Digital transformation

MarTech Today: Mobile-First Future, Apple Device Activations & Essential Search Trends

Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: A Mobile-First Future: Our Top Mobile Marketing Columns Of 2015 Dec 29, 2015 by Desiree Everts DeNunzio From Google’s mobile-friendly algorithm to the hottest business apps, our contributors covered the topics that […]

Marketing management

Marketing Day: Apple Dominates Holiday Device Activations, Twitter Updates Abuse Rules & More

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Twitter Updates Rules To Fight Abusive BehaviorDec 29, 2015 by Matt McGee Months after ex-CEO Costolo said company “sucks” at dealing with abuse, Twitter finally calls out specific types of user behavior […]

Digital transformation

MarTech Today: Walmart’s Big Payoff, “Minority Report” Potential & An App-Focused Search Engine

Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Here’s The Big Payoff Walmart Gets From Its New Mobile Payment System Dec 28, 2015 by Barry Levine Without the costs of a loyalty program, Walmart lands the contact info and purchase […]

Data

Gimbal And NanoLumens Bring “Minority Report” Potential To Digital Out-Of-Home

A recently announced partnership between beacon-maker Gimbal and digital signage provider NanoLumens brings “Minority Report”-style personalized advertising closer to reality. In the 2002 film, the character portrayed by Tom Cruise walks through a shopping mall where all of the digital signage is personalized, mentioning him by name. Minority Report is a dystopian vision of the […]

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