Lowe’s Will Run Two Super Bowl Ads On Instagram [Report]
Other major brands also planning to buy video ads for Sunday's Super Bowl.
Massive Exposure, Minimal Impact: Doubts About Super Bowl Ad Effectiveness
There’s no question that Super Bowl ads are often very clever, entertaining, engaging and sometimes even “powerful.” Many of these spots are shared or viewed millions of times after game day. But are they effective? Meaning: do they generate sales or other value for the brands and companies that pay so much to have them produced and […]
Marketing Day: #HashtagBowl Live Blog Preview, Imgur’s GIF Tool & Native Ad Budgets
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Preview: The Marketing Land #HashtagBowl Live Blog With Guest Digital Luminaries
Here's what you can expect when you tune in Sunday to our live coverage of the Super Bowl ads and more.
Facebook Is Using Humans To Improve News Feed Quality
In a sign that the algorithm is not enough, Facebook has put together a team of 600 people to interact with Facebook and then answer detailed questions about their experience and preferences.
Help Wanted: We’re Hiring An Associate Features Editor
Applications are now being accepted for a new, full-time position on our growing editorial team!
Google AdX, OpenX & Rubicon Project Remain Top-Rated Programmatic Sellers
Casale Media is out, LinkedIn is in the top 20 on Pixalate's January Seller Trust Index.
Visa To Highlight Future Of Online Payment During Super Bowl With First ‘Shoppable Halftime Show’
The financial services company seeks to highlight the ease of purchasing with Visa Checkout.
Imgur Tool Simplifies The Process Animating Videos Into Gifs
A new tool from media hosting powerhouse Imgur makes the creation of animated GIFs unbelievable easy.
Native Advertising Budgets Will Rise In 2015, Say Marketers
Still, most marketers devoted just up to 5 percent of their budgets last year to native ads.
Web Searcher Experience: Is Delight Overrated?
We hear talk about "delighting" your website visitors, but what role should this factor play in your planning? Contributor Shari Thurow weighs in.
Facebook Will Be Used More Than Twitter During Super Bowl [Survey]
Online survey by Salesforce Marketing Cloud's found that 66% plan to use Facebook on their second screen on game day, compared to 56% for Twitter.
Marketing Day: Google Earnings Report, Top 10 2015 Super Bowl Ads & Facebook’s 3 Billion Daily Video Views
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Google Revenues: $18 Billion For Q4 ($66 Billion For Year) But CPCs Down Again
Google announced full year 2014 revenues of $66 billion, which was up 19 percent vs. 2013. The fourth quarter saw revenues of $18.1 billion, up 15 percent vs. Q4 2013. Quarterly revenues and earnings per share were a miss, based on consensus analyst estimates. Shares were down in after-hours trading (but have since recovered). The following are […]
Top 10 2015 Super Bowl Commercials: Budweiser’s “Lost Dog” In the Lead With 7 Million Views So Far
Ads released before game day have already generated more than 35 million combined views.
How Marketers Can Turn Super Bowl Mania Into Sales With Retargeting
The surge in media consumption around the big game gives marketers big opportunities to re-connect with site visitors engaging with Super Bowl content.
Building A Brand From Inside The NFL: 5 Questions With Indianapolis Colts Head Of Marketing
"We’ve learned it’s vital to be able to adapt quickly to accommodate the every-changing nature of social media."
Björn Borg Introduces New Fashion Line With Online Game
In a takeoff of the "First Person Shooter" genre, "First Person Lover" puts players in the new collection's clothes and even enables online purchases.
Facebook Launches Opt-In Local Place Tips
Foursquare Tips meet Facebook Place Tips. Today Facebook introduced Place Tips, which offer a range of content, information and recommendations about places in the real world. The value is obvious. As with Foursquare Tips, Facebook Place Tips offer advice and information from the location’s Facebook Page and from people in your network who’ve been there […]
Tumblr Goes Long Form With New ‘Bloggy’ Update
New post and editing features may toss Tumblr in the mix as a legitimate blogging platform for brands.
More Super Bowl 2015 Commercials & Teaser Ads: GoDaddy’s Puppy Causes A Stir & Budweiser’s Finds Its Way Home
Charged with supporting the inhumane treatment of dogs, GoDaddy pulled its Super Bowl ad within hours of its release.
Google Will Retire “Other Interests” Display Network Targeting Feb 17
An Upgrade Center will roll out to manage bulk campaign changes to affinity or in-market audience targeting.
Google Analytics Simplifies Remarketing Set Up With “Instant Activation”
To improve implementation success rates, Google auto-enables Advertiser Features, eliminates the need for retargeting tag updates in Universal Analytics users.
Growth In Android-To-iPhone “Switchers” Coming From Outside US
Powered in part by the popularity of the iPhone 6 and 6 Plus in China, Apple delivered amazing quarterly results this week, selling nearly 75 million iPhones in the quarter. Accordingly Apple has now pulled roughly even with rival Samsung in terms of global smartphone sales. Samsung reported quarterly earnings earlier today that showed, relatively […]
How Marketers Can Keep Pace As Mobile Rises And Matures
Columnist Soo Jin Oh reviews mobile trends over the 2014 holiday season revealing the power of mobile for e-tailers and ecommerce.
What Google’s New Inbox Means For Marketers
With the recently-introduced interface option, consumer behavior is likely to change. Contributor Kevin Gallant explains how marketers can shift their approach to match.
Parse.ly Launches New Analytics Platform With Visitor Engagement & Retention Data
Publishers are increasingly looking past clicks and pageviews to focus on deeper, attention-based data.
Facebook Now Gets 3 Billion Video Views A Day
Video views on the network have tripled since September.
Marketing Day: Facebook 2014 Revenue Hits $12 Billion, Most Mobile Emails Opened On Apple Devices & More
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Facebook Earnings: Social Network Checks In With Its First $10-Billion+ Year
Facebook reports $3.85 billion in Q4 revenue; monthly active users now total 1.39 billion, 1.19 billion of them mobile users.
Newcastle Brown Ale Hijacks Super Bowl With Hilarious #BandOfBrands Stunt
The beer brand successfully siphoned attention away from the official sponsors last year. Can it start a streak?
Candy Brands Gain Share Of Voice On Super Bowl Searches
See which brands are winning in Google on Super Bowl searches as we close in on game day.
Facebook Wants To Host Your Super Bowl Experience
The social network has launched a hub page for Super Bowl XLIX that will display the score, time remaining, game accounts and real-time conversation.
Study: CMOs Rank Social Marketing Top Marketing Technology Investment In Coming Years
80% of the survey respondents plan on using technology to engage customers.
Majority Of Emails Opened On Apple Devices, Android Users Pay More Attention
According to the latest US Consumer Device Preference Report from MovableInk, mobile email opens surged to an all-time high in Q4. The report says that 66 percent of all email in the US is now opened/read on smartphones or tablets and 34 percent is viewed on a desktop. The mobile breakdown is as follows: 49.5 […]
The Valentine’s Day Shift: How To Make A Love Connection With Your Consumers
Are you ready for Valentine's Day? Contributor Melissa Feemster discusses how you can prep for shifts in customers, products, and dates.
6 Inbound Marketing Techniques Every Business Should Use
All types of businesses, but especially startups and smaller businesses, can benefit from these inbound marketing techniques, says contributor Neil Patel.
Up Close With Snapchat’s New “Discover” Feature
First impressions about Snapchat's ad-supported content collaboration with major media publishers.
PlayStation #20YearsOf Play Celebrates Brand’s 20th Anniversary With Video Of Fan Tweets
The gaming brand takes users' high-energy content and repurposes it to generate excitement.
Marketing Day: Yahoo’s 2014 Revenue Report, Pinterest Updates Promoted Pins & Snapchat Launches “Discover”
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.