Marketing management

Marketing Day: October 31, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Google Releases Nexus 5 & Android 4.4 “KitKat” The latest Google-branded “Nexus” phone is now out, as well as the latest Android operating system. Google shared the news with no big […]

Customer experience

Google Replacing “Android ID” With “Advertising ID” Similar To Apple’s IDFA

This morning, as part of a cluster of other announcements including the Android OS update, KitKat and Nexus 5, Google is replacing the unique Android ID (similar to Apple’s old UDID) with a new “Advertising ID.” The latter largely duplicates the approach of Apple’s Identifier For Advertising (IDFA). Google’s new Advertising ID (for apps but not the […]

Customer experience

What Mobile Behaviors Are Driving Broader Creative Trends?

Mobile devices have become an integral part of our lives. They’re with us as we run errands. They’re our companions and guides on our travels. They’re our trusted advisers for comparing and selecting goods and services. They’re how most of us now connect with our community of work, family and friends. As we close in […]

Performance marketing

Study: Instagram Is The Fastest Growing Social Network, Top Brand Engagement Up 350% Since Last Year

Instagram is the fastest growing social network with 150 million users and 40 million photos being uploaded each day according to social analytics company Simply Measured.  A new report from Simply Measured shows that brand engagement and interaction is also thriving on the photo-based social network with 71% of top brands now participating. Brand adoption […]

Marketing management

Marketing Day: October 30, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Facebook Q3 2013: $2.02 Billion, Mobile Generating Half Of Ad Revenue This afternoon Facebook announced Q3 2013 earnings. Revenue was nearly $2.02 billion, up 60 percent year over year (YoY). Both […]

Performance marketing

Facebook Q3 2013: $2.02 Billion, Mobile Generating Half Of Ad Revenue

This afternoon Facebook announced Q3 2013 earnings. Revenue was nearly $2.02  billion, up 60 percent year over year (YoY). Both revenues and earnings beat financial analysts’ consensus estimates. Growth was strong virtually across the board. Facebook’s stock is up in after-hours trading. Facebook advertising revenue was $1.80 billion for the quarter. That was a 66 […]

Performance marketing

Pinterest To Start Adding “Related Pins” To Feeds Based On Previously Liked & Saved Pins

Pinterest announced yesterday it will be launching a new “related Pins” feature that adds recommended Pins in a user’s home feed. According to the announcement, Pinterest will make selections for recommended pins based on Pins a user has liked or saved in the past: So if you’ve been collecting recipes for your big holiday feast, […]

Data

What Happens After The Conversion

Woohoo! Someone filled out a form for your whitepaper or webinar! You’ve given them what they asked for, but now what? This one conversion probably doesn’t make them a customer. Should you rush to have a sales person call them to schedule a demo? What do you really know about this person, and should you spend […]

Marketing management

Marketing Day: October 29, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Report: Facebook Dominates The Social Login Landscape Across All Website Verticals & Geographic Locations After analyzing client social login data for Q3 2013, social technology provider Gigya confirmed Facebook remains the […]

Performance marketing

Report: Facebook Dominates The Social Login Landscape Across All Website Verticals & Geographic Locations

After analyzing client social login data for Q3 2013, social technology provider Gigya confirmed Facebook remains the most popular social login service across website verticals, geographic locations and on mobile devices. Analyzing how consumers use social logins, Gigya found that among its clients, 51 percent relied on Facebook as an identity provider. The remaining 49 […]

Customer experience

Nielsen: US Smartphone Ownership Now 64.7 Percent

Nielsen is out with new smartphone data for the US market. The firm says that smartphone penetration now stands at nearly 65 percent (64.7 percent) according to its latest surveys. The data were collected before the release of the iPhone 5s and 5c. Android controls 52 percent of the market, while the iPhone has a […]

Performance marketing

Google Launches New Certification Program For AdSense Consultants & Service Providers

Google announced today it is launching an AdSense Certified Partner Program to vet consultants and service providers managing AdSense accounts for publishers. Similar to Google’s AdWords and Analytics Certified Partner programs, individuals and companies can qualify to become a Google AdSense Certified Partner by passing the certification exam and meeting program requirements. AdSense Certified Partners […]

Customer experience

Google Smartwatch Coming, Probably Not In Time For Holidays

In Shanghai China, there’s a giant digital ad on one of the massive skyscrapers looming over the Huangpu River promoting Samsung’s Galaxy Gear watch. But no amount of splashy marketing can save the poorly-designed, rushed-to-market device. The Samsung smartwatch debuted to withering reviews (poor design, functionality, battery life) and supposedly is seeing returns north of 30 percent […]

Performance marketing

Google+ Gains Auto Awesome Movie Maker; Hangouts Get SMS Support & More

Google has announced three new Google+ “Auto Awesome” photo features: Action, Eraser and an iMovie Trailers-like Auto-Awesome Movie tool. The Google+ Hangouts app for Android also gains location sharing, animated GIF support and SMS integration. Google+ Hangouts On Air gain landing pages and a new “Control Room” menu. These, as well as new Google+ user […]

Performance marketing

Why Responsive Email? Making A Case Internally

Even though industry statistics indicate that more than 50% of email opens occur on a mobile device, a brand’s desire to provide an optimal customer experience isn’t always strong enough to convince it to move to a responsive email design. According to BlueHornet, 70% of consumers immediately delete emails that don’t render well on a […]

Customer experience

Content: Why Influence Matters

Do name-brand journalists still require the backing of name-brand media outlets? Recent headlines strongly indicate that the byline is being rapidly decoupled from the masthead. Glenn Greenwald left The Guardian to start his own media venture, backed by eBay founder Pierre Omidyar. Technology veteran Walt Mossberg, together with the redoubtable Kara Swisher, are walking out […]

Marketing management

Marketing Day: October 28, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Google To Triple Size Of Glass Explorer Program, Give Away Upgraded Version Of Glass If you want to have your own Google Glass and know someone that already has it, now’s […]

Marketing operations (MOps)

Getty Images Enters Deal To Provide Photo Credits On Images Uploaded To Pinterest

Both Pinterest and Getty Images announced last week a joint multi-year deal in which Pinterest will pay Getty Images a fee to attach rich metadata to images uploaded to the social media network. According to the announcement on the Getty Images blog: Getty Images will use our PicScout image recognition technology to identify exclusive Getty […]

Performance marketing

Tapping Into Community Research With Facebook Graph Search

The digital marketing world is aflutter with talk of entities and structured data, and how both are contributing to the rise of semantic search. Google has rolled out its Hummingbird update, while Facebook has its Graph Search. Both represent big leaps forward in easing searchers’ access to the information they’re seeking. The creators of social […]

Connected TV and OTT

Nielsen To Include Web And Mobile Viewing In TV Ratings

To capture the changing video viewing habits and options available to consumers, Nielsen announced today it will add digital video consumption to its traditional TV ratings, starting with the 2014-15 television season. After months of testing, Nielsen will release the software developer kit (SDK) in mid-November. The SDK will allow Nielsen to measure both traditional […]

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