Marketing artificial intelligence (AI)
MarTech is your source for marketing artificial intelligence content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care about marketing AI
In order to engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and smart assistants are already leading client interactions, and AI-generated content is taking the content marketing world by storm. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities. Algorithms are continuing to improve as well, accelerating optimization in near real-time. As AI improves, use-cases are only going to increase.
Don’t miss out! Get MarTech delivered daily to your inbox. Subscribe for free!
MarTech Today: youXtools’ AI-powered user testing, Facebook Messenger’s customer chat plugin & embracing live video
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: youXtools launches a user testing platform with AI-powered visual analytics Nov 7, 2017 by Barry Levine The user experience consultancy UEGroup is now making its internal testing platform publicly available through […]
Artificial intelligence is changing the rules of account identification
Columnist Peter Isaacson takes a look at how AI-powered intent data is transforming the way B2B marketers approach their Account-Based Marketing programs.
Imagining the possibilities of marketing and artificial intelligence
Ad tech isn't dead. In fact, thanks to artificial intelligence, it's evolving. Columnist Rob Rasko discusses the ways marketers are currently taking advantage of AI to transform their strategies.
The value of applying artificial intelligence in display advertising
From increased efficiency in campaign management to stronger personalization, columnist Adam Grow explains how AI is changing the face of digital advertising.
Marketing artificial intelligence (AI)
The AdWords 2017 roadmap is loaded with artificial intelligence
What's on the horizon for Google AdWords? Columnist Frederick Vallaeys provides a behind-the-scenes look at some new AdWords features from a presentation at Google Marketing Next.
Why B2B needs artificial intelligence
It’s not a coincidence that artificial intelligence is rapidly colonizing marketing tools designed for business sales. It’s a necessity.
Two new reports: Many consumers afraid of, and confused by, artificial intelligence
Separate studies by Pegasystems and InsideSales depict ‘fear and confusion,’ but offer some strategies for AI-using businesses.
The hype and reality of artificial intelligence [Podcast]
In this week's Marketing Land Live, we chat with Scott Brinker about the current state of artificial intelligence -- what's fact, what's fiction, and what do marketers need to know?
This new AI-powered social marketing tool can predict engagement or write the post for you
Called Pi and launching this week from startup Post Intelligence, it uses a neural network to build a custom model for each user’s patterns.
3 ways artificial intelligence is transforming B2B marketing
It's not just the latest buzzword. Columnist Peter Isaacson discusses the impact of AI on B2B and how you can incorporate it into your own marketing processes.
2017 predictions: Why artificial intelligence will blow account-based marketing out of the water
Account-based marketing (ABM) has become a staple in B2B marketing today, and columnist Peter Isaacson believes that artificial intelligence (AI) will take it even further, making hyper-personalization at scale possible.
Why media buying and advertising is ripe for artificial intelligence
Columnist Carl Erik Kjærsgaard explains how AI can play a role in marketers' media-buying plans, freeing them to focus on strategy and creative.
RankBrain: How Google Is Using Artificial Intelligence To Rank Web Pages
AI has officially made it's way into Google's search algorithm, here's what you should know.