Performance marketing

The Role of Data Analytics in Successful Retail Acquisition Campaigns

This past summer, the Gartner Group surveyed people some 215 people who are responsible for the digital-commerce strategies within their companies; 59 of the respondents represented retail companies. The study, called “Gartner Survey Shows Retail Marketers Need to Focus More on Digital Commerce Strategy, Less on Promotions,“ shows that the chief marketing officers at retail organizations […]

Marketing management

Ericsson Seeks To Block iPhone In U.S. In Latest Patent Dispute

Patent litigation is heating up again. Earlier this week, Apple was hit by a half-billion dollar jury verdict over iTunes. Now, Swedish wireless networks company Ericsson is trying to block the iPhone from being imported into the U.S. through a complaint filed with the International Trade Commission (ITC). Ericsson apparently wants more money from Apple for […]

Performance marketing

What You Don’t Know About Location Targeting And Attribution Will Hurt You

Roughly 15 years since I started writing about digital marketing, I’m still amazed that large numbers of marketers still don’t fully understand the importance of location and location-based targeting. Over the past 18 months, chiefly because of mobile, things have started to change but location has historically been treated as a sideshow by marketers focused […]

Customer experience

Report: YouTube “Roughly Break Even” Even With A Billion Users

Is YouTube profitable or not? Is it Google’s still unrealized, brand-advertising revenue opportunity, or is it a troubled property that will never truly realize its potential? Questions surrounding YouTube’s revenues and profitably have dogged the Google division almost since it was acquired in 2006. “When is YouTube going to make money?” has been the refrain […]

Marketing management

Texas Jury Hands Patent Troll Massive $533 Million Damages Award Against Apple

A federal jury in Texas, the favorite venue of patent litigants, has awarded an IP holding company, called Smartflash LLC, $532.9 million against Apple. The jury found that iTunes infringed the company’s patents concerning  “data storage and access.” There are a range of patents at the center of the case: 7,334,720, 7,942,317, 8,033,458, 8,061,598, 8,118,221 and 8,336,772. Below […]

Marketing management

Marketing Day: Facebook Passes 2M Advertisers, ISP Email Marketing Tips & The Case For Content Marketing

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Report: Apple, Android Now 96 Percent Of Smartphones Globally Android has most of the devices, while Apple generates most of the profits. Together they control the global smartphone market. According to analyst […]

Customer experience

Report: Apple, Android Now 96 Percent Of Smartphones Globally

Android has most of the devices, while Apple generates most of the profits. Together they control the global smartphone market. According to analyst firm and hardware tracker IDC, smartphones running Android and iOS accounted for just over 96 percent of smartphone shipments in Q4. However, of that, Android had an overall market share (shipments) of […]

Performance marketing

European Report: Facebook’s Privacy Terms, Practices Violate EU Regulations

A new report (and below) issued under the authority of the Belgian Privacy Commission concludes that Facebook’s updated privacy policy violates European data protection laws. The news was initially reported by The Guardian. The report’s authors cited multiple privacy concerns and issued the following statement summarizing their conclusions: First, Facebook places too much burden on […]

Data

5 Ways Paid Search Can Support SEO In Retail

Digital marketing is quite the fragmented landscape; modern marketing channels can be so complex that they often require dedicated specialists. But who is looking at the bigger picture when your team members are mono-focused on one discipline? I find this especially worrisome in the world of organic and paid search, which play in the same sandbox […]

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