Social management software company, which now claims a value of more than $1 billion, enhances platform to enable brands to track consumers across multiple digital channels.
At the MarTech conference in San Francisco, contributor Erik Bratt recaps the scene-setting talk by Scott Brinker, editor of the Chief Martech blog and the conference chair.
Starting April 7, the URL shortening company will shutter the rarely used feature that enabled sharing of multiple links and replace it with a link-tagging system.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The Automobile Club of Romania is creatively using technology to help those studying to get their driver's license.
New tool gives publishers the ability to find relevant content from Twitter and Vine and display it on web, mobile, television and other offline media.
Using linguistic analytics software to measure grammar and style, Acrolinx finds most content marketing lacks quality.
Company, touting its utility for markets, announces 66% growth in Pins since last April.
Aetna's head of marketing technology explains how to build a marketing technology organization from the ground up.
Enhancements are designed to extend reach, boost engagement and focus on customer lifetime value.
Columnist Jordan Kasteler discusses how to optimize content and earn trust while focusing on user intent.
With a growing number of predictive intelligence options, columnist Mary Wallace explains how to choose the solution that’s right for your organization.
How do you help your search marketing campaign go viral? Make it about something totally unexpected, explains columnist Daniel Cristo.
As Facebook challenges YouTube with embeddable videos and more, columnist Nick Cicero takes a look at who will be the champion in the space.
Company will push Google+ photos to its storage product, but still remains mum about plans for its social network.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Car company Acura teams up with 8 musicians to create a custom soundtrack representing the 2016 ILX's 8-speed dual-clutch transmission.
E-commerce giant vets local service providers, lets consumers hire and review them, includes Amazon Happiness Guarantee as part of sale.
Report claims responsive design helped drive a 40% increase in CTO rates over non-responsive marketing emails.
Paid search crowdsourced marketplace calls it quits after seven years.
Agency ZenithOptimedia (ZO) and mobile ad platform NinthDecimal are announcing a sweeping offline and cross-platform analytics deal that will have broader implications for the advertising industry. This new deal involves use of NinthDecimal’s “LCI” location intelligence platform and associated analytics to measure the impact of online and mobile ads on offline store visits and related activity. It also has […]
As interest surrounding GSP grows, columnist Susan Waldes shares some tips on how you can take this new ad platform to the next level.
Can't import your social network into a location? What about exporting the international ad revenue out?
Of the many announcements and products showcased at Facebook’s developer conference (F8) last week, the one with the greatest potential is Virtual Reality (VR). In the days since the event, several articles have raised the question: is VR yet another over-hyped novelty technology or is it in fact a new “platform” that will fundamentally change and reconfigure the digital world? I tend to […]
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The non-profit advocacy group worked with Saatchi & Saatchi Canada to put together the campaign.
An appellate court in the UK ruled earlier today that British iPhone users could pursue their privacy suit against Google arising out of the “Cookiegate” scandal of 2012, which involved circumvention of Safari browser privacy settings. In addition to a UK government investigation a civil lawsuit was filed in 2013. Google had tried to dismiss the case on […]
Twitter is expected to supplant Yahoo as the third largest seller of display advertising in the US in 2015.
Columnist Rick Miller believes marketers need to move beyond sentiment analysis and instead take a deeper look at consumers' emotions.
Consumers prefer to click on search results with a .com domain rather than a new domain, according to Verisign-funded research.
The outdoor ad company is advertising... itself, and its digital billboard capabilities, in an effort that highlights NCAA March Madness live action.
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Company says, based on positive metrics, it will expand the program to 10 more markets in year two.
The second day of F8, Facebook’s annual developers conference, continues with the second keynote of the day. Earlier, we heard some about Facebook’s Oculus VR platform. In this keynote, we’re promised much more about why Facebook thinks virtual reality matters. The talk begins at 10:30am PT, and our live blog coverage is below. You can […]
Hello from the second day of F8, Facebook’s annual developers conference. Today’s opening keynote is going to cover Facebook’s work with artificial intelligence, its Oculus virtual reality platform and bringing connectivity to the world through Internet.org. The talk begins at 10am PT, and our live blog coverage is below. You can also watch it live […]
With myriad ways for brands to get their message out, columnist Soo Jin Oh points out key strategies to help marketers stay ahead of the competition.
Contributor Alistair Dent brings us part two in a multi-part series exploring the data landscape, what it means for marketers, and what you can do yourself.
Twitter livestreaming stealth submarine , Periscope, is breaking the surface with best in class functionality.
You've heard of a message in a bottle, right? Medea Vodka thinks people will be equally intrigued by a message on a bottle.
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.