Marketing management

Marketing Day: March 31, 2014

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Introducing “Creative Of The Day,” Marketing Land’s Daily Look At Great Digital Advertising Creative Like many online publishers, we do our fair share of calling out companies when they make mistakes […]

Marketing management

Introducing “Creative Of The Day,” Marketing Land’s Daily Look At Great Digital Advertising Creative

Like many online publishers, we do our fair share of calling out companies when they make mistakes with their online marketing, because there’s value in learning from the mistakes of others. But we also know there’s great value in covering the flip side of that coin. That’s why we’re launching Creative Of The Day — […]

Customer experience

Advertisers Keep Spending More On Paid Search In Q1, CTRs Jump 23 Percent YoY

Paid search in the U.S. saw another quarter of positive growth in Q1, rising 8 percent year-over-year according to IgnitionOne’s latest quarterly report, which looks at paid search performance of campaigns across its management platform that’s used by major brands and agencies. Paid search clicks rose a modest 5 percent and click-through-rates (CTR) were up […]

Customer experience

Stock Video Provider Dissolve Mocks Itself With “This Is A Generic Brand Video” Video

After finding Kendra Eash’s “This is a Generic Brand Video” on McSweeney’s literary website, the stock video provider Dissolve couldn’t resist turning Eash’s words into an actual generic brand video, mocking the very services it provides. From the company’s website: The minute we saw Kendra Eash’s brilliant “This Is a Generic Brand Video” on McSweeney’s, […]

Marketing management

Google Fined For “Non-Cooperation” In Indian Antitrust Inquiry

The Google antitrust drama keeps migrating east. First the US FTC settled its investigation of Google without any significant penalty or restrictions. More recently, the long European antitrust inquiry appears to be “essentially” over, with a settlement built on the presentation of “rival links.” Google is also in the midst of an antitrust, anti-competition investigation in India. […]

Performance marketing

Media Ratings Council Ushers In “Viewable Impression” As Currency Metric For Display Ads

In a major milestone, after a year-and-a-half-long review process, the Media Ratings Council has lifted its November 2012 Viewable Impression Advisory for Display Advertising, effectively raising the start flag for publishers to begin selling digital display advertising based on viewable impressions. The announcement “means that—as of today—for brand advertising, agencies can and will expect guarantees […]

Marketing management

Get To Know: Simply Measured’s VP Of Marketing Michael Walton

As the Vice President of Marketing for Simply Measured, Michael Walton confesses to being a proud data geek. While leading his company’s marketing efforts, Walton has helped Simply Measured double its revenue and increase its number of customers fivefold over the last year. A leading social media analytics and measurement solution, Simply Measured currently supports more […]

Performance marketing

How Even Time-Challenged SMBs Can Upkeep Social Channels

Many small business marketers avoid social media marketing because of the expectation that it will take too much time. However, we’ve seen clients benefit from as little as two hours a month on social media. Such benefits include: Facilitating communication with clients, vendors, job seekers and customers Increasing organic visibility by getting more content out […]

Marketing management

Marketing Day: March 28, 2014

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Would The Real Ronald McDonald Please Stand Up? Taco Bell Takes Shot At Biggest Competitor Taco Bell is taking a direct shot at McDonald’s to launch its new breakfast menu, using […]

Customer experience

Would The Real Ronald McDonald Please Stand Up? Taco Bell Takes Shot At Biggest Competitor

Taco Bell is taking a direct shot at McDonald’s to launch its new breakfast menu, using the fast food giant’s favorite namesake “Ronald McDonald” in a series of TV ads. “It’s not surprising these guys are loving Taco Bell’s new Waffle Taco…what is surprising is who they are,” says the voiceover in one of Taco Bell’s […]

Performance marketing

Foursquare Wants You To Tweet Ads To Twitter Followers

According to AdWeek Foursquare is about to introduce a new ad unit/format called “Tap to Tweet.” It’s another flavor of “post check-in” ads that the company previously introduced. After a venue check-in, a brand or advertiser message appears asking the user to tweet to his/her followers on Twitter (see image below). Reportedly the company tested this […]

Customer experience

For Mobile App Monetization, Free(mium) Is Winning

According to a survey based study, jointly released by App Annie and IDC this week, the “freemium” model is the most popular way for developers and publishers to make money on their mobile apps. In-app advertising is another popular and successful method — though only 42 percent of developer survey respondents were using in-app ads. […]

Performance marketing

Report: February Ecommerce Sales Up 10% Over Last Year, Outperforming US Retail Sales

According to Custora’s latest reports, last month’s ecommerce revenue climbed 10 percent over February, 2013. The growth in online sales represents a significant increase compared to overall US retail sales which Custora says grew a meager 1.5 percent compared to last February. Tracking over 100 US retailers and 70 million shoppers, the report revealed transactions […]

Performance marketing

177 Car Maker Sites Vied For Ad Supremacy On Google In Jan & Feb, Driving 14 Million Clicks To Their Sites

Paid search is attractive to luxury and economy car manufacturers alike. Jaguarusa.com and Scion.com were among the 177 automotive manufacturer sites that competed for visibility on Google with paid search ads in January and February. The ads drove 14.4 million clicks — and that’s just on desktops and tablets. The new analysis from search marketing […]

Customer experience

Gaining Traction With Content Marketing: How To Build Personas

Every year, the flood of content produced and distributed online only increases, making it harder and harder for any one brand to stand out. That is especially true for content strategies with an undefined (or loosely defined) target market. If you don’t know exactly who you are writing for — including their needs, challenges, likes […]

Marketing management

Klout To Be Acquired By Social Management Software Company Lithium Technologies

Lithium Technologies, a social customer experience management software company, released a statement today announcing it has acquired Klout. According to the announcement, the acquisition creates, “One of the biggest data footprints of consumer attitudes, preferences, and activities on digital channels.” Lithium claimed the combined companies will have access to 500 million consumers across 10,000 specific […]

Marketing management

Marketing Day: March 27, 2014

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: UK Watchdog Clears Microsoft’s Scroogled-Style Radio Ad Against False Advertising Claims The UK’s Advertising Standards Authority (ASA) has cleared a radio ad attacking Google’s privacy practices against complaints that it amounted […]

Marketing operations (MOps)

UK Watchdog Clears Microsoft’s Scroogled-Style Radio Ad Against False Advertising Claims

The UK’s Advertising Standards Authority (ASA) has cleared a radio ad attacking Google’s privacy practices against complaints that it amounted to false advertising. In the decision announced yesterday, the ASA rejected two complaints about an ad promoting Microsoft’s Outlook email that said it — unlike Google’s Gmail service — doesn’t scan the contents of emails […]

Customer experience

Traditional PCs Shrink To 10 Percent Of Device Market In 2015

IT consulting firm Gartner projected today that overall device shipments (not sales) would increase this year by nearly 7 percent vs. 2013. Sale of traditional PCs still represent a drag on the industry, although tablet substitution for PCs is supposed to slow. Recognizing the importance of addressing all platforms now Microsoft CEO Satya Nadella announced […]

Performance marketing

VIDEO: What Would Eric Stonestreet Be Like As A Social Media Strategist for Richard Sherman?

The comedic actor and star from ABC’s Modern Family, Eric Stonestreet teamed up with NFL star Richard Sherman for a creative bit which premiered at the 2014 #AdobeSummit yesterday at the end of day ‘sneaks’ session. Eric Stonestreet was special guest and wildly funny co-emcee as Adobe engineers made their best pitches for new possible products […]

Customer experience

Among Top 100 Etail Sites Only 9 Pct Using Responsive Design

Despite being a recommended mobile “best practice,” only 9 percent of the top 100 e-retail sites are using responsive design. That’s according to the latest edition of The Search Agency’s Mobile Experience Scorecard. Previously, the agency evaluated and ranked the mobile sites of the Fortune 100 and top 100 traditional retailers. In this ranking exercise, […]

Performance marketing

R.I.P Retweet? Twitter Experiment Features “Share” Button Instead of “Retweet”

The days of Retweeting may be numbered. Twitter has been testing more mainstream verbiage by replacing “Retweet” with “Share.”  Twitter has been quite active in tweaking the user interface as of late. Last week, “views” were spotted and yesterday, we saw the introduction of tagging without adding a Twitter handle in the Tweet. Eli Langer of CNBC […]

Customer experience

As Mobile Revolutionizes Commerce, How Marketers Are Taking Advantage

How many of your daily tasks would be nearly impossible (or at least more difficult) without mobile devices, e-mail and the internet? It’s tough to imagine accomplishing even the simplest of tasks, especially when it comes to buying and selling goods. Mobile has revolutionized commerce, including the way consumers engage, research and ultimately purchase products. […]

Marketing management

10 Marketing Lessons From Seattle Seahawks Cornerback Richard Sherman At #AdobeSummit

Today’s keynote session at the Adobe Digital Marketing Summit brought Super Bowl champion cornerback Richard Sherman (@RSherman_25) to Salt Lake City, Utah to speak to a crowd of about 7,000 digital marketing executives. What can an NFL star teach a huge room of marketing professionals? If you’re scratching your head on that one, you might […]

Marketing management

Marketing Day: March 26, 2014

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Mobile First: Facebook Claims 1 Billion Active Mobile Users, 200 Million On Instagram In answering questions about Facebook’s $2 billion acquisition of Oculus, CEO Mark Zuckerberg shared a couple of new […]

Performance marketing

Mobile First: Facebook Claims 1 Billion Active Mobile Users, 200 Million On Instagram

In answering questions about Facebook’s $2 billion acquisition of Oculus, CEO Mark Zuckerberg shared a couple of new user stats that show the company’s mobile-first strategy is paying off. Zuckerberg told analysts on a conference call yesterday that Facebook now has 1 billion active monthly mobile users. That’s up from 945 million in December. Facebook’s […]

Customer experience

Study: Expert Content 83% More Effective Lifting Purchase Considerations Than User Reviews

A recent content marketing study conducted by Nielsen revealed consumers are more likely to be influenced by third-party expert content over branded content and user reviews when making buying decisions. According to Nielsen’s “The Role of Content” study, expert content — product reviews and articles from third-party websites and blogs — was 83 percent more […]

Customer experience

Google Rolls Out Analytics Reporting For YouTube TrueView Ads

Google is beefing up the reporting for TrueView video ads in Google Analytics. Advertisers manage YouTube TrueView ads through AdWords for Video. Rolling out over the next few days, the new Video Campaigns report will be found under the AdWords section in the Acquisition menu in Analytics. The report includes TrueView-specific metrics like Paid Views, […]

Data

Key Data From Pew’s “State Of News Media” Report

The Pew Research Center’s Journalism Project has released its 11th State of the News Media report. A comprehensive “document,” it covers TV, newspapers, magazines, radio and digital. I won’t try to summarize the full sweep of this “best of times, worst of times” report. However, below I’ve excerpted a few key findings and charts that provide […]

Marketing management

Toppling Yahoo, Google Back On Top Of comScore Top 50

After several months that saw Yahoo atop comScore’s top 50 US desktop rankings, Google has reclaimed the number one position. That’s according to comScore’s February’s traffic/reach rankings. Yahoo and Microsoft are two and three, respectively; Facebook is number four. If Tumblr traffic were included in Yahoo’s total, however, the site would still have the greatest US desktop […]

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