Marketing management

Marketing Day: Twitter To Track Mobile Apps, Social Media Usage Report & Engagement Analytics

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: 10-Year-Old “Karissa The Destroyer” Punks Gamers In Marketing Stunt We’ve seen many a marketing stunt in our time and, done well, they never get old. After all, what’s more fun than getting […]

Performance marketing

Twitter Will Track The Mobile Apps Users Have Downloaded

Twitter is about to get more up close and personal with your mobile device. The social network signaled today that it will start collecting data on the mobile apps that its users have downloaded.  The move, first reported today by Re/Code and laid out on a new support page, is meant to help the company “build a more personal […]

Customer experience

Why Apple Is Suddenly Poised To Take On Facebook

Last week’s news that Apple was opening up its mobile ad network, iAd, to programmatic buying through partnerships with leading ad tech firms was a huge step for the little ad platform that could — and should be a much bigger player in mobile advertising that it currently is. Accordant Media, Adelphic, AdRoll, GET IT […]

Performance marketing

While Facebook Lags, Tumblr & Pinterest Are The Fastest Growing Social Networks

With a user base of one-third of the Internet-connected world, Facebook’s place as the largest social media platform remains unquestionable, but new research shows that the 10-year-old network is settling into slower growth mode. In the last six months, Facebook grew more slowly than all the other major social networks, measured by either increases in […]

Performance marketing

8 Reasons Why Digital Advertising Works For Brands

I received a text the other day from the CEO of a leading U.S. advertising agency asking me a simple question: “Peter, can you send me proof points for why digital advertising works for brand marketers?” It turns out that she was in an annual review session with senior members of her consumer packaged goods (CPG) […]

Data

Competitive Advantages With Engagement Analytics

In my previous article, I showed how marketing has transitioned to customer engagement. For companies looking to be successful using this new mindset, standard web analytics programs deliver very little value and could be classified as simply dead. Ever since the origin of web servers that delivered our websites, web analytics has essentially been the same. Back then, […]

Performance marketing

Best Practice Pros: How Groupon Manages Its Email Programs

Last month, we took a long look at LinkedIn, exploring how it uses email as a key component of creating, sustaining and driving its online community and overall business model. This time around, let’s examine a marketer whose name is practically synonymous with email engagement. Ask nearly anyone about which brands’ promotional emails land in their inbox, […]

Marketing management

Reynolds Wrap Teams With BatDad For Series Of Vine Videos

Consumer packaged goods brand Reynolds has teamed with Vine star BatDad, a dad whose obsession with Batman knows no bounds. BatDad has accumulated more than 2.8 million followers on Vine just by wearing a Batman mask to entertain his children. Working with Havas Worldwide Chicago, BatDad will create six Vine videos throughout the holiday season aimed at […]

Customer experience

Big Phones Gaining Share, Driving Traffic And Larger Conversions

Three recent reports show that larger-screen smartphones (so-called “phablets”) are starting to have a significant impact on the market. They’re growing marketshare, internet traffic and driving higher value conversions vs. their smaller-screen smartphone siblings. Phablets are defined as smartphones with screens of between 5 and 7 inches. In the North American market, Chitika reports that […]

Performance marketing

Twitter Offers Will Put Digital Coupons Within Tweets

Twitter is adding another feature to its fledgling ecommerce stable, today introducing Twitter Offers, which will enable advertisers to offer digital coupons within tweets. Twitter users who see the tweets will be able to claim the offers by linking their credit or debit card accounts to Twitter. The discounts can be redeemed using the synced […]

Customer experience

Beacon Use In Stores Boosts Engagement, Purchase Intent

Two beacon-related surveys show that awareness of beacons and interaction with beacon-triggered content in stores is growing. One survey comes from Swirl, which deploys beacons in retail stores and has a nascent beacon “ad exchange.” The second is from mobile marketing platform Placecast, which included beacons as part of a larger holiday shopping survey. According to the […]

Data

Majority In US Don’t Know What “Privacy Policy” Really Means

Most Americans can identify Bill Gates and know that hashtags are associated with Twitter. However less than half of US adults understand that having a privacy policy doesn’t mean all user information is kept confidential. These survey findings come from a Pew Research “Web IQ” quiz fielded in September among 1,066 adult internet users. The quiz featured a range of questions on […]

Marketing management

Marketing Day: Denny’s Social Reactions To Real-Time Events, Facebook’s “Grapevine” & More

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: UNICEF Launches #IMAGINE Campaign With Interactive App UNICEF presented their new #IMAGINE initiative to the UN General Assembly this past Monday on the 25th anniversary of the Convention on the Rights of […]

Marketing management

UNICEF Launches #IMAGINE Campaign With Interactive App

UNICEF presented their new #IMAGINE initiative to the UN General Assembly this past Monday on the 25th anniversary of the Convention on the Rights of Children. The campaign aims to call attention to the plight of children around the world who lack basic human rights. The centerpiece of the campaign is a video created by Emmy award-winning director/producer, Michael […]

Marketing management

5 Things CMOs Need To Know About APIs

Perhaps you’ve heard developers and techies refer to “APIs,” but you’re not quite sure why anything with such a technological acronym has any impact on marketing. Well, take heart. In this column, you’ll learn what exactly is meant when people invoke application programming interfaces (APIs) and also discover how they are fueling some of the […]

Performance marketing

Black Friday Starts Today On Amazon.com

You may have heard a few recent comments from the retail and ecommerce industry about turning Black Friday into a shopping event that runs for the entire month of November. Leave it to Amazon to take the first step in that direction. On Amazon.com, Black Friday began today — a full week early — and […]

Performance marketing

Livefyre Launches Livefyre Studio To Help Marketers Repurpose Social Content

Livefyre today announced the launch of a new content aggregation and publishing tool for websites, mobile apps and other digital marketing. Called Livefyre Studio, the new product puts “content at marketers’ fingertips, where they can fire it off to their websites, mobile apps and all of their digital marketing — in seconds, and without writing […]

Performance marketing

Twitter Now Lets You Share & Discuss Tweets Privately

Twitter enhanced its back-channel discussion options today, enabling users to share and discuss tweets via direct message. Now people will be able to send copies of tweets and comment on them out of the public eye. It’s not an earth-shattering change but it tightens a system that Twitter executives admitted was lacking. Twitter CEO Dick […]

Performance marketing

Contributor, Google’s Latest Test, Gives Users Ad-Free Experiences On Sites Like Mashable

A handful of publishers are participating in a new Google experiment to give users ad-free experiences in exchange for a nominal monthly subscription. The new paywall alternative, called Contributor by Google, launched today with 10 publisher partners, including Mashable, The Onion, Urban Dictionary, WikiHow and Imgur. Available by invite now, users who sign up can determine […]

Customer experience

Facebook Videos Posted By SMBs Triples Since 2013

According to Facebook, the number of videos posted by SMBs has nearly tripled since last year, with the number of companies posting videos nearly doubling in the same amount of time. The social network reports more than 800,000 small to medium sized businesses posted over three-million videos during September alone. Of the three million videos […]

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