Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: The @NBA: First Pro Sports League To Promote Twitter On Official Game Ball It’s no secret that the National Basketball Association loves Twitter, and Twitter loves the NBA. Consider the fact […]
It’s no secret that the National Basketball Association loves Twitter, and Twitter loves the NBA. Consider the fact that, in this era where the National Football League is seen as the dominant sports league in the US, @NBA’s 10.8 million Twitter followers is more than 50 percent better than the @NFL’s seven million followers. It’s […]
Google’s founders, Executive Chairman Eric Schmidt and its entire board have been named as criminal defendants in a case in Thailand. The case arises under that country’s “Computer Crimes Act.” David Hanks and Brian Goudie filed the criminal complaint after Google was non-responsive to requests to remove defamatory material from a blog hosted by the […]
According to a Reuters article, which is consistent with earlier news reports, European competition authorities are laying the foundation for a new antitrust case against Google focusing on Android. It appears partly designed to appease European critics who believe that the proposed “rival links” PC search settlement lets Google off too easily. That settlement hasn’t […]
Nowadays, marketing channels no longer map easily to a single objective. Display continues to evolve on all fronts, covering everything from premium inventory to highly-focused retargeting ads. With the addition of custom audiences and FBX, Facebook is becoming viable for direct response in addition to awareness and advocacy. Now even paid search, the quintessential direct […]
No one applauded louder than I did when Google introduced their warning in search results for faulty redirects in June of this year, and then, warnings for Flash earlier this month. It’s definitely a step in the right direction for Google — and for searchers, who have had to endure less than usable mobile search results […]
On Tuesday Twitter flat out crushed expectations during their earnings call. While the big buzz was about ad revenues jumping 129%, there was some other interesting tidbits that came out about the overall audience. During the earnings call, Twitter CEO Dick Costolo stated that the overall number of monthly active users is 271 million, up 16 […]
In just a few short years’ time, the collaborative economy has grown from novelty to formidable reality. In the collaborative economy, goods and services are shared and sourced through peer networks (usually via an online marketplace), and access trumps ownership. Collaborative platforms have disrupted business models across nearly every industry, from hotels (AirBnB), to transportation […]
Not all epic creative has to be focused around interactivity. Sometimes epic can just be appreciated for its epic-ness. Like this Epic Driftmob feat from BMW which marries a little Fast and Furious: Tokyo Drift with the flashmob trendlet of several years ago. Mic Rodgers, a director who has worked on The Fast and the […]
The popular “visual organization for creative minds” app, Icebergs, has been capsized by Pinterest through a recent acquisition. The popular tool featured a variety of plans from free to paid that gave different levels of storage and collections (or Icebergs) that were stored in a cloud based format. Bad news is that the Icebergs service […]
Yelp has come through with a strong financial picture for the second quarter of 2014. Today, the company reported revenue growth of 61 percent year-over-year, with net revenue of $88.8 million beating analyst estimates of $86.32. The quarter marks the first time the company has been profitable since becoming public company, said Jeremy Stoppelman, […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Offers, Local Relevance Biggest Drivers Of Mobile Ad Clicks — Study There’s been a lot of criticism of mobile advertising, and rightly so. Poor creative, tiny ad units, mistaken clicks and […]
There’s been a lot of criticism of mobile advertising, and rightly so. Poor creative, tiny ad units, mistaken clicks and limited relevance have made mobile advertising a hit and miss medium — despite rapid revenue growth. Things are improving however. A new study from Nielsen, xAd and Telmetrics, argues that smartphone and tablet users […]
While the United States has seen programmatic audience development — the practice of automating digital advertising sales based on audience data — surge over the past few years, publishers and ad tech companies are eying global markets for opportunity. A new survey and whitepaper from the Interactive Advertising Bureau and Winterberry Group looks at the […]
For a new campaign, footwear and apparel brand Timberland has teamed with Actor/Director Edward Norton’s fundraising platform, CrowdRise, to launch a new version of its long-running Serv-a-Palooza Challenge, a six-week sponsored volunteerism effort. The campaign encourages people to volunteer and fundraise for a cause of their choice which they can share using the #TimberlandServes hashtag. […]
Looking for a cleaner count of traffic and activity on your website? Google Analytics has just announced the addition of bot and spider filtering. You’ll find the new checkbox by going to the Admin panel and clicking “View Settings.” The bot filtering option is near the bottom of the next screen right above Site Search […]
Since February of 2011, Volkswagen’s iconic “The Force” Super Bowl ad has been recognized as the most shared ad of all time…until now. Released on May 22 of this year in anticipation of the World Cup games, Shakira’s “La La La” video has become the most shared ad ever according to video metrics company Unruly, […]
As La-Z-Boy’s CMO, Doug Collier serves a dual role, heading up the brand’s marketing functions, while also serving as the President of its international division. Collier’s responsibilities also include IT, as the company’s CIO reports to him. La-Z-Boy Incorporated is one of the world’s leading residential furniture producers, with 315 La-Z-Boy Furniture Galleries® Stores, 570 […]
Recently, my company, The 614 Group, joined forces with content advertising leader OneSpot to conduct a study in which we surveyed almost 500 marketers during May and June about their native advertising intentions. Unsurprisingly, we discovered they have a significant interest in the emerging native advertising format, with 67 percent calling it “interesting and valuable,” […]
The latest smartphone shipments (not sales) figures from IDC shows Chinese hardware OEMs making gains against market leader Samsung and Apple to a lesser degree. According to IDC, Q2 saw a new “single quarter record of 295.3 million [global smartphone] shipments.” Huawei and Lenovo appear poised for further marketshare gains in the future. Lenovo’s Motorola […]
Moving to build out its image features, Twitter has purchased Madbits according to the visual intelligence company’s website. “Today, after a tremendous year of development and iterations, we are excited to announce that we are joining Twitter,” wrote Madbits co-founders Clément Farabet and Louis-Alexandre Etezad-Heydari. Madbits visual intelligence technology lends itself to image search capabilities. […]
Ever find yourself yearning for one of those extreme makeovers you see on TV? Unfortunately we can’t grant that wish, but you can see yourself looking better than ever in your LinkedIn profile on a mobile device. A whole new look has arrived on LinkedIn mobile that adds flair to profiles while bringing pertinent information […]
During a recent Big Data and Analytics Summit in Chicago, business analytics provider Looker polled more than 125 senior-level retail executives to identify retail industry priorities and challenges as the holiday season approaches. The survey found 66 percent of the retailers believed the No. 1 way to drive holiday sales and build loyalty was to […]
Historically, consumers have used Google for research in every step of the purchasing process, all the way up the sales funnel — starting with lifestyle search terms like [grass stains] to product consideration terms like [Tide reviews] and purchase decision terms like [where to buy Tide online]. In recent years, however, we have observed some […]
There are plenty of reasons why you shouldn’t be purchasing email lists for your marketing efforts, like the whole legality of it. Besides the Federal violation and potential fine, a recent study from email marketing provider, MailChimp showed that scraped, stolen, purchased or rented lists simply don’t work. Using data from their MailChimp’s anti-abuse system, graphs […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Twitter Comes Up Big: Q2 Ad Revenues Up 129 Percent Twitter delivered a very strong quarter. One might even call it a home run. Certainly it surprised analysts and investors who […]
After a disappointing Q1 Twitter delivered a very strong second quarter. One might even call it a home run. Certainly it surprised analysts and investors who had been more modest in their projections. Twitter’s Q2 revenues were $312 million, which was substantially above financial analysts’ consensus estimates. In addition, earnings beat estimates by a penny. […]
Retargeting powerhouse AdRoll recently crunched data from their advertisers and uncovered some surprising findings on retargeting and Facebook. AdRoll supplies advertisers with options for retargeting across the web and FBX (Facebook Marketing Exchange) on the desktop and WCA (Custom Audiences from your Website) on mobile. The click and response results might not be what you’d […]
As part of the Walgreen’s family of drug stores, New York’s Duane Reade Pharmacy is a frontrunner when it comes to creating relevant and actionable conversations across social platforms. Last year, the brand surpassed one-million Twitter followers, and has since doubled their following. According to Duane Reade’s Public Relations and Digital Communications Manager Calvin Peters, […]
After reports this past May that Yelp would be adding video, the business review site announced yesterday that iPhone users can now upload three- to twelve-second videos of local businesses via their Yelp mobile app. Yelp said it doesn’t want the videos to be considered “video reviews,” but instead offer users the chance to see […]
Holiday Inn is out with an inspirational campaign that highlights the incredible achievements of those who have been dealt setbacks in life and of others who have taken extraordinary journeys through life. One such story introduces us to Scott Rigsby, who lost his lower legs when he was 18. He was told he would never walk […]
Digital marketing has long been heralded as the promised land for brands everywhere. In fact, Magna Global recently issued a report indicating that digital media spend is expected to increase by $20 billion to $140 billion, or 27 percent of the global market, this year. This isn’t a surprise, given the expectations of incandescent brand […]
It’s been amazing to watch Amazon’s transformation from online bookstore to ecommerce juggernaut. Today, Amazon sells everything under the planet, fulfills ecommerce for thousands of companies, hosts major websites, enables crowdsourcing, and may even offer drone-driven product delivery someday. The company is now worth more than $160 billion – that’s more than Target, Macy’s, Sears, Nordstrom, […]
The World Cup was a great lesson for social media marketers, with leading brands like Adidas, Snickers and Orbitz brilliantly showcasing Twitter’s real-time marketing capabilities. Whether it’s being present in those significant moments across the globe, or driving engagement for marketing campaigns, Twitter has proven to be an essential way for brands to become a part […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google Glass App Landscape (Finally) Showing Signs Of Growth It has a long, long way to go to rival app stores like those for Android and iOS (and I doubt it’ll […]
Likely, you’ve seen AT&T’s “It Can Wait” texting and driving campaign. Today, working with MRY, AT&T has relaunched its “It Can Wait” website and is giving heavy emphasis to #X, the symbol it hopes becomes the standard for telling people you are driving and can’t text right now. The site houses a #X explanatory video, […]
It has a long, long way to go to rival app stores like those for Android and iOS (and I doubt it’ll ever rival their size, actually), but the Google Glass app landscape is finally starting to show signs of life. There are hundreds of apps available for Glass, but the majority of them haven’t […]
A company called Roost has developed publisher push notifications for PC web browsers. This offers a potential new channel to deliver content or marketing messages via the browser (which can complement or substitute for email). But what’s even more interesting is the prospect of extending this to mobile web browsers. Currently mobile users can only […]
The rumor that real estate site Zillow was buying its chief rival Trulia surfaced last week in a Bloomberg report. This morning it was confirmed. Zillow and Trulia’s boards had approved a $3.5 billion stock-for-stock transaction. Both companies are public. The deal will create a dominant digital real estate company in the U.S. market. The closest rival will be […]
With the rise of business-blogging success in content marketing, it seems like every company has hopped on the bandwagon, which could be a great thing for audiences everywhere. Unfortunately, many companies are still missing the mark by using their blog as an extension of their product pages – just another place to talk about themselves. […]