Digital transformation

MarTech Today: Cardlytics’ Treasure Trove, Fixing “Permanently Closed” & AMP Not Yet A Ranking Signal

Here’s our recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Cardlytics Opens Up Its Treasure Trove Of Purchase Histories To Ad Targeting Feb 25, 2016 by Barry Levine Atlanta-based company is now making its 120 million anonymized profiles available beyond bank-related sites and […]

Marketing management

EU & US “Privacy Shield” Data Transfer Agreement Faces Skeptics In Europe

Earlier this month, American and European officials announced a new framework to ensure the continued flow of data across the Atlantic. This was in response to last October’s Schrems decision by The European Court of Justice invalidating a 15-year-old “Safe Harbor” agreement, in the wake of the Snowden domestic spying revelations. The court asserted that […]

Digital transformation

MarTech Today: AdTheorent’s Attribution Service, Location Data For Addressable TV & Fixing “Permanently Closed”

Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Ad Tech Firm AdTheorent Launches Public Version Of Its Internal Attribution System Feb 25, 2016 by Barry Levine Called Barometric, the service uses street addresses of homes as the consistent ID across […]

Digital transformation

MarTech Today: Adobe’s New App Tool, Facebook’s Reactions & Getting Started With AMP

Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Adobe Launches App Creation & Management Tool For Marketers Feb 24, 2016 by Barry Levine Its new Experience Manager Mobile combines and expands on existing mobile tools in its Marketing Cloud, so […]

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