Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Top Columns On Marketing Land In 2013 What were the hottest subjects for discussion and exploration among digital marketers in 2013? Looking back at the year in contributed columns, we’d deduce […]
What were the hottest subjects for discussion and exploration among digital marketers in 2013? Looking back at the year in contributed columns, we’d deduce that mobile marketing, changes at Google, LinkedIn developments, and programmatic media buying were top of mind. On Marketing Land, we published columns contributed by practitioners in a variety of disciplines: Email […]
It’s the Eve of a New Year. Aside from the celebrations, it’s a fine time to spend a few minutes contemplating goals for the New Year ahead. For us marketers, perhaps the single biggest perennial challenge we face (aside from getting a little more exercise) is keeping up with the phenomenal pace of change in […]
QR Codes are dead and Responsive Design is controversial. Those are two of the takeaways from our most popular Mobile Marketing columns in 2013. There’s no denying that Mobile is one of most explosive and fast-changing sectors in digital marketing, and we’re thankful to have had such knowledgeable experts share their views and insights about […]
A leaked Facebook magazine was obtained by TechCrunch that touches on first ever breakdown of international mobile use. The verdict? Facebook’s mobile adoption is quite healthy with most countries up over the 50% mark of total mobile users. Previous reports clumped this data by region, but this glimpse shows the breakdown across 7 countries. The […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: With More Than 4 Million Followers, Anderson Cooper Is 2013′s Most Popular Journalist On Twitter According to Muck Rack, an online networking platform for journalist and bloggers, Anderson Cooper was the […]
According to Muck Rack, an online networking platform for journalist and bloggers, Anderson Cooper was the most followed journalist on Twitter this year. The host of CNN’s AC360 saw a 34 percent increase in Twitter followers during 2013, bringing him to more than 4.6 million followers on the social media site. Muck Rack’s Top Ten […]
According to third quarter survey data from the Pew Research Center, 72 percent of US online adults are on social networks. Newly released data show that Facebook is still the dominant network by a wide margin. However Americans appear to be “diversifying” their social media usage. According to new Pew survey findings out this morning, […]
To ring in the New Year, Mastercard is giving everyone a chance to be featured on Times Square’s famous digital billboards during New York City’s New Year’s Eve events. The company has launched its #PricelessNewYear campaign, asking consumers to post images of their holiday “priceless moments” on Facebook, Instagram and Twitter along with the #PricelessNewYear […]
Content marketing has become an increasingly hot topic in the digital marketing world with searcher interest hitting an all-time high in 2013, following a path that suggests continued growth into the new year. As big brands and small businesses alike have realized the value of content marketing and rushed to develop and implement a strategy, […]
What was on the minds of Display Advertisers in 2013? RTB? DSPs? DMPs? Indeed, it was all of these acronyms, which you can clearly see from looking at our list of top 10 columns for the year. (By the way, those stand for real-time bidding, demand-side platforms and data management platforms — all aspects of […]
How do you use social media for a B2B business? How do you measure success in social media marketing? How do you keep up with the rapid changes at Facebook? These are just a few of the critically important questions answered by our expert contributors in 2013. Social media marketing truly became mainstream in 2013, […]
John Dragoon is the Executive Vice President and Chief Marketing Officer of Houghton Mifflin Harcourt. As the CMO of one of the world’s leading publishers and largest providers of pre-K-12 education solutions, Dragoon leads HMH’s product management, product marketing, field marketing, corporate marketing, marketing operations and consumer marketing. Before joining Houghton Mifflin Harcourt, Dragoon served […]
What happened in social media in 2013? The year started with Twitter launching Vine and Facebook unveiling its Graph Search. The Harlem Shake went viral, Facebook went public, and selfie was made word of the year. The folks at Infographic Promotion have produced a nice infographic covering some of the highlights in social media over […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Q&A With Anna Bager, GM Of The IAB’s Mobile Marketing Center Of Excellence Look around you almost anywhere — on public transit, in a restaurant, at a sporting event, and even […]
Look around you almost anywhere — on public transit, in a restaurant, at a sporting event, and even in the car — and it’s impossible to ignore the impact that mobile devices have had on our society in the past year. And that influence is only growing in significance. Needless to say, digital marketers go […]
From Annie Cushing’s series on how to get the most from Excel to Nan Dawkins’ musings on Google’s Universal Analytics and Social Media measurement, it’s been a busy year in Analytics here at Marketing Land. The Analytics & Marketing column got a big boost this year, as we brought over some of the columnists covering […]
When it comes to affiliate marketing, 2013 was quite an interesting year. Some of the biggest milestones included a record-breaking ecommerce holiday season, double-digit network growth, and the closing of the Google Affiliate Network. And let’s not forget about “Cookiegate,” which was sparked when Mozilla announced plans for its Firefox browser to block certain cookies. […]
Business Insider reports that IBM released numbers over Christmas showing how iOS drove five-times more mobile commerce sales than Android. In addition, iOS users spent nearly twice as much as Android users on a per-order average. Finally, iOS users drove more traffic in general to sites, compared to Android. Here is the breakdown on the […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Why Social Media Marketers Need To Follow The Weather Before I get to the reasons why social media marketers need to follow the weather, let me state for the record that […]
Before I get to the reasons why social media marketers need to follow the weather, let me state for the record that this all comes with the caveat that the predicting of weather patterns is not an exact science. I say this having just experienced this inexactness, if you will. A few weeks ago, a […]
What were the hot topics of discussion in email marketing in 2013? Video, social media, and responsive design were fairly new on the radar, while our perennial favorite topics of calls-to-action, landing pages and testing remained important tactics worth exploring further. Following, you’ll find the top 11 columns — this is our content contributed by […]
In the New England area, Red Sox fever came to a head once again with the October World Series victory this year, and it was clear that many of the fans celebrating were of the “bandwagon” variety. Winning championships turns sporting events into cultural events; non-fans into casual fans; and casual fans into actual fans. […]
When we talk about devices in mobile marketing, most marketers’ thoughts still jump directly to smartphones. And for good reason. They’re cheaper and more portable than tablets (at least when subsidized by the carriers), and smartphones are a consumer’s constant companion. They also account for the largest market share of mobile devices. According to a […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Where’s Santa Claus? This Year, Just Type “Santa” Into Google If you’re looking for Santa’s location, Google has a super easy way to find it. Just type “Santa” into Google, to […]
If you’re looking for Santa’s location, Google has a super easy way to find it. Just type “Santa” into Google, to get a special box that locates him on a map. The image below shows you how it works on Google (click to enlarge). After typing in “santa,” a special map appears on the right-side […]
Welcome to another installment of our Year In Review series. We have already shared our top news stories and our most tweeted stories; but in 2013, our Facebook sharers like to share news and features about Facebook – such as the changes in the News Feed algorithm, using hashtags, “story bumping,” and ultimately how to […]
“Content marketing” has recently gained a lot of attention in the online marketing world. But it’s not just a buzzword — it’s one of the most reliable and effective tactics available to digital marketers. Brands are increasingly recognizing content marketing as a valuable tool for increasing awareness and driving demand — and they are investing […]
When one digital marketing agency emailed us a link to their staff holiday video, we passed it around and chuckled via e-mail and then got on with our daily news coverage and features here on Marketing Land and Search Engine Land. When another e-mailed us their staff holiday video, and then a couple others tweeted […]
‘Twas the week before Christmas, and all through the marketing team, Every person was busy, a few ready to scream. The landing pages were published to the website with care, In hopes that buyers soon would be there. The analysts had their noses to their computer screens, While visions of high conversion ratios danced in […]
Those who wanted to share a petition calling on A&E to immediately restore Duck Dynasty star Phil Robertson to his show found Twitter was blocking sharing the URL to the petition site as spam. Twitter has resolved the problem, saying it was due to an error with a third-party service it uses to stop spam […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: KPMG Says It’s Leaving .Com For .KPMG Domain, Wrongly Cites SEO As A Reason KPMG, the multinational professional services agency that was born in 1870, says it will abandon its .com […]
KPMG, the multinational professional services agency that was born in 1870, says it will abandon its .com domain and switch to its own .kpmg top-level domain (TLD). And one of the reasons the company gives is an expectation that the new domain will help the company’s search engine optimization. David Green, KPMG’s chief of digital […]
Last week, Pinterest released its Top Pins of 2013, offering 29 different Top Pin categories, including boards for Tasty Recipes, Technology and Places & Travel. With more than 2,000 followers, Pinterest’s Tasty Recipe board listed 20 Pins of the top trending recipes, with everything from Buffalo Chicken to Nutella Brownies and Beer-candied bacon. Gadgets for […]
According to IAB’s top line report issued today, U.S. digital ad revenues increased by 15 percent year-over-year in the third quarter of 2013 to hit $10.69 billion. The Q3 revenues represent an increase of 4.2 percent from Q2 2013, which came in at $10.26 billion. After clearing roughly $20 billion in the first half of […]
When the curtain went up on the Emmy Awards, HBO was ready. As usual, the cable network was nominated for a plethora of awards. Naturally, there was no way of knowing who, or what programming, would win which categories. At the same time, there were plenty of knowns: those shows, actors, directors and talent who […]
This year was all over the map in terms of consumer optimization and conversion trends. Crowdfunding was propelled into the next stratosphere and mobile maximized every moment in our lives, while apps and couch commerce exploded, thanks in part to a semi-restored global economy that gave billions even more disposable income to toss around — […]
Jason Falls is the Vice President of Digital Strategy for CafePress, the publicly-traded internet retailer consistently ranked as one of the top online shopping destinations. He is a leading digital strategist, author, speaker and thinker in the digital and social media marketing industry, Falls also founded, and serves as the chief instigator, at SocialMediaExplorer.com, an […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Vine Username Reservations Open For Verified Twitter Accounts (And Me?) Vine is finally taking the needed step of creating profile pages and giving its users the chance to reserve a permanent […]
Vine is finally taking the needed step of creating profile pages and giving its users the chance to reserve a permanent username/URL. I say “needed” because there’s currently no way to see all of an account’s Vine videos easily. So for brands (and individuals) that have been doing clever things with the six-second videos, there’s […]