Facebook has expanded a “trending topics” test from its mobile site to the desktop. As the Wall Street Journal is reporting, and Facebook is confirming, a small number of Facebook users are now seeing the new content block next to the News Feed when they’re using Facebook’s website. The content block lists five trending topics […]
Yahoo has been showing a variety of new logos, one for every day until its September 4 new logo unveiling. The new logo and identity are meant to reflect a “new spirit of innovation” at the company and an updated image. Polling platform/app Polar has been testing all of the logos against the current logo. […]
DomainNameWire.com caught two Google job postings that offer evidence supporting the company’s plans to grow its top level domain name program. The job postings are both for positions in Google’s San Francisco office, one for a Product Marketing Manager, Domains and the other for a Strategic Partner Manager, gTLD program. The Product Marketing Manager listing […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Facebook May Expand Use Of Facial Recognition To Billion+ Public User Profile Pictures After Facebook announced updates to its Data Use Policy this week, Reuters is reporting that the social network […]
After Facebook announced updates to its Data Use Policy this week, Reuters is reporting that the social network is considering applying its facial recognition technology to user profile pictures, adding over a billion public profile photos to the site’s facial recognition database. According to Reuters, Facebook leverages the facial recognition technology for its “Tag Suggest” […]
Bloomberg reported late yesterday that Microsoft and American Express are competing for an “equity stake” in Foursquare. Amex is something of a surprise here and could do some very interesting things with Foursquare beyond its previous experiments. Amex is also an interesting sales partner (potentially) for Foursquare as it tries to gain more small business […]
Q4 is closing in and retailers are bracing for yet another record-breaking onslaught of promotions, traffic, sales and revenue that will make or break the business calendar. With the end of back-to-school comes the inevitable code freezes and holiday lockdowns. So while production teams audit for site stability, scalability and vulnerability, there’s no better time […]
If there is one thing as popular as narwhals or bacon on Reddit, it is the community rallying around those trying to infiltrate their system. As we’ve previously reported, Reddit does not like people who spam or who try to synthetically inflate their own articles. People haven’t learned this yet and over the past few […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Facebook Updates Policies On How User Data Is Used In Advertising Following this week’s “sponsored stories” legal settlement, Facebook is following court orders by updating the documents that explain how the […]
Following this week’s “sponsored stories” legal settlement, Facebook is following court orders by updating the documents that explain how the company collects and uses data — particularly in advertisements. Close observers of Facebook’s privacy and usage documents may want to check out the “redline” PDFs for the Data Use Policy and Statement of Rights and […]
Yahoo has released a new version of the iPhone Flickr App, adding new updates and removing fees for a selection of the professional editing tools. Now users will have access to features like photo enhancement, cropping, sharpening, and color adjustments for free. Noting the iPhone 5 as the most popular camera on Flickr, Yahoo claims […]
Foursquare today announced that it would begin rolling out a new push recommendations feature, initially to Android users and later to iOS. Leveraging all the company’s check-in and social data it will proactively notify users of in-venue tips and recommendations or interesting things nearby: [W]hen you sit down to dinner, we might ping you with […]
Today, Google made five new fonts available in AdSense. Publishers can opt to have one default font face that applies to all text ad units or choose different settings for individual ads. The complete list of font faces now available are: Arial, Times, Verdana, Open Sans, Open Sans Light, Roboto Light, Ubuntu Light and Lora. […]
Foursquare is out with a change to its app designed to automatically alert you to interesting things you’re near. Sounds ideal for Google Glass, as well as phones. But until “real people” are wearing them, don’t expect Foursquare to be coming to Google’s smart eyewear, says founder Dennis Crowley. I’d asked Crowley about this on […]
Early this Spring, Twitter tested a lead-generation tool for advertisers. A few months after the announcement, select advertisers were given access to the lead gen card ad units.. Today, all advertisers will have access to the Lead Generation Card product. In addition to opening to all advertisers, Twitter is also souping up the capabilities of […]
Google’s Product Listing Ads (PLAs) have rapidly gained market share since being introduced last year, and PLAs are now well established as an integral part of retail marketers’ pay-per-click (PPC) strategies. This rapid growth has been fueled in part by the improved performance of PLAs over traditional text ads. However, the increased spend has also […]
According to a group of Italian security researchers those spammy links you see posted on Facebook are not only annoying but also profitable. Quite profitable. In a piece by The Guardian, Italian researchers Andrea Stroppa and Carlo De Micheli calculated that these 3rd party scam sites being promoted by these Facebook links are earning $200 million […]
Android VP of Product Management Hugo Barra announced yesterday that he was leaving Google. Following Android founder Andy Rubin’s transition off the team, Barra is the second major departure for Android within a period of six months. Barra has been “the public face of Android.” As recently as a month ago, Barra was on stage […]
Planning your holiday email campaigns? You should be. There are any number of tried and true approaches to engaging your subscribers over the holiday season. Gift guides, in particular, tend to be high performers. In fact, I strongly recommend that, rather than running just one gift guide campaign, you consider the following ideas to extend […]
One of the advantages of writing this column at Marketing Land now is that we can focus on any aspect of mobile marketing that interests us — not just mobile search. So in this column, I’d like to focus on everyone’s favorite scannable 2D bar code — the QR code — and explain why I […]
Pinterest is inviting everyone to follow next month’s New York Fashion Week from their pinterest.com/fashionweek page. With over 80 boards already posted, the image-focused social media platform claims users will get a “behind-the-scenes look” from more than 100 designers, brands and industry insiders. While users can now start pinning New York Fashion Week photos, product […]
Content marketing comes in many forms, but white papers and sponsored email are the two top tactics for B2B lead-generation according to a new Business.com report published this week. Business.com surveyed more than 500 of its active pay-per-lead advertisers in May, asking a variety of questions related to lead generation tactics and strategies. Respondents came […]
Data aggregator eMarketer has published a revised set of ad-revenue forecasts with an emphasis on mobile. The firm projects that mobile advertising will account for an increasing share of display revenue and represent nearly 50 percent ($14.5 billion) of all display advertising by 2017. Google will capture more than 50 percent of global mobile ad […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Twitter Buys Trendrr To Strengthen Social TV Measurement Twitter has enhanced its social TV tracking capabilities today with its acquisition of Trendrr, the New York-based company that analyzes and aggregates social […]
Twitter has enhanced its social TV tracking capabilities today with its acquisition of Trendrr, the New York-based company that analyzes and aggregates social conversation around television. Trendrr has a Twitter-certified product called Curatorr that lets brands and media outlets curate tweets surrounding specific events and TV programs. The Curatorr website describes its real-time capabilities this […]
Twitter announced today they have updated the way conversations are organized in a user’s home timeline, as well as added new features to their Android and iPhone apps. From now on, up to three Tweets that are part of a conversation will be displayed chronologically. A user can tap a Tweet in the conversation thread […]
Buffer announced today that social media managers can now schedule and post directly to their Google+ business pages. According to the increasingly popular social media management company, the ability to post to Google+ was the number one requested feature among users for nearly 2 years. Google has not made the API available for personal pages, […]
The Wall Street Journal reports that the US Securities & Exchange Commission recently asked major traditional retailers to break out specific figures regarding their online sales, rather than simply reporting percentage growth rates. It turns out those actual numbers, combined, don’t equal their nemesis Amazon. Amazon’s 2012 revenues were $61.1 billion. However Amazon’s margins are […]
Local automotive dealerships are well aware of the need to promote sales with digital display advertising — after all, new and used car sales are high ROI profit centers. However, dealerships tend to overlook digital display opportunities for three other significant profit centers which are ripe for promotion: Service, Parts, and Collision & Repair. While […]
With the fragmentation of the video market, it’s become harder to keep tabs on what network people/brands are leveraging. PopShorts is launching today for the purpose of bringing together popular Vine and Instagram videos into one location According to PopShorts themselves this service is essentially “a ‘Hot or Not’ for Vine and Instagram videos.” Users […]
Gmail’s new “tabbed” inbox is designed to ensure that your most important email makes it to the main “Primary” tab while lower-priority messages from marketers get diverted into a “Promotions” tab. It generally works as advertised, though in my testing, I’ve found some surprises along the way. Come along for a personal look at Gmail […]
Pizza! My three-year-old daughter loves it — which is why the delivery guy knows exactly where our house is. But… if it takes too long to arrive, she’ll quickly move on to something else more readily accessible. Speed clearly plays an important role in her user experience — much as it does for the digital […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Facebook Says Run Your Promotions From Your Page, No Contest App Required In an about-face, Facebook announced it is doing away with the requirement that contest and promotions be run through […]
In an about-face, Facebook announced it is doing away with the requirement that contest and promotions be run through apps. Up to now, page administrators were required to run all promotions through an app. However, “illegal” contests run from page timelines were fairly rampant. Starting today, page administrators can opt to run a promotion from […]
Every report I’ve seen comparing conversions on PCs, smartphones and tablets shows tablets as having much higher conversion rates than smartphones. Part of the reason is that people rarely complete transactions on their smartphones — they tend to buy later on PCs or tablets or offline. That’s why it’s both interesting and curious that comScore […]
Twitter has hired Nathan Hubbard, formerly the CEO of Ticketmaster, as its first Head of Commerce. Hubbard reportedly began his new position yesterday, and will be tasked primarily with helping to grow Twitter’s revenue by making it more friendly to the retail shopping experience. Hubbard’s hire was announced this morning via a tweet from Twitter’s […]
Facebook released its Government Data Requests report, covering the first half of 2013. The country with the most requests by far is the US. India is next in line and then several European countries follow: Germany, France, UK and Italy. Yet none of the volume of these “next in order” countries even begins to approach […]
After thoroughly researching the strength of its brand, home improvement company HomeAdvisor.com rebranded itself last year after 13 years as ServiceMagic. Narrowing the brand’s focus on home improvement, repair and maintenance, the rebranding effort was a massive undertaking that included a broad set of corporate measures along with the decision to switch the company’s URL […]
The new Amazon Mobile Associates API allows developers to sell products available at Amazon from within their apps and games. The API is an extension of the Amazon’s long-standing affiliate program, Amazon Associates, which launched in 1996. After initiating the API, developers can select a specific set of products, search terms when choosing what Amazon-fulfilled […]
This morning, Yahoo announced that it had updated seven properties, making them more personalized and adding “stream ads” into the content flow. The redesigned properties are Sports, Movies, Music, TV, omg!, Games and Weather. The properties employ responsive design and will work across platforms, according to the company. Yahoo is aiming for the same thing […]