Marketing Day: Old Spice Instagram Campaign, Click-To-Call Report & More
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Old Spice Uses Instagram Tagging To Create Choose-Your-Own-Adventure Social Game
The quirky P&G brand makes Instagram more interactive for a sci-fi storytelling campaign.
Report Pegs Click-To-Call Commerce At More Than $1 Trillion Annually
A new report from Marchex, based on an analysis of millions of calls and using ad-spending data from Google and call growth projections from BIA/Kelsey, argues that mobile “click-to-call commerce” is worth more than $1 trillion today. Previously Marchex estimated that advertisers spend roughly $4 billion annually on paid-search-based click-to-call advertising. The chart below reflects […]
Gone In 15 Seconds: The Top 3 Reasons People Leave Your Website
Columnist Jordan Kretchmer has some insight on why users may be ditching your website — but luckily, he has some tips for what to do about it.
Are Your Observed KPIs Based On Causation Or Correlation?
If you want to understand your KPIs, you need to test — and test some more. But first, explains columnist Benny Blum, you need to know the difference between causation and correlation.
Marketing Day: LinkedIn Earnings, Google Home Services Ads & Content Metrics That Matter
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
LinkedIn Reports $712 Million Q2 Revenue, Up 33% YoY
Career-focused social network beats Wall Street expectations with a strong quarter. It now has 380 million registered users.
Google Enters Home Services Market With New Ads Test
Ads for locksmiths and plumbers are now appearing on some queries in the San Francisco Bay Area.
Yandex Q2 2015 Revenue Reaches $250M, Up 14% YoY
Russian's largest search engine says text-based advertising accounts for 91% of its total revenue.
The Missing Link Between Shopper Marketing And E-Commerce
Combining the insights of ecommerce and traditional shopper marketing can bolster your brand’s market share, explains columnist Benjamin Spiegel. He walks you through some ways to close the gaps between them.
A New Era Of Digital Content: Engagement And Content Metrics That Matter
In a digital world oversaturated with content, how do you stand out from the crowd? Columnist Jim Yu explains why you need to know exactly how your content is performing and what will engage your target audience.
Marketing Day: Facebook, Baidu & Yelp Earnings, Google Play Ads & Yahoo LiveText
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Facebook Beats Estimates With $4.04 Billion, Mobile Nearing 80 Percent
Facebook announced second quarter earnings this afternoon. The company posted revenues of $4.04 billion and beat analyst consensus revenue estimates for the quarter by about $50 million. Earnings per share also beat estimates, but relatively narrowly. The bulk of quarterly revenue came from advertising ($3.82 billion), with a small amount ($215 million) from payments and other […]
Yahoo Introduces Livetext, A Silent Video Messaging App
Yahoo joins crowded mobile messaging space with Snapchat-like chat app for iOS and Android devices.
Search Ads In Google Play Store Go Live Globally
Also announced: "Android first app opens" conversion tracking and impending rollout of Universal App Campaigns.
New Belgium Brewing Celebrates Those Who Follow Their Own Path With #Zagging Campaign
Beer brand encourages people to showcase their unconventional living on social media, offering a chance to win a trip to Belgium.
Trade Shows Deliver ROI for BKA Content
BKA Content offers high-quality writing services for enterprise companies, small/medium businesses and SEO/Marketing agencies. It specializes in creating all kinds of content, including product descriptions, category pages, blog posts, press releases, social media posts, web pages, and SEO content. What sets BKA Content apart in the market is that the company includes customized managed services […]
Ad Blocking: A Binary Solution To A Complex Problem
Blocking ads is akin to stealing music or movies, argues columnist Rob Rasko, but the only way to fight back is to educate consumers.
Why You Should Quit Coding Emails
Why spend all your time fixing bugs in your weekly newsletter? Columnist Andrew King believes a good template system can decrease the hours you spend testing and fixing errors.
Baidu’s Q2 Profit Falls, Company Diversifying Away From Search
Earlier this week, Baidu announced Q2 2015 earnings. Total revenues grew 38 percent year over year to $2.67 billion. However, profit was down 2.5 percent to $559.6 million. The company is moving away from revenue reliance on search, which is becoming less profitable as usage shifts to mobile devices. Indeed, Baidu said that mobile drove 50 percent […]
Google Database Sets Foundation For Ad Tech’s Master Blacklist Of Bad Bots
The Trustworthy Accountability Group is piloting the program to block fraudulent ad traffic from data center bots at their source.
Yelp Earnings: 51 Percent Revenue Growth, But Outlook Disappoints
Yelp announced Q2 2015 earnings this afternoon. The company had quarterly revenues of $133.9 million, which represented 51 percent year-over-year growth and handily beat analyst expectations. However, earnings-per-share were below expectations, and guidance was lowered, causing the stock to fall in after-hours trading. Yelp said that reviews grew 35 percent from 61 million to 83 […]
Marketing Day: Google+ Changes, Instagram Ad Revenue & AdSense EU Cookies
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Twitter Soundly Beats Expectations With $502 Million In Q2 Revenue
Company reports 304 million in monthly active users, 316 million including users who sign in only via SMS.
Old Navy’s Back-To-School Campaign Shows What It Means To Be #Unlimited
The clothing company asked kids at Boys & Girls Clubs across North America what it means to be "unlimited," then turned their responses into a musical back-to-school video to help support their charity fundraising effort.
Why Google Sent You That Message About Blocking JavaScript & CSS
Google sent mass notifications to publishers about blocked CSS and JavaScript files. Here is what you should do about it, if you got one.
Statistically Speaking , You’re Not Going to Read This Article, But I’ll Make You
In an overcrowded content marketing landscape, how do you stand out? Columnist Patrick Armitage discusses the essentials for creating truly engaging content.
Nearly Every Google AdSense Publisher Must Comply With EU Cookie Consent, Not Just Those Based In The EU
Even publishers based in other countries must get user consent to collect data if they get visitors from EU countries.
A Simple Model To Determine When To Go Agency And When To Go In-House
Not all marketing functions should be outsourced, but can your internal team really handle everything? Columnist David Rodnitzky explains how to decide when to turn to an agency.
Developing A Data Road Map: How To Implement A First-Party Data Blueprint
Once you've learned the basics for creating a first-party data strategy, it's time to move on to the next step. Columnist Mike Sands walks you through building a data road map and the initiatives needed to reach your goals.
Forecast: Instagram Will Pass Google, Twitter In Mobile Display Ad Revenue By 2017
EMarketer predicts Instagram will earn $595 million in ad revenue this year and $2.81 billion by 2017.
Google+ Isn’t Dead, Will Continue As “Connection” Platform, Says Google
Google VP Bradley Horowitz says ending the requirement to use Google+ to engage with other Google products will allow the company to make a "slew of improvements" to the core social network.
Have Marketers Forgotten What It’s Like To Be Human?
Marketers need to move beyond the data and metrics and remember to make meaningful connections with other humans, says columnist Jim Williams.
Marketing Day: Google+ Not Required, Twitter Spikes & Location Marketing
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Google Drops The Google+ Requirement For Products, Starts Today With YouTube
The methodical subtraction of Google+ from Google products continues as YouTube gets a full Google-Plus-otomy.
Navigating The Modern Ad Serving Stack, Part 4: Open Auction (RTB)
Columnist Ratko Vidakovic explains why marketers need to leverage the open auction of the public RTB marketplace in order to obtain maximum reach and total programmatic efficiency.
Talenti Creates Personalized Gelato Flavors Based On Your Social Media Profiles
Ever wondered what your life would look like as a gelato flavor? If so, you may want to check out Talenti's new "Flavorize Me" campaign.
5 Types Of People You Meet In Content Marketing
Which type of content marketer are you? Columnist Quinn Whissen breaks down five personas to help you better understand -- and collaborate with -- your marketing peers.
The Resurgence Of Outbound Marketing
Inbound isn't the be-all and end-all of marketing. Columnist Scott Vaughan offers up some steps to help make your outbound just as effective as your inbound marketing efforts.
Survey: 80 Percent Of Mobile Marketers Using Location, Mostly As Audience Proxy
Most mobile marketers today are using location-based advertising. That’s a key finding from a new survey of marketers from mobile ad platform xAd. However uncertainty about ROI and campaign performance is holding back more enthusiastic adoption. The company surveyed 574 ad agency executives and marketing decision makers from four regions: North America, Western Europe, Asia Pacific […]