Marketing Day: Email In 2015, Ericsson Tries To Block iPhone In U.S. & Best Brand Tweets On #TheDress
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Lacoste Uses Instagram, Vine & Interactive Mobile App To Introduce New Tennis Racket, Fashion Line
The fashion brand shows off its new tennis-inspired line with a social media campaign and content marketing initiative.
The Role of Data Analytics in Successful Retail Acquisition Campaigns
This past summer, the Gartner Group surveyed people some 215 people who are responsible for the digital-commerce strategies within their companies; 59 of the respondents represented retail companies. The study, called “Gartner Survey Shows Retail Marketers Need to Focus More on Digital Commerce Strategy, Less on Promotions,“ shows that the chief marketing officers at retail organizations […]
Life Beyond The Click: Email In 2015
Columnist Dela Quist contends that email's potential to impact brand awareness and favorability is getting short shift -- but says that will change in 2015.
Ericsson Seeks To Block iPhone In U.S. In Latest Patent Dispute
Patent litigation is heating up again. Earlier this week, Apple was hit by a half-billion dollar jury verdict over iTunes. Now, Swedish wireless networks company Ericsson is trying to block the iPhone from being imported into the U.S. through a complaint filed with the International Trade Commission (ITC). Ericsson apparently wants more money from Apple for […]
Google Buys TLD “.App” For $25 Million In Record-Breaking ICANN Auction
Google outbid companies like Amazon.com for exclusive rights to the top level domain.
What Advanced Social Analytics Teach Us About The Long-Term Impact Of Super Bowl Advertising
How does Super Bowl advertising impact brand perception? Columnist Rick Miller shares insights from social data about Loctite, Nationwide Insurance and McDonald's.
What You Don’t Know About Location Targeting And Attribution Will Hurt You
Roughly 15 years since I started writing about digital marketing, I’m still amazed that large numbers of marketers still don’t fully understand the importance of location and location-based targeting. Over the past 18 months, chiefly because of mobile, things have started to change but location has historically been treated as a sideshow by marketers focused […]
Twitter Triples The Size Of The Abuse Support Team & Adds Doxing Reports
The attack on Twitter abuse (especially on sensitive personal data) is being elevated in 2015 with extra staff, better reporting & tools.
Best Brand Tweets On The Dress: White & Gold Or Blue & Black?
What color is THAT dress? Brands join in the conversation that's obsessing Twitter.
Is A Google+ Breakup Coming For Photos & Hangouts?
Google SVP Sundar Pichai signals that the company is thinking of the social stream, photos and communication as separate areas.
Snickers Asks People To Share Who They Are When They’re Hungry With $50,000 Meme Generator Contest
The candy brand created a meme generator and is asking people to craft their alter egos -- and prize money is at stake!
Brands Ride The #Llama Drama
There was a live-televised llama chase in Arizona ... you can guess want happened next.
Marketing Day: YouTube Barely Breaks Even, Twitter’s New Conversion Tools & Google Tests Google Play App Ads
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Report: Each Share Is Worth $2.56 In Revenue & Average Social Orders Are 8.2% Larger
According to a new study from AddShoppers, social sharing sends an audience that spends significantly more online.
Google Analytics Now Displaying Malware Notifications
New notifications alerting site owners of malicious software are part of wider effort to expand Google's safe browsing efforts.
Report: YouTube “Roughly Break Even” Even With A Billion Users
Is YouTube profitable or not? Is it Google’s still unrealized, brand-advertising revenue opportunity, or is it a troubled property that will never truly realize its potential? Questions surrounding YouTube’s revenues and profitably have dogged the Google division almost since it was acquired in 2006. “When is YouTube going to make money?” has been the refrain […]
Twitter Adds Two New Tracking Tools To Measure ROI On Ads
Twitter gives marketers who use conversion tracking the ability to measure sales driven by Promoted Tweet campaigns.
PureClick Gains MRC Accreditation For PPC Click Measurement Metrics
Company aims to bring new level of transparency to pay-per-click advertising.
Twenty20’s Crowd-Sourced Stock Image Service Exits Beta
Startup offers marketers looking for real-world illustrations a catalog of 45 million images sourced from a community of 250,000 photographers.
VC Firm Predicts Marketing Technology Investments Will Climb To $120 Billion Over Next 10 Years
Foundation Capital partner Ashu Garg says CMOs will spend 10 times the current $12 billion they invest in martech and software.
Understanding User Intent Differences Across Devices To Supercharge Your Marketing
With consumers using a plethora of devices to research and make purchases, columnist Soo Jin Oh believes getting a handle on mobile intent is crucial for marketers.
DIY Enterprise-Level Marketing Data For Every Size Business
Think big data is only for big companies? Columnist Alistair Dent demystifies the buzzwords and explains how even scrappy smaller businesses can employ cutting-edge techniques.
Is Yahoo’s Rise In Search Market Share About To End?
Yahoo has gained against Google for the past two months. But coming months might see gains stop and losses begin due to "switchback."
Google Piloting App Ads In Google Play Store Search Results
Small test aimed at app discovery for a set of app marketers currently running AdWords search ads.
Jägermeister Instagram Campaign Reached 3.24 Million And Increased Followers By 63 Percent
How the German liqueur maker stirred up excitement and built community via social media.
Marketing Day: Twitter Releases WordPress Plugin, Data Management Strategies & Pinterest Tests Multi-Image Ad Units
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Twitter Releases Its First Official WordPress Plugin
Functionality includes automatic generation of Twitter Cards and customizing the look of Twitter embeds.
Google Now Auto-Converts Flash Display Ads To HTML5 For Mobile
Ads will be eligible to display across devices and browsers that don't support Flash.
Texas Jury Hands Patent Troll Massive $533 Million Damages Award Against Apple
A federal jury in Texas, the favorite venue of patent litigants, has awarded an IP holding company, called Smartflash LLC, $532.9 million against Apple. The jury found that iTunes infringed the company’s patents concerning “data storage and access.” There are a range of patents at the center of the case: 7,334,720, 7,942,317, 8,033,458, 8,061,598, 8,118,221 and 8,336,772. Below […]
The 3 Ad Creative Types Digital Marketers Need To Master
Columnist Peter Minnium of the Interactive Advertising Bureau (IAB) says online ads are getting more creative, and more tailored to their objectives.
Google Is Most Talked About Brand Online, But Disney Is Most Loved [Study]
Infegy tracks billions of online conversations to determine most popular brands based on online conversations and sentiment.
A Carousel Of Pins: Pinterest Is Testing A Multi-Image Ad Unit
In another move to boost its advertising business, the company is reportedly pitching a "multi-pin carousel" to ad agencies.
Marketing Day: Facebook Passes 2M Advertisers, ISP Email Marketing Tips & The Case For Content Marketing
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Report: Apple, Android Now 96 Percent Of Smartphones Globally Android has most of the devices, while Apple generates most of the profits. Together they control the global smartphone market. According to analyst […]
Report: Apple, Android Now 96 Percent Of Smartphones Globally
Android has most of the devices, while Apple generates most of the profits. Together they control the global smartphone market. According to analyst firm and hardware tracker IDC, smartphones running Android and iOS accounted for just over 96 percent of smartphone shipments in Q4. However, of that, Android had an overall market share (shipments) of […]
Only Organic Enlists Kids To Perform ‘New MacDonald Had A Farm’ For Organic Food Awareness Effort
The advocacy organization backed by organic food makers seeks to educate about the practices that set organic farmers apart.
Facebook Passes 2 Million Advertisers, Launches Ads Manager App For iOS
The company has added 500,000 advertisers since July. App will make it easier for them to manage campaigns while they are on the go.
8 Things The Top Mailbox Providers Really Want Email Marketers To Know
Columnist Steve Dille shares deliverability insights gathered directly from ISPs at two recent industry conferences.
European Report: Facebook’s Privacy Terms, Practices Violate EU Regulations
A new report (and below) issued under the authority of the Belgian Privacy Commission concludes that Facebook’s updated privacy policy violates European data protection laws. The news was initially reported by The Guardian. The report’s authors cited multiple privacy concerns and issued the following statement summarizing their conclusions: First, Facebook places too much burden on […]
5 Ways Paid Search Can Support SEO In Retail
Digital marketing is quite the fragmented landscape; modern marketing channels can be so complex that they often require dedicated specialists. But who is looking at the bigger picture when your team members are mono-focused on one discipline? I find this especially worrisome in the world of organic and paid search, which play in the same sandbox […]