Marketing artificial intelligence (AI)
MarTech is your source for marketing artificial intelligence content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care about marketing AI
In order to engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and smart assistants are already leading client interactions, and AI-generated content is taking the content marketing world by storm. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities. Algorithms are continuing to improve as well, accelerating optimization in near real-time. As AI improves, use-cases are only going to increase.
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A/B testing is dead, long live A/B testing!
In this webinar, learn what is making A/B testing obsolete.
Integral Ad Science acquires AI-powered video classification company Context
The deal aims at providing more contextual targeting solutions to optimize campaigns on digital channels, including social and CTV.
How STCHealth uses intelligent chat to help people access their immunization records
STCHealth is using intelligent chat technology to help people access to their immunization records and ask vaccine-related questions at scale.
Release Notes: Wrike beefs up AI to predict if your project will succeed or fail
The company also said the AI will make recommendations when it spots red flags in order to help get your projects back on track.
Pega combines customer journeys with AI-driven next-best-actions
Next-best-action customer journeys seeks to give marketers oversight without constraining the AI.
FuboTV acquires AI vision platform Edisn.ai
With the ability to automatically recognize actors, athletes and brands on live TV, a field of play opens up for CTV commerce.
4 ways to drive customer engagement through personalization
Personalized experiences can determine the success of customer engagement strategies.
Coveo adds Qubit to boost AI-driven commerce
These two AI-based commerce solutions could prove complementary.
Google Ads announces machine learning-based attribution models in new privacy landscape
Google seeks to balance greater privacy for users with viable attribution models for advertisers.
Using AI-powered predictive analytics to time your next move
And why aren’t more CMOs looking ahead?
How Serial 1 leveraged visual intelligence to increase web conversions
Premium eBicycle manufacturer Serial 1 used Vizit to optimize their digital assets and boost website conversions by 98%.
Can AI threaten human rights?: Friday’s Daily Brief
Plus why pre-2020 customer data, B2C or B2B, is pretty much useless.
Salesforce Service Cloud updated with AI-powered workflows
Recent acquisitions of Slack and Servicetrace appear to be paying off.
Making AI work for workflow management
AI-powered collaborative work management enables marketing teams to keep up with competition and WFH challenges.
The power of AI can deliver an extraordinary customer experience
Join experts in this webinar to learn how you can get started on the AI/CX journey.
Webinar: Use the power of AI to drive ROI
Artificial intelligence brings the promise of meaningful customer experiences.
The robots are coming (again): Tuesday’s Daily Brief
Salesforce enters the RPA game.
Qubit leverages deep learning for its new CommerceAI solution
E-commerce caught fire in 2020, which calls for increasingly advanced AI to keep up with sales and remain competitive.
Fortune 500 secret: Consumer intelligence analytics drives every decision
Uncover, understand and predict consumer behavior about brands, their competitors and their categories.
Conversational ABM: The love child of ABM and conversational AI
In this webinar, learn how to target the right customers with the right messaging at the right time, at scale.
Going all-in on AI (soon): Friday’s daily brief
Plus Helen Abramova on the explosion of MOPs-related content
Why marketing attribution and predictive analytics tools are gaining currency: Tuesday’s daily brief
Plus the Instagram browser-based posting rumors
Mailchimp brings AI to the SMB market
New platform enhancements include next best actions and personalized product recommendations.
InVideo’s AI-powered editor automates video creation process
The DIY video editing tool is available via subscription rates from $10 to $30 per month.
New study from Pega shows consumers don’t trust artificial intelligence
The recently published report points to the lack of empathy exhibited by AI as driving force behind mistrust.
Privacy, a year later: How the GDPR has affected AI-powered marketing
GDPR may seem like a burden but as companies rebuild trust with consumers, it will become a sustainable approach fostering both innovation and accountability.
AI-powered surveys: Hyped or helpful?
Some wonder if AI-powered surveys are over-hyped vaporware that legitimizes bad science. Here's how they really work.
Teach yourself about machine learning and artificial intelligence
Shifting to data-driven marketing requires hiring or training staffers familiar with the latest technologies. Bolster your staff development with these free educational resources.
From artificial intelligence to tangible action: Executing on AI insights at scale
How customer data platforms let marketers take action on information gleaned through AI and machine learning.
MarTech Today: The new California Privacy Act, AI-powered speech analytics tools & mid-course correction for location data
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: California lawmakers approve highly contested new data privacy rules, staving off a November ballot initaitve Jun 29, 2018 by Robin Kurzer The legislation echoes GDPR and affords consumers greater control of their […]
Brainshark launches AI-powered analysis of sales reps’ self-assessment videos
The automated analysis of word choice, presentation complexity, emotions and personality complements the feedback by human supervisors.
Speakers at MarTech pull back the curtain on artificial intelligence
Marketers shouldn't look for random reasons to use AI, but instead, consider it a tool to solve specific problems.
The evolution of Lucy: Equals 3’s AI-powered assistant gets even smarter
The intelligent assistant gets predictive modeling, automated workflows and more added to its expanding skill set.
What does artificial intelligence mean for marketing agencies?
It's clear artificial intelligence will play a role in the future of marketing, but what will that role encompass? Contributor Daniel Faggella makes a few insightful predictions.
MarTech Today: Brand Networks’ AI-powered social ad platform, PacketZoom’s new mobile app tools & Instapage’s addition of AMP to its landing page platform
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Brand Networks lets AI run social ads in its new platform Feb 13, 2018 by Barry Levine Marketers set the budget total and the goals, the Boston-based company said, and the […]
A new AI-powered Chrome extension judges content on its ‘trustworthiness’
Called Unpartial, it’s an offshoot of natural language processing previously developed by Recognant for cancer researchers and market testers.
What is the future of artificial intelligence?
Marketers say that 2018 will see deeper personalization, innovations in voice AI and an enhanced view of the customer journey.
MarTech Today: Swrve adds OTT support, AI-powered market research & pixel tracking’s lifespan
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Swrve adds support for OTT TV apps Nov 30, 2017 by Barry Levine The expansion of the app-oriented marketing platform highlights OTT’s increasing attractiveness for marketers and Swrve’s continued expansion. Faster, […]
Faster, cheaper and more efficient: AI-powered market research is here
Response:now uses machine learning to save companies time and money with automatically produced, actionable research insights.
youXtools launches a user testing platform with AI-powered visual analytics
The user experience consultancy UEGroup is now making its internal testing platform publicly available through this spinoff startup.