Customer experience

Yelp: 59 Percent Of Searches Now Mobile

Earlier this afternoon, Yelp announced its second quarter earnings. Net quarterly revenue was $55 million, which represents 69 percent growth over last year. The company also announced a smaller loss than a year ago: $878,000 vs. $2.0 million. Yelp said that it now had 42.5 million reviews across its properties. The following are some of the […]

Marketing management

Marketing Day: July 31, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Gather Page Insights & Data With LinkedIn Company Page Analytics The quest to improve and enhance LinkedIn’s company pages continues. Last week admins finally gained the ability to act as their […]

Performance marketing

Gather Page Insights & Data With LinkedIn Company Page Analytics

The quest to improve and enhance LinkedIn’s company pages continues. Last week admins finally gained the ability to act as their own brand, and today they’ll be able to see the fruits of their labor thanks to LinkedIn Company Page analytics. The product loosely mimics Facebook’s Insights product with stats, competitors, profiling and demographics. [youtube]https://www.youtube.com/watch?v=CmQS5GLer-8[/youtube] […]

Marketing management

Twitter’s Latest Transparency Report Details Increases In DMCA, Removal & Information Requests

Twitter’s latest transparency report shows that the company is seeing double-digit increases in data-related requests so far this year from governments and other rights holders. Twitter breaks down the requests it gets into three types: information, removal and copyright notices. All three are up significantly so far in 2013 compared to the same time period […]

Data

Ditch Your Top 10 Metrics Now!

What are your Top 10 Landing Pages? Can you name your Top 10 Keywords? How about your Top 10 Campaigns? If you are like most digital marketers, you know exactly what these are! But, focusing on such “Top 10” metrics is risky. Let me tell you why. Hanging On To Antiquated Measures In the early […]

Performance marketing

Advertising Has a Banking-Industry-Size Fraud Problem

Local advertisers are more susceptible than ever to deceptive digital agency practices. The metric commonly used to gauge success in local display advertising today, click-through rate (CTR), can be easily manipulated to provide the illusion of success, leading local advertisers to believe that their campaign is performing well. Unfortunately, the selective manner in which many […]

Performance marketing

Oops! Email Mistakes Happen

Let’s face it: humans aren’t perfect. And there is definitely a human element to email marketing. From the designer who creates the graphics, to the front-line associate that clicks “Send,” there is a risk of something going wrong. So, on occasion, an email makes it to the inbox that isn’t 100% right. Unfortunately, it can […]

Marketing management

Marketing Day: July 30, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Up Close With Google Views, 360º Photo Spheres Plotted On Google Maps Last year, Android gained “Photo Sphere” functionality, the ability for people to take 360 degree photos. It’s very cool, […]

Customer experience

Up Close With Google Views, 360º Photo Spheres Plotted On Google Maps

Last year, Android gained “Photo Sphere” functionality, the ability for people to take 360 degree photos. It’s very cool, something I’ve used plenty. Now Google’s making it easier to find and share this type of photography with a new “Google Views” area within Google Maps. Viewing Photo Spheres Google Views, which Google announced today, allows […]

Data

Paid Search Can’t Scale Without Help

Whether you’re a brand or an agency, arguably the best place to be is to not know where to spend your next marketing dollar. It’s the point of scale, and all brands hit it — from the small start-ups to the massive retailers of the world. It’s amazingly great because it means you have covered […]

Marketing management

Marketing Day: July 29, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Omnicom & Publicis To Merge, Creating “A New Company For A New World” Yesterday, Paris-based ad company Publicis and New York-based ad company Omnicom announced plans to merge, creating what will […]

Customer experience

4 Ways To Create Successful Social Media Content

When developing a content marketing strategy, one of the most crucial aspects of the plan is often social media marketing. When content is created, it is usually produced with hopes of being shared across the Web, not only through internal marketing campaigns, but also organically on social media networks. It isn’t always as easy as […]

Performance marketing

5 Reasons Why Your Business Shouldn’t Be On Social Media

Many people who don’t truly understand social media believe they need to be on it “just because everyone else is.” However, there are several reasons why not participating in all types of social media could be okay for some companies, especially if they aren’t doing it correctly. Failing to follow social media best practices could […]

Marketing management

Deluxe Buys Vertical Response For $27 Million

Deluxe announced this week during its latest earnings report that it’s bought Vertical Response, an e-mail and social media marketing provider. The acquisition happened in June with a cash price of $27 million. You may know Deluxe for check printing, but it offers a wide variety of online marketing services aimed primarily at small businesses, […]

Marketing management

Marketing Day: July 26, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Pinterest Announces Support For Do-Not-Track Buried in a post about greater, coming personalization on Pinterest is a statement that says if consumers don’t want the tracking they can opt-out. The company […]

Marketing management

Pinterest Announces Support For Do-Not-Track

Buried in a post about greater, coming personalization on Pinterest is a statement that says if consumers don’t want the tracking they can opt-out. The company supports Do-Not-Track (DNT): We’re excited to give everyone a more personalized experience, but we also understand if you’re not interested! We support Do Not Track, and you can change […]

Customer experience

Smaller Phone Makers Challenge Samsung In Android Market

Just when it seemed like the Android market was becoming entirely synonymous with Samsung, smaller vendors appear to be gaining traction. That’s according to new hardware figures from IDC. Samsung remained the world’s dominant phone maker (Nokia is number two, but not in the smartphone top 5). The Korean company shipped more than 72 million […]

Performance marketing

Google AdWords Enhanced Campaigns Roll-Out, Slowly: Broader CPC Impact Yet To Be Seen

Google’s mandatory rollout of AdWords Enhanced Campaigns began this week as a trickle rather than the bang many had expected. After warning AdWords advertisers for months that the deadline for transitioning campaigns to enhanced was July 22, 2013, Google announced that day that the migration would, like most product launches, take several weeks. This also […]

Performance marketing

Chromecast Hugely Popular, Sells Out On Amazon, BestBuy

Introduced just this Wednesday, Google’s streaming media dongle Chromecast is an immediate hit. The device has sold out on Amazon and BestBuy. There’s a two to three week shipping wait time in the Google Play store. In addition an introductory Netflix promotion proved so popular it has been stopped. Amazingly, there are already 100 reviews […]

Customer experience

Apple Remains A Consumer Favorite, Winning Brand Of The Year For Computers, Tablets & Mobile Phones

A recent Harris Poll proved Apple remains a favorite brand among consumers, earning Brand of the Year for the computer, tablet and mobile phone categories. Conducted online, the poll surveyed 38,815 US consumers age 15-years and older on over 1,500 lifestyle, product and service brands across more than 155 categories. The intent of the study […]

Data

How To Measure Local Area & Directory Referrals With Google Analytics

If you’re a small business that relies on foot traffic, referrals, and/or calls from a specific geographic area, Google Analytics has likely been a bit of a mystery to you (unless you’re a power user). Your website might be getting traffic, but how much of that traffic is really local to your area? There are […]

Marketing management

Marketing Day: July 25, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Global Online Display Advertising Grew 26 Percent In Q1 2013 [Nielsen] Online display advertising grew at a healthy clip in the first quarter of the year. According to new research from […]

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