Marketing Day: Microsoft Build Live Blog, YouTube At NewFronts & Yelp Earnings
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Earth Day Efforts Encouraged Californians To Share “Acts of Green” On Social Media
A state initiative sought to use the power of social media influence to encourage resource conservation.
Size Matters: Phablets Reach 20 Percent Penetration Of Smartphone Market
When it comes to smartphones (screen) size matters. According to data from Flurry (Yahoo), so-called phablets now constitute 20 percent of all active smartphones globally. That’s up from roughly 3 percent two years ago and up from 6 percent in January 2014. Many analysts blame the ballooning screen size of smartphones for humbling and slowing […]
E-Commerce: Smartphone Traffic Grows 269 Pct, 90 Pct Of Carts Abandoned
Since Black Friday 2014 e-retailers have come to recognize that smartphones are now a major force in online shopping. However conversions remain a challenge for most ecommerce sites. The latest data from MarketLive reflect this as well, showing tremendous growth in smartphone traffic but more limited growth in smartphone transactions. According to the company’s Q1 […]
Everything Marketers Want To Know About Social Media Marketing But Are Too Afraid To Ask
Contributor Sahil Jain shares the top questions asked by marketers at a recent social media event, along with the expert panelists' answers.
Live Blog: Microsoft Build 2015 Opening Keynote, Day 2
It’s the second day of Microsoft’s annual developers conference, Build, happening in San Francisco. Once again, it’s opening with a keynote. We’re live blogging it, but be forewarned. Unless you’re a developer, it’s likely to be incredibly boring. So why bother live blogging it? Hey, you never know. We don’t know exactly what will covered, […]
BrightRoll Gives Advertisers Access To Nielsen Digital Ad Ratings
"We are doubling-down on our efforts to give advertisers the ability to measure performance across the breadth of devices," says CEO.
Top 20 Most Useful Mobile Business Apps For 2015
Looking for the best apps to serve your needs as a marketer? Columnist Aaron Strout rounds up his top picks for personal productivity, travel and more.
NewFronts 2015: YouTube Opens Brandcast With Audience Metrics & Closes With Bruno Mars
Wojcicki said YouTube reaches more 18 to 49 year olds on mobile than any cable network, with site visits up 40% year-over-year.
How Twitter’s Changing Promoted Tweets To Look More Like Regular Ones
Twitter has removed the yellow badge from its Promoted Tweet ad unit in an effort to make sponsored tweets blend more seamlessly with the stream.
Yelp Posts 55 Percent Revenue Growth ($118.5M) But Disappoints Investors
Yelp announced Q1 earnings this afternoon of $118.5 million, which was 55 percent growth over Q1 2014. However the market had expected revenues $119.8 million. There was a net loss of $(1.3) million, or $(0.02) per share, which was better than the previous year’s loss of $(2.6) million, or $(0.04) per share. However the market […]
Marketing Day: Hulu At NewFronts, Google Kills Gmail Grid View & Bigcommerce Acquires Zing
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Now Has 40M Active Small Business Pages Facebook announces “Boost Your Business” tour and live chat support for advertisers. NewFronts 2015: Hulu Grows Subscriber Base 50%, Adds Original Content & Picks […]
Storage Company’s Parenting Advice Video Goes Viral
Extra Space facilitates a conversation between veteran parents and parents-to-be, meanwhile urging expectant couples to #MakeRoomForLife by putting stuff into storage.
Facebook Now Has 40M Active Small Business Pages
Facebook announces "Boost Your Business" tour and live chat support for advertisers.
NewFronts 2015: Hulu Grows Subscriber Base 50%, Adds Original Content & Picks Up Seinfeld
"Hulu is TV," says company's head of sales, setting Hulu apart from line up of digital content providers at this year's NewFronts.
Mobile-Only Users Surpassed PC-Only Users In March [comScore]
ComScore reported today that for the US internet population, in March for the first time, “the number of mobile-only adult internet users exceeded the number of desktop-only internet users.” The firm said that a year ago there were nearly twice as many desktop-only users vs. mobile-only internet users. One of the major reasons the positions have flipped […]
5 Things Marketers Need To Know From Twitter’s Earnings Call
Changes in direct response ad measurement slowed revenue growth, but are improving ROI, Twitter execs say. Google search integration coming in May; tweets in Apple Spotlight search already here.
Survey: Millennials Want In-Store Mobile Payments, Not Human Cashiers
According to the US Bureau of Labor Statistics the most common jobs in the country are “retail sales clerk” and “cashier.” The latter category employs roughly 3.4 million people. Over time a large percentage of those cashiers will likely be replaced by in-store self-service checkout and mobile payments. Though it will take some time — […]
Google Pulls Plug On Gmail Grid View
Just over a year after introducing images to the promotions tab, Gmail reverts back to the text-only format.
How Microsoft Plans For Windows 10 To Rule The World By Leveraging iOS & Android
Android app? iOS app? No problem, says Microsoft -- it can easily be a Windows app, a pitch it hopes will resonate with developers.
Mobile Activity In Cities Vs. Suburbs In Massachusetts: What Marketers Can Learn
Like many urban areas, Boston's mobile usage far outshines that in the rest of Massachusetts. Columnist Andrew Waber explains how that patterns like this impact marketers' mobile-focused campaigns.
Why Using Buyer Personas Will Delight Your Customers And Improve Sales
By knowing who your customers are, you can deliver the right message and guide your business strategy, explains columnist Mary Wallace.
Text-Only Subject Lines That Perform, Now That Gmail Grid View Is History
There's "still time" to optimize your email subject lines! Contributor Tom Sather shares stats on what kind of text drives opens in today's environment.
The Facebook API That Provides Friend Data To Apps Will Shut Down Tomorrow
New API changes rolling out tomorrow will put a premium on user privacy and protection, limiting the access that marketers once had in the process.
Google Analytics Updates iOS App, Version 1.2 Out Now
Release notes list a handful of upgrades, including date range comparisons.
Marketing Day: Twitter Earnings Report, Yahoo At NewFronts & Facebook’s Latest Video Ad Option
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Twitter Partners With DoubleClick, Acquires Martech Firm TellApart
Advertisers will be able to buy Promoted Tweets via DoubleClick later this year. Both moves are aimed at wooing more direct response advertisers with bettercross-device measurement and attribution.
Twitter Q1 Revs Miss At $436 Million, Leaked Early By Company That Did Same To Microsoft
Twitter was compelled to release its Q1 earnings early because financial data aggregator Selerity captured and released the company’s earnings numbers early. The firm reported that Twitter had missed analyst consensus estimates ahead of the market’s close forcing a halt to trading of Twitter shares. The company also lowed its full 2015 outlook. Shares are currently off 18 percent in after-hours trading. Total […]
Shocking! Clickbait Headlines May Be Ruining Your Email Marketing
Study finds that consumers are less likely to open emails with words like "shocking" and "secret of" in the Subject line.
Placed Brings Offline Attribution To More Programmatic Players
It’s well documented that more than 9 out of 10 retail conversions happen offline. That’s why measuring offline sales lift and store visits is becoming increasingly important, even critical, to brands and marketers. Only by capturing offline activity can marketers get a complete picture of how their digital media are performing. Offline visits and activity also yield new audience […]
NewFronts 2015: Yahoo Brings The Stars With Everyone From Simon Cowell To Naomi Campbell Taking The Stage
The focus of this year's Yahoo presentation was long-form digital video content, including the launch of 18 new video series.
Minute Maid Celebrates Parents With #DoinGood Video, Blogger Partnership & Contest
Downtrodden self-doubting parents get understanding and encouragement from the Coca-Cola brand's new effort.
67% Of Ad Buyers Say Original Digital Video Will Soon Rival Original TV Programming
Buyers say more ad dollars will flow to digital video according to a new study released by the IAB.
Facebook Adding Video Option For Desktop App Install Ads
445 million people a month play mobile and desktop games on Facebook; now advertisers can entice the desktop users with video.
Google Hopes To Buy EU Publisher Goodwill With $150M Digital News Initiative
In London today Google has announced a new $150 million Digital News Initiative (DNI). It’s officially intended to help European traditional media companies “increase revenue, traffic and audience engagement.” Participating publishers include The Guardian, Financial Times, Die Zeit, El Pais, Les Echos, NRC Media and La Stampa. This is very similar to past digital publishing initiatives that Google […]
Yandex Reports $211.1 Million In Revenue For Q1 2015 – Text-Based Ad Earnings Up 14% YoY
Yandex CEO says company delivered "top-line performance" despite a challenging macroeconomic environment.
Shockingly Common Marketing Fails & How To Avoid Them
Often, we marketers are so focused on the big picture that we forget to look at the details. Columnist Julie Joyce shares some frequently-seen marketing mistakes with the hope you'll bypass these pitfalls!
Google Gets Personal: Will Potential New Ad Service Boost Personalized Results?
Who has more data about Internet users than Google? The stores these folks do business with, columnist Daniel Cristo notes. And those companies may be about to share it with the search giant.
How To Convert Subscribers Into Salespeople
Customers aren't just marketing targets. Columnist Jason Warnock explains how you can elevate them to become valued members of your social sales force.
A Week After Mobilegeddon: What We Know About Google’s Mobile Friendly Update So Far
Google's mobile friendly algorithm still seems to be rolling out because most webmasters are saying they don't see much of an impact yet.