Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Global Ecommerce Survey: Australians Most Likely To Cross Borders When Shopping Online In a survey polling 1,000 respondents from 12 different countries, Pitney Bowes discovered online shoppers from Australia (63 percent), Canada […]
The headphone company provides music lovers with an unusual interactive video experience.
In a survey polling 1,000 respondents from 12 different countries, Pitney Bowes discovered online shoppers from Australia (63 percent), Canada and Russia (54 percent each) are the most likely to cross borders when buying online. According to the survey results, the U.S. was “by far” the top choice when consumers were considering purchasing products from […]
Happy Halloween, now go shopping. The countdown to Black Friday is at t-minus 27 days and there are only 54 days until Christmas, so if you are marketing to holiday shoppers there’s no time to waste. And Twitter this week released a study touting its ability to bring customers into retail establishments and influence purchase […]
A third of all paid search spend went to mobile in the third quarter of 2014, an increase of 180 percent year-over-year. Mobile search volume rose 120 percent. That’s according to Covario’s quarterly analysis, which covers clients in high tech, consumer electronics and retail. Search media spend on smartphones eclipsed that of tablet for the […]
Contributor Liane Dietrich shares tips on how brands are successfully tapping into the millennial market.
How do you engage with a customer after the purchase? Columnist Tim Ash observes that few marketers optimize for retention and repeat purchase -- and this represents a major missed opportunity.
Columnist Bill Dinan offers insights into how mobile is helping to drive offline conversions, and how you can harness it to best effect.
What does a town hall meeting for 1.35 billion people look like? Stay tuned. Facebook founder and CEO Mark Zuckerberg announced today that he will be taking questions from the full Facebook community for an hour at 2:00 p.m. Pacific on November 6. The event, Zuckerberg wrote in a Facebook post, is inspired by the […]
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. Marketing Day: From Marketing Land: When To Fire Your SEO Agency These days, most businesses with a website recognize that search engine optimization (SEO) is key to getting discovered online, but not all have the […]
These days, most businesses with a website recognize that search engine optimization (SEO) is key to getting discovered online, but not all have the resources to handle SEO in-house. Thus, outsourcing search engine optimization to an expert is not only smart, but necessary for many businesses. Unfortunately, not all SEO practitioners are created equal. But without a strong […]
In something of a surprise Android-based smartphone maker Xiaomi has overtaken LG to become the world’s third largest OEM after Samsung and Apple. That’s according to shipping estimates from Strategy Analytics. Shipping estimates are not sales but are typically directionally consistent with sales. According to Strategy Analytics’ data, Samsung and Apple both increased their shipment volumes […]
Instagram’s slow-play entrance into the mobile video advertising market is picking up speed. Today, according to Ad Week, the Facebook-owned image and video sharing app is officially launching video ads with Disney, Activision, Lancome, Banana Republic and the CW network. The move comes on the heels of recent activity on this front by Tumblr and […]
Wearables are here to stay. The question now is what’s the right design, feature set and price. Yesterday Microsoft made its opening smartwatch bid with the $199 Microsoft Band. That compares with the $349 entry level Apple Watch and $199 Android Wear devices. At the same time it introduced (or reintroduced) Microsoft Health, a cloud-based platform that […]
The carmaker has teamed with candy brand Mike and Ike to give away free coupons to everyone who participates.
After surveying 150 senior marketing executives, a new study from The CMO Council found nearly 30 percent of the CMOs who manage and integrate technology into their overall marketing strategy are experiencing tangible business results. Unfortunately, only three-percent of the survey respondents reported they were doing extremely well at integrating marketing technologies across functions. [blockquote […]
This morning ecommerce platform MarketLive released its Q3 Performance Index. Drawn from its customers’ aggregated traffic and conversion data, MarketLive sounded the alarm on mobile commerce: “Merchants must immediately face – and address – the enormous implications and inescapable demands of multi-device shopping and mainstream mobile commerce. The company said that smartphone traffic to ecommerce […]
Columnist Mark Traphagen explores opportunities for marketers on two new social networks.
Images are a great secret weapon for conversion optimization. They have a powerful psychological impact on customers' decision making process. Columnist Jeremy Smith explains how to create the best high-converting images for your products.
You work hard to attract new customers, but what about retaining your existing ones? Columnist Brent Hieggelke explains how to use mobile to activate your customer base.
Content curation is a great tactic for marketers without the resources to produce tons of original content. Columnist Chuck Sharp shares his tips on how to do it right.
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Oral Roberts University Marries Social Media With Outdoor Ads For #HeadedtoORU Campaign The college taps into and creates excitement by crowdsourcing photos tagged with the campaign’s hashtag. Google Releases iPad Version Of […]
The college taps into and creates excitement by crowdsourcing photos tagged with the campaign's hashtag.
No longer will Google Analytics users need to rely on the previous iPhone view or browser bookmarks to pull up their analytics. Today, Google has launched a long awaited upgrade to the official Google Analytics app to support iPads. The app brings all the data-y goodness of the previous app, now optimized for iPads. The […]
As a variation of the old saying, “the way to a man’s heart is through his stomach,” the way to a small business’ (SMB’s) marketing budget may be through its smartphone. Vendors of local marketing services are increasingly realizing the most effective way to reach and retain busy SMBs is by leveraging their mobile devices. […]
Taco Bell’s unusual move to go “dark” on its various social media accounts yesterday in order to push people to its new mobile app for ordering food appears to have been a big success. The app has skyrocketed to be the 22nd most downloaded app for iOS users in the United States, according to the […]
Twitter and IBM today announced a partnership that the companies say will help businesses make better decisions, combining Twitter’s real-time data about consumer preferences with IBM’s analytics and engagement platforms and consulting services. Twitter vice president of business development Chris Moody explained the value of the partnership in a blog post: From a data perspective, […]
Learn the intricacies of how advertising messages are delivered to consumers in our digital advertising ecosystem as columnist Peter Minnium explains the path in detail.
During this week’s Code/Mobile Conference in Half Moon Bay, California, YouTube CEO Susan Wojcicki confirmed half of YouTube’s traffic was coming from mobile phone and tablet devices. Recode.net reported on Wojcicki’s Code/Mobile presentation, noting her comments on the importance of mobile, along with remarks that YouTube is exploring a new ad-free subscription service. [pullquote]Mobile is […]
Apple announced on Tuesday that its mobile in-app ad platform, iAd, is now available in 70 more countries. The big expansion brings the total number of countries to 95 across the Americas, Europe, Asia, the Middle East, Africa and Australia. Earlier this month, Apple had expanded to 25 countries by adding Austria, Belgium, Denmark, Finland, […]
Contributor Steve Dille shares tips learned from one of the industry's most prolific email marketers.
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Getting Mobile Wrong Has Real Consequences For Sales, Brand The idea that there are consequences to poor mobile presence or performance isn’t new. But a very recent survey conducted in September on […]
The idea that there are consequences to poor mobile presence or performance isn’t new. But a very recent survey conducted in September on behalf of Netbiscuits lends more urgency to the sense that marketers and brands must get mobile right or risk lost sales and damaging perceptions of the brand itself. Roughly 6,000 adults from six countries, representing a mix of […]
Facebook passed the $1 billion a month in revenue barrier in the third quarter, reporting $3.2 billion for the three months ending in September and beating Wall Street expectations for the 10th consecutive quarter. The great majority of that revenue came from advertising, with the company reporting $2.96 billion in ad revenue, a 64% increase […]
Many are predicting strong online retail sales this holiday season. Earlier this month, the National Retail Federation released a study claiming 56 percent of shoppers plan to buy online – a 51 percent increase over last year, and a record high according to the NRF. PunchTab, a technology provider for CPG and retail brands, is […]
When Google Wallet was formally launched in 2011 it was almost immediately blocked by the major US mobile carriers. Verizon was the first and most vocal, citing security concerns. Yet the “real reason” for disallowing Google Wallet was the fact that all the major US carriers (except Sprint) were part of a competing payments initiative […]
Aiming for a bigger cut of the lucrative video advertising market, Tumblr is launching its first autoplay video ads today, Advertising Age reports. Eleven brands, including The CW, Lexus, Unilever’s Axe, Universal Pictures, JCPenney and Hulu, are testing Sponsored Video Posts before Tumblr opens them to all advertisers in mid-November. Previously, brands could purchase Promoted […]
Today, Taco Bell made a dramatic move by “going dark” on its social media accounts, including making its seem like its Twitter account had started over, dumping over one million followers. But now Marketing Land found where the “real” Taco Bell Twitter account made its run for the border. Taco Bell Goes “Dark” On Social Media To […]
By answering questions about the company's frozen treats and Heath Bar, Twitter users have the chance to win ice cream and candy.
Taco Bell, one of the more active brands on social media, went into shutdown mode today, sort of. In a stunt to promote a new mobile ordering and payment app, the company went dark on all its social media accounts and pointed all comers to a link to download the new app. The stunt played […]