What’s in that giant mystery barge that’s owned by Google in San Francisco Bay. There’s speculation it might be a floating data center or a shop for Google Glass. But the Daily Show’s Jon Stewart finds it’s an opportunity to poke fun at Google+, as well as Google’s ambitious plans to bring wifi to the […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Google Releases Nexus 5 & Android 4.4 “KitKat” The latest Google-branded “Nexus” phone is now out, as well as the latest Android operating system. Google shared the news with no big […]
The latest Google-branded “Nexus” phone is now out, as well as the latest Android operating system. Google shared the news with no big event, no fanfare — just a simple blog post welcoming the Nexus 5 and Android 4.4 to the world. The Nexus 5 The Nexus 5 is now available for order through Google […]
This morning, as part of a cluster of other announcements including the Android OS update, KitKat and Nexus 5, Google is replacing the unique Android ID (similar to Apple’s old UDID) with a new “Advertising ID.” The latter largely duplicates the approach of Apple’s Identifier For Advertising (IDFA). Google’s new Advertising ID (for apps but not the […]
Mobile devices have become an integral part of our lives. They’re with us as we run errands. They’re our companions and guides on our travels. They’re our trusted advisers for comparing and selecting goods and services. They’re how most of us now connect with our community of work, family and friends. As we close in […]
Instagram is the fastest growing social network with 150 million users and 40 million photos being uploaded each day according to social analytics company Simply Measured. A new report from Simply Measured shows that brand engagement and interaction is also thriving on the photo-based social network with 71% of top brands now participating. Brand adoption […]
When it comes to the holiday shopping season, retailers and businesses from sea to shining sea all have their own set of apprehensions and concerns. And, as each year passes, the need for businesses and brands alike to have a social media plan in place for the holidays is paramount. For example, Black Friday and […]
Fourteen months after the initial appearance of Google+ vanity URLs have been launched to a wider audience, but according to the terms of use they may just cost you in the future. If you or your brand is eligible for a custom URL, you’ll receive a email allowing you to claim the URL. The subject […]
Hey social media pros, the funny folks at CollegeHumor are having some laughs at your expense with this “Social Media Professional” Halloween costume, featured this week in an article titled 7 Costumes to Really Scare Twenty-Somethings. The description on the package is LOL funny, if you ask me: This terrifying, true-to-life monster will spook your […]
Google is bringing an official accessory store for Google Glass online this evening, based on reports first shared in a private Google forum for Glass Explorers. The store appears to be part of the “My Glass” control panel area that all Explorers use to manage their device and its apps. It’s also reachable via the […]
Facebook has reached another milestone: 20 million small businesses are using Facebook Pages. But only a small fraction of those are spending money on any of Facebook’s ad products. That’s the word from Facebook COO Sheryl Sandberg, who shared the data during today’s Q3 earnings call. The company’s report focused, as it is usually does, […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Facebook Q3 2013: $2.02 Billion, Mobile Generating Half Of Ad Revenue This afternoon Facebook announced Q3 2013 earnings. Revenue was nearly $2.02 billion, up 60 percent year over year (YoY). Both […]
This afternoon Facebook announced Q3 2013 earnings. Revenue was nearly $2.02 billion, up 60 percent year over year (YoY). Both revenues and earnings beat financial analysts’ consensus estimates. Growth was strong virtually across the board. Facebook’s stock is up in after-hours trading. Facebook advertising revenue was $1.80 billion for the quarter. That was a 66 […]
A new study from social software provider Lithium reveals 53 percent of consumers expect a brand to respond to a tweet within an hour. That number jumps to 72 percent of consumers expecting a response if the tweet is a complaint about the brand or its products. Lithium commissioned Millward Brown Digital to conduct the […]
The first holiday shopping ads have already hit TV. Once again, the season seems to be starting earlier than ever. But for online retailers, you can never prepare early enough. Are you ready? Here’s a preview of what holiday shoppers are looking for this year. The folks at shopping search engine Pricegrabber have compiled the results of […]
Pinterest announced yesterday it will be launching a new “related Pins” feature that adds recommended Pins in a user’s home feed. According to the announcement, Pinterest will make selections for recommended pins based on Pins a user has liked or saved in the past: So if you’ve been collecting recipes for your big holiday feast, […]
As many articles have noted, mobile email opens are on the rise; some predict that mobile opens will surpass desktop opens by the end of this year. The rise of the mobile market has been relatively quick, and not all marketers have grasped how this market affects them. One study reports 40% of consumers leave […]
Woohoo! Someone filled out a form for your whitepaper or webinar! You’ve given them what they asked for, but now what? This one conversion probably doesn’t make them a customer. Should you rush to have a sales person call them to schedule a demo? What do you really know about this person, and should you spend […]
No doubt in response to a barrage of emails from me, and probably countless other media outlets, Google has posted a pair of photos of the new Google Glass. And, as Google promised, it looks just like the existing Google Glass. What’s new is that mono ear bud that you can see in both photos. […]
LinkedIn reported a strong Q3 2013 today, with revenue up 56 percent year-over-year to $393 million and earnings-per-share of 39 cents. Both figures are higher than analysts expected. The company also reported that it now has more than 259 million members, a 38 percent increase Y-O-Y. In a prepared statement, CEO Jeff Weiner said, “increased […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Report: Facebook Dominates The Social Login Landscape Across All Website Verticals & Geographic Locations After analyzing client social login data for Q3 2013, social technology provider Gigya confirmed Facebook remains the […]
After analyzing client social login data for Q3 2013, social technology provider Gigya confirmed Facebook remains the most popular social login service across website verticals, geographic locations and on mobile devices. Analyzing how consumers use social logins, Gigya found that among its clients, 51 percent relied on Facebook as an identity provider. The remaining 49 […]
Twitter is bringing more visual content to your timeline. Starting today, Twitter will show previews of Twitter photos and Vine videos along with their tweets. These types of media were previously only appearing as a link inside the tweet. Here’s how it looks in my timeline right now: Also new to the main timeline are […]
If you like watching some of the world’s biggest brands being downright dumb, goofy, bad and silly on Twitter, have we got an account for you to follow. It’s called “Your Tweets Are Bad,” and you can find it at @urtweetsrbad. It exists for one reason and one reason only: to highlight lame tweets from […]
Nielsen is out with new smartphone data for the US market. The firm says that smartphone penetration now stands at nearly 65 percent (64.7 percent) according to its latest surveys. The data were collected before the release of the iPhone 5s and 5c. Android controls 52 percent of the market, while the iPhone has a […]
By now you’ve read or seen coverage of Forrester Research’s “open letter to Mark Zuckerberg.” A raw PR stunt, the letter is partly intended to generate controversy and exposure for the firm. And in that sense, it appears to have succeeded. The Forrester analyst who wrote the letter, which carries a dismissive and arrogant tone, […]
As expected, Google touted the growth of its “social layer” Google+ during a special event today that also saw the introduction of 18 new features. The big numbers that Google talked about are as follows: 540 million monthly active Google+ users: This is the number of people with Google accounts that interact with Google+ each […]
Google announced today it is launching an AdSense Certified Partner Program to vet consultants and service providers managing AdSense accounts for publishers. Similar to Google’s AdWords and Analytics Certified Partner programs, individuals and companies can qualify to become a Google AdSense Certified Partner by passing the certification exam and meeting program requirements. AdSense Certified Partners […]
In Shanghai China, there’s a giant digital ad on one of the massive skyscrapers looming over the Huangpu River promoting Samsung’s Galaxy Gear watch. But no amount of splashy marketing can save the poorly-designed, rushed-to-market device. The Samsung smartwatch debuted to withering reviews (poor design, functionality, battery life) and supposedly is seeing returns north of 30 percent […]
Google has announced three new Google+ “Auto Awesome” photo features: Action, Eraser and an iMovie Trailers-like Auto-Awesome Movie tool. The Google+ Hangouts app for Android also gains location sharing, animated GIF support and SMS integration. Google+ Hangouts On Air gain landing pages and a new “Control Room” menu. These, as well as new Google+ user […]
Ever get those emails asking to “pick your brain” for some ideas? The good-hearted person in you says, “I can do that!” But favors like that have consequences and costs that may not have occurred to you or the person asking for them. For a myriad of reasons, search marketing seems to get more than […]
Even though industry statistics indicate that more than 50% of email opens occur on a mobile device, a brand’s desire to provide an optimal customer experience isn’t always strong enough to convince it to move to a responsive email design. According to BlueHornet, 70% of consumers immediately delete emails that don’t render well on a […]
Do name-brand journalists still require the backing of name-brand media outlets? Recent headlines strongly indicate that the byline is being rapidly decoupled from the masthead. Glenn Greenwald left The Guardian to start his own media venture, backed by eBay founder Pierre Omidyar. Technology veteran Walt Mossberg, together with the redoubtable Kara Swisher, are walking out […]
Apple has posted it fiscal 2013 Q4 earnings report with quarterly revenues at $37.5 billion and a net profit of $7.5 billion. According to the just released report, the company sold a record 33.8 million iPhones, nearly 7 million more than the number of iPhones sold during Q4 2012. Apple’s iPad sales from the year-ago […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Google To Triple Size Of Glass Explorer Program, Give Away Upgraded Version Of Glass If you want to have your own Google Glass and know someone that already has it, now’s […]
If you want to have your own Google Glass and know someone that already has it, now’s a good time to be extra friendly. Google has announced plans to triple the Glass Explorer program by letting current Explorers invite up to three friends each to get their own Glass. The new Explorers will still have […]
Both Pinterest and Getty Images announced last week a joint multi-year deal in which Pinterest will pay Getty Images a fee to attach rich metadata to images uploaded to the social media network. According to the announcement on the Getty Images blog: Getty Images will use our PicScout image recognition technology to identify exclusive Getty […]
Google has announced plans for a live event tomorrow that’ll be about Google+ and — of course — streamed lived on Google+. But if you’re looking for details, good luck. The announcement only says, “The Google+ team will be sharing a few updates” and links to this page where the live stream will happen. It’s […]
The digital marketing world is aflutter with talk of entities and structured data, and how both are contributing to the rise of semantic search. Google has rolled out its Hummingbird update, while Facebook has its Graph Search. Both represent big leaps forward in easing searchers’ access to the information they’re seeking. The creators of social […]
To capture the changing video viewing habits and options available to consumers, Nielsen announced today it will add digital video consumption to its traditional TV ratings, starting with the 2014-15 television season. After months of testing, Nielsen will release the software developer kit (SDK) in mid-November. The SDK will allow Nielsen to measure both traditional […]