Snapchat’s First Sponsored Lens Features “Peanuts” & A Candy Corn Stream
Snapchatters will have the chance to add Snoopy, Charlie Brown and other Peanuts characters to their selfies in sponsored promotion by Fox Studios.
Marketing Day: Instagram Ad Updates, A Digital Marketing Quiz & LinkedIn Earnings Report
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Instagram Is Giving Advertisers Self-Serve Access To Carousel Ads
Starting in the next few weeks, the multi-image ads will be available in Facebook's self-service ad dashboards.
Facebook’s News Feed Algorithm: A Guide To Recent Changes
Maximizing your chances of reaching Facebook's massive audience requires paying attention to algorithm adjustments. Here's a roundup of the major tweaks Facebook has announced in the last 2+ years.
Quiz: How Much Do You Know About The Latest In Digital Marketing?
Do you know about Google's new core technology? How about Twitter's latest ad unit? Test your knowledge about what's happened in the interactive marketing world in the past week and catch up on any developments you may have missed!
Why iOS 9’s Ad Blocking Isn’t Dire For Advertisers
With Apple's iOS 9 release, all eyes are on mobile ad blocking. Columnist Adam Grow believes the future of mobile advertising is still bright and explains why it's an opportunity for marketers to engage with people in new ways.
What CMOs Need To Know About Demand Side Platforms (DSPs)
A Demand Side Platform is quite complex, blurring the lines with ad servers, data management platforms and other ad technologies. Columnist Alistair Dent focuses on explaining its traditional role, as a buying platform for programmatic display.
MarTech Today: Next Penguin Update, Unmetric Predicts Social Posts & Call Analytics Platforms
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Google: Next Penguin Update Should Happen By End Of 2015 Oct 29, 2015 by Barry Schwartz Google’s new real-time Penguin algorithm, version 4.0, will likely be released by the end of this […]
Google To Combine Android And Chrome Operating Systems Into One
This afternoon, the Wall Street Journal reported that Google will be “folding” Chrome into Android. What this means as a technical matter may be complicated; what it means practically is simple: Android has won. From a developer point of view, it makes sense to combine the two operating systems to minimize fragmentation. Yet Google and […]
LinkedIn Beats Q3 Estimates With 78 Cents Per Share Earnings, $780M Revenue
Company also says it reached the 400-million-member milestone last week.
TAG Launches Anti-Fraud Program To Register Advertisers And Publishers
Initiative also includes a Payment ID system to connect ad inventory with everyone who gets paid.
Marketing Day: Facebook’s Slideshow Ads, REI’s #OptOutside Campaign & Mobile Holiday Strategies
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
SEMPO Releases State Of The Industry Report 2015
The industry report provides insights on how agencies and marketers are managing their digital activities across multiple channels.
Facebook Introduces New “Slideshow” Ad Unit For Emerging Markets, SMBs
Today, at an event organized to discuss Facebook’s growth opportunity in emerging markets, the company introduced a new ad unit called “Slideshow.” Slideshow is a new video substitute — although Facebook calls it video — that is principally designed to play in markets where mobile connections are slow or unreliable. Companies like Coke can use […]
Adobe Predicts Online Holiday Sales To Hit Record $83B, Cyber Monday To Generate $3B
According to Adobe's forecasts, this holiday season will see an 11% year-over-year increase in online spending.
REI Urges Folks To #OptOutside In Its Social Anti-Campaign For Black Friday
The outdoor equipment cooperative builds its brand by taking a stand on Black Friday madness — and forgoing any sales on the big day.
Unmetric Unveils Prediction Engine For Social Posts
Social intelligence platform inspired by Asimov’s “psychohistory” attempts to forecast engagement level of text-based posts.
Despite New Mobile Tech, Marketers Still Favor Coupons For Offline Attribution
There are now a variety of ways to determine whether someone who was exposed to an ad visited a store (that includes TV and out-of-home). While there are different methodologies, a number of companies, such as xAd, NinthDecimal, PlaceIQ, Placed, Google and Facebook are increasingly mapping online and mobile ad exposures to in-store visits. Online […]
Report Finds Black Friday Email Open Rates Highest On Monday & Tuesday Before Thanksgiving
Yesmail says retailers are sending Black Friday emails too late, with majority of campaigns happening on Thanksgiving Day and Black Friday.
The Power Of Customer Trust In Brand Marketing
Contributor Jonathan Hinz notes that, in the digital age, addressing your online marketing challenges must start with building a foundation of trust.
Mobile Strategy For The Holidays: Two Industry Insiders Answer 5 Critical CMO Questions
As the holiday season approaches at warp speed, how should you be boosting your mobile strategy? Columnist Scott Rayden shares some inside tips from a Q&A with two agency executives.
Tips for Building A Priority Account List For B2B Account-Based Marketing
As more marketers put account-based marketing into action, how do you know which accounts to focus on? Columnist Peter Isaacson has advice on what to keep in mind when implementing your ABM strategy.
How Scarcity Changes Our Brains And Boosts Your Conversion Rates
Hurry! Get it while supplies last! Columnist Jeremy Smith explains how a conception of scarcity affects the brain and how marketers can respond to it to drive conversion rate optimization.
MarTech Today: Promise Of Big Data, Programmatic Influencer Marketplace & Wayback Machine Rebuilds
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Report: The Promise Of Big Data Is Recognized But Rarely Realized Oct 28, 2015 by Greg Sterling A new report from the Winterberry Group and IAB, “Data As Competitive Advantage,” explores the […]
Social PR Psychographic Segmentation: The NEW Facebook Influencer Marketing
For hundreds of years, PR pros whipped out little black books for person-to-person content pitching. It’s true. Relationships matter more than ever. However, these days, radical psychographic influencer targeting makes easy work of placing precious PR content in front of influencers’ eyeballs via social feeds. After all, media players, bloggers and other important distribution targets […]
Milan-Based Company Launches Multi-Tech Device For Tracking Real-World Customers
Taggalo wants to go beyond what RetailNext, Quividi and others are doing to put brick-and-mortar store visitors inside analytics.
Yelp Beats Expectations With $143.6 Million In Revenue, Transactions Way Up
Yelp announced Q3 2015 earnings this afternoon. The company had better than expected quarterly revenues of $143.6 million versus analyst consensus estimates of $141.42 million. Earnings per share were $0.03, which was considerably better than the anticipated $0.09. Yelp also offered better Q4 and full-year guidance than analysts had expected. The company said it should […]
Marketing Day: An IAB Report On Big Data, Twitter Revenue Up & Apple Beats Expectations
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Report: The Promise Of Big Data Is Recognized But Rarely Realized
A new report from the Winterberry Group and IAB, “Data As Competitive Advantage,” explores the role of “big data” within organizations. While interviews and survey respondents polled for the report find data generally to be a “competitive advantage,” the results of the research overall present a more mixed picture. According to the report, marketers and […]
Yandex 3Q 2015 Earnings Report: Revenue Up 18% YoY For The Quarter At $233.1 Million
The Russian search engine averages 57% of the Russian search market.
Top 5 Tips For Interpreting And Acting On Attribution Reports
With the glut of data available today, measuring the return from your marketing program can be a difficult task. Columnist Eric Dezendorf has some key tactics for tackling attribution reports.
Behaviorally-Triggered Email Marketing: It’s Easier Than You Think
Delivering personalized messages to consumers is a holy grail for marketers. Columnist Steve Dille shows how you can do it without waiting for Big Data implementation.
Startup HyPR Scores $5 Million, Unveils Influencer Search Engine And Readies “Programmatic” Marketplace That Vets Everyone
Company intends for its technology to examine every public social account worldwide to locate ones with most followers.
FTC Talks Staying Safe With Social Media Endorsements At Marketing Land’s SocialPro Event
Don't miss this opening keynote, the start of two days focused on social media marketing success.
Retailers: Give Yourself The Gift Of Mobile Optimization This Holiday Season
It's not too late to optimize your mobile strategy for the 2015 holidays. Columnist Josh Manion outlines the questions you should be asking to help you improve mobile engagement.
MarTech Today: Google’s RankBrain, Chute’s New Eyes & Amazon Echo Gets Smarter
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the Web. From Marketing Land: RankBrain: How Google Is Using Artificial Intelligence To Rank Web Pages Oct 27, 2015 by Greg Finn The days of a hand-crafted human search algorithm may soon be over. Google has announced […]
Customer Engagement Provider Moxie Software Unveils Its Concierge-Like Service for Online Storefronts
The company’s services for chat, knowledge base and email are integrated into a layer of helpfulness for shoppers.
How To Get Personal With Your Prospective And Current Customers
The most important component to powerful marketing has always been understanding the wants and needs of your audience – then delivering on them. We’re in an era that’s providing businesses with unprecedented access to information about their customers’ behavior, and it’s also becoming increasingly easy to automate interaction. A key thing to remember is […]
Twitter Hopes To Sell Moments & Woo More Users With World Series Ads
Twitter starts major marketing push with a series of ads aimed at getting more people to use Twitter regularly.
Revenue Is Up, But Twitter Is Still Struggling In Slow Growth Mode
Twitter reports 320 million monthly active users -- up 4 million. None of the growth is in the US. Revenue increased 58% YoY to $569 million.