In a new 30-second promotional spot for the season’s final episode of the popular CBS sitcom 2 Broke Girls (S3, And The First Degree, air date: 5/5/2014) character actress Jennifer Coolidge who plays the over-the-top Sophie Kachinsky, is seen wearing Google Glass: Update: Google Glass Gets 2+ Minutes of Fame Last night’s season finale of 2 Broke Girls featured […]
Bellefaire JCB, an organization that provides care, education, and advocacy to better the emotional, physical and intellectual well-being of children, young adults and families has launched Take A Closer Look, a campaign which aims to raise public awareness about the issues surrounding homeless and missing youth and educate communities on how they can help. Created […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Is Bringing The Like To Third-Party Mobile Apps The Facebook Like is coming to third-party mobile apps. Ime Archibong, Facebook’s director of strategic partnerships and pictured above, announced at the […]
The Facebook Like is coming to third-party mobile apps. Ime Archibong, Facebook’s director of strategic partnerships and pictured above, announced at the F8 developers conference today that third-party developers have been given the tools to add like buttons. The like button for mobile apps is a natural extension of sharing functions that have been available […]
Google announced today it has ceased scanning student Gmail accounts, and can no longer collect or use student data from its Apps for Education services for advertising purposes. The decision by Google comes after a recent lawsuit against the company, claiming Google’s practice of scanning student Gmail accounts violated privacy laws. According to a report […]
Facebook has announced its long-anticipated mobile ad network. Formally called the Facebook Audience Network, it brings the full weight of Facebook’s ad targeting data to third party mobile apps — and becomes an immediate rival to the Google Display Network for mobile. Currently iOS and Android are supported. There are also a number of available ad […]
Today at F8, Facebook’s developer event, the company announced an initiative called App Links. It’s a free and open-source solution for developers to enable deep linking between apps, which will mimic linking on the PC web. It’s also cross-platform between mobile and web content, as well as between mobile operating systems. Implementation is simple and […]
Recognizing that many people are wary about sharing their online identities, Facebook announced an anonymous login feature for mobile apps today at the F8 conference in San Francisco. “We know that some people are scared about pressing this blue button,” Facebook CEO Mark Zuckerberg said, pointing to an image of the normal Facebook sign-on, during […]
Hello from San Francisco. After a three-year hiatus, Facebook is once again holding its F8 Developers Conference. Kicking things off is Facebook CEO Mark Zuckerberg, with an opening keynote. NOTE: The keynote is now over. Here are some of our formal stories out of it: Meet FAN: The Facebook Audience Network For Serving Up Mobile […]
Earlier this week, an anonymous post on Pastebin from someone claiming to be a former Google employee purported the company committed fraud against AdSense publishers between 2009 and 2012. The scheme, in part, allegedly involved shutting down the accounts of high-earning AdSense publishers just prior to their payout periods in order to make up for […]
The online advertising industry has apparently done an about-face on “Do Not Track” (DNT). According to AdWeek the Digital Advertising Alliance will soon unveil a DNT solution that will euphemistically be called “browser choice.” The article says, “The final product will include some of the same hallmarks of the DAA’s ad choices self-regulatory program, which […]
On Friday, the head of Google+, Vic Gundotra, stepped down, starting rumors that Google+ was going to die. Well, Google confirmed that there were no such plans in place and that they would continue building a beautiful experience for users. Well, late yesterday a new button was spotted in the wild that may signify the […]
For any marketer, not just email marketers, retaining customers is an important yet challenging task. Inactive subscribers present two problems to email marketers: one is obviously the lack of conversions or purchases that are the lifeblood of businesses; the other is reduced deliverability. As spam filters rely more and more on subscriber engagement, having a […]
Publishers, content creators & marketers care about scale and engagement—our platform increasingly delivers both. – @dickc #TWTRearnings — TwitterIR (@TwitterIR) April 29, 2014 Twitter isn’t pleasing Wall Street these days. Advertisers? That’s another story, if you believe Twitter CEO Dick Costolo. In the conference call with investors Tuesday after the release of the company’s […]
Ever wonder how much that glowing social review from your fans is worth? Turns out it’s anywhere from $0.33 for a non-branded grocery item to $8,560 for a luxury car review by a close friend or family member. Social data and sharing tool ShareThis performed a study alongside the Paley Center for Media that took […]
Yesterday, Buzzfeed, Microsoft and Yahoo showed off their online video offerings to hundreds of advertising industry players at The Digital Newfronts in New York — digital’s answer to traditional TV’s splashy Upfronts. We’ve reported on each event. Below is a compilation of statements from the executives that presented along with some of the stats highlighted […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Twitter’s Earnings & Users Keep Growing, But Wall Street Is Not Impressed Twitter beat earning expectations today, announcing a more than doubling of first quarter revenue to $250 million, but the […]
Twitter beat earning expectations today, announcing a more than doubling of first quarter revenue to $250 million, but the social network fell short in the most important measure: growth in new users. Twitter announced that it has 255 million monthly active users, up 14 million from the total it had at the end of 2013. […]
Glam Media became Mode Media on Tuesday as it unveiled a plan to branch out beyond its fashion and beauty beginnings. The company now has content channels aimed at appealing to both men and women. Mode already claims to reach more men ages 18-34 than ESPN and cited comScore data showing it has a reach […]
Out of McCann New York and LAIKA comes a different sort of campaign for Jose Cuervo. Entitled History in a Bottle, the campaign centers on the message-in-a-bottle theme and adds an element of augmented reality. Designed to reflect the brand’s 219-year history, the work highlights a volcanic eruption that enriched the soil for the brand’s […]
Facebook announced the winners for its third annual Studio Awards today, giving the top honor, the Blue Award, to Heineken USA for its Newcastle Brown Ale “If We Made It” campaign. Created by the ad agency Droga5, the campaign enlisted a number of celebrities to star in a spoof Super Bowl ad, or as the […]
Need more evidence of Facebook’s mobile bonafides? Today Internet measurement and advertising company Quantcast said Facebook is responsible for 24% of mobile referrals to top news and entertainment sites. That’s more than all other social media networks combined. Quantcast drew its conclusion from 12 months of data from the top 250 publishers that use the […]
China-based mobile ad network appflood.com has released its first report on the state of global mobile advertising (for Android apps). The data are based on activity gleaned from 400 million unique smartphones globally. While the company does business globally I would caution that AppFlood’s data, in addition to reflecting Android only, may skew regionally and […]
It’s a mobile world but desktop still holds the advantage in at least one area — engagement with content — according to first quarter data released today by social sharing plugin provider AddThis. The mobile share of total engagement is increasing — gaining 17 percentage points since the first quarter of 2013 — but AddThis […]
I’m writing this post on holiday so am rather out of touch with recent events in the tech world. However, being English, I’m never that out-of-touch with what’s happening in the world of football (or soccer if you’re American or Australian), and recent events have made me wonder whether there are lessons to be learned […]
New numbers out from Strategy Analytics show that smartphone shipments grew at 33 percent globally in Q1 2014. However market leaders Apple and Samsung lost share to Chinese handset makers Huawei and Lenovo. Strategy Analytics’ numbers must be viewed with caution however because they’re based on the unreliable “shipments” metric and methodology. Shipments don’t equal […]
Hashtags. You’ve heard people talk about them, you’ve seen them on Twitter, but have you added them to your marketing toolbox? If not, let me show you how you can use hashtags to turbocharge your marketing efforts. [youtube]https://www.youtube.com/watch?v=57dzaMaouXA[/youtube] #Origins The present use of hashtags dates back to 1988, when early internet users began including them […]
Microsoft’s nightclub-themed NewFront presentation in a warehouse-like space in New York’s Penn Station focused on the developments from Xbox Entertainment Studios. Likely in response to complaints that Microsoft has been too slow to move in this area, Xbox Entertainment Studios president, Nancy Tellem, — charged with delivering premium TV content — told the audience of […]
Once upon a time, there was a complex blob of neurons called the brain. It was a good brain, an active brain, but when the web exposed it to untold gigabytes of data and screen-based communication… Boom, the brain’s activity mushroomed at unprecedented rates. Neuroscientists say the 2000s witnessed more understanding of how the brain […]
Buzzfeed’s first NewFront presentation in New York was an intimate affair — no flashy strobe lights, fog machines or live bands — just Buzzfeed videos on the big screen and founder and CEO Jonah Peretti and Ze Frank, EVP of Video, discussing the history of content sharing and their vision for the social TV studio of […]
Yahoo announced new content, new ad units and new partnerships as it ushered out its stars at the Digital NewFronts this evening. CEO Marissa Mayer kicked off the presentation by highlighting the four areas of growth the company is concentrating on: mobile, social, native and, of course, video. Appealing to the media buyers in the […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: 360i Claims Its New Search Optimization Tool Removes Mystery Around Adwords Quality Scores Digital marketing agency 360i announced today it has launched a search marketing tool to monitor paid search campaigns. […]
Here’s some really beautiful work from Australia’s The Brand Agency. Making the rounds for a week or so, this campaign for St. John Ambulance Western Australia calls to attention the importance of learning first aid. The new campaign features 60, 30 and 15 videos that show a mother rush to the aid of her drowning […]
Digital marketing agency 360i announced today it has launched a search marketing tool to monitor paid search campaigns. 360i claims its new Digital Nervous System, or DNS, can help marketers better understand their brand’s Quality Score assigned by Google, and adjust their campaigns for better results. “There are already scores of optimization tools that enable […]
Facebook today announced that it is giving wider access to its “Business Manager” dashboard, a tool that enables large advertisers and agencies to manage Facebook Page, advertising and application accounts from a single interface. As we wrote last month, Business Manager gives account administrators centralized control over advertising campaigns and page permissions for their team […]
Among the basic assumptions behind Facebook and Twitter’s battle for second-screen dominance is that social media helps drive deeper engagement and better ratings for television content. But one television executive said there’s no evidence of such a connection. NBCUniversal’s head of research Alan Wurtzel told the Financial Times that social media is “not a game […]
When small businesses see Google as the “Wild Wild West” of confusing marketing opportunities, Google itself sees working with third-party companies as crucial to cutting through that confusion and fueling its growth. Google provided training to 13,000 third-party sales reps last year and aims to train 20,000 this year. The figure came during a talk […]
In the next three to five years, original content developed for online consumption will be as important to advertisers as TV is now, according to a new survey by the Interactive Advertising Bureau. The industry group surveyed 297 brand marketers and advertising agency executives ahead of the Digital New Fronts in New York — the […]
According to new data from Kantar Worldpanel ComTech, the iPhone has regained some market share with strong sales in Europe, Japan and Australia in the first quarter of 2014. This was echoed in better than expected iPhone sales growth in last week’s quarterly earnings from Apple. The company said that it sold 43.7 million iPhones in the […]
With more than twelve years of technology marketing experience, Kirsten Knipp serves as Bigcommerce’s vice president of marketing, product marketing and brand. She and her team of brand, creative and product marketers are tasked with educating and empowering clients to build business dreams via their own online stores. Prior to joining Bigcommerce, Knipp held sales […]