MarketingZoom Launches Site For Buying And Selling Marketing
The Portland, Oregon-based company wants the site to fill the need of companies looking to buy and sell local marketing opportunities.
Marketing Day: New Snapchat Feature, Google’s AMP Gets Analytics & Microsoft’s Earnings Report
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Ad Blocking Is A Kind Of Populist Revolt Against The Internet Establishment
Publishers and marketers have taken users for granted when it comes to ads.
PPC Geo-Bidding, Simplified
Are you overthinking your geo-targeted bidding strategy? Columnist Andrew Goodman thinks you might be -- and he's here to help simplify your life.
7 Traits That Will Make You A Great Digital Marketer
Knowledge and expertise are important, but columnist Will Scott asserts that there are certain intangible qualities which online marketing rock stars all seem to share. Do these apply to you?
When You Rank High Organically But Not Locally (Case Study)
You've done everything right in terms of local SEO -- you're even ranking high in organic results -- but you just can't seem to get a place in the map pack. What's wrong? Columnist Joy Hawkins explores.
Is A “High” Bounce Rate Always Bad? Plus: How To Improve Bounce Rates
Concerned about your bounce rate? Columnist George Aspland explains when a high bounce rate is OK and outlines steps to help turn it around when it's not.
Need New Marketing Tech? Make Sure You Look Under The Hood
How do you know if the technology you choose is the right fit for your company? Columnist Loretta Jones discusses what you should consider before making a decision on your marketing tools.
MarTech Today: ScribbleLive Buys Visually, AdSupply’s Patented Anti-AdBlock & Google Updates Webmaster Guidelines
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: ScribbleLive Buys Visually, Marrying Content Distribution With Content Creation Jan 28, 2016 by Barry Levine The combined company says it now offers a unique platform with capabilities that span planning, creation, distribution […]
Google’s AMP Project Gets Google Analytics Support
Announced in October, Google's soon to be be released AMP project aims to create a better mobile experience with faster page load times.
Snapchat New Feature Allows Friends To Be Added With Personalized URL
Snapchat now has a handy URL you can use to add friends to your network easily.
Hundreds Of Local Movie Theaters Will Soon Become Beacon Hot Spots
Beacon network Mobiquity and theater advertiser Screenvision team up to bring mobile marketing to U.S. moviegoers.
Amazon Reports Its Best Quarterly Profit Ever, But Q4 Earnings Fall Short Of Expectations
Fourth quarter sales up 22 percent, but earnings-per-share significantly less than expected.
Microsoft’s $25.7 Billion In Quarterly Revenue & $0.78 EPS Beat, Shares Up
Surface device, Office, Bing and Cloud Services were up; phone revs fell 49 percent.
Marketing Day: ScribbleLive Buys Visually, Account Based Marketing & Facebook’s Earnings Report
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
ScribbleLive Buys Visually, Marrying Content Distribution With Content Creation
The combined company says it now offers a unique platform with capabilities that span planning, creation, distribution and analytics.
Apartments.com Launches Its Super Bowl 50 Campaign With Lil Wayne & George Washington
Along with rapper Lil Wayne, Apartments.com's #MovinOnUp Super Bowl ads will feature actor Jeff Goldblum.
AdSupply Battles Adblock/Adblock Plus With Its Patented Technology
The Culver City, California-based company claims the software is 75 to 100 percent effective at blocking the popular anti-ad software.
Brand Bidding & PPC Optimization: How We Got Here (Part 1 of 8)
The biggest question facing paid search advertisers is how to get meaningful growth numbers out of PPC. Columnist Lori Weiman believes the answer lies with brand bidding.
The State Of Cross-Channel Paid Search, Part 1: SEM & Social
In this first in a series on cross-channel marketing, columnist Josh Dreller discusses how paid search and paid social can work together to improve overall marketing efforts.
Facebook Now Seeing 100 Million Hours Of Video Watched Daily
Facebook's CEO and COO both say video is crucial to the social media site's overall growth.
The ABM Maturity Model: 4 Keys To High-Performing Account-Based Marketing
Whether you're just getting started with Account-Based Marketing or are well underway with your strategy, columnist Peter Isaacson outlines four areas you should focus on to find ABM success.
Using Email To Drive Your Brand Value To Greater Heights
Columnist Paul Ford reveals key components for creating and reinforcing a strong brand with your email marketing programs.
MarTech Today: Google’s AI, Versium’s Automated Lead Scoring & Marketing Automation’s Obstacles
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land Google’s AI Breakthrough: Machine Beats Human Go Player For First Time Jan 27, 2016 by Greg Sterling Google has invested a great deal in machine learning and artificial intelligence. Today, the company is […]
Mobile Ad Growth Of 81% Drove Facebook’s Huge Fourth Quarter
80% or $4.5 billion of $5.6 billion in ad revenue attributable to mobile.
Colgate Launches Official Super Bowl Ad & Extended Version Of Its #EveryDropCounts Spot
The 30-second ad will be Colgate's first appearance as a Super Bowl advertiser.
Banner Q4 For Facebook: Revenue Tops $5.8 Billion, Ad Revenue Per User Jumps
Ad revenue climbed 57 percent in Q4 2015 from a year ago. The average ad revenue per user in the US and Canada increased to $12.89, up from $9.86 in Q3.
Gigya Report: Facebook Still Dominates Social Logins But May Be Fading A Bit
The social networking giant has been dropping slightly since mid-2015 -- while Google has been gaining.
Marketing Day: Google’s AI Win, PPC Blunders & Amazon’s First-Ever Super Bowl Ad
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
First-Time Super Bowl Advertiser SoFi Releases Official Super Bowl 50 Ad
The 30-second spot is part of the online lender's "Bankless World" brand awareness campaign.
Google’s AI Breakthrough: Machine Beats Human Go Player For First Time
Google has invested a great deal in machine learning and artificial intelligence. In early 2014, it acquired London-based DeepMind for roughly $500 million, according to some estimates. Today, the company is showing off an AI milestone. Google says a program created by DeepMind called AlphaGo has done what nobody has done before: beaten a professional […]
New Google Research: Can The Long Tail Be Covered Without Broad Match?
Wondering about the benefits of using broad match? Columnist and Googler Matt Lawson got his hands on real Google data to put the debate to rest.
Preserve Your Content Ecosystem By Fixing Link Rot
Columnist Garrett French notes that in many verticals, content resources have gone missing over the years. That's where you come in.
Frisco, Texas Ranks As Most Mobile-Friendly City In America, According To Study
Patterson, New Jersey named as the least mobile-ready city at the other end.
PPC Blunders: Downright Dirty, Inexperienced Or Overwhelmed?
Have you ever inherited a PPC account so poorly managed it made you scratch your head in confusion? Columnist Pauline Jakober shares her stories and tries to guess the underlying motive.
Versium Launches Self-Service Predictive Lead Scoring With Automated Modeling
Redmond, Washington-based company says this service, utilizing its own billion-attributes consumer data layer, is the first of its kind.
Amazon’s First-Ever Super Bowl Ad Will Promote Echo With Help From Alec Baldwin
In a teaser ad starring Baldwin and NFL veteran Dan Marino, Amazon shows how easy party planning is using its Echo device.
How Social Media Data Can Guide You Through The Advertising Odyssey
Are you tapping into the treasure trove of social media data? Columnist John Donnelly III explains why social media insights can help you learn more about your audience and improve your overall campaign.
The Evolution Of Digital Marketing And Changing Customer Expectations
It's time to scrap outdated strategies. Columnist Scott Rayden explains why marketers need to shift their perspective and make the customer journey more engaging.
AdStage Launches “Automate” To Power PPC Automation Across Search And Social Ad Networks
Advertisers will be able to set bulk rules to optimize campaigns across Google, Bing, LinkedIn, Twitter and Facebook.