Google+ Still Kicking: Collections Now Available In The iOS App
Collections, which gives Google+ users the ability to create topic-based streams, now has a home on Apple devices.
Marketing Day: MTV VMAs Set Twitter Record, Android Wear Now Compatible With iPhone & Holiday Insights
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
MTV VMAs Set Record For Most Tweeted US TV Show (Excluding Sports)
Awards show draws 21.4 million tweets, only 4 million fewer than than the 2015 Super Bowl.
Wearables Game Changer: Android Wear Now Compatible With iPhone
Google just changed the rules for wearables. It has introduced Android Wear for iOS. The caveat is that right now it’s only available for one smartwatch, the LG Urbane. However, Google said, “All future Android Wear watches, including those from Huawei, Asus and Motorola, will also support iOS, so stay tuned for more.” The Apple […]
4 Ways Marketers Can Rip A Page From The Sales Playbook To Be More Effective
Sales and marketing don't have to be at odds with one another. Columnist Steve Olenski discusses what marketing teams can learn from sales to benefit the whole organization.
How To Banish Bad Bots From Your Site Analytics
One study estimates that bots account for 56% of website traffic -- and it's likely their influence is skewing your analytics. Columnist Ben Goodsell outlines the threat and explains how to mitigate it.
Headache Or Opportunity? The Profusion Of Marketing Data
As the marketing industry continues to shift, marketers need to connect the data dots and learn how to integrate their martech and adtech, advises columnist Scott Vaughan.
3 Steps To Better Holiday Insights With Cohort Analysis
If you're not making use of cohort analysis, the pending holidays may be reason enough to jump on board. Columnist Jordan Elkind tells you how to get started.
With New CEO Aboard, Lands’ End Seeks To Reinvent Itself With Fall Campaign
For its fall effort, the 50-year-old retailer unveils a two-pronged approach aimed at expanding its portfolio while holding onto loyalists.
Yahoo: The Decline Of The Mobile Browser Is A Threat To Search
Earlier this week Yahoo held its second Mobile Developer Conference in New York. This was the East Coast version of its inaugural developer conference held in San Francisco earlier this year. As part of that event, which I did not attend, Simon Khalaf, Yahoo’s SVP Publishing Products, took the stage to deliver a kind of […]
Marketing Day: World’s Largest Media Buyer, Native Ads & Retail Marketing Strategies
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Here’s Where The World’s Largest Media Buyer Spends Its Money
WPP's GroupM spends $76 billion a year on media.
The Brand’s CMO, Its CFO And An Agency Shill Walk Into A Bar…
On this Friday, we'll listen in on a conversation that could occur while a couple of C-level execs, along with their agency rep, enjoy a few drinks at happy hour one evening.
Native Ads: Effective, But Are They Accepted By Consumers?
Marketers have enthusiastically embraced “native advertising,” and there’s an emerging body of evidence supporting the proposition that it’s more effective than traditional display. The latest addition to that corpus comes in the form of a report just published by the MMA. Yet all is not rainbows and sunshine in native advertising land. There’s competing data […]
Measuring Accessibility In The User Experience (UX) And The Searcher Experience
Accessibility in the user experience isn't just about humans — it's also about technology, says columnist Shari Thurow. She explains how she measures accessibility and offers some tips on developing an accessible website.
The Pros And Cons Of Responsive Design
When you're developing your web site and landing page strategy, there are three well-traveled mobile-friendly routes. Columnist Abraham Nord explains each of the approaches and details the potential consequences of following them.
Retail Marketing Strategies: Connecting The Dots
As more shoppers turn to their smartphones to do product research, retailers need an all-inclusive mobile marketing strategy to reach consumers at just the right time, says columnist Allan Haims.
Instagram Moves Beyond The Square & A Few Brands Test The Waters
The visual social network enables posting in both portrait and landscape orientation, good news for marketers who use the same creative content across multiple platforms.
Marketing Day: Facebook Fights Video Piracy, Smartphone Report & Account-Based Marketing
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Facebook Passes Milestone: 1 Billion Users In A Day
CEO Mark Zuckerberg reports that the social network was used by more than 1 billion people on Monday.
Facebook Signals That It Will Start Cracking Down On Video Piracy
Responding to criticism of rampant "freebooting," the social network says it's testing a new system to improve its video matching technology and create a stronger barrier against pirates.
Wistia Video Marketing Platform Launches Enterprise Plan For Large-Scale Businesses
Starting at $300 a month, the new plan offers video analytics, unlimited hosting and integration with HubSpot, Marketo and Pardot.
Google Debuts New In-App Interstitial Designs For App Install And Text Ads
The new designs are available on AdMob via AdWords and DoubleClick Ad Exchange.
IDC: Smartphone Growth Slows, Apple Watch Now #2 Wearable After Fitbit
China’s stock market crash has inserted fear and doubt into the global economy over the past week. A faltering Chinese market could also have a major impact on hardware device sales, especially smartphones. Independent of this immediate crisis, however, IDC has been predicting slowing China sales as the market becomes more mature. Below are the […]
Burger King’s Call For A One-Day Truce With McDonald’s Is Rebuffed
McDonald's is losing the social media burger war after declining Burger King's McWhopper olive branch.
BuzzFeed Strikes First Global Agency Deal With WPP’s GroupM
The non-exclusive partnership will give WPP agencies access to data, creative teams and preferential media pricing.
Just Having A Mobile-Friendly Site Isn’t Enough To Ensure It Shows In Search
If you think having a mobile-friendly site is all you need for mobile SEO, think again. Columnist Bryson Meunier explains how businesses can go beyond just being mobile-friendly.
Account-Based Marketing: Back To Basics
Worried that your advertising isn't working or that your website is weak? Then it's time to start using account-based marketing, advises columnist Peter Isaacson. He lays out three key components to get you started with ABM.
Twitter B2B Top-Dog Targeting: Thursday’s Psychographic Hot House
Ever had a product or service to promote to the C-Suite within a large corporation and wish you could reach the CEO, CFO, CMO, or all of the above? In last week’s post, we showed you how to target the C-Suite on Facebook, Nail B2B Authority Targeting: Psychographic Targeting Hot House. In this week’s edition […]
Marketing Day: Facebook Tests Siri-Like Personal Assistant, Marketing Insights From Top CMOs & More
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Organic Trade Group Rallies Members & Supporters For “Myth-Busting” Social Media #OrganicFestival
Brands like Organic Valley, Taste of Nature, Honest Tea and Amy's Kitchen are joining the OTA in saturating social media with organic information in September.
Facebook Is Testing M, A Siri-Like Personal Assistant Within Messenger
New service will use artificial intelligence to make recommendations and even complete tasks for users of Messenger.
7 Tips To Get The Most Out Of Survey Emails
So many survey recruitment emails seem to be sent on autopilot, without any thought of creativity or user engagement. Contributor Andrew King has suggestions to help you wake up your survey request emails -- and improve your response rates.
A CMO’s View: Top Marketers From The World’s Biggest Brands Share Insights On Mobile, Video & More
CMOs from brands like AOL, Taco Bell and Heineken list their top three rules on a variety of digital marketing tactics.
Succeeding In Mobile Advertising: The Journey Begins
With all eyes on mobile, columnist Rob Rasko shares what he's learned about mobile vs. desktop ad effectiveness and what works best for mobile advertising creative.
The 25% Rule For Reporting And Why It Matters
Are you spending too much time on reporting? Columnist Matt Umbro examines three techniques to help you improve your reporting efficiency.
Here’s Why Those Snapchat Snapcode “Ghosts” Are Invading Twitter Profiles
The ghosts you're seeing on Twitter are real! See how accounts on Twitter are using them to build their Snapchat followings.
Moasis: Location Is The Key To Mobile Ad Relevance And Personalization
Mobile advertising platform Moasis believes that location is the key to delivering more personalized and relevant advertising — not simply a way to capture the attention of nearby smartphone owners. However, the company argues, location-targeted advertising is still very crude, with many marketers bringing a “desktop mentality” to mobile. Against this backdrop, Moasis is announcing […]
Marketing Day: Hulu To Sell Programmatic, Nokia’s #MakeTechHuman Podcast & Lies Marketers Tell
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Hulu Opens Up To Programmatic With Facebook’s LiveRail And Oracle DMP
The streaming video platform's LiveRail-powered private ad exchange will let brands target audiences with the Oracle DMP.