As you head out for New Year’s Eve festivities tonight, here’s a little inspiration for your evening. Traditionally, New Year’s Eve is associated with champagne. But Jose Cuervo would like you to alter your mentality on that tradition. To help you do so, they’ve come up with an interesting method of persuasion. Working with agency McCann […]
Soccer and football dominated Twitter this year, with the most tweeted sporting events split among the World Cup, NFL and BCS championship.
Contributor Jonathan Blank discusses the steps he will take to better understand his brand's customer base this year and invites you to do the same.
Back in 1997, I created my 5 Fundamental Rules of Web Design. These website design rules are very simple, but critical, for a positive user experience. My rules state that a website should be: Easy to read Easy to navigate Easy to find Consistent and clear in layout, design, and labeling Quick to download Some […]
What columns did readers find most useful and thought-provoking this year? Check out the top trafficked columns of 2014!
Which stories did our readers find so compelling they just had to share them with their social circles?
It’s December 30. And you know what that means, right? We’re in the heart of the holiday week. And you know what else that means? None of you are working. None of you are creating awesome sauce we can write about here on Marketing Land. But the show must go on, and go on it does. […]
Read any marketing predictions for 2015 lately? They’re everywhere. (Heck, I’ve even written my own.) But while every predictions article you’ll read aims to make bold predictions and be the first to forecast where our industry is headed, very few are grounded in actionable advice. So instead of predicting what’s ahead, let’s take some time […]
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Find out what consumers were up to this week via the latest Marketing Land Online Retail Sales Report.
Neither Facebook nor Twitter appeared in the headlines of our top 10 columns in 2014. Check them out for tips that go beyond the top two networks!
While new technologies have emerged in the workplace, none have figured out how to top good ol' email in the 'importance' department.
An essential aspect of digital marketing is the ability to measure and analyze what's going on. Don't miss these top tips to set your programs up for success.
For every Samsung device activated on Christmas, Apple activated 2.9 devices. App installs were 150% higher on Christmas as well, according to Flurry.
Visa follows MasterCard? So it seemed. Twitter's expansion of ads into "Following" lists can make people seem to follow accounts, even if they don't.
In our earlier profiles of email marketers that can serve as solid prototypes for other businesses, we dissected LinkedIn and Groupon: one a social media community, the other a massive ecommerce hub. Each found its own specific ways to use email as a primary pillar in acquisition and CRM. This time around, we’ll leaf through the email […]
There's no question that 2014 was -- finally -- the year of mobile, as once-just-talked-about technologies and consumer behaviors arrived in the mainstream.
There's a lot more to display than banner ads and insertion orders, especially in a world where both programmatic and mobile are on the rise.
A strong national campaign that featured custom Facebook Ads to unengaged drivers helped GM create one of the most successful recall rates of all-time.
As the ball drops this New Years Eve, Pinterest will be dispatching the ability for all partners to partake in the Promoted Pin program.
From SEO to technology to distribution strategies, our contributors covered lots of territory in 2014. Don't miss these outstanding columns!
Email may be established but it's anything but stagnant. Check out what caught our readers' attention this year!
If you walk through any arcade, movie theater lobby or seedy carnival, you’ve most certainly seen a claw machine — that special vending machine device which dispenses toys if only you can manage to grab and hang on to a particular object. Fundación Gente de la Calle, a Chilean charitable organization which aids the homeless, has partnered with […]
The affiliate marketing industry marked its milestone 20th year in 2014, and it’s clear to see that it has traveled a long path since the launch of the first affiliate marketing campaign in 1994. Most notably this year, affiliate marketing saw several acquisitions and higher than expected growth rates. Looking Back At 2014 Predictions Around this […]
President Obama's State of the Union address was the only non-awards program to rank in the top ten most tweeted live TV specials of 2014.
Each year, digital marketers find themselves trying to do more with less. With mobile technologies maturing, analytics entering a decade of being democratized, and personalization technologies enjoying increasing adoption, online marketers have never needed to learn more and do more just to keep up. While new advancements and opportunities arise constantly, the beginning of a […]
If you need an update on Santa's progress, your favorite social media site might have them.
It’s that time of year again — yes, the time we all reflect on years past and look forward to the New Year with a youthful exuberance and hopeful optimism that can only come with the holiday season. While everyone else is busy with hopeful optimism, my grand tradition is to take the “healthy skeptic” approach and try […]
Earlier this month, Mazda worked with Mindshare UK to turn the Mazda3 into a musical instrument using a product called Mogees, which turns everyday objects into music-producing objects by converting vibrations into unique musical sounds. The brand covered the Mazda3 with Mogees, and then the car was “played” by a group of percussionists. As part of the brand’s […]
Facebook goes deeper into the video space with YouTube-like playlists and channels on Pages.
Asha Sharma shares how "democratizing" Porch's data enables all team members to make better and faster data-driven decisions.
Search marketing is a critical component of any digital strategy, so don't miss our highest-trafficked columns published this year.
What marketing strategies piqued our readers' interests this year? Read on for the highest-trafficked columns.
Among the brands getting positive mentions on social media are Apple and Amazon. Those getting negative mentions include Twitter and Facebook.
One of the first times a major reviews site has been fined by the European Union or United States for not preventing false reviews on their site.
Many of the top users on Pinterest lead a private, nonpublic life and the muddy monetization rules from both Pinterest and the FTC may keep them that way.
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: The Marketing Analytics Practice Is Evolving: How Can You Adapt? As the saying goes, the only thing that is constant is change. But in digital marketing today, change is not only constant […]
As the saying goes, the only thing that is constant is change. But in digital marketing today, change is not only constant but also rapid and all-inclusive, and applies not only to marketing practice but also the practitioners. The past few years have given rise to marketing technologists: those who are equally adept at marketing […]
Get the latest stats and trends from Marketing Land's Online Retail Shopping Report.
While marketers have long argued over the usefulness (or not) of QR codes, this debate has not stopped brands from implementing the technology wherever and whenever they can. Working with Del Campo Saatchi & Saatchi, Argentinian beer brand Andes has come up with an ingenious little QR code-fueled mobile video stunt entitled “Message in a Bottle.” […]