Less than a decade from now most payments will probably be made with apps in phones or smartwatches, using biometric triggers or other mechanisms that don’t involve swiping or using plastic cards. Just as credit cards have mostly replaced cash so will credit cards themselves be “replaced” by digital payments which will continue to rely […]
New bookmarking option for Google Images is only available on a personal account level, but there is social sharing potential down the road.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
We learned over the weekend how prominent mobile devices were in the Black Friday shopping melee. And while a growing number of purchases are happening on mobile devices, smartphones are primarily being used by consumers to find store locations, check hours information and do price comparisons while in stores. In a new mobile shopping study, […]
The carmaker worked with RPA to craft a playful video-focused campaign that uses Twitter's instant-win cards, which were recently introduced and not yet widely available.
Columnist Pratik Dholakiya outlines three patents that Google is applying for and explains how they could affect search results for both you and your clients.
Columnist Frederick Vallaeys notes that AdWords has released many new features for Shopping Ads recently. Are you taking advantage of them?
Don't just throw away perfectly reusable email content. Columnist Daniel Faggella outlines some ways to help you create a compelling email campaign without the fuss.
Looking to take your marketing strategy up a notch next year? Columnist Scott Rayden outlines key areas you should zero in on to get ahead in 2016.
Sponsored by marketing/commerce platform EPiServer, the study will be complemented by another report early next year that evaluates what worked best in the holiday season.
Columnist Adam Weiss takes a close look at advancements in affiliate marketing and how they're driving growth in the industry.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: App Developers To Europe: Don’t Hurt Google’s Ability To “Improve” Android Nov 25, 2015 by Greg Sterling A group of roughly 140 Android developers under the coordination of an organization called the […]
Black Friday ain’t what it used to be. The cultural ritual (if I can call it that) appears to have lost some of its mojo, as many retailers, seeking attention and competitive advantage, make Black Friday-style deals available before Thanksgiving. There has also been a shift of some in-store shopping to online (and mobile). According […]
Like it or not, customer reviews are a fact of life — and their impact on your business is huge. Columnist Jeremy Smith explains how you can use this to your advantage to promote your brand.
The removal of share counts, which Twitter announced in October and executed last week, surprises and frustrates some publishers.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
A group of roughly 140 Android developers under the coordination of an organization called the Application Developers Alliance is appealing to the European Commission not to take any action that could diminish Google’s control over the OS and contribute to Android fragmentation. The Commission is currently investigating whether Google has violated antitrust rules with its […]
Can link building truly be replaced by content marketing and "link earning"? Columnist Andrew Dennis doesn't think so. Here's why.
Mobile advertising platform 4INFO has announced a deal with shopper targeting and analytics provider Kantar Shopcom. It offers brands the ability to measure the incremental impact of digital media on in-store sales at the SKU level. A number of companies, including Google, are now measuring store visits after exposure to digital ads. The Kantar-4INFO relationship […]
So you're getting decent traffic, but sales aren't up. What's the problem? Columnist Casie Gillette offers suggestions on where to look for answers.
Not just a tossup any more, Twitter polls now include the ability to include up to four answers.
The idea is to make it as easy as possible for an app publisher to share any praise.
Report by analytics firm Parse.ly shows social dominating search for five of seven major stories of 2015. Social also has an overall advantage in referral traffic in the Parse.ly network.
As consumers' shopping behaviors continue to evolve, Josh Manion reveals tips for using data to boost mobile app engagement and in-store revenue.
At the SocialPro conference in Las Vegas, Danny Sullivan discusses social media disclosure rules with the FTC's Mary Engle. Columnist Mark Traphagen boils down the key takeaways for managers of social media accounts.
Once you have your attribution results, how do you successfully apply them to your marketing plan? Columnist Eric Dezendorf outlines several strategies that could work for you.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Google Announces New Advertising Support For AMP Pages Nov 24, 2015 by Danny Sullivan Fast-loading pages may also mean fast-loading ads, with advertising platform support for AMP that’s been announced. Marketing Analytics […]
New feature -- the first of its kind, the company says -- gives social marketers the info they need to respond to specific emojis in posts about their brands.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Fast-loading pages may also mean fast-loading ads, with advertising platform support for AMP that's been announced.
The offering provides Content Audit and Content Search to rate the content engagement of your site or competitors’.
In a move apparently designed to establish the brand's tech credentials, Volvo is touting a just-launched service it says will help take the hassle out of Christmas shopping.
Some are questioning whether small local businesses need a Google+ page after redesign drops display of listing information.
Having trouble getting traction for your SEO campaign due to bureaucratic red tape? Columnist Andrew Shotland suggests that you consider thinking local.
Having trouble showing progress when it comes to online reputation management (ORM)? Columnist Brian Patterson explains his metric for tracking ORM campaign progress over time.
Columnist Ben Goodsell explains what Google's featured snippets are and shows how obtaining one can provide a huge boost to organic search KPIs.
Columnist Tom Demers shows how some websites supporting Sanders are gaining organic search visibility -- and how these principles can apply to your business.
According to aggregated ecommerce data, online shoppers are jumping right in and placing their orders.
Like so many others, Google is putting out holiday shopping data this week. I’m sitting on 40 or more studies and surveys that discuss who’s going to show up (or not show up) in stores this Black Friday weekend. But what’s most interesting about Google’s data is not so much the data itself but the […]
Is “advertising” becoming a dirty word? In the broader climate of complaints about low-quality ads and ad blocking, it’s interesting to see new labeling in Google Play about apps with ads. According to Android Authority, Google Play will start to require developer disclosures about whether apps are supported by advertising. This will take the form […]