Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Twitter Tests Desktop Trends Box That Displays Details About Each Trend The trends box on Twitter’s desktop site is very spartan — a list of 10 topics and hashtags displayed without context […]
The trends box on Twitter’s desktop site is very spartan — a list of 10 topics and hashtags displayed without context and tucked inconspicuously into either the right or left rail. It’s likely many users overlook the feature, making it a missed opportunity for Twitter as it attempts to make its platform more engaging and […]
Web designers and UX professionals have long butted heads on this issue. Can they find a common ground? Columnist Shari Thurow weighs in.
How to determine which of the many different digital advertising pricing models makes the most sense for your business.
Google publishers using the Google Publisher Toolbar can now see Google Analytics data directly in the toolbar. The toolbar is available for those using AdSense, Ad Exchange or DoubleClick for Publishers. Rather than having to open Google Analytics separately, the Toolbar window provides analytics about that page, including visitors, pageviews, bounce rate and average time […]
This week, AdAge has an interview with the head of Google ads, Sridhar Ramaswamy, that is worth reading in its entirety. It’s the first interview Google’s senior VP of advertising and commerce has given since taking over the role he once shared with Susan Wojcicki, now YouTube’s CEO, in February. An eleven year veteran of […]
There are many uses of location in mobile advertising. Increasingly, however, location is being used in the background to identify and qualify audiences and to do behavioral targeting or retargeting. Those tactics are often combined with geofencing for a multi-layered approach to mobile targeting. One representative illustration of this is a current campaign for Toyota created by Opera Mediaworks and agency Saatchi & […]
More than 400 million people interact with Facebook events every month, the social network says. And today, the company announced that it’s giving Page owners another avenue to reach those people. Facebook has enabled ads for events to be placed in mobile and desktop News Feeds. Previously, event ads only were available for display in […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google Has Officially Dropped Authorship Google has officially dropped authorship bylines from within the search results. In addition, Google will stop tracking content written by authors as tied by the author’s […]
Google has officially dropped authorship bylines from within the search results. In addition, Google will stop tracking content written by authors as tied by the author’s authorship profile. John Mueller of Google said on Google+: I’ve been involved since we first started testing authorship markup and displaying it in search results. We’ve gotten lots of […]
It’s not just you. Instagram went offline this afternoon. Users couldn’t post — alas on #ThrowbackThursday — to the photo sharing app. It’s mobile app feeds weren’t refreshing and the desktop site was flashing an error message. Instagram took to Twitter to tell users it’s working on the problem: Instagram is experiencing some technical issues. […]
Twitter isn’t the easiest platform to understand. It’s abbreviated 140-character nature has been the mother of invention for its users who created a litany of shortcuts and jargon that can confuse the uninitiated. Twitter knows this and is working to demystify the service, especially for marketers who are vital to the company’s success as a […]
The company is using its connection with college football's Heisman Trophy to tie the idea of speed on the playing field to speed in getting insurance claims paid.
Finally. Well, almost. For years, social media managers who depend on third-party platforms to schedule posts have begged for a way to tag other Facebook Pages in posts, just like they always have been able to do with @mentions on Twitter. Anyone wanting to make those tagging connections — and Facebook signaled in February that […]
More than ever, searchers are coming across your listing on a mobile device. Columnist Bryson Meunier explains how to convert those searchers into buyers.
Ensure social media ROI with the S.M.A.R.T system to establish online marketing objectives.
Cara Olson details the essential data feeds that let you send relevant emails to your customers based on quality data.
According to a new survey from privacy management tool MyLife (above), more people trust Google than the U.S. government with their personal information. The company conducted four separate Google surveys (each with 1,000 respondents) earlier this month. The question asked was: “Do or would you trust [organization_name] with your information?” Each survey asked about a […]
Twitter announced today that it is giving Twitter Analytics access to all users. Absolutely thrilled to open up access to http://t.co/wcU6oj9hFM to EVERYONE. Check it out, and let us know what you think! — Ian Chan (@chanian) August 27, 2014 The feature — previously only available to advertisers, Twitter Card publishers and verified users — […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Gives Advertisers Ability To Target Mobile Users By Bandwidth In a move to hone its advertising efficiency in emerging markets, Facebook announced today that advertisers can now target users by […]
Brands didn’t waste any time in testing Instagram’s new Hyperlapse app. The iOS app, which eases creation of time-lapse videos, was released Tuesday morning and within hours several brands — including Mercedes Benz USA, Burton Snowboards and Taco Bell — had already posted videos using the app. Expect more to come. Here are some of […]
In a move to hone its advertising efficiency in emerging markets, Facebook announced today that advertisers can now target users by the speed of their mobile network connections. The new feature is intended to help marketers trying to reach customers in the developing world, where Facebook’s audience is growing rapidly but Internet connection speeds are […]
This real-world "Everlasting Dollar" viral campaign will award 11 people with a lifetime of Taco Bell food, raising awareness of the Yum Brands brand's new Dollar Cravings menu.
If you're in the business of display advertising, then you know it's been a busy summer! Did any of these trends pass you by while you were out of the office?
As Jack Daniel’s Vice President, Global Marketing Creative Director, Eric Doninger is the creative force behind the Jack Daniel’s Family of Brands. Tasked with translating the brand’s business and marketing objectives into creative strategies and compelling consumer communications, Doninger oversees advertising, experiential marketing, consumer relationship marketing, social and digital marketing, packaging creative strategy and development, […]
Discover how to earn and maintain customer loyalty with retention marketing techniques.
There are more than a dozen providers of notifications for mobile apps. Portland-based Urban Airship has staked out a position as market leader and is trying to further differentiate with new interactive notifications functionality. This morning the company announced a range of enhancements and new capabilities for notifications in the forthcoming iOS 8, as well […]
Inc. Magazine published its annual list of the 5000 fastest-growing, privately held companies in the United States last week, and the internet marketing industry is definitely well represented. It’s quite an interesting journey to build an internet marketing company, and as I review Inc.‘s list, I’m so inspired by what other founders in our industry have built. Showroom Logic, […]
The marriage between social media and ecommerce still isn’t official, but it seems like every week they take a least a few steps closer to the altar. And while the major social networks in the space — Twitter, Facebook and Pinterest — continue treading cautiously, one company has created a solution that works today on […]
By loading up the Fire Phone with novel features and closely integrating Amazon content the company thought it would have another hardware hit on its hands. According to a preliminary analysis, however, the Fire Phone is a flop. Using Chitika and comScore data The Guardian estimates that the company has sold well less than 50,000 phones […]
Marketers who fail to incorporate videos into their content marketing strategy may be overlooking a potential goldmine. According to a video benchmark report from video marketing and analytics platform Vidyard, 71 percent of marketers said their video content’s conversion performance was either somewhat or much better compared to other types of marketing content. Based on […]
Facebook has been building toward a full-blown challenge of Google’s Display Network (often still called AdSense). It now appears that Facebook’s Atlas ad-serving platform is emerging as a strategic part of that effort. That’s according to an article appearing in The Information (subscription required). The article lays out Facebook’s apparent strategy: Facebook’s goal with Atlas, along with recently acquired video ad network LiveRail and the mobile […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: That Ridiculous East Hills Mall Ad Now Has Over 2 Million Views The Dubai Mall claims to hold the title of the world’s most visited shopping mall, having attracted more than […]
The Dubai Mall claims to hold the title of the world’s most visited shopping mall, having attracted more than 75 million visitors in 2013. But what about the world’s most viewed shopping mall ad? While we can’t locate hard data on that metric, we can say that East Hills Mall video that went viral last week just might […]
Google has tightened the connection between Google+ and YouTube with a new tool that lets users import videos from the former to the latter. Users that have merged their YouTube channel with Google+ will find a new import option in the upper right corner on the YouTube upload page. Clicking the “import” button brings up […]
Apple announced two new ad formats are now supported in the company’s mobile ad platform, iAd. Pre-roll video and full-screen interstitial banner ads with units designed for in-app viewing. Additionally, the company has expanded the iAd network to Russia and Switzerland, bringing the total number of countries in-network to 16. When iAd first launched, it […]
Instagram is about to get more cinematic. Today the photo-sharing network released Hyperlapse for Instagram, a new standalone iOS app that gives users the ability to create tracking shots and time-lapse video. The free app features built-in stabilization technology that enables effects previously only possible with professional equipment. Available only for iOS devices — an […]
Kantar Worldpanel ComTech released a report earlier this month on US smartphone buying patterns. Based on survey data from its large consumer panel, the report highlights the phone features and resources that buyers value and consult in their purchase process. Despite being a commodity, 64 percent of smartphone owners still purchase their mobile devices in-stores; 24 percent buy online. However […]
Yahoo’s native “Stream ads” are now appearing on other publisher sites via a content recommendation engine that incorporates sponsored posts. Unlike other recommendation engines like Outbrain, which also promote content on other sites, the product, dubbed Yahoo Recommends, only promotes content on the publisher’s own site along with Yahoo’s stream ads. Publishers receive a cut […]
App Store Optimization is the new Search Engine Optimization. Try these suggestions from contributor Ashley Kemper and get off to a great start.