5 Trends In Local Search In 2015
Columnist Jason Decker reviews the year's biggest developments in local search marketing. Which of these has impacted you the most?
The Big Wrap-Up: The Top 10 Columns On Marketing Land In 2015
What were the top columns that attracted attention, discussion and pageviews in 2015? Check out our most popular columns of the year and click through for insights that will provide value in 2016 and beyond.
2016 Resolutions For Affiliate Advertisers: 5 Steps To A Successful Year Ahead
Looking to step up your affiliate marketing strategy in 2016? Columnist Melissa Feemster outlines some best practices to get you off on the right foot.
MarTech Today: Twitter’s Mac Client, Ad Networks & Big Data To Win Back Users
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Twitter (Finally) Updates Its Mac Desktop Client Dec 30, 2015 by Matt McGee Version 4 brings desktop app more closely in line with standard mobile app experience. How Marketing Can Use Big […]
LeadPages Wants Its New “Center” Product To Conduct Your Marketing Orchestra
The Minneapolis-based company is moving beyond its focus on capturing leads, to providing a tracking-and-segmenting hub for the leads from your best-of-breed marketing solutions.
Marketing Day: New Twitter Mac Client, CMOs Choose Top Video Ads Of 2015 & More
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: 30 Seconds Or Less: How To Engage The Distracted ConsumerDec 30, 2015 by Digital Marketing Depot 30 seconds or less. This is the average length of time that consumers spend reading or […]
Twitter (Finally) Updates Its Mac Desktop Client
Version 4 brings desktop app more closely in line with standard mobile app experience.
From Likes To Tweets: Our Top Social Media Marketing Columns Of 2015
How do you keep up with the rapid-fire rise and fall of social media networks? Our expert contributors were on hand to deliver insights into that and more in 2015.
How Marketing Can Use Big Data To Win Back Users
How do you win back lost customers? Columnist Josh Todd reveals some key strategies for using your data to engage with users and invest in the right customer.
The Secret Formula For Irresistible LinkedIn Connection Requests
How do you get more people to connect with you and your brand on LinkedIn? Columnist Larry Kim has some tips for how marketers can quickly expand their LinkedIn networks.
7 Things I Learned About Marketing This Year
As 2015 comes to a close, columnist Sanjay Dholakia takes a look back at the key changes that shaped the marketing industry and how marketers can learn from them moving forward.
MarTech Today: Mobile-First Future, Apple Device Activations & Essential Search Trends
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: A Mobile-First Future: Our Top Mobile Marketing Columns Of 2015 Dec 29, 2015 by Desiree Everts DeNunzio From Google’s mobile-friendly algorithm to the hottest business apps, our contributors covered the topics that […]
MarTech Landscape: What Is An Ad Network?
Ad networks have been around for nearly two decades. Find out how they work and what they offer publishers and advertisers.
10 CMOs Name Their Favorite Video Ad Campaigns Launched By Other Brands
This year, we asked 10 CMOs which video ads caught their attention. Here's what they told us.
Marketing Day: Apple Dominates Holiday Device Activations, Twitter Updates Abuse Rules & More
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Twitter Updates Rules To Fight Abusive BehaviorDec 29, 2015 by Matt McGee Months after ex-CEO Costolo said company “sucks” at dealing with abuse, Twitter finally calls out specific types of user behavior […]
Twitter Updates Rules To Fight Abusive Behavior
Months after ex-CEO Costolo said company "sucks" at dealing with abuse, Twitter finally calls out specific types of user behavior that won't be tolerated.
3 PPC Trends And Tactics You Can’t Ignore In 2016
Columnist Pauline Jakober discusses what she believes will be big in paid search in 2016, with a look back at some of this past year's biggest developments.
Planning For SEO Success In 2016
What strategies are you employing to help guide your digital marketing efforts? Columnist Marcus Miller shares some of his favorite methodologies for strategic planning.
Email Marketing In 2015: The Most Popular Columns Of The Year
Gmail Sponsored Promotions, improving deliverability and boosting response rates were among the topics that captured readers' attention in 2015.
A Mobile-First Future: Our Top Mobile Marketing Columns Of 2015
From Google's mobile-friendly algorithm to the hottest business apps, our contributors covered the topics that mattered the most to mobile marketers in 2015. Check out what caught our readers' attention.
7 Email Marketing Predictions For 2016
What's ahead for email marketers in 2016? From responsive design to an Apple voice-controlled headset, columnist Chad White shares his thoughts on what the future holds for email marketing.
5 CMOs Who Are Turning To LinkedIn For Increased Brand Engagement
CMOs from Xerox, Wiley, XOJET, G2 Crowd and Lithium share how their brands are taking advantage of LinkedIn's marketing tools.
MarTech Today: Walmart’s Big Payoff, “Minority Report” Potential & An App-Focused Search Engine
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Here’s The Big Payoff Walmart Gets From Its New Mobile Payment System Dec 28, 2015 by Barry Levine Without the costs of a loyalty program, Walmart lands the contact info and purchase […]
Report: Apple Had 50% Of All Device Activations Over 2015 Holiday Season
Flurry reports that Apple had about half of all device activations over the holidays, also breaking down device types and app installs.
Marketing Day: Amazon Holiday Stats, Walmart’s Mobile Payment Payoff & More
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Here’s The Big Payoff Walmart Gets From Its New Mobile Payment System Dec 28, 2015 by Barry Levine Without the costs of a loyalty program, Walmart lands the contact info and purchase […]
Here’s The Big Payoff Walmart Gets From Its New Mobile Payment System
Without the costs of a loyalty program, Walmart lands the contact info and purchase history of its participating customers.
Amazon: Almost 70 Percent Of Holiday Customers Shopped On Mobile
Company also touts growth of Prime membership, saying more than three million customers joined in a single week before Christmas.
On-Page Elements Rule: Top Design, User Experience & Conversions Columns Of 2015
The fundamentals of user experience, landing page optimization and buyer psychology will always be in style, though the details of how to achieve your goals may differ from year to year.
Up Close With Programmatic: The Year’s 10 Most Popular Display Columns
What were the hot topics for display advertisers in 2015? From programmatic to better ad creative, here's a look at the display columns that our readers were most interested in this year.
The Pressure’s On: Data’s Impact On Brand Partnerships In 2016
What will the evolution of data and marketing intelligence mean for brand partners in 2016? Columnist James Green offers some insights on what you can expect.
MarTech Landscape: What Is Programmatic Ad Buying?
Over half of display ads are now being bought programmatically in the US, but ad tech seems bent on making it hard to explain. Here's a look at what programmatic is and why it's growing in clear terms.
The CMO Reading List: Top Marketers Share Their Favorite Business Books In 2015
Recommended reads from CMOs ran the gamut this year, from long-time favorite "The Lean Startup" to the cautionary tale "Losing the Signal."
Can You Guess What Was The Most Shared AdWords Content In 2015?
Columnist Frederick Vallaeys recaps the hottest AdWords articles of the year based on social share data from BuzzSumo. How many have you read?
Getting Technical: The 10 Most Popular Marketing Technology Columns In 2015
Digital marketers in 2015 grappled with making the right marketing technology decisions, and our top Marketing Technology columnists helped them all along the way.
Digging Into Data: Our Top Analytics & Marketing Columns For 2015
Want to learn more about how analytics can strengthen your marketing strategy? Take a look at the analytics and marketing columns our readers were most interested in this year.
MarTech Today: Naughty/Nice, Manual Link Building & Top Search Engine Land Stories
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Hey, Santa, Check Out Our Marketing “Naughty & Nice” List For 2015 Dec 23, 2015 by Barry Levine Wherein we help the old guy figure out who deserves a candy cane or […]
A Holiday Gift: 5 Sources Of Great Marketing Motivation
Columnist Scott Rayden highlights the the people, books and videos that have inspired him in his marketing career in the hopes that they can encourage and motivate you, as well.
Gimbal And NanoLumens Bring “Minority Report” Potential To Digital Out-Of-Home
A recently announced partnership between beacon-maker Gimbal and digital signage provider NanoLumens brings “Minority Report”-style personalized advertising closer to reality. In the 2002 film, the character portrayed by Tom Cruise walks through a shopping mall where all of the digital signage is personalized, mentioning him by name. Minority Report is a dystopian vision of the […]
Marketing Tech Evolves Beyond Automation — And Toward Intuition
Increasingly smart platforms are providing tools that make marketing as much about anticipating demand as generating it.
Marketing Day: FTC’s Native Ad Guidelines, Manual Link Building & Facebook’s Top 360 Videos
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.