Customer experience

Study: Mobile “Showroomers” Generally Buy In Stores, 18–34-Year-Olds Most Active

We learned over the weekend how prominent mobile devices were in the Black Friday shopping melee. And while a growing number of purchases are happening on mobile devices, smartphones are primarily being used by consumers to find store locations, check hours information and do price comparisons while in stores. In a new mobile shopping study, […]

Digital transformation

MarTech Today: Google’s Control Of Android, Future Of Retail Analytics & Tracking Emojis

Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: App Developers To Europe: Don’t Hurt Google’s Ability To “Improve” Android Nov 25, 2015 by Greg Sterling A group of roughly 140 Android developers under the coordination of an organization called the […]

Customer experience

App Developers To Europe: Don’t Hurt Google’s Ability To “Improve” Android

A group of roughly 140 Android developers under the coordination of an organization called the Application Developers Alliance is appealing to the European Commission not to take any action that could diminish Google’s control over the OS and contribute to Android fragmentation. The Commission is currently investigating whether Google has violated antitrust rules with its […]

Data

Kantar-Shopcom And 4Info Partnership Offers Look At Future Of Retail Analytics

Mobile advertising platform 4INFO has announced a deal with shopper targeting and analytics provider Kantar Shopcom. It offers brands the ability to measure the incremental impact of digital media on in-store sales at the SKU level. A number of companies, including Google, are now measuring store visits after exposure to digital ads. The Kantar-4INFO relationship […]

Digital transformation

MarTech Today: Ad Support For AMP, SnapChat’s Story Explorer & Google’s Easter Egg

Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Google Announces New Advertising Support For AMP Pages Nov 24, 2015 by Danny Sullivan Fast-loading pages may also mean fast-loading ads, with advertising platform support for AMP that’s been announced. Marketing Analytics […]

Customer experience

New Google Play “Warning”: App May Contain Advertising

Is “advertising” becoming a dirty word? In the broader climate of complaints about low-quality ads and ad blocking, it’s interesting to see new labeling in Google Play about apps with ads. According to Android Authority, Google Play will start to require developer disclosures about whether apps are supported by advertising. This will take the form […]

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