Pinterest CEO: Our Ads Are More Effective
Ben Silbermann talks up Promoted Pins at Ad Week, says they have a lower than industry average opt-out rate.
Apps Using Google’s New App Indexing API Will Receive A Ranking Boost
Those apps currently working with the app indexing API may start showing up in Google search more thanks to a new ranking boost.
Consumers More Likely To Trust TV Ads Than Online Video & Search Ads [Nielsen]
Sixty-three percent of consumers surveyed said they trusted TV ads, while only 48 percent trusted online video ads.
Marketing Day: Google Display Network Updates, Twitter’s Buy Now Button & ComScore News
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Rentrak And comScore To Merge Creating Broad Media Measurement Firm
In a surprise move that will reverberate across the world of analytics and audience measurement, comScore and Rentrak have announced a merger. Both companies are public. They explained in their joint release that they’re merging to bring improved cross-platform measurement to the industry: “TV, video on demand, desktop, mobile, over-the-top devices, or in the movie […]
Attribution Should Be About Contribution Chains Rather Than Awarding Credit
Marketers put a lot of time and energy into determining which channel gets credit for a conversion -- but contributor Soren Ryherd believes that this approach is missing the point.
Is There Such A Thing As Too Native?
Yes, it is possible for ad content to be "too native," says columnist Lauren Weinberg. She discusses how ad transparency results in consumer trust, which in turn will increase an ad's effectiveness.
Google Enhances Dynamic Remarketing Ads To Adjust Across Devices
System will automatically resize, reshape -- and even re-color -- ads to make sure they look good and drive performance on desktop and mobile devices.
Google’s Brad Bender On The Problem With Ad Blockers
Google Display Network executive says online ads are necessary to make sure publishers and content survive.
Google Display Network Will Charge Only For Ads That Are Viewed
In the next several weeks, Google will move all CPMs to viewable CPMs in its display ad network.
Why A Baseline Is Essential To Accurate Marketing Attribution
Establishing a baseline for your marketing isn't easy, but columnist Eric Dezendorf explains why it's essential and what you'll need to do it the right way.
How Innovation Changes The Ps Of Marketing
What innovations are on the horizon in the tech space, and how will this impact marketers? Contributor and former Googler Frederick Vallaeys explores the possibilities.
Twitter Rolling Out Buy Now Buttons Widely With Shopify, Demandware & Bigcommerce Partnerships
Twitter ramps up ecommerce effort, announcing integrations with major commerce platforms.
A Step-By-Step Guide To Becoming An Influencer In Your Industry
How do you become an influencer in your industry? Columnist John Lincoln discusses some tactics for building your following, increasing credibility, and becoming known as an authority in your field.
SMX East: Google Announces AdWords Audience Insights, 100% Viewability For Google Display Network & More
Google's Brad Bender shares new announcements for display and search advertisers during SMX East keynote conversation.
Report: Twitter Plans To Allow Tweets Longer Than 140 Characters
Twitter is building a product that would allow long-form tweets, multiple sources have told Recode.
IAB To Help Publishers Fight Ad Blocking, Says It’s Still Considering Legal Action
Online advertising trade organization is working on ways to help publishers educate users about how ad blockers can hurt businesses.
Marketing Day: Yahoo’s Marissa Mayer At IAB MIXX, New Facebook Ads & Yext Launches Xone
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Yahoo’s Mayer: “It’s A Mistake To Install Ad Blockers”
Yahoo CEO also talks about Yahoo's mobile ambitions, video and more at IAB Mixx event.
Video Carousels & Brand Awareness Bidding Highlight A Slew Of Facebook Ad Additions
A handful of new enhancements and additions to Facebook Ads have been rolled out, including video in carousel and a new type of brand bidding.
Leveraging Content For In-Store Sales
Many retailers still aren't making the most of digital media to bolster their in-store sales. Columnist Rebecca Lieb delves into her recent research on the trend and offers recommendations on how to turn it around.
iOS Ad Blockers Begin Dropping In Popularity
For the first time since iOS 9 launched, no ad blocker is number one on the paid apps chart for iPhone.
Yext Launches Xone Beacon Network For Offline-To-Online Engagement
Yext, which has primarily been a business data and presence management company, has launched Xone, a new (free) in-store beacon program for enterprises with multiple locations and small businesses (SMBs). Among its very interesting potential use cases is the ability to re-engage offline store visitors later on Facebook and Twitter — and eventually more ad […]
Marketing Day: Facebook’s 2.5M Advertisers, Programmatic Ad Fraud & A CMO Interview On Apps
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Up A Half Million In Six Months, Facebook Says It Now Has 2.5 Million Advertisers
In June of 2013, Facebook formally announced that it had 1 million advertisers. Then, in February of this year, the company announced 2 million advertisers. And last night, it said it now had 2.5 million. Advertiser growth is clearly accelerating. It would be interesting to know how many advertisers Google currently has. Financial analysts have […]
Choosing The Right Call To Action: What Do We Need To Ask Of Our Subscribers?
When you're creating your calls to action, don't ignore the user experience. Columnist Paul Ford has some tips for ensuring that your recipients respond well and engage with your CTAs.
The Many Faces Of Programmatic Ad Fraud
Columnist Ratko Vidakovic walks you through the various types of ad fraud to give you a better understanding of what marketers are up against.
A CMO’s View: How The World Surf League Is Building Its Brand One App Download At A Time
Delivering live broadcasts of surfing events, the WSL app is foundational to the brand's overall success, according to CMO Scott Hargrove.
Google’s Universal App Campaigns Now Available To All Advertisers In AdWords
Enables Android app developers to promote app installs across Google networks and platforms with ads that are dynamically served and optimized.
Sports Brands Jump Aboard Twitter Native Polling Test
Twitter experiments with simple native polls in the timeline.
Google To Let Advertisers Upload And Target Email Lists In AdWords With Customer Match
Advertisers will be able to upload email lists to target customers and similar audiences with ads on search, Gmail and YouTube.
Morgan Stanley: No, Apps Aren’t Winning. The Mobile Browser Is.
Last week, comScore released its Mobile App Report, which we covered. The report contained many interesting findings, but its big takeaway was this: Consumers spend the majority of their mobile time with a very few heavily used apps. There was also an interesting and important mobile-browser story in the report I neglected to tell. Morgan […]
Marketing Day: Top Facebook Publishers, Twitter Video Cards For Mobile App Marketers & More
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Political Heat Pushes Fox News Into Lead Among Facebook Publishers
In August NewsWhip rankings, Fox moves ahead of the Huffington Post as the most engaged-with publisher on Facebook. BBC still leads in Twitter engagement.
Pinterest & Retailers Agree: Buyable Pins Are Driving New Customer Acquisition
Three months after launch, Pinterest and some merchants say about 90% of those using the ecommerce feature are new customers.
Groundhog Day: New FTC Probe To Revisit Google’s Control Over Android
Bloomberg reported earlier this morning that the Federal Trade Commission (FTC) is in the early stages of a new investigation into Android. Coordinating with the US Justice Department, the FTC will take the lead in the new antitrust inquiry. When the FTC settled with Google in 2013 and closed its investigation into Google’s alleged “search […]
Why It’s Time To Check Your Sales And Marketing Alignment
As the buyer's journey continues to shift, it's more important than ever that marketing and sales teams work together to learn from each other and improve the overall business strategy, says columnist Claudine Bianchi.
Web Overload: Why Digital Advertising Needs To Hit The Reset Button
Columnist Jonathan Hochman explains why marketers need to take a close look at their technologies and Web practices or risk losing users who are fed up with too much advertising and tracking.
4 Lessons Retail Marketers Can Take From High-Growth Fashion Brands
How do you grow your online revenue? Columnist Jordan Elkind takes a look at what some fashion retailers are doing differently to bolster their ecommerce growth.
Twitter Dumps Share Totals In Redesign Of Tweet & Follow Buttons
The buttons will get a flat design, swapping the white background for blue. The tweet button will no longer show how many times a URL has been shared on Twitter.