Facebook Tries Out New 10-Second Video Ad Option, Offering Advertisers Cost-Per-View Rate
Facebook spokesperson says the new 10-second ads aren't the best advertising option, but they do offer advertisers more flexibility.
Marketing Day: Pinterest’s Buyable Pins, YouTube Previews Updates & Visual Content Marketing
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Pinterest Takes E-Commerce To Next Level With Launch Of Buyable Pins On iPads & iPhones
Currently available only on iOS devices in the U.S., Pinterest says it already has 30 million buyable pins from a number of retailers.
YouTube Creators Get Preview Of New Features, Including 3D Videos & Studio App Updates
Without offering any specific release dates, YouTube says new features will roll-out over the course of this year.
Visual Content Marketing: Building Digital Stories That Really Connect
Visual trumps text, so make it a key part of your marketing strategy, says columnist Jim Yu. He outlines seven steps to follow when telling your story with visual content.
Companies Are Telling The Wrong Story: We Forgot The Hero And It’s Killing Corporate Creativity
Who's the hero of your company's story? Columnist Patrick Armitage explains why great storytelling starts with the customer, not the company or the product.
Why And How Publishers Will Force Advertisers To Engage Consumers
As the likes of Facebook and Google change the face of media buying, advertisers will need to focus on creating content that people actually like, says columnist David Rodnitzky.
EU Gives Google More Time To Respond To Antitrust Charges – Pushes Deadline To August 17
"We have asked the European Commission for additional time to review the documents they've provided us," says Google spokesperson Al Verney.
Search Beats Display: Microsoft Says Bing Is Sustainable & Standalone Multibillion Dollar Business
A rare reveal as Microsoft exit the display ads business highlights what a powerhouse Bing search apparently is.
Marketing Day: Facebook Tweaks Video Rankings, Content Marketing Hacks & More
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
AOL To Take Over Microsoft Display Ad Business; Bing To Power AOL Search
10-year deal sees AOL carrying Bing's listings and ads. Display space on Microsoft properties to be sold by AOL in major global markets.
Facebook Expands Beyond Like, Comment & Share In Ranking Video In News Feed
News Feed video rankings will start taking into account actions such as activating audio and making video full screen.
Is Facebook Planning Its Own Video Streaming App? Survey Suggests Interest
Facebook survey digs into how users are viewing and reacting to video on Meerkat and Periscope.
Study Claims Google Is Delivering “Degraded” Search Results, Adding Steam To EU Antitrust Case
Sponsored by Yelp, the study showed users were more likely to click on merit-based search results over Google's self promoted content.
Beardbrand: Facebook Is Frustrating, But We May Shift Our AdWords Budget There
Despite great content, company struggles to reach its audience organically on Facebook. But love-hate relationship has it experimenting with ads on the social network again.
How To Begin Leveraging Your First-Party Data By Understanding The Landscape
How do you maximize the power of first-party data? Columnist Mike Sands outlines three steps to help you build a successful first-party data strategy.
10 Stupidly Simple “Hacks” To Win At Content Marketing
Columnist Quinn Whissen shares easy tactics that will help you get the most out of your content marketing strategy.
Marketing Day: Early .Sucks Domain Registrants, Facebook Updates Video Insights & More
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Big Brands, Sports Teams, Celebrities & Tech Companies Among 3,400+ Early .sucks Domain Registrants
Google, Facebook, Microsoft, Amazon & Salesforce all bought .sucks domains. So did the NFL, Taylor Swift and a couple of the guys in Metallica.
Facebook Updates Video Insights To Give Overall View Of Performance
Now Page admins will be able to better measure how their videos are resonating with the Facebook audience.
Mobile Video Views Jump 100% YoY In Q1 2015, Up 367% Since 2013 [Report]
Video advertising platform Ooyala says smartphone video plays are outpacing tablets four-to-one.
Honda’s “Random Acts of Helpfulness” Surprise Deserving Dads on Father’s Day
A Southern California dealers' group solicits nominations via social media, then showers the lucky fathers with gifts.
Google Addresses Fat Finger Ad Clicks On Mobile
It just got harder to make accidental ad clicks on your phone.
5 Steps To Jump-Starting Your Programmatic Strategy
How do you unleash the benefits of programmatic advertising? Columnist Melody Gambino offers some key steps to get you started.
Rights Management 101: The Do’s and Don’ts of User-Generated Content
If you're tapping into user-generated content, you need to be cautious with how you interact with your fans, says columnist Jordan Kretchmer. He offers these tips on how to play it safe.
Marketing Day: Mobile E-Commerce Report, ICANN Proposes Policy Changes & Best Time To Tweet
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Mobile Is Converting: Accounts For More Than 30 Percent Of US Ecommerce Transactions In Q2
Online retailers and travel firms find success with apps. Cross-device measurement is becoming increasingly important.
Facebook Touts Big Atlas Mobile Attribution Success For Live Nation’s Madonna Tour
Concert promoter saw a 66% increase in ticket sales tied to mobile devices, an fact that Facebook says would have been impossible to know without Atlas' "people-based" measurement.
ICANN Proposes Policy Changes To Remove Privacy Protection Around Domain Name Owner Info
Details that currently can be listed as private - like an owner's name and address - could be made public under the new policy.
Facebook Testing Lead Ads To Simplify Filling Out Forms On Mobile
New ad unit automatically populates forms with contact information that consumers have shared with the social network.
When’s The Best Time To Tweet? For Maximum Clicks, Buffer Says 2 A.M.
Tweets in the wee hours produce higher engagement per tweet, according to a report by the social management platform.
Quick Tips To Grow And Maintain A Healthy Email List
How do you get your email marketing list off the ground and then keep it growing by leaps and bounds? Columnist Eric Dezendorf offers some tips.
Is Google’s Mobilegeddon Scaring Website Owners Into Bad Design Decisions?
Columnist Brian Massey believes Google may be doing businesses a disservice by recommending a responsive Web design to improve the mobile experience.
Publishers Have Begun Prepping For Facebook’s Instant Articles Launch
Newsrooms have begun readying content for the coming Instant Article ramp up. With some publishers planning on launching 30 to 40 articles each day, the 'instant' gold rush is near.
Marketing Day: Facebook Unveils Immersive Mobile Ads, Interview With Bizzabo CMO & More
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
XpressBuy Brings Shoppable Ads To Mobile DSP PocketMath
The ads' buy buttons make it possible to purchase from an ad without visiting a retailer's website.
Facebook Unveils Vision For Immersive Mobile Ads
The social network is showing mockups of interactive mobile ad formats at Cannes Lion advertising festival in France.
5 Signs You Should Settle Down With A Content Marketing Agency
Columnist Kerry Jones shares what to look for when vetting content marketing agencies to ensure your partnership is destined for success.
Wanting To Maximize The Conference Experience, This CMO & His Partners Created Bizzabo
Get To Know: Alon Alroy, Co-Founder and Chief of Marketing & Business Development for events management solution Bizzabo.
Report: 87% of Facebook Customer Messages Are Ignored
Though Facebook seems like the perfect source for service a new study by Locowiseshows that the majority of customer messages go unanswered.