If a screenshot found today on Fancy.com’s website is accurate, the company may be close to partnering with Twitter to bring ecommerce to individual tweets. Re/code broke the news this afternoon of a program called Twitter Commerce and reported that Fancy.com would be at least one of the consumer-facing partners that would make shopping from […]
Despite appearances, Bud Light is not the number one advertiser on Super Bowl related queries on either Google or Bing. According to new data from search monitoring service BrandVerity, Bud Light, which is advertising all four of its Game Day ads, has been beat out by different advertisers on each of the search engines. The […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Adobe Predicts “Most Mobile Super Bowl Ever” With Advertisers Winning A 60% Jump In Mobile Traffic Based on record playoff audience numbers combined with growing social media mentions, Adobe is predicting […]
Based on record playoff audience numbers combined with growing social media mentions, Adobe is predicting this year’s Super Bowl to draw the largest US television audience of all time and be, “the most mobile Super Bowl ever.” According to Adobe Digital Index (ADI) analysis, the company claims Super Bowl advertisers can expect a 60 percent […]
It has been an excellent run for Facebook over the past few months. Not only was their Q4 earnings report stellar, they’ve also owned the overall social referral space. To top things off, Gigya, a consumer management suite, is showing that Facebook is yet again dominating the social login space. According to Gigya, Facebook held […]
There are now so many sources of mobile and market share data that no one of them can or should be seen as entirely authoritative. We now have perhaps a dozen firms pushing out smartphone data on a regular basis, using shipments, survey data or traffic as measures of market share. Below are a selection […]
[Editor’s note: This column has been corrected to fix errors that weren’t caught in the initial editing process. Thanks to those who pointed them out.] This month’s column was inspired by a very brave CMO who bluntly asked, during a recent conversation, “WTF is a cookie, anyway?” This particular gent is smart — he controls […]
With over 17 years of digital marketing experience across media and digital agencies, eCommerce and technology platforms, Nick Pahade is currently spearheading Poptent’s efforts to address the surging demand for video content that is well-produced and delivers an authentic voice to the audience. Considering the current frenzy marketers are in to create the next great viral […]
“Accounting is a department. Marketing isn’t. Marketing is something everyone in your company is doing 24/7/365.” Fried, Jason, and David Heinemeier. Hansson. Rework. New York: Crown Business, 2010. 193. Print. Unadulterated Growth Hacking In response to my article Growth Hacking is Bull, Sean Ellis provided some background on how he came about the term back […]
He’s the star of Budweiser’s Super Bowl ad, the #BestBuds puppy that keeps running back to be with the famous Clydesdale horses. Not content with YouTube fame, the puppy started tweeting through Budweiser’s account. He’s now been housebroken to his own Budweiser Puppy account. Followers of Budweiser were perplexed with a garbled tweet appeared: xjkoweaiodsgajkse;loszdetghjkeiouqw3 […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google Analytics Updates Remarketing UI & Builds Out List Import Options Catching up with its segmentation updates from last year, Google Analytics announced today a refresh to its Remarketing UI and […]
Catching up with its segmentation updates from last year, Google Analytics announced today a refresh to its Remarketing UI and new Remarketing list import options. Along with the new UI, users can create Remarketing lists based on origin, demographics and behavior. The Remarketing list builder now allows users to import existing segments, including custom segments […]
This morning Facebook announced its “Paper” app, which combines news from established sources and feeds from your friends. It has Flipboard-like page-turning functionality and seeks to enable users to “tell beautiful stories” to one another. The project is from Facebook’s app-development team, Facebook Creative Labs. It’s said to be the pet project of Facebook VP Chis […]
Buffalo wings. Check. Pizza crust and toppings. Check. Tortillas and Chips. Check. All the makings of a great Super Bowl party indeed. Next step: invite guests to watch the game and critique the commercials. Check. What better VIP guest than Susan Beebe, the Social Media & Online Communities Manager at Tyson Foods, maker of many game […]
In the wake of yesterday’s Reuters story and later confirmation of the $2.91 billion sale of Google’s Motorola hardware unit to Lenovo there were many theories presented about why the deal happened. Here is a summary of those theories and ideas: Google is simply “cutting its loses” and recovering what money it can on a […]
As far as classic channels go, search and display are Internet advertising legends. They arose in the proverbial stone age of digital technology, when ad capabilities were limited to standard banner ads that screamed, “Click Here!” Simply put, innovations at the industry’s disposal today, including online video and mobile executions, were once easily dismissed as […]
This is shaping up to the most digitally-enabled and interactive of Super Bowls, with many of the advertisers — and even some non-advertisers — thinking very holistically about their Big Game marketing. Oreo raised the bar with its rapid-response Tweet during the #BlackoutBowl last year, and, now, such quick wit and equally speedy media creation […]
Today Facebook has officially rolled out (and improved) their audience capabilities that were announced last October for general use. This release is far and away the most sophisticated social advertising product to date. Advertisers can harness the existing functionality of Custom Audiences, use the Facebook remarketing pixel on their site or app for detailed tracking and […]
Google bought Motorola Mobility for $12.5 billion in late 2011 and is apparently going to sell it to Lenovo for billions less than that. Reuters is reporting that Google and the Chinese computer maker are in talks to transfer the Motorola business for roughly $3 billion. [Update: The deal has now been officially confirmed. More […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Q4 2013 Earnings: Big Quarter Beats High Expectations, Mobile Drives 53% Of Revenue Facebook released a fourth quarter earnings report this afternoon that will make many investors very happy. Analysts […]
Facebook released a fourth quarter earnings report this afternoon that will make many investors very happy. Analysts were expecting good things, but the numbers beat those rosy predictions. Revenue was $2.585 billion, up 63 percent year-over-year and above the $2.33 billion that had been pegged. Earnings per share (Non-GAAP) hit 31 cents, also above expectations […]
Shortly into Sunday night’s Grammy Awards show, Arby’s social media manager Josh Martin started to notice a number of tweets mentioning his brand in relation to the hat worn by Grammy winning artist Pharrell Williams. Without missing a beat, and working from home rather than out of some fancy “social media war room,” Martin composed […]
MetLife is running a social media campaign to raise money for Hiring Our Heroes today, an effort to help US veterans and spouses find jobs. Who could be upset about that? Me, when it’s yet another campaign — like those done by Heinz and Kelloggs — that feels more about getting social media attention than […]
Marketers are upbeat this year, with 80 percent of the respondents for an Infogroup Targeting Solutions (ITS) survey claiming to be more optimistic about their organization’s marketing efforts than they were last year. Conducted during last October’s Direct Marketing Association Annual Conference, the survey discovered 62 percent of the 370 marketers polled expected data-related expenditures […]
In case you missed last week’s touching Olympic moment: after qualifying for the U.S. Olympic Team, biathlete Tracy Barnes gave up her spot to her twin sister Lanny. Lanny had been sick during the qualifiers and unable to compete for a spot on the team. Guinness has released a one-day ad featuring the sisters’ story. […]
UPDATE: Click here to watch our 2015 Super Bowl Commercials playlist. With just days to go before Super Bowl XLVIII, many of this year’s expected Super Bowl advertisers have been rushing to release full versions of their commercials that will air nationally during the big game. While it may be taking out some of the […]
Marketing is thriving. Budgets are growing. Responsibilities are growing. Influence in the C-suite is growing. And the marketing technology landscape — an amazing array of software products that are built to empower the modern marketer — is growing, too. You can click on the above graphic to zoom in on a higher resolution version of […]
In place of the Super Bowl ad it couldn’t afford, Newcastle has chosen to use a promoted post on Reddit for its Newcastle Brown Ale. Essentially, Newcastle’s promoted post on Reddit is an ad… for an ad, or at least, a campaign. The promoted post asks Reddit users to tell Newcastle what kind of ad […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Yahoo’s Q4 and FY Revenues Down But Earnings Beat This afternoon Yahoo reported revenues of $1.26 billion in Q4 2013. That was a 6 percent decrease from a year ago. For […]
This afternoon, Yahoo reported a mixed quarter. The company had revenues of $1.26 billion in Q4 2013. That was a 6 percent drop from a year ago. For the full year, Yahoo earned roughly $4.7 billion, another 6 percent decrease compared to 2012. Yahoo earnings per share dramatically beat Wall Street estimates ($0.46 vs. $0.38). However, the […]
Google Glass will begin selling to the general public late this year, and it’ll do so with four new frames and two new sunglass shades that make the device look a lot more mainstream. Google announced the “Titanium Collection” overnight — a set of traditional frames that are ready for prescription lenses, or can be […]
Instead of posting Super Bowl teaser ads like Jaguar and Nestle, many brands are choosing to post their full Super Bowl ads well ahead of the game next Sunday night. Axe and GoDaddy both posted their Super Bowl ads last week, and yesterday Ad Age reported Audi, Hyundai, Oikos and Squarespace have posted their Super […]
As Super Bowl advertisers rev up the heat on their promotional campaigns ahead of the big game, a handful are turning to paid search on both Google and the Yahoo Bing Network. Thousands of consumers are searching for “super bowl ads” according to Google. The advertisers showing up and paid search show they wisely have […]
Marketing analytics provider Moz has released its latest industry survey, polling more than 3,700 internet professionals on a number of marketing and search related topics. According to Moz’s survey results, not only are budgets on the rise, but the median marketing salary totaled $73,034, the fifth highest median salary by role. Moz broke down salaries […]
Media-seller Federated Media Publishing, which began in 2005 with big native advertising ambitions for independent bloggers, has given up that mission to focus on programmatic media. The company is selling its content marketing business to LIN Media, and is re-branding what remains, founded on FM’s acquisition of Lijit in 2011, as sovrn holdings. Federated Media […]
Samsung finished 2013 as the undisputed global smartphone leader, increasing its marketshare lead over arch-rival Apple. However Chinese handset makers such as Huawei and Lenovo gained ground on the Korean giant. Propelled by lower-cost handsets in emerging markets, global smartphone shipments hit or exceeded a billion units according to Strategy Analytics and IDC (their numbers disagree). According […]
In our industry, we acknowledge the longstanding rub between the quant and the qual. We know that the math and the creative imagination have had their struggles to co-exist. But it’s become a bit of a false or dated construct. It’s a fun debate, sure, but the either/or conclusion cannot be supported any longer. Most […]
Twitter is continuing their quest for better photos with an upgrade to the native Twitter editing tools. Rotation, cropping and tagging reminders have now made their way to the Twitter app for Android and will be hitting iOS soon. The changes will allow users to crop photos quickly and easily with the built in “Move […]
As a marketer, you’re constantly striving to gain an edge, to create a unique voice that compels people to listen, to learn, to desire. Every day you reach within to tune and hone this voice: to add richness to its timbre, to add emotion to the stories you weave, to add color and depth to […]
Some of the most engaging photos from brands last week likely featured some of the most expensive fashion products. Zoomsphere, an online system for managing company profiles on social networks, has begun chronicling the most engaging brand pictures. Last week, 3 of the top 5 finishers were from luxury fashion brands, Chanel and Louis Vuitton. […]