Small Business Saturday Reminds Consumers To Shop Local After Black Friday Deals
Launched in 2010 by American Express, the event helps independent merchants compete on the biggest shopping weekend of the year.
UK Ad Watchdog Says Oreo & YouTube Stars Violated Disclosure Standards
The practice of paying online influencers to promote products got a warning today when an advertising watchdog agency in the United Kingdom called out YouTube stars for not fully disclosing that they were paid to make videos for Oreo cookies. The campaign in question was Oreo’s “Lick Race” challenge, which got millions of YouTube views […]
Marketing Day: Twitter To Track Mobile Apps, Social Media Usage Report & Engagement Analytics
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: 10-Year-Old “Karissa The Destroyer” Punks Gamers In Marketing Stunt We’ve seen many a marketing stunt in our time and, done well, they never get old. After all, what’s more fun than getting […]
10-Year-Old “Karissa The Destroyer” Punks Gamers In Marketing Stunt
We’ve seen many a marketing stunt in our time and, done well, they never get old. After all, what’s more fun than getting a bunch of people to believe something that’s not actually true and then revealing it all? Especially when it involves a cute, ten-year-old girl who is a gaming prodigy. Or so everyone […]
Twitter Will Track The Mobile Apps Users Have Downloaded
Twitter is about to get more up close and personal with your mobile device. The social network signaled today that it will start collecting data on the mobile apps that its users have downloaded. The move, first reported today by Re/Code and laid out on a new support page, is meant to help the company “build a more personal […]
Why Apple Is Suddenly Poised To Take On Facebook
Last week’s news that Apple was opening up its mobile ad network, iAd, to programmatic buying through partnerships with leading ad tech firms was a huge step for the little ad platform that could — and should be a much bigger player in mobile advertising that it currently is. Accordant Media, Adelphic, AdRoll, GET IT […]
While Facebook Lags, Tumblr & Pinterest Are The Fastest Growing Social Networks
With a user base of one-third of the Internet-connected world, Facebook’s place as the largest social media platform remains unquestionable, but new research shows that the 10-year-old network is settling into slower growth mode. In the last six months, Facebook grew more slowly than all the other major social networks, measured by either increases in […]
8 Reasons Why Digital Advertising Works For Brands
I received a text the other day from the CEO of a leading U.S. advertising agency asking me a simple question: “Peter, can you send me proof points for why digital advertising works for brand marketers?” It turns out that she was in an annual review session with senior members of her consumer packaged goods (CPG) […]
From CMO To President: Taking The Reins At Domino’s Pizza
In October of this year, after serving six years as CMO, Russell Weiner was named President of Domino’s Pizza USA. During his tenure as CMO, Weiner led marketing, brand leadership, and product innovation for the world’s second largest pizza company, and was responsible for helping reinvent 80 percent of the brand’s menu – a change […]
Competitive Advantages With Engagement Analytics
In my previous article, I showed how marketing has transitioned to customer engagement. For companies looking to be successful using this new mindset, standard web analytics programs deliver very little value and could be classified as simply dead. Ever since the origin of web servers that delivered our websites, web analytics has essentially been the same. Back then, […]
Best Practice Pros: How Groupon Manages Its Email Programs
Last month, we took a long look at LinkedIn, exploring how it uses email as a key component of creating, sustaining and driving its online community and overall business model. This time around, let’s examine a marketer whose name is practically synonymous with email engagement. Ask nearly anyone about which brands’ promotional emails land in their inbox, […]
Facebook CEO Mark Zuckerberg Will Hold Another Public Q&A On Dec. 11
Ask Mark anything … again. Facebook announced today that it will hold another public Q&A session with CEO Mark Zuckerberg on Dec. 11 at the company’s Menlo Park headquarters. Given that the “Q&A With Mark” will come about one month after Zuckerberg’s first such session, it appears that they will be regular events for the […]
Marketing Day: Twitter Offers, Conversion Optimization & Native Ad Transparency
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Reynolds Wrap Teams With BatDad For Series Of Vine Videos Consumer packaged goods brand Reynolds has teamed with Vine star BatDad, a dad whose obsession with Batman knows no bounds. BatDad has […]
Reynolds Wrap Teams With BatDad For Series Of Vine Videos
Consumer packaged goods brand Reynolds has teamed with Vine star BatDad, a dad whose obsession with Batman knows no bounds. BatDad has accumulated more than 2.8 million followers on Vine just by wearing a Batman mask to entertain his children. Working with Havas Worldwide Chicago, BatDad will create six Vine videos throughout the holiday season aimed at […]
Big Phones Gaining Share, Driving Traffic And Larger Conversions
Three recent reports show that larger-screen smartphones (so-called “phablets”) are starting to have a significant impact on the market. They’re growing marketshare, internet traffic and driving higher value conversions vs. their smaller-screen smartphone siblings. Phablets are defined as smartphones with screens of between 5 and 7 inches. In the North American market, Chitika reports that […]
Twitter Offers Will Put Digital Coupons Within Tweets
Twitter is adding another feature to its fledgling ecommerce stable, today introducing Twitter Offers, which will enable advertisers to offer digital coupons within tweets. Twitter users who see the tweets will be able to claim the offers by linking their credit or debit card accounts to Twitter. The discounts can be redeemed using the synced […]
Everything You Need To Know About The Place Of Pain In Conversion Optimization
Pain, as the New York Times reported, is “the secret of neuromarketing.” And apparently it is a well-kept secret, because there are very few conversion optimizers discussing the place of pain or how to apply it strategically and ethically. I came up with just a couple mentions of it. One article from Search Engine Watch provided […]
Beacon Use In Stores Boosts Engagement, Purchase Intent
Two beacon-related surveys show that awareness of beacons and interaction with beacon-triggered content in stores is growing. One survey comes from Swirl, which deploys beacons in retail stores and has a nascent beacon “ad exchange.” The second is from mobile marketing platform Placecast, which included beacons as part of a larger holiday shopping survey. According to the […]
Online Conversions Up 6 Percentage Points From Last Week As Shoppers Jump On Deals Pre-Black Friday
Retailers' early holiday deals seem to be hitting the mark, according to exclusive data on the 2014 Q4 shopping season.
Majority In US Don’t Know What “Privacy Policy” Really Means
Most Americans can identify Bill Gates and know that hashtags are associated with Twitter. However less than half of US adults understand that having a privacy policy doesn’t mean all user information is kept confidential. These survey findings come from a Pew Research “Web IQ” quiz fielded in September among 1,066 adult internet users. The quiz featured a range of questions on […]
Native Advertising Disclosure & Transparency: Who’s Responsible?
We can all pretty much universally agree that with native advertising comes the obligation of disclosure and transparency. That means clearly and unambiguously indicating that yes, this is an ad, paid for by Acme Corporation. Yet, how to provide disclosure remains a murky area — hardly surprising given how quickly an extraordinarily wide variety of […]
Marketing Day: Denny’s Social Reactions To Real-Time Events, Facebook’s “Grapevine” & More
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: UNICEF Launches #IMAGINE Campaign With Interactive App UNICEF presented their new #IMAGINE initiative to the UN General Assembly this past Monday on the 25th anniversary of the Convention on the Rights of […]
UNICEF Launches #IMAGINE Campaign With Interactive App
UNICEF presented their new #IMAGINE initiative to the UN General Assembly this past Monday on the 25th anniversary of the Convention on the Rights of Children. The campaign aims to call attention to the plight of children around the world who lack basic human rights. The centerpiece of the campaign is a video created by Emmy award-winning director/producer, Michael […]
4 Google Chrome Extensions For Digital Marketers
Hey digital marketers, do you use Google Chrome? Then check out contributor Steve Olenski's list of useful Chrome extensions.
How Coke & Denny’s React To Real-Time Events On Social Media
How are some of the world's largest companies doing real-time marketing? Contributor Mark Traphagen summarizes tidbits from SMX Social Media Marketing.
Think Cross-Channel For Your Holiday Paid Search Campaign
You've got your holiday SEM strategy all laid out, but are you thinking cross-channel? Columnist Kohki Yamaguchi provides a guide for taking that next step.
Select Facebook Advertisers Gain Access To New ‘Grapevine’ Insights Program
A new tool in the Facebook ad repertoire may act as a real-time focus group of its 1.35 billion users. According to AdWeek, this new platform, dubbed ‘Grapevine’, is available only to high end advertisers. ‘Grapevine’, will help give context to topics and ads so that brands can better customize their messaging. According to Facebook […]
Marketing Day: Amazon Starts Black Friday Today, Facebook News Feed Challenge & More
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Apple Brings Programmatic To iAd, Partnering With Major Ad Tech Firms Apple announced Friday that it has partnered with several ad tech companies to bring programmatic buying to iAd, it’s mobile ad […]
Apple Brings Programmatic To iAd, Partnering With Major Ad Tech Firms
Apple announced Friday that it has partnered with several ad tech companies to bring programmatic buying to iAd, it’s mobile ad network. The move will allow advertisers to automate ad buys and reporting across more than 250,000 iOS apps. The launch partners include MediaMath, The Trade Desk, Rubicon Project (which accidentally leaked the news earlier […]
5 Things CMOs Need To Know About APIs
Perhaps you’ve heard developers and techies refer to “APIs,” but you’re not quite sure why anything with such a technological acronym has any impact on marketing. Well, take heart. In this column, you’ll learn what exactly is meant when people invoke application programming interfaces (APIs) and also discover how they are fueling some of the […]
Burt’s Bees Enlists Singer-Songwriters To Create Branded Vines
Working with Raleigh-based Baldwin& and media agency AKQA, lip balm brand Burt’s Bees teamed with husband-and-wife recording artists Us the Duo to create a series of four lip balm-themed Vine videos to promote the brand to millennials. The Vines will be supported by paid Tweets, targeted by age, lip balm purchases, interests and TV viewing […]
Black Friday Starts Today On Amazon.com
You may have heard a few recent comments from the retail and ecommerce industry about turning Black Friday into a shopping event that runs for the entire month of November. Leave it to Amazon to take the first step in that direction. On Amazon.com, Black Friday began today — a full week early — and […]
The Facebook News Feed Challenge: Learnings From #SMX Social
One of the hot topics at SMX Social Media Marketing this year was how marketers can get into the Facebook News Feed, given that the social network giant seems to be constantly throttling back the reach of organic content. Must we pay? Or are there other options? This was the focus of two different panels at […]
Livefyre Launches Livefyre Studio To Help Marketers Repurpose Social Content
Livefyre today announced the launch of a new content aggregation and publishing tool for websites, mobile apps and other digital marketing. Called Livefyre Studio, the new product puts “content at marketers’ fingertips, where they can fire it off to their websites, mobile apps and all of their digital marketing — in seconds, and without writing […]
User Experience Smackdown: Usability Testing Vs. User Testing
What's the difference between user testing and usability testing? Contributor Shari Thurow explains the distinction.
Marketing Day: Top 20 Most Shared Ads Of 2014, Google Launches Contributor & More
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Twitter Now Lets You Share & Discuss Tweets Privately Twitter enhanced its back-channel discussion options today, enabling users to share and discuss tweets via direct message. Now people will be able to […]
Twitter Now Lets You Share & Discuss Tweets Privately
Twitter enhanced its back-channel discussion options today, enabling users to share and discuss tweets via direct message. Now people will be able to send copies of tweets and comment on them out of the public eye. It’s not an earth-shattering change but it tightens a system that Twitter executives admitted was lacking. Twitter CEO Dick […]
Flickr Opens Photo-Selling Marketplace With Select Photographers
Flickr has invited a select number of photographers to begin selling photos via the Flickr Marketplace. The Marketplace opened this past summer to help connect photographers with photo licensing opportunities, but only now is it opening up to direct photo sales to general consumers. Flickr has hand-selected both the photographers that are able to sell […]
Contributor, Google’s Latest Test, Gives Users Ad-Free Experiences On Sites Like Mashable
A handful of publishers are participating in a new Google experiment to give users ad-free experiences in exchange for a nominal monthly subscription. The new paywall alternative, called Contributor by Google, launched today with 10 publisher partners, including Mashable, The Onion, Urban Dictionary, WikiHow and Imgur. Available by invite now, users who sign up can determine […]
Facebook Videos Posted By SMBs Triples Since 2013
According to Facebook, the number of videos posted by SMBs has nearly tripled since last year, with the number of companies posting videos nearly doubling in the same amount of time. The social network reports more than 800,000 small to medium sized businesses posted over three-million videos during September alone. Of the three million videos […]