A major upgrade has occurred for Facebook’s Graph Search – the ability to search posts and updates on top of the preexisting functionality. Users will be able to search posts by topic, location and time with the usual Graph Search modifiers. The results returned will soon include status updates, photo captions, check-ins and comments. This […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: ActiveCast Media Sues Google For Withholding AdX Traffic Acquisition Payments A lawsuit filed in US court last week by ActiveCast Media against Google provides an inside glimpse at just how opaque […]
A lawsuit filed in US court last week by ActiveCast Media against Google provides an inside glimpse at just how opaque and complex the world of online traffic acquisition ecosystem can be. ActiveCast, a subsidiary of Web Integrated Net Solutions and headquartered in the British Virgin Islands, is suing Google for breach of contract, claiming […]
Google’s European woes continue. The outcome of the antitrust settlement negotiations is still uncertain and it’s not clear that Google will “get off” without more concessions. Now, European privacy complaints against Google have come to a head, with France all but promising to fine the company. The Wall Street Journal is reporting that France’s privacy regulator, […]
Unlike the desktop version, Gmail apps have remained ad free. It now appears with the latest Android Gmail update, that’s going to change. Artem Russakovskii of Android Police dug in to version 4.6 of the Android Gmail app and found evidence that, while likely not live yet, ads are coming. The code below suggests users […]
Facebook is set to start giving data to TV networks showing how much activity about their programs is happening on the world’s biggest social network. The Wall Street Journal is reporting that the data will be basic, at least in the beginning, with networks learning how many Facebook users liked, shared or talked about individual […]
According to Interbrand’s newly released 2013 Best Global Brands report, Apple has moved up from its 2012 No. 2 spot to unseat Coca-Cola for the No. 1 Best Global Brand. Google, which ranked No. 4 last year, also beat Coca-Cola, taking the No. 2 position this year. After 13 years as the No. 1 global […]
It seems as though indices are everywhere these days as the entry-level insight tool of choice for digital analytics. It’s Marketing Analytics 101. But there is still some debate as to what an index is – and often, indices can be misused. But because each individual index can be used by marketers to help understand […]
ABI Research released a report speculating that “Apple’s iPad family of products has passed the baton to the Android ecosystem.” Based on IDC shipments estimates of Android tablets vs. iPads, as well as tablet revenues, ABI argues that Android tablets are now outselling iPads. ABI estimated that Android tablets generated half of all tablet sales […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Survey: 71% Of Companies Concerned Over Social Media Risks, But Only 36% Provide Employee Training A recently published survey examining corporate social media risks and rewards from advisory firm Grant Thornton […]
A recently published survey examining corporate social media risks and rewards from advisory firm Grant Thornton found that 71 percent of the executives polled said their company was concerned about possible risks posed by social media, but only 36 percent reported having social media training. The report included a 32-question online survey that was completed […]
Did you know you can see how your website is performing on Twitter? You can see all the tweets that link to your website, whether or not they include your @username. You can see tweets that link to any specific page on your website. You can see how often Twitter users click on links to […]
Facebook announced it is making changes to the ads algorithm to improve the relevancy of ads in users’ news feeds. The algorithm determines what ads to show Facebook users. What’s changing? The company says it is putting greater emphasis on feedback from users about the ads they see. When users report or hide ads, they’ll […]
Big news in the search world yesterday. Google announced that it is using a new search algorithm called “Hummingbird” to sort through its millions of facts and billions of web pages. The system takes its name from the more “precise and fast” results that it is intended to deliver. Panicked about a sudden loss of […]
Last week at the ExactTarget Connections Conference, I had that the opportunity to meet Forrester analyst Shar vanBoskirk. Like most in our industry, I was interested in her point of view on a question I often ponder, so I approached after her presentation and asked for it: “If email consistently has the highest conversion rate […]
Good fishermen know where the fish are… so why is it that good marketers don’t always know where the best consumers are? Despite massive advancements in targeting, tracking and user insights, John Wannamaker’s adage — “Half the money I spend on advertising is wasted; the trouble is I don’t know which half” — may still […]
It’s happened to everyone at one time or another. It might have been an ill-conceived auto-correct, an errant vowel, grammar goof, or maybe just an unpropitious update. Have no fear fellow Facebookers, the ability to update posts is now here to save the day. Right now, all Facebook posts can be edited on the web […]
Google quietly confirmed earlier this week that it would be encrypting all search data, regardless of whether a user was signed in or not. The company offered the following statement to clarify their sudden decision to withhold the data: We added SSL encryption for our signed-in search users in 2011, as well as searches from […]
Google is taking Google Glass on the road. The company has announced plans to visit cities around the U.S. and give locals a chance to not only learn about Google Glass, but also to give the device a hands-on try. … we’re going to start bringing Glass to cities across the US so you can […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Yahoo Launches Stream Ads App In Yahoo Commerce Central Today, Yahoo added an app for Yahoo Stream Ads, the native placements that appear within the news feeds on Yahoo sties and […]
Today, Yahoo added an app for Yahoo Stream Ads, the native placements that appear within the news feeds on Yahoo sties and above users’ emails in Yahoo Mail, to the suite of apps available in Yahoo Commerce Central. The Yahoo Stream Ads app offers advertisers a self-serve platform to run the CPC-based ads on all […]
Twitter and the NFL have announced a new ad partnership, allowing the social media company to share instant-replay footage from the league via sponsored tweets. According to a report on Reuters, “Under the new agreement, the NFL will package in-game highlights and other video content – as well as a short ad from a marketer […]
Welcome back to Marketing Land’s coverage of Advertising Week 2013! Doug Ray, President, CARAT GLOBAL, kicked off the morning of Day 3 at the Times Square Hard Rock Café, setting the scene for the upcoming discussion of how brand storytelling has evolved over the years, and where we’re at presently. On stage with him were Joshua […]
Kudos to all of you smart marketers for keeping me on my toes. At SES San Francisco last week, I was asked three good questions that I hadn’t heard before and wasn’t really prepared to answer. The title of this post is one of them: When it comes to SEO, is adaptive Web design or […]
Started back in September 2003, social bookmarking site Delicious (previously known as del.icio.us) is celebrating their 10th birthday. Oh, and the present for this joyous occasion is being delivered to Delicious users. A new faster, easier to use service that bring the focus back to bookmarking has launched. At the forefront of the changes is […]
I recently read an excellent article in the Harvard Business Review about how data-driven individuals think and act. Some of the key traits described in the article apply not only to researchers, but to anyone involved in analysis and decision making. According to the author, data-driven individuals: Make decisions at the lowest possible level Bring […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Google Rolls Out New DoubleClick Campaign Manager Globally For DFA After announcing a big change was coming in June, Google launched the DoubleClick Campaign Manager, the new version of DoubleClick for […]
After announcing a big change was coming in June, Google launched the DoubleClick Campaign Manager, the new version of DoubleClick for Advertisers (DFA), globally today. As DFA turns 15 this year, the new platform changes aim to adapt the platform for the most recent changes in digital advertising, namely social, mobile and programmatic. Native is […]
Programmatic upfront? AOL’s much-ballyhooed event at New York’s Advertising Week was positioned to provoke. Upfronts are ginormous, splashy, boozy, star-studded, A-list, steak, lobster and caviar TV blowouts for advertisers, not digital media buyers. It’s where broadcasters preview the next season’s programming. (And, as a Starcomm executive mentioned before AOL’s event kicked off, “We’ve always had […]
Google is well aware of the challenges both advertisers and SEM agencies face in getting well-designed display ads built. Ads need to be created in multiple sizes and look good on all devices. Today’s roll-out of Ready Image Ads in AdWords is Google’s best attempt yet to solve this problem and get more AdWords advertisers […]
A significant opportunity exists for automotive dealerships and digital agencies to capitalize on an explosive market for certified pre-owned (CPO) vehicle sales in 2014. This growth will be driven by a rapidly growing supply of vehicles coming off-lease that make up the majority of CPO vehicles. The rise in CPO inventory in 2014 will be […]
According to new survey data from the Pew Research Center, 15 percent of US adults don’t use the Internet or email. If there are roughly 250 million adults in the US, that would mean just under 38 million people are “non-Internet users.” Pew’s survey data reflect that most of the non-Internet users are over 50 […]
Google Offers is shifting from pre-paid vouchers to digital coupons exclusively. Previously, there was a mix of both. As a practical matter that means there will no longer be deals purchased up front that could expire without redemption. Instead, all deals will be incentives to buy online or visit a store, redeemable at the time […]
When a competitor clearly dominates — whether it’s because of their size, speed or cunning — it’s futile to try and beat them at their own game. Instead, you need to consider other ways to gain advantage. And that’s exactly what some brands should do to beat the content marketing volume game. A Content Deluge […]
Welcome back to Marketing Land’s coverage of Advertising Week 2013! The afternoon of Day 2 assembled an esteemed panel of pioneers in the multi-screen campaign space. Lead by moderator Suzan Gursoy, Publisher of ADWEEK, the trio of speakers included Ritu Trivedi, SVP, Digital Strategy & Partnerships, MEDIAVEST, Karen Starns, Edwards GM Bing Consumer Marketing, MICROSOFT, and Aimee Duell EVP […]
Hello and greetings from Advertising Week 2013! The morning of Day 2 welcomed Lisa Utzschneider, Vice President of Global Display Advertising at Amazon Media Group, to the stage as she explored with her crowd the intersection of e-Commerce and advertising – namely, how Amazon is mapping its own insights and takeaways from e-Commerce endeavors to […]
Twitter is so pleased with its @MagicRecs notification experiment — and it says the user feedback has been so good — that it’s taking that idea and opening it up to all Twitter for Android and Twitter for iPhone users. What it means is that Twitter users on those two apps will start getting personalized […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: YouTube Comments Soon To Get The Google+ Treatment Youtube announced today a new commenting platform “powered” by Google+, with video comments soon to be sorted by relevancy versus how recently a […]
Youtube announced today a new commenting platform “powered” by Google+, with video comments soon to be sorted by relevancy versus how recently a comment was posted. According to the announcement, comments from the video’s creator, popular personalities, and Google+ connections will appear at the top of a comment list, along with discussions about the video. […]
Over the course of the past year, there have been a number of online review scandals. Most recently, there was a New York regulatory crackdown on fake reviews being generated by “reputation management” firms. It’s unclear whether the publicity surrounding any of these events has eroded consumer confidence in online reviews and their authenticity. A recent […]