Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Is Finally Displaying GIFs, But Pages Are Still Shut Out Facebook joins the other major social networks in supporting animated GIFs. Do Video Views Matter? CMOs Weigh In On The Video […]
Facebook joins the other major social networks in supporting animated GIFs.
AARP, Tough Mudder, Wix.com and Porch.com share their methods for measuring video advertising success.
Sales topped $261 billion in 2013 and accounted for larger percentage of total sales than in 2012.
Columnist Kelsey Libert delves into the data that show why you should be looking to content marketing to drive SEO value and boost your rankings.
Google Wallet failed; Android Pay will likely succeed. Like the initial versions of Android itself, Android Pay appears to be a near clone of Apple Pay, its functionality and its strategy. Beyond the complex payments backend one of the things that Apple really got right with Apple Pay was the ability to hold the iPhone […]
A non-profit helping troubled kids uses a keyboard app to encourage honest communication.
If you want an engaged audience, user-generated content is key. Columnist Jordan Kretchmer explains why UCG makes a big impact on buying decisions.
"In fact, it’s got more signs of life than it’s had in some time," says Google's vice president of photos, streams and sharing.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
As expected Google splits its photo product from Google+ and hopes to do for photo storage with Gmail did for email.
Starting June 1, the company will make the ad unit available in the United Kingdom, Canada, Australia, Germany, France and Brazil.
New tools, integrations and formats unveiled in Google I/O keynote.
Twitter gives advertisers self-service access to its video clip advertising product, according to a story in Forbes.
Moves seek to strengthen Google in some areas where it's behind Apple while others push it even further ahead of its arch-rival.
Should you invest in optimization tools? Columnist Brian Massey dishes out data on how many businesses are using them and whether that gives them a leg up.
Yesterday the New York Times writer Farhad Manjoo exposed part of a Goldman Sachs report about Google in which the firm estimated that roughly 75 percent of Google’s mobile search revenue was generated by users of iPhones and iPads. While not necessarily shocking, this was a big surprise given Android’s market-share dominance. It generated a […]
In the first of this four-part series, columnist Tom Sather reveals three key factors in determining a successful email marketing strategy.
Among the anticipated announcements tomorrow at Google I/O is a revamped and reinvigorated payments strategy. Google is widely expected to unveil “Android Pay,” a replacement for Google Wallet for mobile and offline payments. Android Pay’s functionality appears to be generally the same as the original Google Wallet except that there will be a new emphasis […]
Buttons will enable consumers to shop right from Google.
The "Got Milk?" brand is partnering with Latina mom bloggers to spread the word about the bilingual art contest.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Many expected that by now Apple would either have renewed its search deal with Google or gone with another partner. But Google said today there’s still time on the clock. Talks are continuing, and the company sees keeping the Apple deal as important to its business. The news came today at Re/code’s Code Conference, when […]
Twitter gives marketers an enhanced tool for understanding their audience on the social network, including demographics, interests, purchasing behavior and television viewing preferences.
Columnist Paul Roetzer shares insights into how HubSpot's growth demonstrates the importance of technology immersion and integration.
After falling behind Google last year, Apple has reclaimed the top spot.
As consumers of all ages increasingly use multiple platforms, advertisers need to evolve and take an omni approach, says columnist Liane Dietrich.
Heard stirrings about Facebook teaming with publishers? Columnist Andrew Waber explains how it works and what it means for marketers.
In an interview at the Code Conference, Evan Spiegel says Snapchat has nearly 100 million daily active users.
In an effort to enhance local place results, professional reviews from five pilot partners will appear when people look for restaurants within the social network.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Ads allow sellers to promote relevant products in eBay search results.
Looking to take your content marketing to the next level? Learn about the benefits of content partnerships from contributor Eric Enge.
As Google's Knowledge Graph improves, organic-less search results pages are becoming a distinct possibility, believes columnist Daniel Cristo.
Marketing automation is more than a tool for sending emails and storing leads. Columnist Mary Wallace explains why it's a key component of your strategy.
Microsoft is making Windows 10 cross-device friendly. To that end the new operating system will work with Android and the iPhone to sync and make content available across all devices simultaneously. This is both smart and strategic for the company. Redmond has announced a new Phone Companion app within Windows 10 that will connect PCs to mobile devices, […]
How do you cut through the deluge to get seen by the right audience? Columnist Jordan Kasteler shares his top 18 social sharing strategies.
What better way to motivate youth to move than to reward them with exclusive access to unreleased tracks from popular musicians?
What if there was a way to retain some of the characteristics of direct orders, but make the whole process even more efficient? Columnist Ratko Vidakovic explains private marketplaces.
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Bitly’s Audience Intel Gives Marketers More Data About Consumer Sharing Link-shortening service introduces new analytics feature that gives enterprise customers a picture of how their content is being shared across the full […]