What if most people would rather share privately? That’s the question publishers might be asking themselves after today’s Digiday story reporting of the startling news that the WhatsApp sharing button on USA Today’s FTW sports site gets more action that the Twitter button. From the story: Since introducing a WhatsApp sharing button to its mobile […]
Google’s new Right To Be Forgotten from has been up for just about a day now, and the company says that over 12,000 submissions have been received. Google confirmed the figures to Marketing Land, which had earlier been reported by Reuters. Google also said that at one point, it had been getting up to 20 […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Who Shared My Link? Muckrack’s Handy Tool Has Details And A New PDF Report Feature If you need a quick snapshot of how well a piece of online content is performing […]
If you need a quick snapshot of how well a piece of online content is performing on social media, Muckrack’s “Who Shared My Link” tool is one of the best. Just paste any url into the tool and you’ll get an instant reading of how many times it has been shared on Twitter, Facebook, Google+ […]
Google is testing a “complete revamp” of its Google Analytics Ecommerce aimed at providing insights into the entire customer journey, not just the purchase itself. New metrics include: product detail views, ‘add to cart’ actions, internal campaign clicks, the success of internal merchandising tools, the checkout process, and purchase. It’s also possible to build audience […]
When news broke last December that Apple is building a real-time bidding exchange for in-app ad buying, word came that that Apple was shifting focus to selling advertising on iTunes Radio. The Information is reporting today Apple will begin offering “locally targeted advertising” on iTunes Radio later this year. The article points out that the […]
When Mary Meeker, partner at Kleiner Perkins Caufield Byers, released her annual Internet Trends Report released this week there weren’t many surprises. However, one of the slides called out the gap in advertiser spending on mobile relative to the time users spend consuming media on mobile devices and the enormous opportunity mobile still presents. The graphic […]
Carmichael Lynch is out with some hilarious new work for Jack Links Jerky which illustrates how feelings of hunger can manifest themselves in strange and amusingly awkward ways. Three ads focus on “Hangry Moments,” those unfortunate moments when your stomach just isn’t getting what it needs and consequentially unleashes its anger. In the case of […]
As explained last night by Danny Sullivan, the Right to Be Forgotten has gone into effect in Europe, and Google has put up its “please remove me” request form. Officially called a “search removal request” form, it asks petitioners to submit the links they want removed, explain why and verify their identities. Specifically, Google asks […]
Weather forecasters often talk ominously of “convergence zones,” the areas where two flows of fast moving air come together to create interesting weather patterns. If I were to put on my weather forecaster hat to predict the future of search, I’d say we’re sitting right in the middle of a convergence zone between the web and […]
I was at a conference last week where Adobe VP Marketing Insights & Operations David Welch was asked to sum up the future of marketing in six words. His response: “Creative thrills, but data pays bills.” As a writer, I had to respect his ability to turn a phrase. But I also felt a twinge of remorse. […]
Another week, another loony story involving Google AdSense. This time, publisher Techdirt has been told to remove ads from a page with content deemed too racy for AdSense — even though Google itself runs ads against the same exact content. I’m Too Sexy For My AdSense… Techdirt.com, a long-standing and respected tech publication, wrote on […]
Earlier this year, Apple bought the popular iOS app distribution tool TestFlight along with the parent company Burstly to bolster its suite of tools for developers. To nobody’s surprise, TestFlight quickly terminated Android support in March. So what’s a multi-platform app creator to do? Enter Crashlytics’s new tool ‘Beta.’ Last year, Twitter acquired Crashlytics, a mobile […]
The NFL’s Washington Redskins, battling increased pressure to change a team name that many consider a racial slur, launched a social media campaign; and depending where you checked, it either looked like a disaster or a good way to rally support. Last week, 50 U.S. senators, most notably majority leader Harry Reid (D-Nevada), signed a […]
If newsjacking can be considered an art form, then Denny’s created a minor masterpiece today: BREAKING: Denny’s Buys Beets for $3 Billion, Makes Huge Salad — Denny’s (@DennysDiner) May 29, 2014 It was a perfect reaction to yesterday’s news that Apple is buying Beats Electronics for $3 billion, topical, funny and punctuated by just […]
Diversity and inclusion in marketing
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Adap.tv And FreeWeel Will Power ABC’s Programmatic Pilot In a move to automate the buying and selling process of premium digital TV ad inventory, AOL’s Adap.tv and Comcast’s FreeWheel announced a […]
In a move to automate the buying and selling process of premium digital TV ad inventory, AOL’s Adap.tv and Comcast’s FreeWheel announced a new partnership today. Adap.tv’s demand-side platform (DSP) will power the buying side of the programmatic pilot that ABC announced during its TV Upfront this spring. The DSP will integrate with FreeWheel’s Fourfronts […]
Note: Facebook and Instagram are down tonight, Jan. 27, 2015, with both web and mobile app users unable to access the networks. Here’s our current story about the outage. Note: Some Facebook users are experiencing this issue again today, June 6. Read the latest on the current outage here. Note 2: Once again, some Facebook […]
Several days ago, Microsoft CEO Satya Nadella gave his first in-depth interview at the Code Conference. He spoke about a wide range of issues and challenges that Microsoft faces. He also helped demo some impressive machine translation software (integrated into Skype). Among the striking things Nadella said was that Microsoft had entered the “post-PC era.” […]
A new Nielsen study suggests that integrated ad campaigns that incorporate exposures on both TV and online aren’t delivering any better results than when TV and digital campaigns are planned separately. The weakness, according to the study, lies in planning for online. Online and mobile video viewing numbers are relatively small now, but as the […]
Smartphone growth continues according to the latest “shipments share” numbers from IDC. The firm anticipates Android will reach 80 percent global market share this year but decline to roughly 77 percent in four years largely because of Windows Phone growth. The iPhone remains strong in developed markets and weak in developing markets where the handset […]
Trying to be part of the solution versus being part of the problem, Google has started a conversation on diversity in the workplace by publishing its own lackluster workforce gender and ethnicity statistics. According to Google’s findings, female employees make up only 30 percent of the company’s overall staff. When reviewing employee ethnicity, only two […]
Today, Rakuten Marketing announced it has acquired UK-based marketing attribution firm DC Storm. DC Storm brings an attribution, measurement and reporting platform and analytics tools to Rakuten’s cadre of digital advertising services. Attribution technology is designed to help marketers understand what how particular ad formats and channels contribute to sales. Attribution platforms typically allow marketing […]
As I’ve said in previous columns, marketers can no longer rely on their communication skills alone to get the job done. They must become scientists of a sort, skilled at measuring and reporting on their digital properties. The tools now exist to help us learn so much about our visitors. But, to paraphrase a famous […]
It probably won’t surprise you that a majority of the usage on today’s popular social platforms is via a mobile device. In fact, of the big six (Facebook, Twitter, LinkedIn, Tumblr, Instagram and Pinterest), only Tumblr (54%) and LinkedIn (74%) have more desktop usage than mobile (source: Wall Street Journal). A statistic that may surprise you, […]
Toyota prides itself for next-generation thinking. So it’s no surprise that the car company that brought the hybrid automobile to the masses has turned to children for a creative marketing campaign. Kids draw the darndest things? They do, indeed. And since 2004 when Toyota started its annual Dream Car Art Contest, youngsters from around the […]
Soccer’s World Cup is still two weeks away, but several brands have already built a commanding lead in the competition to cash in on the most popular sporting event on Earth. Nike, Samsung and Castrol are dominating the social video playing field, according to a report by video metrics firm Unruly, which ranked brands by […]
#AskChevron is trending on Twitter, but if you think it was part of a Chevron promotional campaign related to the company’s annual shareholders meeting today in Midland, Texas — think again. The hashtag, promoted and parked atop Twitter’s worldwide trend widget for most of the day, wasn’t a Chevron creation. It was created by an environmental […]
We’re used to hearing about new devices from Samsung. But today, the Korean company was in San Francisco to preview something slightly different: a major new digital health push. Called “The Samsung Digital Health Initiative,” it’s a mix of hardware, software and partnerships. Samsung promises that it will “accelerate the development of advanced sensors, algorithms, […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: TweetDeck Enables Team Sharing Of Scheduled-Tweet Queues & Posting Photos In Advance Twitter-owned TweetDeck is taking steps into HootSuite territory by adding the ability to share photos in scheduled posts and, […]
Twitter-owned TweetDeck is taking steps into HootSuite territory by adding the ability to share photos in scheduled posts and, perhaps more importantly, for social teams to work together on a shared queue of posts. The announcement yesterday on Twitter’s blog focused on being able to include photos on tweets scheduled in advance. It’s a feature […]
If you do online retail, you probably know all about SEO, SEM and other acronyms. But how about UGC: user generated content? UGC might be a good way to allow your own customers to make pitches to new ones about your products. The folks at Offerpop have put together an infographic pull of ideas, such […]
Content. Brand advocacy. Teenage girls. What do these three things have in common? They were uniquely combined to create a wonderful piece of content for family-centered vitamin brand SmartyPants. Working with Ramaa Mosley’s Adolescent, a company which champions the work of teenage filmmakers, SmartyPants commissioned 14-year-old Lily Eliana Walsh to create a video about the […]
According to a report on AdAge.com yesterday, Yahoo is planning to launch their video service later this summer in an effort to compete with Google’s YouTube. “For video creators dissatisfied with YouTube, Yahoo has a compelling pitch: more generous revenue-sharing deals, or fixed ad rates that are significantly higher than YouTube is currently delivering to creators,” […]
Today, Origami Logic released its new Marketing Intelligence Platform to help enterprises aggregate and analyze their online marketing activities in real time. The platform is designed to help marketers move away from cumbersome data collection and spreadsheet reporting and to make faster, informed decisions. Opher Kahane, Origami’s founder and CEO said in the announcement, “With […]
Usually, companies don’t want to be subjected to regulatory scrutiny. However this time, it appears, Facebook is actively soliciting antitrust review of its roughly $19 billion WhatsApp acquisition from the European Commission. As explained in a Wall Street Journal article the strategy appears to be an end run around individual country regulatory authorities, seeking to […]
App Annie, the mobile app analytics and marketing company has announced they’ve acquired their competitor Distimo. Bertrand Schmitt, CEO of App Annie said “acquiring Distimo will help us further accelerate.” The acquisition means that Distimo’s founders will take key roles within the App Annie team, and Distimo’s Netherlands offices will become App Annie’s European R&D […]
Google Analytics announced the launch of Roll-Up Reports yesterday, a new reporting tool that aggregates executive-level business data from multiple sites and apps within a single interface. According to the announcement, the new Roll-Up Report’s “Executive Dashboard” includes summaries of key data in real-time for users who manage multiple sites, brands or franchises. Beyond summaries […]
As Chief Marketing Officer of eBay North America, Richelle Parham leverages her background in consumer and digital marketing to develop strategies and execute marketing activities that reach eBay’s 140+ million active users. Parham has been with eBay since 2010, and is responsible for all areas of the online marketplace’s North American marketing, including: consumer product […]
Message Bus, which launched in 2010 to provide cloud-based email infrastructure, today announced the launch an update of its email platform for high volume email senders. The company focuses on email deliverability and reputation management. The Message Bus platform allows marketers to segment emails by distinct types — transactional, marketing, social, etc — and send […]