Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: How To Survive The Holiday Shopper Afraid To Buy Too Soon What do you do when the holiday sales plan doesn’t seem to be going to plan? Take a deep breath, […]
A statement released yesterday by the Dutch Data Protection Authority (DPA) claims Google’s privacy policy is in breach of the Dutch data protection act. According to the statement: Google combines the personal data from Internet users that are collected by all kinds of different Google services, without adequately informing the users in advance and without […]
While search marketers can easily track the number of conversions they’re getting through AdWords, it usually takes more time and effort to delve into the customer lifetime value (CLV) numbers, i.e., a prediction of the net profit attributed to the entire future relationship with a customer. In this post, I’ll touch on a basic way […]
Congratulations! You’re now fully entrenched in the holiday shopping season. Of course, we know the majority of marketing campaigns were locked down in August (right?), but this doesn’t mean you don’t have any wiggle room to make last minute adjustments, especially if you’re not yet seeing the results you anticipated. One area where you can […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Holiday Retail Ecommerce Sales Set To Hit $61.8 Billion In 2013 [Report] This holiday season, the retail sector is on track to rake in $61.8 billion in ecommerce sales, a 15 […]
This holiday season, the retail sector is on track to rake in $61.8 billion in ecommerce sales, a 15 percent increase over 2012, according to eMarketer’s latest estimates. Sales in November and December will account for 23.5 percent of all US retail ecommerce sales this year, on par with last year’s share. Overall, retail ecommerce […]
Despite Android’s global domination, it falls well short of that mark in terms of delivering mobile ad impressions. That’s according to a third-quarter “Global AdMetrics” report from mobile DSP and ad buying platform Adfonic. Adfonic said that in Q3, on a global basis, Android and Apple devices combined for 95 percent of all ad impressions. In […]
In less than two weeks, the GoldieBlox “Princess Machine” video showing girls building a Rube Goldberg machine set to the “Girls” song by the Beastie Boys racked up nearly 9 million views. But after the Beastie Boys objected to their music being used, GoldieBlox dropped the song from the video. Will the same video, with […]
The GoldieBlox legal battle against the Beastie Boys over the band’s song “Girls” being used in a parody ads may be nearing an end. Today, GoldieBlox removed the original video, replaced it with one that no longer uses the Beastie Boys music and published an open letter to the band hoping for peace. In a […]
Google is introducing mobile anchor ads for AdSense publishers to help monetize mobile traffic. The ads are 320×50 banners that appear at the bottom of a users’ smartphone screen. The ads remain anchored as the user scrolls up or down. Rather than clicking an “X” icon in the upper right corner as with most other […]
You’ve been there before, on the losing end of what seems like the world’s longest receipt for the shortest order possible. It’s the point-of-sale equivalent of an appliance box used to ship a tube of toothpaste. If you need further proof, just check out the Twitter parody account @CVS_Receipt. With the holidays in full swing, […]
Your homepage is probably the most visited page on your website — in fact, for the majority of websites, it typically receives more than 50% of all visitor traffic. In light of that, shouldn’t it be converting more visitors? You may want to start thinking of your homepage more like a landing page that is […]
On the heels of Snapchat turning down a $3 billion dollar buyout, the crowdsourcing contest platform Tongal decided to run a contest to help show brands how to interact on SnapChat. The contestants simply entered their idea on how brands could interact with the user base of the temporary image/video platform. Overall the contest paid […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Microsoft’s Scroogled Campaign Hits New Low, Uses “Pawn Stars” Guys To Attack Chromebooks “Wow. How sad.” That was my reaction to watching the latest in Microsoft’s Scroogled campaign against Google, this […]
“Wow. How sad.” That was my reaction to watching the latest in Microsoft’s Scroogled campaign against Google, this time using two of the stars from Pawn Stars to attack Chromebooks as not “real laptops” and part of Google’s overall plan to “Scroogle” people. I’m struggling to understand how the geniuses behind the Scroogled campaign thought […]
Yesterday on the YouTube Creator Blog, Google announced updates to “Combat the increase in spammy comments” on YouTube. According to the blog post, Google has updated its system to include, “Better recognition of bad links and impersonation attempts, improved ASCII art detection, and changed how long comments are displayed.” The updates are in response to what the […]
Last week, toy company GoldieBlox released its “Goldieblox, Rube Goldberg & Beastie Boys Princess Machine” YouTube video, an ad set to the music of the Beastie’s Boys song Girls with reworked lyrics. The video’s positive message to empower girls resulted in the ad going viral, generating more than 8.6 million views. The only problem is […]
Privacy advocate Simon Davies has filed a formal privacy complaint in 14 European countries against Google’s expanded “Shared Endorsements” ad program. The “Privacy Surgeon,” as Davies calls himself, lodged the complaint today with data protection regulators in Norway, Sweden, Czech Republic, Denmark, France, Spain, Italy, Slovenia, Austria, Belgium, Germany, Lithuania, Netherlands and Poland. The complaint argues that […]
In August, Google announced that it had received MRC accreditation for its Active View product to measure impressions by viewability. The company then stated that it would be building in viewable impressions bidding into all of its display ad targeting products. In a significant move (curiously made without fanfare) Google has now rolled out CPM […]
Ad network Chitika has released data showing that Microsoft Surface 2 driven web traffic has grown at a faster rate (on a percentage basis) than tablets from Amazon and Google. However it’s growing from a very small base. Microsoft’s initial Surface and Surface Pro tablets were largely failures. Surface 2 (the successor to RT) has […]
Engadget reports Google has begun inviting developers who have signed up to play with the GDK, Glass Developer Kit, to buy Glass. Google opened the Mirror API, the ways most developers can build Glassware for Google Glass, to all developers over the weekend. Those developers who signed up to develop on the Mirror API received […]
Digital video advertising is expected grow 41 percent to top $4 billion this year, according to eMarketer. That’s double what advertisers spent on digital video ads just two years ago, and spend is projected to more than double again by 2017, topping $9 billion. However, according to a new report by BrandAds, measurement tools for […]
Oreo. Starbucks. American Express. Dell. These are brands that come to mind when the topic of real-time marketing (RTM) arises — as it does with increasing frequency these days. Real-time is gaining traction for all kinds of reasons. A recent study by GolinHarris demonstrates real-time can raise literally all desirable marketing metrics. Eighty-three percent of […]
Richard Dawkins originally defined the word meme as “a package of culture.” In more recent history, Dr. Susan Blackmore, psychology scholar and TED lecturer on “memetics,” defines memes as “a copy-me instruction backed up by threats and/or promises.” An example of such a “threat” might be the last bit of an email chain letter that […]
After completing a web design project for one of his MBA courses, Justin Beegel discovered he had a real passion for creating and sharing online content. While working full-time as a social media manager for a publishing firm, Beegel followed his passion and began accepting content strategy consulting jobs during the evening hours. “Every night, […]
As the first winter snow blankets parts of the East Coast and Midwest, a blizzard of new Black Friday/Cyber Monday PR-driven survey data, predictions and “infographics” are hitting the wires and inboxes. Each of the involved studies offers slightly different figures and estimates of what will happen. Among those addressing mobile usage there’s a consensus: […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Google Places For Business Rolls Out Review Inbox, Listing Customer Ratings & Reviews All In One Place According to today’s post on the Google and Your Business blog, Google Places for […]
According to today’s post on the Google and Your Business blog, Google Places for Business is rolling out a new Review feature. Now, businesses with a verified listing can see their customer ratings and reviews all in one place with the new Review Inbox that has been added to the Places for Business dashboard. Google says […]
The holiday shopping season is about to kick-off once again with “Black Friday,” the busy shopping day after Thanksgiving in the US. Meanwhile, “Cyber Monday,” which follows Black Friday, continues strong. Will 2013 break records set in 2012? That seems likely. Below are stats about both days, compiled into an infographic by the folks at […]
Though it was widely reported last week, this morning Yahoo confirmed that Katie Couric would join the company as “Global Anchor.” CEO Marissa Mayer made the announcement on the company’s Tumblr blog: In addition to being the face of Yahoo News and shooting features for our homepage, Katie will continue to host her syndicated daytime […]
This holiday shopping season, we anticipate record growth for online sales, with Thanksgiving expected to reach $1.1 billion, Black Friday at $1.6 billion and Cyber Monday at $2.27 billion, up 15% year-over-year. With retailers opening their doors and flipping the switches for online sales earlier, your email inbox is likely already a digital deluge of […]
App store optimization (ASO) is the process of improving an app’s rank in an app store for search results related to the app. It’s the app store equivalent of SEO for Web pages. Just like SEO, ASO involves working to build up a great search ranking to drive downloads. One of the best app store […]
Last week, Universal Pictures announced that comedian Kevin Hart would be “the very first celebrity voice featured in U.S. versions of [Waze].” Universal is hoping to use the tie-in to promote an upcoming film in which Hart is starring, called “Ride Along.” Ride Along also stars rapper-actor Ice Cube and appears aimed primarily at African-American […]
This weekend, Google updated the Google+ iOS app that allows for full resolution backups of all photos and videos as well as a “Latitude-esque” location sharing feature. While the update 4.6.0 is for iOS, the full res backups are for iOS7 only (which does require adequate cloud storage space). The location sharing feature allows users […]
Yahoo CEO Marissa Mayer is raiding the world of traditional media to build a roster of top talent to add prestige and new (video) content to the Yahoo brand. Roughly a month ago, Mayer poached long-standing New York Times columnist David Pogue to help boost and build out new technology news coverage for the site. […]
In an interview with Mike Isaac of AllThingsD.com, Facebook COO Sheryl Sandberg claimed the media over-reacted to Facebook CFO Ebersman’s comment during a recent earnings call when he mentioned the site was seeing a drop in daily usage among teens. Sandberg told Isaac, “As we said on the earnings call, overall US teen usage of […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Twitter’s Vine Adds 19 New Languages In Global Expansion Vine co-founder, Colin Kroll, announced in a blog post today that the six-second mobile video app is going global. Vine’s iOS app […]
Vine co-founder, Colin Kroll, announced in a blog post today that the six-second mobile video app is going global. Vine’s iOS app has been translated into 19 new languages and the Android app is now available in 21 more languages. The newest languages are: Danish, Dutch, Finnish, French, German, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Portuguese […]
Google Glass will become a mainstream product that sells almost a million units when it’s released next year, and grow to selling more than 21 million units by 2018. That’s according to a new Business Insider (BI) analyst report out this week. “Despite the clunkiness and awkwardness of the early beta version of Glass, we […]
There are various marketing channels today, some more suited for building awareness and brand equity while others are better for direct response. However, the reason marketers invest in any given marketing channel is the belief that it will eventually lead to revenue gains, whether in the short or long term. In an ideal world, we […]