Data

Google Launches Total Overhaul Of E-Commerce Analytics In Beta

Google is testing a “complete revamp” of its Google Analytics Ecommerce aimed at providing insights into the entire customer journey, not just the purchase itself. New metrics include: product detail views, ‘add to cart’ actions, internal campaign clicks, the success of internal merchandising tools, the checkout process, and purchase. It’s also possible to build audience […]

Customer experience

Apple Steps Up iTunes Radio Advertising Efforts: Locally Targeted Ads Reportedly Coming This Year

When news broke last December that Apple is building a real-time bidding exchange for in-app ad buying, word came that that Apple was shifting focus to selling advertising on iTunes Radio. The Information is reporting today Apple will begin offering “locally targeted advertising” on iTunes Radio later this year. The article points out that the […]

Performance marketing

Meeker Report: Mobile Advertising Spend Falls Far Short Of Consumer Habits

When Mary Meeker, partner at Kleiner Perkins Caufield Byers, released her annual Internet Trends Report released this week there weren’t many surprises. However, one of the slides called out the gap in advertiser spending on mobile relative to the time users spend consuming media on mobile devices and the enormous opportunity mobile still presents. The graphic […]

Marketing management

Watch These Angry Animals Explode Out Of People’s Hungry Stomachs Alien-Style

Carmichael Lynch is out with some hilarious new work for Jack Links Jerky which illustrates how feelings of hunger can manifest themselves in strange and amusingly awkward ways. Three ads focus on “Hangry Moments,” those unfortunate moments when your stomach just isn’t getting what it needs and consequentially unleashes its anger. In the case of […]

Marketing operations (MOps)

Google To Start “Forgetting” As Removal Request Form Goes Live In Europe

As explained last night by Danny Sullivan, the Right to Be Forgotten has gone into effect in Europe, and Google has put up its “please remove me” request form. Officially called a “search removal request” form, it asks petitioners to submit the links they want removed, explain why and verify their identities. Specifically, Google asks […]

Data

Data Vs. Creativity: The Content Marketer’s False Choice

I was at a conference last week where Adobe VP Marketing Insights & Operations David Welch was asked to sum up the future of marketing in six words. His response: “Creative thrills, but data pays bills.” As a writer, I had to respect his ability to turn a phrase. But I also felt a twinge of remorse. […]

Performance marketing

TechDirt Threatened With AdSense Closure For Reporting On Racy Videos That YouTube Puts Ads On

Another week, another loony story involving Google AdSense. This time, publisher Techdirt has been told to remove ads from a page with content deemed too racy for AdSense — even though Google itself runs ads against the same exact content. I’m Too Sexy For My AdSense… Techdirt.com, a long-standing and respected tech publication, wrote on […]

Customer experience

Slick Cross-Platform App Distribution Tool ‘Beta’ Is Released By Twitter’s Crashlytics

Earlier this year, Apple bought the popular iOS app distribution tool TestFlight along with the parent company Burstly to bolster its suite of tools for developers. To nobody’s surprise, TestFlight quickly terminated Android support in March. So what’s a multi-platform app creator to do? Enter Crashlytics’s new tool ‘Beta.’ Last year, Twitter acquired Crashlytics, a mobile […]

Diversity and inclusion in marketing

Marketing Day: Google Diversity, Facebook Down & Bing Not Going Away

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Adap.tv And FreeWeel Will Power ABC’s Programmatic Pilot In a move to automate the buying and selling process of premium digital TV ad inventory, AOL’s Adap.tv and Comcast’s FreeWheel announced a […]

Customer experience

Adap.tv And FreeWheel Will Power Programmatic Pilot With ABC

In a move to automate the buying and selling process of premium digital TV ad inventory, AOL’s Adap.tv and Comcast’s FreeWheel announced a new partnership today. Adap.tv’s demand-side platform (DSP) will power the buying side of the programmatic pilot that ABC announced during its TV Upfront this spring. The DSP will integrate with FreeWheel’s Fourfronts […]

Customer experience

Nadella Interview: Bing To Stay, ‘Post-PC’ Now The Way

Several days ago, Microsoft CEO Satya Nadella gave his first in-depth interview at the Code Conference. He spoke about a wide range of issues and challenges that Microsoft faces. He also helped demo some impressive machine translation software (integrated into Skype). Among the striking things Nadella said was that Microsoft had entered the “post-PC era.” […]

Customer experience

Android To Hit 80 Percent Market Share This Year — Report

Smartphone growth continues according to the latest “shipments share” numbers from IDC. The firm anticipates Android will reach 80 percent global market share this year but decline to roughly 77 percent in four years largely because of Windows Phone growth. The iPhone remains strong in developed markets and weak in developing markets where the handset […]

Data

Google Publishes Less Than Stellar Workforce Diversity Stats, Admits “We’re Not Where We Want To Be”

Trying to be part of the solution versus being part of the problem, Google has started a conversation on diversity in the workplace by publishing its own lackluster workforce gender and ethnicity statistics. According to Google’s findings, female employees make up only 30 percent of the company’s overall staff. When reviewing employee ethnicity, only two […]

Data

Rakuten Marketing Acquires Attribution Firm DC Storm

Today, Rakuten Marketing announced it has acquired UK-based marketing attribution firm DC Storm. DC Storm brings an attribution, measurement and reporting platform and analytics tools to Rakuten’s cadre of digital advertising services. Attribution technology is designed to help marketers understand what how particular ad formats and channels contribute to sales. Attribution platforms typically allow marketing […]

Data

Is It The Site, Or Is It The Analytics? Debugging Google Analytics

As I’ve said in previous columns, marketers can no longer rely on their communication skills alone to get the job done. They must become scientists of a sort, skilled at measuring and reporting on their digital properties. The tools now exist to help us learn so much about our visitors. But, to paraphrase a famous […]

Customer experience

How To Create Memorable Mobile Video Content: Tips From 3 Pros

It probably won’t surprise you that a majority of the usage on today’s popular social platforms is via a mobile device. In fact, of the big six (Facebook, Twitter, LinkedIn, Tumblr, Instagram and Pinterest), only Tumblr (54%) and LinkedIn (74%) have more desktop usage than mobile (source: Wall Street Journal). A statistic that may surprise you, […]

Customer experience

Samsung Shows How Devices And Data Will Give Birth To “Personal Health Optimization”

We’re used to hearing about new devices from Samsung. But today, the Korean company was in San Francisco to preview something slightly different: a major new digital health push. Called “The Samsung Digital Health Initiative,” it’s a mix of hardware, software and partnerships. Samsung promises that it will “accelerate the development of advanced sensors, algorithms, […]

Marketing management

Marketing Day: Twitter Growth, Yahoo Video Service & EU To Review Facebook/WhatsApp Deal

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: TweetDeck Enables Team Sharing Of Scheduled-Tweet Queues & Posting Photos In Advance Twitter-owned TweetDeck is taking steps into HootSuite territory by adding the ability to share photos in scheduled posts and, […]

Performance marketing

TweetDeck Enables Team Sharing Of Scheduled-Tweet Queues & Posting Photos In Advance

Twitter-owned TweetDeck is taking steps into HootSuite territory by adding the ability to share photos in scheduled posts and, perhaps more importantly, for social teams to work together on a shared queue of posts. The announcement yesterday on Twitter’s blog focused on being able to include photos on tweets scheduled in advance. It’s a feature […]

Marketing management

Watch the Beautiful Ad This 14-Year-Old Girl Created For SmartyPants

Content. Brand advocacy. Teenage girls. What do these three things have in common? They were uniquely combined to create a wonderful piece of content for family-centered vitamin brand SmartyPants. Working with Ramaa Mosley’s Adolescent, a company which champions the work of teenage filmmakers, SmartyPants commissioned 14-year-old Lily Eliana Walsh to create a video about the […]

Customer experience

Yahoo Launching Video Service To Compete With YouTube This Summer

According to a report on AdAge.com yesterday, Yahoo is planning to launch their video service later this summer in an effort to compete with Google’s YouTube. “For video creators dissatisfied with YouTube, Yahoo has a compelling pitch: more generous revenue-sharing deals, or fixed ad rates that are significantly higher than YouTube is currently delivering to creators,” […]

Data

Origami Logic Launches Enterprise Marketing Intelligence Platform For Cross-Channel Analysis

Today, Origami Logic released its new Marketing Intelligence Platform to help enterprises aggregate and analyze their online marketing activities in real time.  The platform is designed to help marketers move away from cumbersome data collection and spreadsheet reporting and to make faster, informed decisions. Opher Kahane, Origami’s founder and CEO said in the announcement, “With […]

Customer experience

Facebook To EU: Please Review Our WhatsApp Deal

Usually, companies don’t want to be subjected to regulatory scrutiny. However this time, it appears, Facebook is actively soliciting antitrust review of its roughly $19 billion WhatsApp acquisition from the European Commission. As explained in a Wall Street Journal article the strategy appears to be an end run around individual country regulatory authorities, seeking to […]

Marketing management

App Annie, App Analytics Company, Acquires Distimo

App Annie, the mobile app analytics and marketing company has announced they’ve acquired their competitor Distimo. Bertrand Schmitt, CEO of App Annie said “acquiring Distimo will help us further accelerate.” The acquisition means that Distimo’s founders will take key roles within the App Annie team, and Distimo’s Netherlands offices will become App Annie’s European R&D […]

Data

Google Analytics New Roll-Up Reports Aggregate Data For Multiple Sites & Apps

Google Analytics announced the launch of Roll-Up Reports yesterday, a new reporting tool that aggregates executive-level business data from multiple sites and apps within a single interface. According to the announcement, the new Roll-Up Report’s “Executive Dashboard” includes summaries of key data in real-time for users who manage multiple sites, brands or franchises. Beyond summaries […]

Marketing management

Get To Know: eBay CMO Richelle Parham

As Chief Marketing Officer of eBay North America, Richelle Parham leverages her background in consumer and digital marketing to develop strategies and execute marketing activities that reach eBay’s 140+ million active users. Parham has been with eBay since 2010, and is responsible for all areas of the online marketplace’s North American marketing, including: consumer product […]

Email marketing

Message Bus Releases Email Platform Update Featuring Real-Time Analytics

Message Bus, which launched in 2010 to provide cloud-based email infrastructure, today announced the launch an update of its email platform for high volume email senders. The company focuses on email deliverability and reputation management. The Message Bus platform allows marketers to segment emails by distinct types — transactional, marketing, social, etc — and send […]

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