains how you can mark up your mobile pages for a better mobile user experience.
MarTech Today: Adobe’s New App Tool, Facebook’s Reactions & Getting Started With AMP
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Adobe Launches App Creation & Management Tool For Marketers Feb 24, 2016 by Barry Levine Its new Experience Manager Mobile combines and expands on existing mobile tools in its Marketing Cloud, so […]
PlaceIQ & Acxiom Use Location Data To Measure Offline Impact Of Addressable TV
Location analytics are being used in an expanding number of ways to measure the real-world impact of digital and traditional media.
Marketing Day: Adobe’s New App Tool, Instagram’s 200K Advertisers & Facebook Reactions
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Adobe Launches App Creation & Management Tool For Marketers
Its new Experience Manager Mobile combines and expands on existing mobile tools in its Marketing Cloud, so app management is closer to website management.
Save Our Search: 3 Reasons Not To Overreact About Losing Google Ads In The Right Rail
Keep calm and carry on with your PPC campaigns despite recent changes in the SERP layout, urges columnist Kevin Ryan.
Content Mapping, Search Optimization And The Buyer’s Journey
Have you optimized your content for all stages of the buyer's journey? Columnist Jim Yu looks at how to create the right content at the right time to drive conversions.