According to a report yesterday from the Wall Street Journal, French-owned video sharing website DailyMotion has plans to launch six original programming series in an attempt to attract a larger US audience and become more competitive with YouTube. “People are looking for a Pepsi to YouTube’s Coke,” claimed DailyMotion’s US managing director Roland Hamilton in […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Cuts Into Google’s Lead As Top Traffic Driver To Online News Sites [Report] Add this to the ongoing debate over whether social or search is driving more traffic to online […]
Add this to the ongoing debate over whether social or search is driving more traffic to online publishers: new data from Parse.ly shows that Facebook took a big bite in January out of Google’s lead as top traffic source for some of the biggest news publishers on the web. The numbers come from Parse.ly’s latest […]
Foursquare is now going public about its moves over the past year to sell its location data and deliver ads across the web and on mobile devices. As first reported and confirmed today in AdAge, the company’s CRO Steven Rosenblatt says it has been working with DSP Turn for the better part of a year […]
On Thursday, Google made a call for publishers to report if sites have copied or “scraped” their content and are outranking the publishers themselves. But a tweet from a marketer pointing out that Google might be doing what it’s against got far more attention that Google’s own request. The head of Google’s web spam team […]
In last month’s column (WTF Is A Cookie, Anyway? Do You Really Know, Or Just Think You Do?), I covered the basics of cookies and touched briefly on the idea of tag management. This month, I am going to dive deeper into those tools and explain why you should consider this as an option for […]
A new “year in review” report from ecommerce platform ShopVisible offers some interesting insights and confirms consumer behavior patterns seen in earlier data. In particular, mobile devices are generating an increasing amount of traffic to ecommerce sites; however, the online sales they deliver are half that volume. Overall, mobile devices were responsible for 30 percent of […]
A Conductor study from July 2013 highlights an increasingly pervasive problem in the digital media industry. There is so much content being produced on a daily basis that the supply of content far outstrips what the attention economy can sustain. Every day, there are 2 million blog posts, 294 billion emails, 864 thousand hours of […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: ABC Joins Other U.S. TV Networks In Twitter Amplify Program, Just In Time For The Oscars Twitter has pulled the last holdout among the major U.S. television broadcasters into its Amplify […]
Twitter has pulled the last holdout among the major U.S. television broadcasters into its Amplify program. ABC will commence its partnership with Twitter to coincide with the airing of the Academy Awards on Sunday, March 2. First reported by Variety, ten tweets first sent out from @TheAcademy Twitter account will be sponsored by Samsung Electronics […]
Natalie Kortum has recently joined Humana opening up their Irving Analytics Center as Director of Analytics in Consumer Insights. Previously as a Global Decision Sciences Manager at Dell specializing in Investment Optimization, she worked at measuring long-term impacts of difficult to measure influences such as Brand Campaigns, Social Media, Corporate Social Responsibility and Total Quality […]
Hot dating app Tinder is doing 750 million “swipes” per day that lead to 10 million introductions, up from 5 million matches in December. The latest stats came from Tinder founder and CEO Sean Rad, speaking at Upfront Summit, an event focused on tech and VC happening in Los Angeles and Southern California. He also shared thoughts on […]
Facebook, Twitter and Google are all increasingly vying for TV and entertainment industry money. And the competition is intensifying. One example is Google muscling in on Twitter’s turf with American Idol voting last night. Yahoo’s Tumblr also wants in on the action. Yesterday Yahoo announced that it had appointed Sima Sistani “director of media.” Sistani had been […]
Based on a new survey of just over 1,000 US adults, the Pew Research Center has released findings commemorating the 25th anniversary of the web. Pew dates the founding of the web from the publication of Tim Berners-Lee’s seminal paper about a distributed network of computers and documents linked together by “hypertext.” However the “web” only truly […]
For most email marketers, reaching the inbox at Gmail is difficult, and trying to discover why emails aren’t reaching the inbox is downright confusing, if not nearly impossible. (Though Google is reportedly piloting a feedback loop program for email service providers (ESPs) that might help address this.) For now, Gmail’s Bulk Sender Guidelines offer general […]
Until today, Facebook campaigns consisted of two things: campaigns and ads. On March 4th, this will change to include another level, the ad set. This additional level of structure will have Facebook advertisers rejoicing as there will be a clear format for organization, tracking and administration within the core Facebook ad product. The problem with […]
After analyzing more than 260 million emails across 540 retail email marketing campaigns, marketing analytics firm Retention Science found email subject lines kept at 6 to 10 words resulted in a 21 percent open rate. According to the study findings, while 6 to 10 word subject lines delivered the highest open rate, email subject lines […]
Recent projections from eMarketer show that mobile ad spending will surpass desktop spending by 2017, reaching more than $35 billion compared to desktop based advertising at $27B. The ultimate force behind the growth in ad spend is the massive increase in mobile web usage and smartphone activity by consumers. In order for the market to […]
Aiming to cover all its bases, and upend the current “second screen” hierarchy, FOX’s American Idol announced partnerships with Facebook and Google today to give AI fans new ways to interact with the show during the live finalist performances. Facebook will power real-time voting progress updates on-air during select live shows. Facebook’s on-air visuals will […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google Brings Its Nexus “Launcher” To Other Android Devices Google Nexus devices (i.e., Nexus 5) have featured Google Now prominently as well as “OK Google” hands free voice search. But now […]
Google Nexus devices (i.e., Nexus 5) have featured Google Now prominently as well as “OK Google” hands free voice search. But now the company is rolling that experience out to a slightly broader array of devices. Google Play devices can now get these same features by installing the “Google Launcher” (app). Below are the “new” […]
Yandex, Russia’s largest search engine, has announced a new partnership with Google that will open up display inventory to their respective advertisers. Google’s DoubleClick clients will gain access to the display ad inventory available on the Yandex Advertising Network. Likewise, Yandex advertisers will be able to enter real-time bidding auctions on the DoubleClick AdExhange. The […]
Last week when Facebook made its jaw-dropping $19 billion announcement that it was buying messenger WhatsApp many people, including me, marveled at the astonishing figure. But almost immediately others said, “Facebook got a deal; WhatsApp was actually cheap.” I certainly wouldn’t go that far but by some measures WhatsApp (even at $19 billion) is not […]
Take these two groups of words: “High octane,” “shine adrenaline,” “super-charged.” “Fortified,” “amino acids,” “neutralize.” Funnily enough, both are used to describe shampoo. The first set – from Bed Head – positions the brand’s hair care products as expressions of a fast, exciting lifestyle; we picture ourselves strapped to a speeding motorbike, possibly while checking […]
Earlier this week, National CineMedia (NCM) announced a deal with Twitter to produce one-minute weekly shows highlighting trending movie and entertainment Tweets and Vine videos. Scheduled to start the middle of this year, the shows will be screened in NCM theaters across the county. NCM says moviegoers will be encouraged to take part in the […]
I admit it: I have a conflicted relationship with data. On the plus side, I believe that data is one of the three biggest benefits that the digitization of the world has given us marketers. (The other two are malleability, the ability to easily change, experiment with and personalize the digital canvas, and intimacy, more […]
It’s a pleasure to announce that the Third Door Media editorial staff is growing again. Martin Beck will be joining the news team that produces both MarTech.org and SearchEngineLand.com as our new Social Media Correspondent. His first day will be Monday, March 3rd. Martin comes to us from the Los Angeles Times, where he served […]
Anyone involved in marketing online higher education programs knows how competitive the space is. How is a new school with no name recognition supposed to compete with the plethora of institutions vying for attention at a reasonable cost-per-lead? This was the challenge Adobe faced in marketing their client Mount Washington College. Though it’s owned by […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: News Feed Adds More Page Detail: Facebook To Show More Stories About Liked Topics Today, Facebook has announced that users will begin seeing more information about topics that they’ve “liked.” Traditionally, […]
Facebook has announced a change today that means users will begin seeing posts about Facebook pages they follow, even if those posts are made by pages they do not follow. It all comes down to Facebook tagging, and it’s a way that one brand can extend its audience with a tagged shoutout to another brand. […]
Today, Twitter announced it is expanding ad inventory for Promoted Accounts to search results. Twitter will automatically serve Promoted Accounts ads in relevant search results based on an advertiser’s existing targeting criteria. Advertisers already running Promoted Account campaigns don’t have to take any action to be included in the search results listings. Currently, Promoted Tweets […]
According to data from iSpot.tv, of the more than 250 brands that ran ads during this year’s Olympic broadcasts, Chevrolet spent the most money and earned the most airtime, but P&G generated the most social buzz. After the close of the winter games in Sochi, television ad analyst firm iSpot.tv gathered key metrics on this […]
No matter your side of the business, you’ve been conditioned like the rest of us to strive for long-term engagement. If you’re an agency, you’re bred to eschew the one-off project or single campaign and pitch for Agency of Record status, or at least a retainer-based arrangement. If you’re on the sell side, you know […]
In digital entertainment industries like music, film, book publishing and TV, fewer and fewer hits are increasingly responsible for the vast majority of revenue. And this growing trend of a concentration of hits at the head of the long tail is only increasing year over year. According to Eric Schmidt of Google, “While the tail is […]
Yesterday, LinkedIn was able to do something that Facebook, Twitter and Google haven’t — launch a beta Chinese social site dubbed “领英”. The professional network has been active to Chinese users for more than a decade now, but the Simplified Chinese site will be the first foray into capturing the masses of the Chinese professional […]
At a Mobile World Congress press event today, Samsung unveiled its new flagship smartphone, the Galaxy S5, two new smartwatches and a fitness wristband. The new S5 outmuscles the iPhone 5S in terms of specs but it doesn’t appear significantly different than its predecessor from a design standpoint. It’s a solid improvement over the S4 […]
Samsung’s Galaxy Gear device was the most visible of this group of “1.0” smartwatches. However it was rushed to market (to beat Apple) and generally panned by reviews. Simultaneously too ambitious and not ambitious enough, in terms of user experience and design, many were sold but it fell dramatically short of expectations. Galaxy Gear sought, […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: “RIP McDonalds” – Burger King Tweets Its Offline Prank Burger King was quick on its feed today, tweeting a picture from one of its restaurants that had crafted a well-timed sympathy […]
Burger King was quick on its feed today, tweeting a picture from one of its restaurants that had crafted a well-timed sympathy to the fast food chain’s biggest competitor. Originally tweeted by @played_well, the Burger King photo shows a torn down McDonald’s restaurant, with only the golden arches standing, across the street from a Burger […]
Google announced today a deal with the Local Media Consortium, an industry alliance comprised of more than 800 daily newspapers and 200 local broadcast stations. Google will offer the publisher group access to a suite of its ad products. The most significant aspect of the deal is the launch of a new private ad exchange, […]